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IMC QUIZ

BY

VIGNESH.S.P

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It is a combination of many factors, including

the name, logo, symbols, design, packaging, andperformance of a product or service as well as

the image or type of associations that comes to

mind when consumers think about a brand.

a. Brand Identity b. Brand image

c. Brand share d. Brand value

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a. Brand Identity

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It is defined as any paid form of non personal

communication about an organization, product,

service, or idea by an identified sponsor

a. Sales promotion b. Personal selling

c. Advertising d. Sales promotion

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c. Advertising

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Advertising targeted at individuals who buy or

influence the purchase of industrial goods orservices for their companies

a. Business-to-Business Advertising

b. Professional Advertising

c. Trade Advertising

d. Retail/Local Advertising

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Business-to-Business Advertising

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VALS stands for what? and developed by

whom?a. Value Analysis and LifeStyle SRIInternational

b. Values, Attitudes and LifeStyles - SRIInternational

c. Values, Attitudes and LifeStyles Bostoninternational

d. Value Analysis and LifeStyle

Bostoninternational

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Values, Attitudes and LifeStyles - SRI

International

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Dividing consumers into groups according to

their usage, loyalties, or buying responses to aproduct is called

a. Benefit segmentation

b. Behavioristic segmentation

c. Psychographic segmentation

d. Demographic segmentation.

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b. Behavioristic segmentation

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It is an advertising agency that is set up,

owned, and operated by the advertiser.

a. Centralized

b. Decentralizedc. In-house agencies

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c. In-house agencies

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Buyers can be conditioned to form favorable

impressions and images of various brandsthrough the associative process. It is the

example of which Behavioral Learning

Theory?

a. Cognitive Learning

b. Operant conditioningc. Classical conditioning

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c. Classical conditioning

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It is designed to illustrate the key advantages

of the product/service by showing it in actualuse or in some staged situation.

a. Scientific/Technical Evidence

b. Demonstration

c. Comparison

d. Testimonial

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b. Demonstration

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Which ad agency do the ads for Micromax

a. Ambience D'arcy

b. Wieden+Kennedy Portland

c. Chaitra Leo Burnett Pvt Ltd

d. Lowe Lintas

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Lowe Lintas

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Who developed the TVC for P&G in the

concept of thank you mom

a. Wieden+Kennedy Portland

b. Chaitra Leo Burnett Pvt Ltd

c. Ambience D'arcy

d. Lowe Lintas

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Wieden+Kennedy Portland

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Which ad agency develop ad for Philips india

limited

a. Chaitra Leo Burnett Pvt Ltd

b. Akshara Advertising

c. Ambience D'arcy

d. Contract Advertising (India) Ltd

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Ambience D'arcy

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Which ad agency do the ads for Southern

Railways-Chennai (Services) and UTI

a. Contract Advertising (India) Ltd

b. Fortune Communications Ltd

c. Chaitra Leo Burnett Pvt Ltd

d. Akshara Advertising

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Fortune Communications Ltd

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Identify the ad

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Identify the ad

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Identify the ad

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Identify the ad

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Identify the ad

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Identify the ad

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Identify the ad

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Identify the ad

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THANKS