Introduction• With a history of more than 60 years in the edible oil industry, Nirmal is among the top

selling brands of coconut oil in the country• Nirmal brand name today is the assurance of quality and purity to millions of consumers

not only in its home state of Kerala, but also in the states of Karnataka, Tamil Nadu, Andhra Pradesh, Maharashtra, Orissa and Chhattisgarh, as well as in Middle Eastern countries such as U.A.E., Bahrain, Qatar, Kuwait, Oman and Saudi Arabia.

• Prepared adhering to the age old tradition, with care and expertise that only Kerala can offer. Nirmal procures the finest coconuts directly from farmers, which is then sun-dried in hygienic copra drying yards to retain its natural richness, flavor and nutritional value

• It is close to impossible for anyone to replicate the rich purity of Nirmal CLEAR coconut oil which is enriched with Vitamin E

• With the ability to seep into the hair shaft 3 times more than any other oil, Nirmal CLEAR oil provides complete nourishment for your hair, resulting in healthy, strong and long beautiful hair.

• The hair oil comes packaged in a transparent bottle and is testament to the purity of oil promised and delivered by Nirmal.

What is special?• It is close to impossible for anyone to replicate the rich purity of Nirmal CLEAR

coconut oil which is enriched with Vitamin E• With the ability to seep into the hair shaft 3 times more than any other oil, Nirmal

CLEAR oil provides complete nourishment for your hair, resulting in healthy, strong and long beautiful hair.

• The patented VSIC process used to manufacture the oil minimises moisture content, reducing the chances of the oil becoming stale and increasing the shelf life

Being transparent• KLF Nirmal, unlike competitors' brands is available in a transaparent pack,

testimony to the fact that its coconut oil is devoid of sediments• This is testimony to the fact that our coconut oil is devoid of sediments. Our

unique selling point (USP) is the purity and the pleasant aroma we provide.

Nirmal Jasmine• KLF Nirmal would also introduceg a new type of edible oil called the Nirmal Virgin

Coconut oil which is extracted out of fresh coconuts and Nirmal Jasmine hair oil extracted from jasmines found in Madurai by July

• We are gearing up to meet the demands of the industry with a whole new line of products. We will be launching Nirmal Virgin coconut oil and Nirmal Jasmine Oil in select markets across India very soon. We also plan to introduce Nirmal coconut soap and coconut milk powder in the near future. Make Nirmal a symbol of purity is the ultimate aim

Oil Freeze• Yes, coconut oil starts freezing when stored in places below 25 degree Celsius (77

Fahrenheit) . Partial freezing is also possible starting from the bottom of the bottle.

Any chemicals?

• Nirmal is a 100% pure filtered oil and there is no RBD (Refining/Bleaching/Deodorising) process involved.

Expensive?• KLF Nirmal oil is priced at Rs 61 for 250 ml bottle, around Rs 3 lower than

Parachute.

Nourishing Hair• Coconut oil has a natural affinity to human hair protein. And the presence

of Medium Chain Fatty Acids (MFCAs) makes coconut oil the only oil that penetrates into hair shaft 3 times more than any other oil which in turn gives well

rooted hair, lessening hair fall and imparting a natural shine to it.

Notes• It is the superior technology and exacting manufacturing standards that makes Nirmal 100%

pure. The patented VSIC process used to manufacture the oil minimises moisture content, reducing the chances of the oil becoming stale and increasing the shelf life

• You can not be a me-too product in this market, otherwise you get reduced to offering one bottle free with every unit of sale," says Sunny Francis, director of KLF Nirmal. He says KLF Nirmal oil is priced at Rs 61 for 250 ml bottle, around Rs 3 lower than Parachute.

• KLF Nirmal, unlike competitors' brands is available in a transaparent pack, testimony to the fact that its coconut oil is devoid of sediments

• “I’ve always loved changing my style and playing with different hair styles as it is a great creative outlet for me. The resulting exposure to various styling and chemical products makes my hair weak, brittle and lack lustre. Nirmal refreshes and rejuvenates my hair, helping me maintain healthy hair

• Our brand, KLF Nirmal, unlike other competitor brands is available in a transparent pack. This is testimony to the fact that our coconut oil is devoid of sediments. Our unique selling point (USP) is the purity and the pleasant aroma we provide.

• Nirmal Clear Coconut Hair oil is available across India in three variants - 100 ml, 200 ml and the 500 ml packs. In the coming months KLF Nirmal will be launching Nirmal Virgin coconut oil and Nirmal Jasmine Oil in select markets across India.

• All what we have shown in our advertisements is 100% true. We don’t make any false claims. Nirmal is 100% pure, filtered oil and there is no RBD (Refining/Bleaching/Deodorisng) process involved.

• We have plans to expand our business all over India and to various other parts of the world. We are gearing up to meet the demands of the industry with a whole new line of products. We will be launching Nirmal Virgin coconut oil and Nirmal Jasmine Oil in select markets across India very soon. We also plan to introduce Nirmal coconut soap and coconut milk powder in the near future. Make Nirmal a symbol of purity is the ultimate aim

• We bagged the “India’s Best Exporter Award” instituted by the Coconut Development Board in the year 2008.Our coconut oil and sesame oil is exported to all GCC countries. Our commitment to quality and preservation is reflected in it’s ISO 9001& ISO 14001Certifications respectively

• The Rs.140 crore company had through extensive research come out with a technology to minimise moisture condent and reducing the chances of becoming stale, Paul Francis, Managing Director-KLF Nirmal told newsmen at the launch here. ‘It is the superior technology and exacting manufacturing standards that makes Nirmal 100 per cent pure' he added