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Nien Made USA SECTIONAL WINDOW SHADING — AURELIA SHEER SERIES Product Category: Alternative Shading Product Experience a revelation in window coverings with Aurelia Sheer Series. This innovative shading offers charming versatility with a look of sophisti- cation. Our inspiring design combines the elegance and comfort of traditional Roman shades with delicate sheer fabric to provide an intelligent and graceful concept for light control. The brilliantly engineered segments feature a complete clear view to sheer light diffusion and sectional shading to total privacy. Imagine the endless possibilities for indi- vidual expression with Aurelia Shades. Engineers/Designers: David Pon

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Page 1: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Nien Made USASECTIONAL WINDOW SHADING — AURELIA SHEER SERIESProduct Category: Alternative Shading Product

Experience a revelation in window coverings with Aurelia Sheer Series.This innovative shading offers charming versatility with a look of sophisti-cation. Our inspiring design combines the elegance and comfort oftraditional Roman shades with delicate sheer fabric to provide anintelligent and graceful concept for light control. The brilliantly engineeredsegments feature a complete clear view to sheer light diffusion andsectional shading to total privacy. Imagine the endless possibilities for indi-vidual expression with Aurelia Shades.

Engineers/Designers: David Pon

Page 2: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Comfortex Window FashionsSERENADETM TRANQUIL SHEER ROMAN SHADESProduct Category: Alternative Shading Product

A new dimension in Serenade Roman Shades has arrived with theTranquil Sheers collection. The Tranquil Sheers Collection adds a touch ofwhimsy in a sheer fabric with the operating benefits of window shadetechnology. Tranquil Sheer Roman Shades diffuse light while maintainingyour view to the outside in a choice of teardrop or contemporary flat paneldesigns. Available ib both neutrals and patterns, Tranquil Sheer SerenadeRoman Shades will add light and airiness to any room.

Engineers/Designers: Corina McRee, Tracy Rogalio

Page 3: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Comfortex Window FashionsSERENADETM TRANQUIL SHEER ROLLER SHADESProduct Category: Pleated And Roller Shades

This beautiful new sheer fabric collection on a classic roller shade embod-ies the Serenade Tranquil Sheers Collection. Tranquil Sheer Roller shadesprovide this classic line with a touch of elegant sheer whimsy. More thanjust a beautiful sheer fabric, Tranquil Sheer Serenade Roller Shades areavailable with stylish headrails and motorization options. See roller shadesin a whole new light.

Engineers/Designers: Corina McRee, Tracy Rogalio

Page 4: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Finecraft Custom Shutter Ltd.MIKADOTM

Product Category: Shutters

Mikado™ delivers a patent-pending new style concept — a shutter systemwith a unique and innovative decoratively styled louver. The traditionallouver is either in a solid paint or stain finish, which would essentially bethe same from one supplier to another. Mikado™Where Craft MeetsCouture creates cross merchandising with a decoratively styled louver fea-ture that combines a traditional shutter slat and a double-sided fabricinsert. Mikado™ offers beauty, warmth, innovative style and coordinatingshutter shade options that will enhance any decor.

Engineers/Designers: Jack Cogen

Page 5: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Flexo SolutionsSYMMETRYTM

Product Category: Cellular Shades

Symmetry™ features fabric-wrapped top and bottom rails for a perfectcolor match to the shade fabric. The result? An uninterrupted flow of soft-ness and color. There’s no distracting light gap at top of headrail, either.Symmetry offers exterior beauty as well — white rails, white fabric and nounsightly brackets. Symmetry features a single bracket rail with pre-drilledholes for fast, error-free installation. No need to measure for bracket align-ment, spacing or centering. Symmetry accommodates all popular fabricshade products.

