NMEA BtoB Guidelines

Opening of sales and Early booking offer

Summer 16

v1.3 | 10.09.15

2

INDEX

Introduction…………………………………………………………………………………….………………………………………………….03 Main elements of the supports………………….……………………………………….………………………………………………….04 Promotion stamp / Club Med logo………………….……………………………………….…………………………………………….05 Triplet ………………….……………………………………….…………………………………………………………………………………...06 Paragraph text………………….……………………………………….…………………………..…………………………………………….07 Do / Do not……………………………………………………………….…………………………..……………………………………..…….08 POSTERS……………………………………………………………….…………………………..………………………………………..…….09 PRESS ADS……………………………………………………………….…………………………..……………………………….……..…….15 BANNERS……………………………………………………………….…………………………..………………………………………..…….21 TEMPLATES..………………………………………………………….…………………………..……………………………………....…….27 HOW TO USE AND DOWNLOAD THE TEMPLATES FILES……………………………….……………….…………………33

3

INTRODUCTION

You will find in this document the guidelines that work for all markets to create consistency across Club Med Summer 16 Early booking promotion. Each template has been created to optimize identification and comprehension of the Club Med offer, please use these templates in respect of the guidelines. Utilization principles - 3 formats: posters, press ads and banners - A selection of triplets to clearly communicate on the opening of sales and the early booking

offer - A selection of photos to choose from according to your communication target - All the templates you’ll need to create a Club Med exclusive action or an action with one or

two partners. To dispose of all the information for use and download the HR files, please refer to the page number 33 of these guidelines. If you have any questions do not hesitate to contact Trade Marketing Coordination team - Annelise Vignal ( annelise.vignal@clubmed.com) - Célie Delaizir (celie.delaizir@clubmed.com)

4

MAIN ELEMENTS OF THE SUPPORTS

PROMOTION STAMP

PICTURE

PARAGRAPH TEXT

TRIPLET

LOGO(S)

5

PROMOTION STAMP CLUB MED LOGO

PROMOTION STAMP

The Early booking Promotional stamp is used at the beginning of the Summer 16 booking season Please always use this for communications featuring the Early Booking Promotion It must always feature the ‘BEST OFFER GUARANTEED’ headline The position of the stamp will be indicated to you for each format.

AMBRÉ PANTONE 715 CMJN 0/55/87/0 RVB 215/135/55 # D78737

COLOR OF THE

PROMOTION STAMP

THE CLUB MED LOGO

The Club Med logo is used in three colors and different positions chosen according to the criterions (format of the material, picture, co-branding or not, with CTA or not). You have to respect the color and the position indicated in these guidelines and in the HR files. The logo should be inserted within the margin of the document. COLOUR OF THE CLUB MED LOGO

BLEU VELOURS PANTONE 2955 CMJN 100/60/10/45 RVB 14/53/110

GRIS 80%

BLANC

6

TRIPLET

The triplet is used as a headline The triplet is set on a high contrasting area of the picture and on an “emptier” section of the image, for optimum standout Do not make the triplet too large, it must not dominate the picture, but still needs to be a clear headline to the advert

Happiness font

for brand message

Trade Gothic bold font for

titles and subtitles (to be

used in caps)

7

PARAGRAPH TEXT

On the press ads, you should insert a generic text on the Club Med Summer 16 Early booking promotion and the new children pricing policies. This generic text is available in the BtoC Guidelines. There are two different texts : one that is associated to the communication for families and one for couples.

8

DO / DO NOT

YOU SHOULD

- Respect the guidelines

- Use the templates to simplify your actions

YOU SHOULD NOT

- Mix the selection of pictures (family/couple, poster/press ads, banners)

- Mix the selection of triplets (family/couple, poster/press ads, banners)

- Mix the templates of only Club Med, Club Med with 1 or 2 partners

- Move, modify the color or the size of the Club Med logo, the triplet

- Modify the content, the position or the format of the promotional text

- Invert the position of the Club Med Logo and partners logos

POSTERS

10

POSTERS

POSITION OF THE PROMOTIONAL STAMP

The stamp should be positioned at the top. It should be inserted within the margin of the document. POSITION OF THE TRIPLET

The text of the triplet should be right-aligned. The triplet should be centered under the promotional stamp.

