Nigel MagsonDavid Hudson

Mike Bugembe

Online Session Structure

• What is the opportunity?

• The Online & Offline Models

• Case Study: Just Giving

What do we mean by web integration?

• Where we are levering knowledge gleaned from online with offline information to affect our communication or interaction

• Not just transactional feed of web data

• Web or email behavioural data– A visit online– An email interaction– Social media interaction– A 3rd party reference site visit, ppc

Some examples

• Triggered Activity – recognising an “event” by a supporter– Date event

• E.g. anniversary of giving, inmem dates

– Visit to website page• E.g. Legacy page visit from a recognised “lapsed” supporter

– Reaching a “threshold” or milestone• E.g. supported us for 20 years• Given over £ x

Challenges to Overcome

• Bringing together Data Silos & back-end integration of data• Linking “offline” bases of information• Linking together disparate information sets & creation of

matching keys • Understanding required speed of integration – “real-time”• New techniques for insight – different analysis tools• Being able to act on the above to improve fundraising....• Different technology and techniques…

Social Media Analysis• Volume of Noise• Who’s posting• Noise source• Opinion Scoring• Content tone

Technologies:Pulsar FaceAlterian Meltwater