Designers/Producers: Ren Judkins

Page 6: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Hunter Douglas Inc.CROSSWINDSTM WOOD VERTICAL BLINDSProduct Category: Verticals

Crosswinds™ wood vertical blinds, the perfect companion to the ever-popular Country Woods® horizontal wood blinds, feature 3 ½-inch 100-percent basswood vertical vanes with finger-jointed construction forstrength and durability as well as beautiful wood grain patterns with aconsistent color and appearance achieved through a multi-step finishingprocess. Each Crosswinds purchase comes with the elegant 4 ½"Crestover™ valance that coordinates with the Country WoodsGrandover™ valance. And, with Crosswinds wood vertical blinds, eachvane color has its own color-coordination system for headrail, cord, tensioner, chain and tassels.

There are 10 fashionable color choices – four paints and six stains –offered that also coordinate with the Country Woods® Classics™ line ofhorizontal wood blinds. Standard on Country Woods wood blinds, theexclusive TopShield™ finish, a clear top coat that is applied to every vaneand valance and helps protect against everyday wear, is also standard onCrosswinds wood vertical blinds.

Demand for this product has outperformed the company’s projectionsby three-fold.

Designers/Producers: Product Development Team at Hunter Douglas

Page 7: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Hunter Douglas Inc.TRUGRAINTM FINISH FROM THE EVERWOOD®

COLLECTIONProduct Category: Wood Blinds/Shadings

The TruGrain™ finish from the EverWood® Collection by Hunter Douglasoffers the most realistic stain finish available in alternative wood blinds.Nine original finishes, such as English Walnut, Brandywine and ClassicMahogany, offer the same depth of color and richness found in real wood.All finishes are available in the classic 2-inch EverWood line. Six areavailable in the 2 1/2-inch EverWood X-tra line. In addition, all productsfeaturing the TruGrain finish come with coordinating valances and bottomrails.

As with all the blinds in the EverWood Collection, all products with thenew TruGrain finish are backed by an industry-exclusive SatisfactionGuarantee, which guarantees that the products will not fade, yellow,warp or bow or they will be replaced, no questions asked.

Designers/Producers: Hunter Douglas Horizontal Blinds Division

Page 8: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Levolor-Kirsh Window FashionsMIX & MATCHTM

Product Category: Drapery Hardware

Mix & Match™A new program with a vibrant future, Mix & Match hardware encouragesself-expression. Contemporary lines merge with eclectic alternative mediaand result in something exciting and new. Lush materials include leather,metal, glass, wood, and mother of pearl. The unique patent-pending collardesign allows for an abundance of style combinations as an innovativesolution making it easy to combine new finials with other Kirsch 1 3/8”portfolios (Wood Trends and Studio Coordinates, for instance).

Engineers/Designers: Ashley Cordell, Ryan Bishop, Seth Cross

Page 9: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Royal Window CoveringsBELLAGIOTM CELLWOODTM

Product Category: Horizontal Blinds

Royal Window Coverings patent-pending Bellagio™ CellWood™ collectiongives traditional 2" foam slates a makeover. Five distinct styles areavailable in an assortment of colors. These highly engineered slats aremoisture resistant and offer consumers additional insulation for every sea-son. White or ivory to the street allows consumers to personalize any roomin style. These patent-pending slats are offered through The Coordinatesprogram and can be continued with matching 3.5" vinyl verticals.

Designers/Producers: Edwin Morales, Eduin D’Artois

Page 10: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Somfy Systems, Inc.NEW TELIS COLLECTIONProduct Category: Motorization

The New Telis Collection brightens the future of Radio Technology Somfy®

(RTS). Discover convenient and reliable control of interior window cover-ings. Choose from four unique Radio Technology Somfy® (RTS) transmit-ters that feature a new streamlined shape and rubber edging for increaseddurability. Shaped to attract new consumers, the new design of Somfyremote controls and hand-held automation systems emphasize perceivedquality and boast fresh colors to match any décor.

Designers/Producers: Oliver Povlet

Page 11: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Finecraft Custom Shutter Ltd.ENDORATTITM

Product Category: Specialty Applications

Endoratti™ delivers a New Technical Innovation for wood products, in particular Cornice Valances — ornamental designer carvings that areembedded directly into the wood, coupled with a unique and innovativefinishing element. The Endoratti™ carvings are just that, they are notpieces of molding that are glued, stapled or nailed onto the wood; they arecarved right into the wood. The traditional window treatment valancelacks either any ornamental design or customization. Endoratti™ createsan ornamental feature that promotes new technical innovativenessthrough ornamental design and beautiful cornice valances.

