nihar dissertation

8/6/2019 Nihar Dissertation

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DISSERTATION REPORT

ON

Customers Perception towards Equity Tradingwith Anagram Stock broking Limited

For Partial Fulfillment of

Master in Business Administration.

Submitted to:-

Srusti Academy Of Management, Bhubaneswar

Report Submitted by:

NIHAR RANJAN MOHARANA

Regd No:0906286092

Under the Supervision of

Asst.Prof.Mr.Jeetendu Satapathy


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CERTIFICATE

This is to certify that the project entitled Customers Perception towards

Equity Trading with Anagram Stock broking Limited, Bhubaneswar is a

genuine Interim report carried out by Nihar Ranjan Moharana at Srusti

Academy OF MANAGEMENT, BHUBNESWAR for the partial fulfillment of

Master in Business Administration.

Bhubaneswar Asst.Prof:Mr.Jeetendu Satapathy

Date


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CERTIFICATE FROM ORGANIZATION

This is to certify that the project entitled, Customers

Perception towards Equity Trading with Anagram Stock broking

Limited,Bhubaneswar is a bonafied work of Nihar Ranjan

Moharana, a student of Srusti Academy Of Management

(SAM), Bhubaneswar, bearing Reg. No.0906286092, and

was successfully conducted at Anagram stock brokingLtd., Bhubaneswar, for the partial fulfillment of Master in

Business Administration.

Mr.Trinath Lenka, Date

Regional Manager,

Anagram Stockbroking Ltd., Bhubaneswar


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DECLARATION

I, Nihar Ranjan Moharana here declare that project entitled Customers

Perception towards Equity Trading with Anagram Stock broking Limited,

Bhubaneswar is a genuine Interim report carried out by me under the guidance

of Mr. Trinatha Lenka, Regional Manager, Anagram Stock broking Ltd.,

Bhubaneswar Branch and Asst. Prof Mr.Jeetendu Satapathy, of Srusti Academy OfManagement, Bhubaneswar. I further declare that it is completely of my own work.

It has been submitted to the SRUSTI ACADEMY OF MANAGEMENT,

BHUBANESWAR for the awarding project marks or any other.

Bhubaneswar NIHAR RANJAN MOHARANADate: Regd No:0906286092


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ACKNOWLEDGEMENT

Thi

s project has been a great learning experience for me and I would like to express my gratitude to

those who guided throughout and without their help and co-operation project would not be

possible.

At the very outset I would like to express my sincere gratitude to Mr. Trinath lenka, RegionalManager, Anagram Stock broking Ltd. Bhubaneswar, who was kind enough for providing me

this opportunity to undertake in this organization.

Back to my institution Srusti Academy Of Management, I acknowledged with gratitude the

suggestion received from my internal guide Mr.Jeetendu Satapathy, Asst. Professor,Marketing. I

express my gratitude to his whom has given me his valuable suggestions in my project.

Nihar Ranjan Moharana

Regd No:0906286092


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CONTENTS

Topic

Executive Summary

Chapter- 1 Introduction

1.1 Introduction of Anagram Stock broking Co.

Chapter- 2

2.1 Review of literature

2.2 Importance of study2.3 Objective of the study

2.4 Limitation of the study

2.5 Scope of StudyChapter- 3

3.1 Research Methodology

Chapter-4

4.1 Result

Chapter-5

5.1 Project Findings & Conclusions

Chapter-6

6.1Recommendation


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Chapter-7

7.1 Bibliography

CHAPTER 1


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INTRODUCTION


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Introduction

Anagram Stock broking Ltd, Anagram Securities limited, Anagram Comtrade Limited and

Enagram Online Limited (Collectively referred as 'Anagram') are part of the illustrious Lalbhai

Group and are one of India's top corporate broking houses. Anagram Stock broking Limited is a

member of The Bombay Stock Exchange Limited and a Depository Participant of the NSDL and

Anagram Securities limited is a member of National Stock Exchange Limited and Anagram

Comtrade Limited is a member of India's 3 premier commodities Exchanges namely MCX,

NCDEX, and NMCE.

