nlm case presentation

National Logistics Management Case

Team members names: Bahadur-Somrah, Vidoushi D (K1049146)Bello, Omolara T (K1012392)Bhanushali, Leena (K1038454)Chauhan, Shekhar (K0963426)Hameed, Abdul (K1044804)Khan, Nahian A (K0614298)Yussuf, Abiodun S (K1030424)


Module: Strategic Information Module: Strategic Information SystemsSystemsfor E-Businessfor E-Business

IntroductionIntroductionNational Logistics Management (NLM), a

third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened.


NML operationsNML operations


Challenges in NLMChallenges in NLM• Can NLM survive in the newer, faster e-

business logistics world? • What are NLM's options for growth? • Constantly under pressure from large

customers.• Additional source of revenue.• New market• Not having effective supplier compliance

system• Lacking a clear vision of information system

strategy (EMS).• System is prone to error.


Company strategyCompany strategyMore cost effective and efficient means to

expedite premium freight. 3PL internet based strategy-Creating a

network of carriers through an online and phone bidding system.

Specialising in orders that have a high degree of urgency.

On time and onsite delivery.


Company strategy (Cont..)Company strategy (Cont..)Focus on 3 top automakers companies

e.g., Ford, General Motor and Chrysler. Selection of the carrier based on quality

and price.The use of EMS to streamline operations

and support decision making.


Expedited Management System (EMS)

oNLM uses a CRM system that has been customised by the in-house IT team to support the business.

o It focuses on the customers needs. oOperations is the EMS developed and

designed by its own in-house IT group. oReductions of complaints.


Expedited Management System (Cont..)

o It automates a number of functions of the business such as:

Delivery status and electronic updates to the receiver.

View for carriers to assign shipments. Shipment module. Mode optimization. Order generations. Shipment form.


EMS Process Flow chart


Company Role (Shipping Company Role (Shipping Process)Process)NLM is the mediator between the supplier

and the vendor.NLM offers suppliers with the cost-effective

options.


SWOT NLM Industry AnalysisStrengths Weaknesses

Efficient use of IT resources. Higher employee turnover rate.

Adding value to automakers by ensuring On time/ onsite arrival.

Improper management of available capacity.

Providing cost effective advantage to clients.

Error prone invoice system

Flexible & scalable internet transactions

Communication with the client

Expertise – deep understanding of freight industry.

Carrier excellence program- buyer& supplier has a rating.

Organisational structure


The People who will benefit The People who will benefit from the industryfrom the industry

Opportunities Threats

Contracting with large companies. Competition in the market with Large companies e.g., FedEx

Merge or partner with large companies External environmental factor such as recessions , regulation & policies.

Internet market place.

Use of GPS and wireless networks.


Suggested Future Growth Suggested Future Growth StrategiesStrategiesImprove expedite management system

using location- based delivery. Target wide range of new customers.To capture a bigger market share.Implementing an enhance EDI system to

collaborate with vendors and carriers. Developing a supplier compliance system.To implement an environmental friendly

measure.National Logistics Management Case

Suggested Future Growth Suggested Future Growth Strategies (Cont..)Strategies (Cont..)Use of information system for training &

development.Encourage employee motivation.Establish HR functions.


DiscussionShould the company go PLC?Can NLM survive in the newer, faster e-

business logistics world? Should the company merge with other

company?What are NLM's options for growth?


ConclusionConsidering the current market needs NLM

has a scope of expansion with adopting highly sophisticated information system and customer centric approach.

It can capture a bigger market shares by investing more in marketing and advertising.


Any Questions?


nlm case presentation

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