NISO Webinar: Evolving Trends

in Collection Development Part 2:

Putting the User in the Driver's Seat

March 13, 2013

Speakers: Greg Doyle, Barbara Kawecki, Cory Tucker

http://www.niso.org/news/events/2013/webinars/user

Orbis Cascade Alliance Demand Driven Ebook Initiative

Putting the User in the Driver’s SeatMarch 13, 2013

Greg DoyleElectronic Resources Program Manager

Orbis Cascade Alliance

Consortium of 37 academic libraries in Oregon, Washington, Idaho: Private & Public, 2-year & 4-yearColleges, Universities, Community Colleges

Central Oregon Comm. CollegeCentral Washington UniversityChemeketa Community CollegeClark CollegeConcordia UniversityEastern Oregon UniversityEastern Washington UniversityGeorge Fox UniversityLane Community CollegeLewis & Clark CollegeLinfield CollegeMt. Hood Community CollegeOregon State UniversityOregon Health & Science Univ.Oregon Institute of TechnologyOregon State UniversityPacific UniversityPortland Community CollegePortland State UniversityReed CollegeSaint Martin’s UniversitySeattle Pacific UniversitySeattle UniversitySouthern Oregon UniversityThe Evergreen State CollegeUniversity of IdahoUniversity of OregonUniversity of PortlandUniversity of Puget SoundUniversity of WashingtonWalla Walla CollegeWarner Pacific CollegeWashington State UniversityWestern Oregon UniversityWestern Washington UniversityWhitman CollegeWillamette University

7 members

6 members

2 members6 members

2 members

20 members

Student FTE: 1,000 – 47,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 -

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Materials Budget: $115,000 – $12,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 $-

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

Resource Sharing

• Orbis Cascade ran an Inn-Reach system until it was replaced with OCLC’s Navigator service in 2008

• Implementing a true Shared ILS using Ex Libris Alma and Primo • Access to Summit (group catalog and borrowing system) includes 9.2

million titles representing 28.7 million items: primary reason libraries choose to become full members

• The Alliance manages a courier program to ship materials around the Pacific Northwest

• Resource sharing stats:• 2012: 301,388 requests ; 254,918 requests filled (85% fill rate)• 2011: 321,098 requests ; 293,473 requests filled (85% fill rate)• 2010: 355,996 requests; 296,473 requests filled (83% fill rate)

Cooperative Collection Development

Collection Development Vision Statement (adopted 2007)

• “As an Alliance, we consider the combined collections of member institutions as one collection.

• While member institutions continue to acquire their own material, the Alliance is committed to cooperative collection development to leverage member institutions’ resources to better serve our users.

• Not successful purchasing ebooks as a consortium– Publishers offered proposals to purchase subject

collections and/or current output and backfiles– ER program operated on an opt-in basis– Participation levels were not sufficient to meet the amount

required to purchase• Individual libraries were purchasing single ebook titles or

collections• Purchased ebooks were not part of the single consortial

collection available to all member libraries

Background for the DDA Project

Orbis Cascade Demand Driven Program

• 2010: Task Force investigates consortial opportunities; recommends a Demand Driven Pilot with EBL

• Planning and Implementation: January – June 2011– 7 people from member libraries – Representatives from EBL and YBP– Biggest challenge: identify and document options for how libraries

could access MARC records based on whether the patron starts in the local catalog, Summit (OCLC group catalog), Discovery layer

– Profile with YBP: all subjects, 2011 imprint, $250 price cap• July 1, 2011: Go live

– 1700 titles– $231,000 with contributions from all libraries based on FTE tiers

• January-June 2012: Extended with an addition $231,000

DDA Model

• Users discover DDA titles in their local catalog, or Summit (Alliance Group Catalog)

• Clicks through to EBL and authenticates

• Free browse for 5 minutes

• A Short Term Loan (STL) occurs if the title is used more than 5 minutes, or copy/printing content

• STL is a “rental” and the cost varies by publisher (4%-21% of the list cost), averages 14%

• A title is purchased when a predetermined number of STLs occur. Titles are purchased with a negotiated multiplier of the list price

DDA Model

• We set the STL trigger to purchase and can change it instantly

• Use the trigger to control spending

• We’ve set our STL trigger at 5, 10, 15 and suspended as needed to stay within budget

• Once purchased, no additional costs for access to owned titles

Fiscal Year 13

• Team recommended continuing in FY13 and proposed 2 budgets: $550,000 (status quo) and $1,000,000 (expansion)

• Change funding model to 30% even split/35% FTE/35% Materials Budget

• Council compromised and FY Budget is $750,000 with a commitment to increase to $1,000,000 in FY14

• Individual contribution range from $8,054 up to $102,704

• Hope is that putting more money on the table will bring in more publishers and titles