Anagrams are a complete service brokerage house offering the entire spectrum of services that

an equity investor would need and offer real time offline and online trading platform on the BSE& NSE both in cash and F & O segment. It also offers his Clients online access their account and

information.

To cater to the ever mobile trader as well as the net savvy investor It offer state-of the art online

trading through website Regular updates during trading hours, and access to information,

analysis and research, and a range of monitoring tools on www.anagram.co has made it one of

the most favorite sites amongst the investors.

Today, Anagram is one of India's leading corporate broking houses with a very strong network

of its own Branches and Franchisees across India. With a network of more than 169 odd

branches and a clientele of more than 79,000 Retail investors, Anagram is counted among the top

5 brokerages in the retail arena.

Anagram Stock Broking Ltd. is amongst the leading retail broking houses in India. It is engaged

in offering comprehensive personal finance solutions since 1994. The company is a part of the

Rs 25 bn Lalbhai Group. The group companies in the capital and commodities market area

include Anagram Stock broking Ltd, Anagram capital Ltd., Moneypore.com and Anagram

Comtrade Ltd. Anagram offers a wide range of services for the discerning equity investor, in

addition to online account access and real time trading.


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CHAPTER 2

REVIEW OF LITERATURE


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Review of Literature

Indian Equity Market

The Indian Equity Market is also the other name for Indian share market or Indian stock market.

The forces of the market depend on monsoons, global funding flowing into equities in the

market and the performance of various companies. The Indian market of equities is transacted on

the basis of two major stock indices, National Stock Exchange of India Ltd. (NSE) and TheBombay Stock Exchange (BSE), the trading being carried on in a dematerialized form. The

physical stocks are in liquid form and cannot be sold by the investors in any market. Two types

of funds are there in the Indian Equity Market; Venture Capital Funds and Private Equity Funds.

The Indian equity market has emerged as third biggest after China and Hong Kong in the

emerging Asian region, with a market capitalization of nearly $600 billion, a latest ADB report

says. According to the Asian Development Bank's Asia Capital Markets Monitor report, the

combined market capitalization of all the equity markets in the Emerging Asia region stood at

$5,770 billion (about Rs 290 lakh crore) at end of March 2009.

The equity indexes are correlated beyond the boundaries of different countries with their

exposure to common calamities like monsoon which would affect both India and Bangladesh or

trade integration policies and close connection with the foreign investors. From 1995 onwards,

both in terms of trade integration and FIIs India has made an advance. All these have established

a close relationship between the stock market indexes of India stock market and those of other

countries. The Stock derivatives add up all futures and options on all individual stocks. This

stock index derivative was found to have gone up from 12 % of NSE derivatives turnover in

2002 to 35 % in 2004. The Indian Equity Market also comprise of the Debt Market, dominated

by primary dealers, banks and wholesale investors.

Indian Equity Market at present is a lucrative field for the investors and investing in Indian

stocks are profitable for not only the long and medium-term investors, but also the position


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traders, short-term swing traders and also very short term intra-day traders. In terms of market

capitalization, there are over 2500 companies in the BSE chart list with the Reliance Industries

Limited at the top. The SENSEX today has rose from 1000 levels to 8000 levels providing a

profitable business to all those who had been investing in the Indian Equity Market. There are

about 22 stock exchanges in India which regulates the market trends of different stocks.

Generally the bigger companies are listed with the NSE and the BSE, but there is the OTCEI or

the Over the Counter Exchange of India, which lists the medium and small sized companies.

There is the SEBI or the Securities and Exchange Board of India which supervises the

functioning of the stock markets in India.

In the Indian market scenario, the large FMCG companies reached the top line with a double-

digit growth, with their shares being attractive for investing in the Indian stock market. Such

companies like the Tata Tea, Britannia, to name a few, have been providing a bustling business

for the Indian share market. Other leading houses offering equally beneficial stocks for investing

in Indian Equity Market, of the SENSEX chart are the two-wheeler and three-wheeler maker

Bajaj Auto and second largest software exporter Infosys Technologies.

