Feeding The Hummingbird

Gary WagnonNinjaMarketingDojo.com

What is Ninja Marketing?

A Ninja is a master of not just one discipline, but many.

Ninja Marketing is not just website design, SEO or social media, but all three together.

A Ninja adapts to every situation.Ninja Marketing teaches a customized

Approach that is specially designed to fit the business’s needs

Ninja Marketing is about improving search engine ranking, increasing traffic to your website and converting more browsers into buyers.

A Balanced Online Marketing Approach

• Web Site Design

• Search Engine Optimization

• Social Media

Without all 3 in balance, your online marketing plan

will not be as strong.

Search Engine OptimizationSEO

SEO is the practice of making web sites compatible with the search engine algorithms. SEO elements include:

On Page Optimization – Header/Images/HTML format

Content

Site Popularity (Links)

Social Signals

Local Search & Reviews

Old School SEO

Things that don’t work now today

Lots of links everywhere

Article Marketing

Guest Blogging

   

The State of SEO Today

• Inbound Links Have Less Value

• Quantity Links vs Quality Links

• Quality Content Reigns Supreme

 

Google Hummingbird

   

Google Hummingbird

• New Search Engine Algorithm

• Match the meaning of search query

• Mobile Device Driven

   

How Google Hummingbird effects search today?

Local Search

Local Search

   

Create Content that responds to what you customer may be asking

FAQs

How To’s

Should Ask Questions

Make Sure Your Website Has:

If Your Customers Are Asking For It – Your Website Better Say It

Hummingbird Strategies

Hummingbird Strategies

   

Industry/Business Updates

Eliminate using shorthand & abbreviated phrases.  Stick to Natural Language

Think Outside Your Site

   

Repurpose content from older blogs with links

Think topics rather than keywords

What questions does the page answer?  What synonyms can be used?

Optimize for multiple keywords on same page

Make every piece of content stand on it’s own

Formula For A Successful Online Marketing Presence

   

Strong Optimized Website

   

No Template Built Sites Like Godaddy, 1 & 1, Wix

Optimize Images for size and keyword

Check site for valid links and content

Avoid pages of duplicate or low quality content.

Optimize Images for size and keyword

Check site for valid links and content

Avoid pages of duplicate or low quality content.

Quality Content

    Blog or complete Web site – Google Loves WP

Google + - The Quickest Route to

Ranking

Attributes credit to the originator of content and passes the benefit on to their web site

Blog or complete Web site – Google Loves WP

Google + - The Quickest Route to

Ranking

Attributes credit to the originator of content and passes the benefit on to their web site

Synergy Between Social and Search

   

Make it easy to share your content

Social Signals have more impact on search

Increase engagement on Twitter can improve search ranking

Google +is a must

Another Facebook Change

   

Post from pages don’t show up as often (if any) in Timelines

Embedding Links into posts instead of sharing content is disappearing

BOTTOM LINE – If no one engages with your content, your social media is useless.

 

7 Tips To Gain FB Reach

• Focus on Engagement• Analyze Why Fans Click the Like Button• Avoid overusing strong calls to action• Avoid Using Memes• Analyze Outbound links to determine which source is

most well received• Increase Post Frequency• Test different times of day for different types of

content.

   

Ninja Marketing Dojo

Webinar Based Training

Master the Basics and Build Upon Those Skills

Covering Everything Online Marketing Including Strategies & Tricks to Use Efficiently & Effectively:

•Google +Local

•Keyword Research

•Google +

•Facebook

•Blogs

•LinkedIn

•YouTube

•Twitter

•Tools

•Content Marketing

•Email Marketing

•Article Marketing

•Public Relations

•Community Sites

www.ninjamarketingdojo.comBecome a Master of Online Marketing

•Improve Search Engine Ranking

•Increase Traffic To Your Website

•Convert More Browsers Into Buyers

Live Class, Streaming Video or Video RecordingFridays 1:30 – 3:30

Fronimos Greek Restaurant3242 E. Speedway (Speedway/Country Club)

Guests $25 / Members $75 per month (4 classes)

800biz Online Marketing

• Website Design

• Search Engine Optimization

• Social Media Marketing

• Social Media Coaching – Group, One on One or Online

www.800biz.com