nightclub & bar convention 2015 session - "promoting without discounting"
TRANSCRIPT
P R O M O T I N G W I T H O U T
D I S C O U N T I N G
Whitney Johnson
Global Director of Marketing
BookBottles.com
@wnjohnson
PROMOTIONS VS DISCOUNTS
Raising customer awareness of a brand,
generating sales, and creating brand
loyalty
Discounts/giving away things for free
PUT IT INTO ACTION
1. Define your audience
2. State your goal & objective
3. Create promotional strategy
4. Put tactics into place
5. Spread the word