Other than some restricted industries, foreign investment in general enjoys a majority share in

the Indian Equity Market. Foreign Institutional Investors (FII) need to register themselves with

the SEBI and the RBI for operating in Indian stock exchanges. In fact from the Indian stockmarket analysis it is known that in some specific industries foreigners can have even 100%

shares. In the last few years with the facility of the Online Stock Market Trading in India, it has

been very convenient for the FIIs to trade in the Indian stock market. From an analysis on the

Indian Equity Market it can be said that the increase in the foreign investments over the years no

doubt have accentuated the dynamism of the Indian market of equities. Foreign investors are

allowed to buy Indian equity for the purpose of converting the equity into ADR or GDR.

three-year period, the investment results will be superior to any market index. The portfolio,

however, may fluctuate in the short run, as the investment decisions will be guided by business

prospects and not by short-term market movements. They feel that this process will be well

suited to the needs of investors.


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They see their role as that of an unbiased information provider and advisor attempting to

empower individuals to take investment decisions and styles that suit them. There selection of

companies reflects this many of the companies that they have recommended for investment are

providers of goods and services that touch the every day life of most of us. Anagrams belief

is that the comfort level of investing in such companies, therefore, would be very high.

Different Service provided by ANAGRAM COMPANIES

Moneypore.com

The company has offline infrastructure comprising 12 offices and close to 100 trading terminalsin various parts of the country. Launching Moneypore.com, In India online trading is still in itsnascent stage (having been cleared by SEBI in January 2000) but had the potential to reach 30-35per cent of total traded volumes in the next couple of years.

He highlighted the fact that the trading portal was only an extension of the broking business andhad the potential to increase the size of the market with the addition of new investors withwww.moneypore.com. The CEO of the company is Mr. Darshan Mehta.

In the coming days, the broking business would change from value-based brokerage to trade-based brokerage as volumes picked up and competition intensified. Competition would come notonly from pure online broking foreign firms, but also from "rank outsiders" who had thetechnology to provide online broking. Moneypore would in due course introduce new productsfor the benefit of investors including spot payment for sale of demats shares.

Moneypore offers two types of accounts, the leveraged or margin trading account and the cash &

carry or delivery-based account. As a special introductory offer no brokerage will be charged forthe first 3 months (subject to maximum trading turnover of Rs 10 lakh or delivery turnover of Rs2 lakh, whichever is earlier). For margin trading, the rates range from 5 paise to 10 paisedepending on the volume of trade in a given settlement and 50 paise for delivery-based trading.


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ANAGRAM COMTRADE LTD

Anagram Comtrade Ltd, an entity separately floated for the purpose of facilitating its clients incommodity futures trading has acquired the membership ofMCX & NCDEX. With its branchesin & around the commodity delivery centers, it has started accommodating traders from these

centers as their clients. Commodity trading is in the initial phase of its recognition, anagram aretargeting a daily turnover of Rs. 100 Crore, which is currently pegged at over Rs. 25 Crore andhave already done quite a few delivery-based transactions there by gaining expertise in this area.

The commodity market is not all about the commodity traders as even in this new arena thegeneral investors can add to their wealth. The investors can exploit the arbitrage opportunityavailable and speculators can trade in commodities, on which they can form a fair view as thetrade can be squared off at any time before market closes or before the Tender & DeliveryPeriod, that too with a very small margin.

Our aim is to spread out the awareness about the Exchange traded commodity futures to

prospective customers who know less about this promising concept called commodityderivatives, to the existing commodity traders who have already been trading in an unorganizedarrangement with local exchanges who provide these services, imparting knowledge about thelatest market events and keeping the investors abreast about the happenings in this commoditymarket.

ANAGRAMS OTHER EDGE

Trade from anywhere in India

Anagram, with its vast network of branches across the India, has always strived to reach you, no

matter where we are. This gives us the facility to trade from anywhere in India.

Reliable research

Anagram has a dedicated team of research analysts who work round the clock to provide the bestresearch advices and newsletters. We reach your desk daily, weekly and monthly.

