nikeswitch
DESCRIPTION
Nike Switch presentationTRANSCRIPT
Triple A Teampresents
Alan Boettcher Alejandro CabreraAlena Han
Saturday, August 23, 14
Number one in the Industry
http://www.flickr.com/photos/53370644@N06/4975884671/Saturday, August 23, 14
However
https://flic.kr/p/87gVv9
Saturday, August 23, 14
Text
https://flic.kr/p/9bgT8X
The challenge
Saturday, August 23, 14
everyone can #switchitup
https://flic.kr/p/9PDBBY
Saturday, August 23, 14
”“If you have a body
you’re an athlete- Bill Bowerman
Saturday, August 23, 14
Saturday, August 23, 14
Soccer Basketball
Hockey Volleyball
All in one
courts
Saturday, August 23, 14
NIKE products
https://flic.kr/p/cDsNe
Promote
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Saturday, August 23, 14
Saturday, August 23, 14
Target Market
https://flic.kr/p/ckHtHS
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Making your Experience easier
Experience
interactive
community
Memberships
customer support
scheduling
Saturday, August 23, 14
Easy
Viral
Growing
#Switchit
Up
Saturday, August 23, 14
Expensestotal
year one
Building.........(800k)Operations....(150k)Marketing.....(110k)Salaries........(263k)Land...............(155k)
800k
150k 110k
155k
263k
Saturday, August 23, 14
Legal and ethical
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BenefitsSaturday, August 23, 14
$610,000Total revenue:
year one
Saturday, August 23, 14
Switch+ membership/month
Switch+ Student/month
One time entry/hour
$25
$20
$5
Saturday, August 23, 14
Proposal to NIKE
Announcement of NIKESWITCH
Ground breaking
May 23rd
October 8th
October 22nd
2014
Saturday, August 23, 14
Commercial Release
Street team
Launch week
August 11th
August28th
October2nd - 8th
2015
Saturday, August 23, 14
Sell 125+ Memberships
Nikeswitch openingOctober
15th
october 16th
2015
Saturday, August 23, 14
Scouting future locations
Quarterly TournamentJanuary
12th
June
2016October
16th
announce 2 new NIKESWITCH
Saturday, August 23, 14
Announce 2 new nikeswitch
Internationally
October
2017
∞
Saturday, August 23, 14
Nikeswitch
Nikeswitch Minneapolis, MN
Nikeswitch Spain
Nikeswitch Japan
Nikeswitch Raleigh, NC
Saturday, August 23, 14
Any questions?Saturday, August 23, 14