Use by Month

July August September October November December January February March April May June0

5000

10000

15000

20000

25000

201120122013

Spend by Month

July August September October November December January February March April May June$0.00

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

201120122013

Benefits of Demand Driven Acquisitions

• Access to 10,000 titles

• Ongoing workload is minimal

• Expenditures based only on use

• Elimination of staff costs to process borrowing requests

• Purchased titles continue to have good use at no additional costs: 43,730 cumulative uses on 900 purchased titles

Benefits of Demand Driven Acquisitions

• Libraries have ability to divert funds to titles not available in the DDA Project

• Libraries being pushed into ebook environment• General enthusiasm for doing something new

and of benefit to the user community• Informing publishers that business as usual can’t

continue and new models needed

Challenges

• With 37 libraries, value is in the eye of the beholder• Access to purchased titles limited to Alliance libraries• MARC record quality issues; bad URLs• Patron driven acquisitions not embraced by everyone• Publishers can change terms on titles (i.e. classify a title as a

textbook)• Constant need to monitor expenditures• Communicating details to 37 libraries • As title pool increases, so does spend• No one wants to lose content

Contact Information

More info:

http://www.orbiscascade.org/index/demand-driven-acquisitions-pilot

Greg DoyleElectronic Resources Program Manager

gdoyle@orbiscascade.org

PDA/DDA: History, Overview and Here Today, Gone

Tomorrow or Here to Stay?Barbara Kawecki, MLS

Senior Sales Manager for Digital Content Western U.S and Western Canada

YBP Library Servicesand

Co-Chair NISO Working Group for Demand Driven Best Practices

19

Agenda

• PDA/DDA History = what is it and why now?

• Overview of the Integrated workflow

• PDA/DDA – Fad or another collection development tool?

• How does NISO fit into DDA?

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NISO Working Group for DDA Best Practices

• Group appointed in August 2012• Co-Chair with Michael Levine Clark, University of Denver• Members include librarians, aggregators, publisher representatives• Subcommittees: Technical issues, Access Models, Metrics• Information gathering stage – ER&L presentation & focus group• Deliverables include recommendations for :

• Managing and populating the consideration pool• Developing consistent models for

• Free discovery• Temporary lease• Purchase

• Methods for managing multiple formats (p&e)• Ways to incorporate print-on-demand (POD)• Development of tools and strategies to measure use• Implementation at the local and consortial levels• Providing long-term access to unowned e-book content

PDA/DDA Milestones: Yesterday, Today and Tomorrow

• 1999 NetLibrary and the Colorado Alliance• 2004 EBL launches DDA• 2005 YBP loads NetLibrary content• 2006 MyiLibrary and Coutts/Ingram• 2009 YBP and Integrated eApproval Plans: 230 customers• 2009 ebrary PDA pilot begins• 2010 ebrary launches PDA • 2010 NetLibrary acquired by EBSCO, now Ebooks on EBSCOhost• 2011 YBP Integrated Demand Driven Acquisitions (DDA): 175

customers today• EBL• Ebrary• Ebooks on EBSCOhost

• 2012 Multi-Vendor DDA: 29 customers

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Demand Driven Acquisition Statistics

• 175 DDA Customers

• 1,743,869 DDA Records Sent in 2012

• 39,033 DDA Purchases

• 165,926 Loans on 117,475 Titles

22

Digital Content: how much is there?

23

60,898 59,951

27,587

12,253

20,554

11,583

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

FY2011 FY2012 FY2013

Appr

oval

Titl

e Co

unt

YBP Approval Titles

Print Approval eBook Alternate

42%20%34%

YBP Integrated Demand Driven Acquisitions

24

25

Integration with existing approval and new title

profiles

Consideration pool = appropriate academic titles

Multiple Vendor options Customized discovery and cataloging records

Multiple usage options: STLs? Purchase?

Electronic invoicing for purchased titles

Duplication control with other print and ebook

purchases

DDA status in GOBI Acquisition workflow support

Manual DDA option in GOBI – add titles to the

pool on the fly

Key Features of Integrated DDA

26

Multi-Vendor Support – allows libraries to choose multiple aggregators for DDA. YBP currently supports DDA through ebrary, EBL, and EBSCOhost. YBP will only send one title record for DDA to the appropriate aggregator based on library preferences.

First Out: YBP will look for the “best match” based on the library’s vendor preference. This preference will be used to determine which supplier to send if the title is available through multiple suppliers for that week. Preferred Vendor: If the library prefers one supplier , YBP will look for the preferred vendor up to 2 weeks from when the ebook becomes available. At that time we release the best match.

What Does Multi-Vendor Mean?

27

All Titles: the entire aggregator catalog,

including non-profiled titles.