Center Alignment

x 1,3 x 1,3 x

x 0,8x

11

POSTERS

HOW THE LOGOS SHOULD BE PLACED

CLUB MED + 1 LOGO Position : bottom-right

Logo must be set on a white

rectangle

CLUB MED + 2 LOGOS Position : center-top

Logo should be set on a white

rectangle

CLUB MED Position : bottom-right

Logo should be placed directly on the

picture

CLUB MED + 2 LOGOS

Logo should be set on a white

rectangle

CLUB MED

Logo should be placed directly on the

picture

CLUB MED + 1 LOGO

Logo must be set on a white

rectangle

LANDSCAPE FORMAT PORTRAIT FORMAT

12

POSTERS

FAMILY / 3 WORDING CHOICES FOR THE TRIPLET

TRIPLET

COUPLE / 3 WORDING CHOICES FOR THE TRIPLET

DO

You can associate one of these triplets to the picture of your

choice only if the triplet and the picture are part of the same

selection (format and target).

DO NOT

You can’t create a new triplet or use a triplet created for another

format or target.

13

LANDSCAPE FORMAT PORTRAIT FORMAT

POSTERS

FAMILY

DO

You can choose from these four pictures

DO NOT

Choose another picture

PICTURE

14

LANDSCAPE FORMAT VERTICAL FORMAT COUPLE

POSTERS

DO

You can choose from these four pictures

DO NOT

Choose another picture

PICTURE

PRESS ADS

16

PRESS ADS

POSITION OF THE PROMOTIONAL STAMP

The stamp should be positioned at the top. It should be inserted within the margin of the document. POSITION OF THE TRIPLET

The text of the triplet should be right-aligned. The triplet should be centered under the promotional stamp. PROMOTIONAL TEXT AND LOGO(S) The Club Med logo is always used with the CTA. The Club Med logo, the partner logo and the promotional text are set on a white rectangle to simplify the creation and optimize the comprehension of the offer.

Center Alignment

x 1,3 x 1,3 x

x 0,5x

17

PRESS ADS

POSITION OF LOGO(S) AND PARAGRAPH TEXT

CLUB MED ONLY

Club Med logo is centered under the promotional stamp and the triplet. The paragrah text is centered in a text block placed at the left of the Club Med logo. You should respect the margin of the text block in the HR files. The Club Med logo and the paragraph text are set on a white rectangle.

CLUB MED + 1 LOGO

The Club Med logo and the paragrah text are centered under the promotional stamp and the triplet. The partner logo is placed at the same distance from the edge of the page as the Club Med logo.

A5 FORMAT A4 FORMAT

CLUB MED + 1 LOGO

Club Med logo is centered in the right half section of the page and the partner logo is centered in the left half section of the page. The partner logo is completed by a CTA. The paragrah text is centered under the promotional stamp and the triplet. You should respect the margin of the text block in the HR files. The Club Med logo and the paragraph text are set on a white rectangle.

CLUB MED ONLY

The Club Med logo and the paragrah text are centered under the promotional stamp and the triplet. You should respect the margin of the text block in the HR files. The Club Med logo and the paragraph text are set on a white rectangle.

18

PRESS ADS

FAMILY / 3 WORDING CHOICES FOR THE TRIPLET

DO

You can associate one of these triplet to the picture of your

choice only if the triplet and the picture are part of the same

selection (format and target).

DO NOT

You can’t create a new triplet or use a triplet created for another

format or target.

TRIPLET

COUPLE / 3 WORDING CHOICES FOR THE TRIPLET

19

PRESS ADS

FAMILY

DO

You can use the picture of your choice only if it is part of

the same selection (format and target)

DO NOT

Choose a picture from another selection (format

or target).

PICTURE

A5 FORMAT A4 FORMAT

20

PRESS ADS

COUPLE

DO

You can use the picture of your choice only if it is part of the

same selection (format and target)

DO NOT

Choose a picture from another selection (format

or target).

