No gain is so certain asNo gain is so certain asthat which proceeds fromthat which proceeds fromthe economical use ofthe economical use ofwhat you already have. what you already have. bostonian bostonian 13:49:07, Sun Jul 29, 201213:49:07, Sun Jul 29, 2012

Microsoft is engagingMicrosoft is engagingin unlawful predatoryin unlawful predatorypractices that go wellpractices that go wellbeyond the scope ofbeyond the scope offair competition.fair competition.

——Orrin HatchOrrin Hatch

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A man in this world without learning is as a beast ofA man in this world without learning is as a beast ofthe field.the field.

Why is anyone still paying attention to these people?Why is anyone still paying attention to these people?Follow other twitter users that are in the music industry,Follow other twitter users that are in the music industry,or in related fields.or in related fields.If you want to make a quick buck by starting a fast-foodIf you want to make a quick buck by starting a fast-foodfranchise, go ahead.franchise, go ahead.It would certainly be impossible to read and understandIt would certainly be impossible to read and understandevery web page on the topic.every web page on the topic.

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Don't knock it until you've tried it, and when you'veDon't knock it until you've tried it, and when you'vetried it, still don't knock it.tried it, still don't knock it.

Reinvent distributed convergenceReinvent distributed convergence

When you're thirsty it's too late to think aboutWhen you're thirsty it's too late to think aboutdigging a well.digging a well.

Techcrunch's Arrington talks about the end of craftedTechcrunch's Arrington talks about the end of craftedcontent.content.There is a rich ecology of mutually successful players.There is a rich ecology of mutually successful players.The irrefutable trend is that the window of opportunity ofThe irrefutable trend is that the window of opportunity of'selling copies''selling copies'Not intelligence per se but an abstract 'life' none theNot intelligence per se but an abstract 'life' none theless.less.

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The Web as IThe Web as Ienvisaged it, we haveenvisaged it, we havenot seen it yet. Thenot seen it yet. Thefuture is still so muchfuture is still so muchbigger than the past.bigger than the past.

——Tim Berners-LeeTim Berners-Lee

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There are some things money can't buy. ForThere are some things money can't buy. Foreverything else, there's MasterCardeverything else, there's MasterCard

We discover that someone in Shanghai had exactly theWe discover that someone in Shanghai had exactly thesame idea than us and already has 1000s of customers.same idea than us and already has 1000s of customers.Always give people links to relevant, deeper contentAlways give people links to relevant, deeper contentsuch as 'great motown techno crossover at [link] last.such as 'great motown techno crossover at [link] last.From total engagement to total passive consumption,From total engagement to total passive consumption,there will be offers covering each and they will all bethere will be offers covering each and they will all beconnected.connected.In Sir John Betjeman In Sir John Betjeman poem Slough, he pleads, "Come,poem Slough, he pleads, "Come,friendly bombs, and fall on Slough! / It isn't fit for humansfriendly bombs, and fall on Slough! / It isn't fit for humansnow".now".

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In conclusionIn conclusionBeta-test leading-edge APIsBeta-test leading-edge APIsIterate seamless ROIIterate seamless ROIEvolve leading-edge ad deliveryEvolve leading-edge ad deliveryand remember: Vision with action is a daydream; actionand remember: Vision with action is a daydream; actionwithout vision is a nightmare.without vision is a nightmare.

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Thank YouThank YouContact DetailsContact Detailshttp://bostonian.weavrs.info/http://bostonian.weavrs.info/

@bostonian@bostonian

TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Daniel*1977, Julia Manzerova, Kaptain Kobold,Daniel*1977, Julia Manzerova, Kaptain Kobold,

amymyou, kyle_clements, zenamymyou, kyle_clements, zen

CreditsCreditsThis presentation is licensed by bostonian This presentation is licensed by bostonian http://bostonian.weavrs.info/http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA- using Creative Commons V3 BY-SA-

NCNC

This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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