I am NinaExperienced marketing professional with

excellent media knowledge: Everything from tactics to strategies, from b2b to b2c, from traditional to digital, from planning through

buying to measuring

And I can make things work.

How did I end up in Helsinki?

I wasbornhere

I studiedtourism

here

I studied also in Vaasa

commercial college

I got my MSc (Econ) at

University of Vaasa 1997

Since 1998 I have lived and worked here

Before my MSc at University of Vaasa (1997), I studied tourism in Pietarsaari (1988) and International Business in Vaasa (1991)

I was born 1967 in South Ostrobothnia in a small place called Kortesjärvi, nowadays being part of Kauhava

I can’t use a compass, but I have many skills and tools to lead us

out of the mess

Feeling lost?

My CV tells quite a bit

Over 12 years in media agency as a team leader,account director for top brand advertisers

Different needs, different operational environments,different target groups, different people and interestgroups. No impossible situations or goals, onlychallenges to solve.

Client, media, creative agency or colleague in urgentneed for help – I’ll fix it

Experience, Experience, Experience

More experience

Brand Manager at A-lehdet Oy(2010-2011)

Taking care of five fantastic magazine brands (aswell as their websites)Learned the secrets of print sales and it’s differentfunctions, learned how important is the co-operation between media and customer

Working with Demi-brand (magazine, demi.fi,Demi at FB) also showed how wonderful, powerfuland innovative young women there are in Finland– go girls!

Marketing and communications managerat Helsinki Business College Oy(2011-2014)

• Developing, implementing and monitoringmarketing and communications strategy atthe company and unit level

• Leading marketing and communications team• Budgeting• Hands-on work at school tour and fairs• Responsible for totally new product profiling

during unification of vocational qualificationsof youth and adult education

I can speak in front of 9th graders!!!!!!

National e-Media Conference (topics e-commerce and social media) and ISO ASA seminar (presenting

MediaCom’s research about responsible marketing) were a piece of cake

You said you can make things work, but

can you prove it?

I can also easily change myliving room to a workshop, andI believe that there’s hardlyanything a piece of duct tapecan’t fix

Spring 2013 was a bit busy:

Accomplished several years’ intranet project

Took care of internal and external communication of the unification of vocational

qualifications (youth and adult education)

Organized and managed the merger of two marketing teams

I know

how and when to prioritize, andI’m not afraid of makingdecisions

what team work means, andhow to lead a team

how and when to delegate, butI’m not afraid of hands-on work

strategic marketing

media strategy

digital marketing

brand management

budgeting

research

reporting

I know the power but also the weakness of numbers and graphs:Research can be indispensable help in business management, but itcan be a waste of money if you don't know why you are doing thatand what indicators should you measure.

My experience comes from planning and execution of researchprojects from ad pre-test to continuous tracking. I am alsoresponsible for the online media and social media monitoring toolacquired for Helsinki Business College Oy.

I have the guts to say to my client if there’s no point of doing theresearch or if it’s done for wrong reasons.

Fact:

Account director has toknow the whole media fieldand see the big picture

digital marketing

social media

display

content production

SEM

Fact:

If your potential clients aremainly kids under 18 years,of course social media andinternet are crucial parts ofthe strategy

Fact:

My team produced and managedinternally all our content in web(advertising, some channels,intranet, extranet) – so yes, Iknow quite a bit about digitalmarketing

big data

That I was responsible for the marketingcommunications strategy, that brought us 20 %more applications during joint applicationspring 2012

That my client negotiated a separate localagreement with the European head office whenrest of the Nordic functions were changed toother media agency - on the condition that Iwill remain as the account director

That my colleagues always can come to me andask for advice and encouragement

I’m really proud of

When I’m not working

I love to…

I go with my backpack, without planning and pre-booking

I prefer old to new, temples to skyscrapers

At home I paint aquarelle, do some yoga or other sports, read or just walk around my beautiful home island

Convinced?

I can make things work. Give me a difficult situation,

merger, new team, you name it, and I’ll make it work!

I can see the big picture and connect the dots

I know how to organize and prioritize

I can motivate and lead my team

With my experience, there’s not much that cansurprise me

Why hire me:

Contact me with marketing opportunities:

+358 40 848 0468 strangnm@gmail.com

http://www.linkedin.com/pub/nina-strang/1/124/8a0

@NinaStrang

Nina Strang