Engineers/Designers: Jack Cogen

Page 12: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Hunter Douglas Inc.DUETTE® WITH TRURISETM

Product Category: Cellular Shades

Duette® with TruRise™ is a new single-cord lifting system. As the shade israised, the cord length never extends beyond 42", no matter how large theshade. TruRise prevents cords from pooling on the floor for enhanced aes-thetics and child and pet safety. It raises and lowers shades surprisinglyfast and effortlessly. To raise, simply pull straight down on the sleek newtassel or lower by lifting the tassel straight up. The easy-to-use ergonomi-cally designed tassel complements any décor. TruRise is an entry-levelprice lifting system for 1 ¼" pleat fabrics, ideal for larger windows. Itcomes in widths up to 120" and heights up to 84".

Designers/Producers: Duette® Product Development Team at HunterDouglas Window Fashions Divisions

Page 13: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Hunter Douglas Inc. PALM BEACHTM OPERABLE HORIZONTAL ARCHESAND SPECIALTY SHAPESProduct Category: Shutters

Palm Beach™ polysatin shutters now boast fully operable horizontal archesand specialty shapes.

These operable specialties are unique in the marketplace because bymoving the tilt bar you open and close all the louvers. In other systems, youhave to position each individual louver separately. The many customshapes include perfect arches, imperfect arches, extended arches, quartercircles, circles, angles, hexagons and octagons. The tilt bar is located in thefront as standard, although rear tilt is available as an option.

These arches and specialty shapes cover spans of up to 96 inches inwidth and 72 inches in height. The innovative horizontal louvers control thelight with one touch of the tilt bar and are available in a choice of neutralcolors to fit any décor and they offer a perfect solution for these hard-to-cover window shapes.

Designers/Producers: Palm Beach Product Development Team

Page 14: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Somfy Systems, Inc.CT32-RT CORD TAKE UP MOTORProduct Category: Motorization

A new addition to the Somfy battery powered motor range, the CT32-RTmotor is uniquely designed to automate pleated and cellular shades.Featuring built-in Radio Technology Somfy® (RTS) the CT32-RT eliminatesthe need for unsightly receivers, making installations clean and effortless.At the simple press of a button, a Telis transmitter, Decora wireless wallswitch or Chronis programmable timer will raise and lower the shade oradjust to a user-defined favorite position.

Designers/Producers: Rich Scharf

Page 15: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Comfortex Window FashionsSHEER IMAGE ROLLER SHADESProduct Category: Pleated And Roller Shades

The Sheer Image Roller Shade by Comfortex delivers the elegance of sheerhorizontal shadings with the “magic” of new roller shade technology. Thispatented product features dual panel sheers that can be manipulated openand closed. The sheer panels then can be raised “out of sight” into an ele-gant fabric-wrapped head rail system. Sheer Image fabric panels come intwo different sizes: subtle 1½” and bold 3” vane sizes each maintaining asoft view to the outside with semi-sheer privacy. The fabric panels of aSheer Image Roller Shade are grouped together to prevent light leakage.

Engineers/Designers: John Corey, Richard Watkins

Page 16: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Comfortex Window FashionsETERNITYTM PERFORMANCE DRAPERY SHEERSProduct Category: Verticals

Comfortex’s patent-pending Eternity Performance Sheers combine softfolds and curves of drapery fabrics with the ease and performance of verti-cal blinds. Eternity’s outward billowing uniquely patterned sheers arepaired with the soft light filtering function of a vertical blind. The additionof a PVC vane offers privacy and room darkening capabilities. EternityPerformance Sheers are functional and fashionable — Eternity sheers andvanes can be removed, washed and easily replaced. Eternity™Performance Drapery Sheers are available in 65 fabrics, ranging from lightto dark in color and in many patterned weaves. The tailored valanceupgrade or a real hardwood fascia adds a unique finishing touch, whilediscreetly concealing the operating system.

