nieve, blaise - marketing strategies - building the right relationship with the right customers.pptx

8/17/2019 Nieve, Blaise - Marketing Strategies - Building the right relationship with the right customers.pptx

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BUILDING THE RIGHTRELATIONSHIPS WITH THE

CUSTOMERSBLAISE B. NIEVE | DAVAO DOCTORS COLLEG

MASTER OF ARTS IN NURSING


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INTRODUCTION


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OBJECTIVES

At the end of th! "e#o"t, the $e%"ne"! &$$ 'to(De)ne *+!toe" e-+t./

D!*+!! t! "e$e0%n*e %nd the &%.! ho& t *%n '

1%"ne"ed/D!*+!! the d2e"ent t.#e! of *on!+e" "e$%ton

%n%1eent/ %nd

Con*e#t+%$3e the #$*%ton! of '+$dn1 the ""e$%ton!h#! &th the "1ht *+!toe"!4


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WHAT IS COSTUMER E5UIT67

Lo.%$ *+!toe"! 9 H1he" *+!toe" e-+t.

C+!toe" e-+t. %. 'e % 'ette" e%!+"e *o#%n.8! #e"fo"%n*e th%n *+""ent !%$e!

%":et !h%"e4Whe"e%! !%$e! %nd %":et !h%"e "e;e*t the

*+!toe" e-+t. !+11e!t! the f+t+"e4


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E


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CUSTOMER RELATIONSHIP GROUPS

B+tte";e! T"+e

f"end!

St"%n1e"! B%"n%*$e!

Sho"t=te" Lon1=te"

Lo&

H1h

P"o>e*ted $o.%$t.

P " o > e * t e d

# " o ) t % ' $ t .

Lo& #otent%$ #"o)t%'$t./t$e #"o>e*ted $o.%$t.

Ltt$e )t &th *o#%n.8!e"n1! %nd the" need!

Wh%t to

Don’t ianythin


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B+tte";e! T"+e

f"end!

St"%n1e"! B%"n%*$e!

Sho"t=te" Lon1=te"

Lo&

H1h

P"o>e*ted $o.%$t.

P " o > e * t e d

# " o ) t % ' $ t .

Potent%$$. #"o)t%'$e,t $o.%$/

Good )t &th *o#%n.8!e"n1! %nd the" need!

Wh%t to

Enjoy tor the


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CUSTOMER RELATIONSHIP GROU

B+tte";e! T"+e

f"end!

St"%n1e"! B%"n%*$e!

Sho"t=te" Lon1=te"

Lo&

H1h

P"o>e*ted $o.%$t.

P " o > e * t e d

# " o ) t % ' $ t .

P"o)t%'$e %nd $o.%$/

t"on1 )t &th *o#%n.8!

e"n1! %nd the" need!

Wh%t to

* Make corelationshto delightand nurtugro the? T+"n *+'en1 tru


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B+tte";e! T"+e

f"end!

St"%n1e"! B%"n%*$e!

Sho"t=te" Lon1=te"

Lo&

H1h

P"o>e*ted $o.%$t.

P " o > e * t e d

# " o ) t % ' $ t .

H1h$. $o.%$/ '+t not"o)t%'$e/

ted )t &th#%n.8! o2e"n1! %nde" need!4

Wh%t to

#mprove pselling ththeir eesservice to

%r else,


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EVALUATION

Potent%$$. #"o)t%'$e, '+t not $o.%$7

St"on1 )t &th *o#%n.8! o2e"n1! %nd the" nee

Don8t n0e!t %n.thn1 n the@Lo.%$, '+t not #"o)t%'$e7


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IMPORTANT NOTE(

D2e"ent t.#e! of *+!toe"! "ed2e"ent "e$%ton!h# %n%1e

!t"%te1e!4


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GOAL(

B+$d the "1ht "e$%ton!h#! &t

"1ht *+!toe"!4


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THAN 6OU FOR LISTENING

Refe"en*e!(

A"!t"on1, G4, ot$e", P4 4 P"n*#$e! of

1$o'%$ edton th

ed44 Edn'+"1h G%te, H%"$o&, Pe%"!on Ed+*%ton Lted4 ISBN K===

nieve, blaise - marketing strategies - building the right relationship with the right customers.pptx

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