Personalized Services

Anagram, with its wide array of made to order services from stock broking to Depositoryservices takes the pleasure of adding one more service, commodities broking with the same

personal feel.

State of Infrastructure

The strong state of Art Infrastructure of Anagram helps us to provide customized direct servicesthrough our back office system, nation-wide connectivity and website.

Round the clock operations in commodities trading


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Life Insurance Products are absolutely necessary like providing Shelter for our family oreducation to our children. Life Insurance is the only financial instruments which take care of thestandard of living and financial stability to the family in case of eventuality of disability or death.The Main qualities of Insurance are Safety, Protection and Return. Life Insurance is the onlyproduct which covers you during all cycles of your life and beyond. It is important to plan while

you are earning, to safeguard yourself and your family against all unexpected odds. Our Servicesavailable at ZERO Cost through our Pan India Network branches

Investments in life insurance provide the dual benefit of saving for your future financialrequirements as well as financial security for your dependants in case of your death. Unlike otherinvestment instruments (term deposits, mutual funds and stock market securities etc.), the natureof life insurance products is such that they are designed for the long term (10 years or more) and provide the best results when they are continued for their full term.

At Aviva, life insurance plans are created keeping in mind our changing needs and our families.Aviva life insurance plans are designed to provide us with flexible options that meet both

protection and savings needs.

It offers its customers a full range of transparent, flexible and value for money products thatinclude whole life (LifeLong, Aviva LifeLine), endowment (LifeSaver, SaveGuard, EasyLifePlus, LifeSaver Plus, LifeSaver Super,Aviva Sachin Century) and traditional endowment (DhanVriddhi, Aviva Moneyback), child plan (Aviva Little Master) single premium (LifeBond Plus),pension (PensionPlus,Secure Pension), term (LifeShield), fixed term protection cum savings plan(Freedom LifePlan), health plan (Aviva Health Plus),with profits plan (Aviva Money Back) anda short-pay recurring premium investment cum protection plan (LifeBond5). Aviva products aremodern and contemporary unitized products that offer unique customer benefits like flexibility tochoose cover levels, indexation, partial withdrawals and unique investment options like a

Systematic Transfer Plan to get the benefit of systematic investments and an Automatic AssetAllocation Plan which changes the risk structure on your investments as your age increases. Italso have 3 rural plans which are a low cost term plan Amar Suraksha and 2 endowments AnmolSuraksha and Jana Suraksha.

Mutual Funds

Anagram provides a host of services for customers investing in mutual funds. It offers widerange of services like, rankings of different mutual fund schemes, list of new schemes issued inthe market, interviews with fund managers, Insta NAV a quick search based application thatenables customers to get the related information about the desired scheme, Primer a brief

description about mutual funds, RBI procedural guidelines and a Risk Profiler which helps thecustomers in ascertaining ones own profile, thus minimizing risk.

Advisory Services

Apart from broking business, Anagram is also engaged in offering advisory services ofinvestments into mutual funds, primary market, life insurance and other small saving products.The distribution services add up to their broking business and are serviced by experts at each


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Habit: Habits die hard and therefore individuals perceive objects, situations and conditionsdifferently according to their habits. A Hindu will bow and do Namaskar when he sees a templewhile walking on road, because of his well-established habit. These are several instances in lifesettings where individuals tend to react with the right response to the wrong signals. Thus aretired soldier may throw himself on the ground when he hears a sudden burst of car tyre.

Motivation and interest: Two examples of motivational factors are hunger and thirst.Motivational factors increase the individual's sensitivity to those stimuli which he considers asrelevant to the satisfaction of his needs in view of his past experience with them. A thirstyindividual has a perceptual set to seek a water fountain or a hotel to quench his thirst, whichincreases for him likelihood of perceiving restaurant signs and decreases the likelihood ofvisualizing other objects at that moment in time. A worker who has a strong need for affiliation,when walks into the lunchroom, the table where several coworkers are sitting tends to beperceived and the empty table or the table where only one person is sitting will attract noattention.

