“no one who has something original or important to say will willingly run the risk of being...
TRANSCRIPT
“No one who has something original or important to say
will willingly run the risk of being misunderstood.”
Peter Medawar
Part II:Challenges in Research Communication
Geilo Research Seminar for Dentistry PhD Students, 25 Nov, 2003
•the why and wherefore
•AMM
•summing it up
• tell ‘em what you’ll tell ‘em
• tell ‘em
• tell ‘em what you told ‘em
A Proud History
•English language
•higher degrees
•research strategy
•communication
Challenges in Research Communication: the why and wherefore
New degree structure
•one
•integration
•communication
Challenges in Research Communication: the why and wherefore
teeth are important
need to communicate
Challenges in Research Communication: the why and wherefore
immense impact
integral role
future
misunderstood
mistrusted
cost
communication targets
Challenges in Research Communication: the why and wherefore
research
decision-makers
funding sources
employers
other scientists
future scientists
clients
Why communicate?
•increase employability
•increase visibility of science
•advisory role, management
•recruitment
•accountability
Challenges in Research Communication: the why and wherefore
Challenges in Research Communication: where’s the meat?
Audience
Message
Medium
audience
•know your audience
•shoes
Challenges in Research Communication: AMM - audience
research
decision-makers
funding sources
employers
other scientists
future scientists
clients
finding the story
Challenges in Research Communication: AMM - message
facts
story story
facts
telling your story
•language (KISS)
•metaphor
•zoom
•stop
Challenges in Research Communication: AMM - message
picking the right medium
•context that works
•collaboration
•timing
Challenges in Research Communication: AMM - medium
research artic
le
post
er
press release
fact sheet
news clip
interview
newspaper column
popular science journal
short documentaryfilm
web p
age
•the why and wherefore
•AMM
•summing it up
you’ve been told
•Keep•It•Short and•Simple –
•Audience•Story•Strategy
Info pack •resources / tips
•contact information
•presentation outline