PICTURE

A5 FORMAT A4 FORMAT

BANNERS

22

BANNERS

2 PICTURE CHOICES

2 WORDING CHOICES : - SUMMER HOLIDAYS 2016 – IS NOW OPEN FOR BOOKING – stamp - THE BEST SUMMER 2016 DEALS ARE HERE – IMPATIENCE CAN BE A GOOD THING… + stamp

3 STEPS - Text 1 - Text 2 - Offer + CTA

4 FORMATS - Skyscraper (160x600) - Half Page (300x600) - MPU (300x250) - Leader Board (728x90)

23

BANNERS

FORMAT 1 : Skyscraper (160x600 pixels)

24

BANNERS

FORMAT 2 : Half Page (300x600)

25

BANNERS

FORMAT 3 : MPU (300x250)

26

BANNERS

FORMAT : Leader Board (728x90)

TEMPLATES

28

CLUB MED + 1 LOGO

CLUB MED + 2 LOGOS

CLUB MED

POSTERS > VERTICAL FORMAT > 60 X 80 CM

TEMPLATES HR FAMILY

29

CLUB MED + 1 LOGO

CLUB MED + 2 LOGOS

CLUB MED

POSTERS > VERTICAL FORMAT > 60 X 80 CM

TEMPLATES HR COUPLE

30

CLUB MED + 1 LOGO

CLUB MED + 2 LOGOS

CLUB MED

POSTERS > HORIZONTAL FORMAT > 80 X 60 CM

TEMPLATES HR FAMILY

31

CLUB MED + 1 LOGO

CLUB MED + 2 LOGOS

CLUB MED

POSTERS > HORIZONTAL FORMAT > 80 X 60 CM

TEMPLATES HR COUPLE

32

CLUB MED + 1 LOGO

CLUB MED

PRESS ADS > VERTICAL FORMAT > A4

TEMPLATES HR FAMILY TEMPLATES HR COUPLE

33

CLUB MED + 1 LOGO

CLUB MED

PRESS ADS > HORIZONTAL FORMAT > A5

TEMPLATES HR FAMILY TEMPLATES HR COUPLE

34

HOW TO USE AND DOWNLOAD THE TEMPLATES FILES

PRINT FILES: POSTERS AND PRESS ADS All the HR files are created in In design®

The fonts, logos and pictures are in externals directories. Texts, Triplets and the promotional stamp are in the file indd. There is one file by format.

ORGANISATION OF THE PRINT FILES

For each picture, the triplet of the template is on a layer

The promotional Stamp is on a layer and placed for each picture

In the background: texts, pictures, white rectangle and logo(s)

URL TO DOWNLOAD FILES

POSTER VERTICAL FORMAT (FAMILY AND COUPLE) http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/VerticalPoster.zip

POSTER LANDSCAPE FORMAT (FAMILY AND COUPLE) http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/LandscapePoster.zip

AD PRESS A4 FORMAT (FAMILY AND COUPLE) http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/AddPressA4.zip

AD PRESS A5 FORMAT (FAMILY AND COUPLE) http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/AddPressA5.zip

35

HOW TO USE AND DOWNLOAD THE TEMPLATES FILES

PSD – HMTL FILES: BANNERS The sources files are created in Photoshop®

The banners are developed in html 5 format There is one .psd file by format (4)

ORGANISATION OF THE PSD FILES

Blue Layers : Step 1 and 2 with the first picture Red layers : Step 1 and 2 with the second picture Orange Layers : common step 3 of the animation : EB offer

Grey layers : logo Club Med and partners

URL TO DOWNLOAD FILES

Skyscraper 160x600 pixels (FAMILY) PSD + HTML 5 http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/160x600.zip

Half Page 300x600 (FAMILY) PSD + HTML 5 http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/300x600.zip

MPU 300x250 (FAMILY) PSD + HTML 5 http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/300x250.zip

Leader Board 728x90 (FAMILY) PSD + HTML 5 http://www.acomcommunication.com/ClubMed/NMEAGuidelines/EBBSummer16/728x90.zip