Learning: The state of learning influences and plays a crucial role in the perception process.However, it should be recognized that the role of learning is more pronounced in respect ofcomplex forms of perception where the symbolic content creeps into the process. Althoughinterrelated with motivation and personality, learning may play the single biggest role indeveloping perceptual set.

People perceive as per their levels of learning. it is therefore essential for the organization tomake its employees knowledgeable and educated for their effective performance and behavior.The learning of managers and workers is a twin requirement.

Organizational role and specialization: The modern organizations value specialization.

Consequently the specialty of a person that casts him in a particular organizational rolepredisposes him to select certain stimuli and to disregard others. Thus in a lengthy report adepartmental head will first notice the text relating to his department.

Economic and social background: The employee perceptions are based on economic and socialbackgrounds. Socially and economically developed employees have a more positive attitudetowards development rather than less developed employees.

Personality: The personalities of the perceiver as well as the stimulator have an impact on theperception process. The age, sex, race, dress, etc of both the persons have a direct influence onthe perception process.

External factors influencing the perceptionsThe external attention factors are:

a) Intensityb) Sizec) Contrast


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Situations: Situations have a great influence on people's perceptions. A favourable workenvironment develops a positive attitude and work culture because the perception process iseasily channelized and rightly directed.

Objective of Study

We can fulfill so many objective of the company the main objective of this study is like this:

To find out the customer status of the equity traders of Anagram

To find out their perception about Anagram in general and Equity trading in particular

To analyze the psychology of the persons involved in equity trading.

To know the drawbacks of Anagram stock broking service

Improve the services of the equity trading.

To know the customers investment pattern

To study the different sectors in which they want to invest

To know the untouched potential customers.

Limitation of Study

Every work has its own limitation. Limitation are extend to which the process should not exceed.

The following limitations for the project are:

Duration of the project was not enough to make our conclusion on such a vast subject.Time constraints has been also become a major limitation.

The sample size taken for drawing the conclusion was not sizeable.

Customer ignorance was faced during discussions with respondents.


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Getting accurate response form the respondents due to their inherent problems. They

may be partial or refuse to cooperate.

People dont aware of Anagram consultant services.

People are not filled up the questionnaires correctly as per as requirement

Scope of Study

Every works has some has some of the scope. The scopes are:

The scope of this project is that it gives the enough scope to the company to know the

need of the customers of Jamshedpur. They can know about the buying behavior of the

customer. Living standard of the people of Jamshedpur according to their income.

The other scope of this project is it helps the company that which part of why customers

surrendering the demat account and not using it due to the drawbacks of this services.


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CHAPTER 3

3.1 PROBLEM STATEMENTS

3.2 RESEARCH METHODOLOGY

3.3 EXPOSURE OF DATA

PROBLEM STATEMENT

The people have less knowledge of rule & regulation of how to handle equity trading. Generally

they dont want to do trading. They think it is a gambling, so they dont want to involve in it.

Though it is much beneficial for the customers at some extent so the problems which I get at the

time of interaction with respondents.

The professional people are not ready to give time for these interactions.

Problem comes in convincing the customers.

Problem comes in searching of person want to involve in equity trading.

Problem comes in getting permission in different business firms to interact with theircustomers.

Problem comes in getting accurate information regard some questions form therespondents.


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of government, corporate and IT offices. Thus, there are huge numbers of people with high

disposable income.

After getting the knowledge from the executive of Anagram, an idea about the profile of

the customers seeking the scope of Demat accounts were identified. According to the executive,

Government employees, Business Executives, Business Men, MLA/MP, Bureaucrats, Doctors

etc. are the buyers of such products.

For the consumers survey the sample size taken was 100 and the sampling method was quota

sampling.

The research location assigned for the project was Anagram office, market and our pear &dear.

Composition of sample:

Anagram office 45

Market 39

Relatives 16

Total Number of Customers: 100

Occupation of Respondents:

Businessmen: 18

Students: 05

Service holder: 41

Ex-serviceman: 36

Total Number of Customer 100

DATA ANALYSIS

Univariate Analysis: Under this category I have used tables, pie charts, Bar charts and column charts.

