nigeria firms go global
TRANSCRIPT
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Nigeria Firms Go GlobalLBS Alumni
©, Professor Nachum, 2011
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How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
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How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
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Most Attractive?
GDP per capita, $
Market growth, % Market size
Infrastructure
Political risk 2010 [2007]
GDP per capita Population
GDP, Bil.$
Population, mil.
Nigeria 3005 2.5 2.8 972 174 2.6 7.0 [7.0]S. Africa 6886 0.6 1.5 684 53 3.2 7.0 [7.0]Senegal 1046 -0.2 2.9 31 14 2.3Kenya 1245 2.9 2.7 124 44 2.4 7.5 [6.5]Ghana 1858 5.4 2.1 103 26 2.7 5.9 [3.9]Ethiopia 505 7.7 2.6 129 94 2.2 5.1 [4.1]Egypt 3314 0.4 1.6 909 82 2.9 5.4 [4.4]India 1497 5.6 1.2 6,783 1,252 2.9 4.5 [4.5]China 6807 7.1 0.5 16,161 1,357 3.7 4.8 [3.8]Russia 14,611 1.1 0.2 3,623 143 2.6 6.5 [3.4]Brazil 11,208 1.6 0.9 3,013 200 2.9 5.4 [4.4]US 53,042 1.5 0.7 16,768 316 4.2 5.3 [3.2]UK 41,781 1.1 0.6 2,453 64 4.2 4.6 [6.6]
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How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
3. Narrow Down Alternatives
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How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
3. Narrow Down Alternatives
4. Systematically Compare Alternatives
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Guts versus data in a global world: Foreign, Complex, Big
Data
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How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
3. Narrow Down Alternatives
4. Systematically Compare Alternatives
5. Evaluate Ability to Exploit
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Hofstede Culture IndexExploit opportunities:Home/foreign countryFirm-specific
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US Hollywood films: Box office revenues
Create their Own World of Opportunity
http://www.ghemawat.com/maps/
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How Successful Global Companies Identify Opportunities?
1. Identify Relevant Criteria for Them
2. Assign Weight to Criteria
3. Narrow Down Alternatives
4. Systematically Compare Alternatives
5. Evaluate Ability to Exploit
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Where Next? Three Most Attractive Opportunities