All YBP Profiled Titles: this

universe includes all profiled titles.

My Library Slips: this

universe includes only titles from

the library’s new title profile(s).

How to Fill the Pool – different levels of profiling

28

DDA Workflow: the Library Experience

Each week, possible ebook candidates are

determined by the library’s DDA profile

Titles are matched against the aggregator preferences set by the

library

Titles that are on order/already owned

by library are removed (optional)

Possible candidates are sent to aggregator

partners each weekend.

Library history in GOBI shows “Aggregator

Probable DDA”

Aggregator confirms DDA-eligible &

activates in Library Channel

YBP creates Discovery Catalog Records with

an embedded URL linking to the title. The file of records is placed

on our FTP site for library to retrieve and

load into OPAC

Library history in GOBI shows “Aggregator DDA Record Sent”

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DDA Workflow: the Patron Experience

Once Discovery records are loaded to your OPAC and/or Discovery layer they are now available for your patrons

Embedded URL’s link to aggregator’s platform

Patrons have a free browse period for selected title

Library parameters with aggregator defines what happens next:• STL’s - Y/N• Number of Short Term Loans before purchase triggered• Frequency of billing for STLs and purchases

30

Title is Triggered

• Short Term Loan

• Purchase

Aggregator Notifies YBP

YBP does Internal Order

Process with Aggregator

YBP creates Invoice for

Library. One invoice per aggregator

and purchase

type (STL or Purchase)

YBP sends Cataloging

Records/Acquisitions/Inv

oicing Information to Library

(for Purchases)

Purchase reflected in

GOBI History, for Dup Control

DDA Workflow: What Happens Next?

31

Discovery records vs. Point of Purchase records: they’re all MARC records

Discovery records • Initial records loaded to library’s

catalog, reflecting all DDA candidates• Can include Enrichment data (TOC,

summary, author affiliation)• Do not include order or invoicing data• Can be standard free or customized

records

Point of purchase records• Optional• Generated once a title has been purchased• Overlay discovery records • Include acquisitions and invoicing information • Can also include Enrichment data (optional)

32

DDA : a Teambuilding Exercise

YBP Digital Sales Manager

YBP Collection Development

Manager

YBP Technical Services Manager

YBP Customer Service

Bibliographer

Aggregator representativ

e

Acquisitions

Collection Development

Cataloging

PDA/DDA – Here Today, Gone Tomorrow or Here to Stay?

• Ebooks are becoming the norm• Space is still at a premium• Budgets are still tight• Library staff continues to shrink, particularly in the area of technical

services and selection• Profiling for DDA is the opposite of profiling for an approval plan• DDA is part of the solution to building a collection, but it is not the

only solution. There is still content that is only available in print• Publishers are not making ALL of their content available, so there

needs to be care taken to collect comprehensively• DDA does allow libraries to understand their users like never before• DDA represents a new tool in the collection development sandbox,

but requires thinking outside the box and collaborating together like never before

33

Thank you!

For more information, please contact:

Barbara Kawecki, MLS

Senior Manager for Digital Content, Western US and Western Canada

YBP Library Services

bkawecki@ybp.com

34

Demand Driven Acquisitions at UNLV

Cory TuckerHead, Collection Management

UNLV Libraries

Traditional Role

• Building Collections via Ownership Model• Monograph selection• ILL

Issues for Academic Libraries

• Library Budgets• Serials and Electronic Resources• Business Models• Network Level Access and Discovery• User Expectations

Collection Philosophy

Issues at UNLV

• Statistics• Money talks• Customer-oriented• Preference of Electronic• Changing Role of Liaison

UNLV’s Philosophy on Collections

Planning

• Marketplace• Other Libraries• Liaison Librarians• Library Staff• Library Administration

PDA Collection

• Usage Stats• Disciplines• Collaboration

Looking out the Windshield, Not in the Rear View Mirror!!

• All about the Patron• Just-in-time vs. Just-in-case• Shifts in Librarian Roles• Print vs Electronic PDA

Implementation

• YBP• Subjects• Print• Electronic• Terms

Implementation

• Information sessions for Liaison Librarians• Promotion?• Workflow

Looking Back

• Response• Issues

Assessment

• Have 7013 ebook records in catalog• 517 titles were accessed at least one time or

about 7% of those offered. • Titles accessed were used a total of 989

times.

Assessment

• Top five publishers• Turnaways• Patron Behavior• Budget

Future

• Expansion?• Approval Plan• Model Changes• Other resources

Final Thoughts

NISO WebinarEvolving Trends in Collection Development Part 2: Putting the User in the Driver's Seat

NISO Webinar • March 13, 2013

Questions?

All questions will be posted with presenter answers on the NISO website following the webinar:

http://www.niso.org/news/events/2013/webinars/user

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