nisa herbal products

Upload: rockstart5225

Post on 05-Apr-2018

229 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/2/2019 Nisa Herbal Products

    1/20

    NISA HERBAL PRODUCTS

  • 8/2/2019 Nisa Herbal Products

    2/20

    OWNERS

    QURESHI HEENA

    GAURAV JAWANJAL

    AKSHAY MADAN

  • 8/2/2019 Nisa Herbal Products

    3/20

    Start-up business specializing in hand-made herbal products.

    Would be made from herbs that are

    either garden grown or gathered in localfields or wooded areas.

    Nisa Herbal Products will sell its productline to herbal product wholesalers and

    retailers who will then sell it to thecustomers.

  • 8/2/2019 Nisa Herbal Products

    4/20

    MISSION

    To create products that heal sooth ,cleanse and satisfy our customers.

  • 8/2/2019 Nisa Herbal Products

    5/20

    OBJECTIVES

    Achieve sales goal of half of theinvestment during first year of operation.

    Achieve a regular customer base of 10companies.

    Increase sales by 15% during the

    second year of operation.

  • 8/2/2019 Nisa Herbal Products

    6/20

    PRODUCT LINE

    SHAMPOOS

    CLEANSERS

    TONERS

    FACE MASKS

    FACEWASHES

    MOISTURISERS CLEANSERS

  • 8/2/2019 Nisa Herbal Products

    7/20

    Promotion Pricing

    Nisa Shampoo - 170/- Rs (200ml)

    Nisa Skin mask - 140/- Rs (100ml)

    Nisa Toner - 120/- Rs (100ml)

    Nisa Cleansers - 165/- Rs (100ml)

    Nisa Moisteriser - 170/- Rs (100ml)

  • 8/2/2019 Nisa Herbal Products

    8/20

    Investment

    Intial investment 420000/- Rs

    3 PartnersHeena - 140000/- Rs

    Gaurav - 140000/- Rs

    Akshay - 140000/- Rs

    S U

  • 8/2/2019 Nisa Herbal Products

    9/20

    Start-UpPARTICULARS AMOUNT

    Machine 20000

    Inventory 75000

    Computer 25000

    Packaging 25000

    Distribution charges 25000

    Rent 15000

    Miscellaneous expenses 25000

    R & D expenses 25000

    Wages 57000

    Marketing expense 45000

    License expense 66500

    Total start up expense 403500

    Total cash required 420000

  • 8/2/2019 Nisa Herbal Products

    10/20

    BEP

  • 8/2/2019 Nisa Herbal Products

    11/20

    BEP

    0

    50000

    100000

    150000

    200000

    250000

    300000

    350000

    400000

    450000

    year 1 year 2 year 3

  • 8/2/2019 Nisa Herbal Products

    12/20

    Target Market Segment Strategy

    Herbal health products dominate sales but herbalbeauty products have been growing in popularity eachyear.

    Nisa Herbal Products will focus on the small companiesserving the market.

    The cost of manufacturing all these items themselves isprohibitive so they contract with third party vendors tosupply product.

  • 8/2/2019 Nisa Herbal Products

    13/20

    Service Business Analysis

    As the herbal market has grown into a multi-billion dollarindustry, so has the opportunity for small firms and farms tosupply product to larger herbal companies that thenrepackage and market the product under their own brand

    As the larger and second tier companies face off to wingreater market share, they are constantly looking foradditional product items

  • 8/2/2019 Nisa Herbal Products

    14/20

    Competition and Buying Patterns

    Quality and timeliness are the essentialfactors in being successful as a supplier toa herbal product company.

    The local success of an herbal productmany times leads to a larger companyprocuring the product for their line.

  • 8/2/2019 Nisa Herbal Products

    15/20

    Strategy and Implementation Summary

    Nisa Herbal Products will focus first on building aclient base with herbal health product companies.

    Competitive Edge:

    The competitive advantage of Nisa HerbalProducts will be the consistent quality of the herbsthat would be at the core of each product.

    Sales Strategy

    The Products of the company would be given outto the wholesalers and retailers throughout the city

  • 8/2/2019 Nisa Herbal Products

    16/20

    Marketing Strategy: We will market the company's product line through advertisements

    in the form of brochures, newspaper ads, creating a website for thecompany, etc. There would be banners put up at the companys

    retail shops. The company will also launch the Nisa Herbal Products

    website. The site will be designed to promote the products and offerthe details of the product they wish to buy.

  • 8/2/2019 Nisa Herbal Products

    17/20

    RAW MATERIALSUPPLIERS Aayurmed Biotech Pvt. Ltd.

    Address:1-2, Satyam I-B, RahejaComplex, Malad(East), Mumbai - 400

    097, IndiaPhone: +(91)-(22)-28420818 Fax: +(91)-(22)-28429861Mobile / Cell Phone: +(91)-9869711527

    Website:http://www.aayurherb.com/indian-ayurvedic-herbs.html

    http://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.htmlhttp://www.aayurherb.com/indian-ayurvedic-herbs.html
  • 8/2/2019 Nisa Herbal Products

    18/20

    Sudip and Company

    Address: A/17 - Aristrocrate, Lajya Estate,Mogra Road, Andheri (E), Mumbai - 400

    069,, Mumbai - 400 069, IndiaPhone: +(91)-(22)-28390684 /28390686 Fax: +(91)-(22)-28211144Mobile / Cell Phone: +(91)-9820342306 /

    9820342308Website:http://www.indiamart.com/sudip/

    http://www.indiamart.com/sudip/http://www.indiamart.com/sudip/
  • 8/2/2019 Nisa Herbal Products

    19/20

    PACKAGING

    Alex industries

    Address: 7th floor Riddhima complex.Malad(west):

    Mob: 08080451119

  • 8/2/2019 Nisa Herbal Products

    20/20

    LEGAL ASPECT

    The company will be registration in Indiaunder the Companies Act, 1956.

    Pollution control license, manufacturing

    license from FDA and Mumbai MunicipalCorporation

    Duly registered under Central Sales Tax

    Act. and under the Bombay Sales TaxAct.