Execution of the project:


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It is very essential in the research process to know the accuracy of the findings which depends

on how systematically the study has been carried out so that it can make sense.

I have executed the project after prior discussion with my guide and structured two parts in first

part the following steps:

Preparation of questionnaire.

The focal point of the designing the questionnaire was to comprehend the current

negative points of trading with particular branch.

This questionnaire was primarily aimed to a respondent who belongs to business

class and service class and using the trading with Anagram.

The discussion of questionnaire is made after the personal interaction.

Secondly I go through following steps:

a) Collection of data regarding trading from different securities organizations and

through the website of the Anagram.

b) Then make a comparative study

At last I collect all the primary data from the respondents after going through the discussion onthe basis of my questionnaire and collected data from the different persons whom are involve intrading with anagram. After this I make an analysis and come on with some findings and I havegiven some remarks.


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CHAPTER 4

RESULTS

QUESTION No. 01

Different age groups person involved in equity trading?

VARIABLES FREQUENCY PERCENTAGE (%)

A (Beetween18-25) 14 14


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A(Yes) 96 96

B(No) 04 04

TOTAL 100

Interpretation

When we ask the question to the people who are doing trading with anagram ,are

you satisfied with the service provided by the anagram ,96% people say that they

are satisfied with the service provided by the anagram , only 4% people is not

satisfied with the service given by the anagram.

QUESTION NO.-08

In which way Performance of the anagram is better in the given options?


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A(Speed delivery) 39 39

B(Transaction accuracy) 25 25

C(Low service charge) 36 36

TOTAL 100

Interpretation

As per data approx 39% people is said that the speed delivery is the reason so that

the anagrams performance is best, then they give the reason of low service

charges36% then come to transaction accuracy approx.25 %.

QUESTION NO.-09


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Level of sincerity of the employee when they are solves the problem of the

customer in anagram?


A(Good ) 91 91B(Average) 06 06

C(Bad) 03 03

TOTAL 100

Interpretation

Employee sincerity while dealing with the problem of the customer, 91%

customers are said yes, 6% are said it is average and 3% said it is bad.

QUESTION NO.-10


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Declaration: It is purely for academic purposes and the data given will not be passed on to

anyone. We request you to kindly fill up the form. Thank you.

PERSONAL INFORMATION

NAME :-

ADDRESS: -Ph no:-...

01. AGE (a) Between 18 to 25 (b) Between 25 to 35

(c) Between 35 to 45 (d) Above 45

02. EDUCATIONAL QUALIFICATION:

(a) Graduation (b) Professional

(c) Post Graduation (d) Technical

03. CONSUMER STATUS

(a) Student (b) Businessman

(c) Service holder (d) Ex-serviceman

04. MONTHLY FAMILY INCOME

(a) Between 5,000 to 10,000 (b) Between 10,000 to 15,000

(c) Between15, 000 to 20,000 (d) Above20, 000

05. IN WHICH SECTION ANAGRAMS SERVICE IS BEST

(a) Mutual fund (b) Commodity market

(c) Equity market (d) Insur

06. TRADING THROUGH ANAGRAM STOCK BROKING LIMITED FOR YOU IS A

(a) Necessary (b) satisfactory (c) Comfortable

07. ARE YOU SATISFIED WITH THE SERVICE PROVIDED BY THE ANAGRAM STOCK

BROKING LIMITED?

(a) Yes (b) No

08. IN WHICH SERVICE ANAGRAM IS BEST PERFORMS?


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(a) Speed delivery (b) Transaction accuracy (c) Low service charge

09. SINCERITY OF THE EMPLOYEE WHILE DEALING WITH THE PROBLEM OF THE

CUSTOMER

(a) Good (b) Average (c) Bad

10. THE SERVICE PROMTNESS OF EMPLOYEE OF THE ANAGRAM TOWARDS THE

CUSTOMER IS

(a) Good (b) Average (c) Bad

Any Suggestion

Thank you for Your Cooperation

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