Engineers/Designers: Vinny Grosso, Jay Vandervoort

Page 17: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Nien Made USASECTIONAL WINDOW SHADING — AURELIA SHEER SERIESProduct Category: Alternative Shading Product

Experience a revelation in window coverings with Aurelia Sheer Series. Thisinnovative shading offers charming versatility with a look of sophistication.Our inspiring design combines the elegance and comfort of traditionalRoman shades with delicate sheer fabric to provide an intelligent andgraceful concept for light control. The brilliantly engineered segments fea-ture a complete clear view to sheer light diffusion and sectional shading tototal privacy. Imagine the endless possibilities for individual expression withAurelia Shades.

Engineers/Designers: David Pon

Page 18: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Nien Made USASECTIONAL WINDOW SHADING — TUSCANA ROLL-UP SERIESProduct Category: Alternative Shading Product

Create the perfect ambience for your room with the distinctive fashion andopulent feel of the Tuscana Sectional Series. Functional essence meets aes-theticism through the fusion of the classic beauty of traditional Romanshades and a unique light filtration style. Achieve total illumination, absoluteprivacy, or sectional radiance through the simple curve of the fabric.Experience the true meaning of refined relaxation with Tuscana Shades.

Engineers/Designers: David Pon, D.R. Chen, Robert Wen

Page 19: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Somfy Systems, Inc.ST RANGEProduct Category: Motorization

Today, the serenity of interior spaces is brightened up with a revolutionarymotor range. A new solution, designed by Somfy is putting roller shades,roman shades and wood blinds into motion with ultra-quiet precision. Thenew quiet motor range features simplified plug-in wiring and built-in RadioTechnology Somfy® (RTS). Choose from a Telis hand-held transmitter,Decora wireless wall switch and Chronis programmable timer to controlwindow coverings with simplicity and ease.

Designers/Producers: Chris Schroeder

Page 20: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Levolor-Kirsh Window FashionsPANELTRAC® AND CUSTOM ROLLER SHADEProduct Category: Merchandising

Kirsch introduced their new PanelTracRand Custom Roller Shade programsin Fall 2005 in an innovative new sampling vehicle designed to educateand inspire consumers and designers. This dual-product book uses photo-graphic collage elements along with mixed texture and color swatches toconnect with the products’ core consumers. The construction also allowsfor easy updates as fashion trends change. The PanelTrac and RollerShade book has raised the bar in blinds and shades sampling.

Engineers/Designers: Miranda Allen, Bill Bennett

Page 21: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Hunter Douglas Inc.HUNTER DOUGLAS SHOWCASE DISPLAY SYSTEMProduct Category: Merchandising

To support the new Showcase Priority DealerSM program, a separate anddistinct display system was developed by Hunter Douglas to differentiatethis level of dealer from other Hunter Douglas dealers. The new maple-fin-ished Showcase display system is flexible and can be configured in manydifferent ways. It includes 30" and 48" wide modules, as well as a book-case, corner module and a 30" back-to-back unit. All modules includebacklighting and four-color room scene photography. The Showcasedisplay system is 91" high and each unit is clearly identified with theHunter Douglas logo.

Currently there are 500 dealers enrolled in the Showcase Priority Dealerprogram, with 1,200 slated by the end of 2006.

Engineers/Designers: Maureen Marrone

Page 22: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Comfortex Window Fashions2005-2006 “ENERGY SMART” ENERGY SAVINGCONSUMER EDUCATION CAMPAIGNProduct Category: Merchandising

With the rising energy costs worldwide; Comfortex was determined to help ourdealers demonstrate to the consumer the energy saving benefits of window cover-ings. Therefore, Comfortex Window Fashions launched the 2005-2006 EnergySmart consumer education campaign.

The Saving Energy Never Looked So Good report was the featured piece of thecurrent campaign. The report highlights projected consumer savings per windowwhen covered with Comfortex Energy Smart Cellular Shades. The results werecumulative over ten years and were listed by major U.S. cities.Other campaign materials included: • Showroom Signage and Posters• The Energy Smart Guide for Saving Money with Energy Efficient Window

Fashions• Save Energy! Buy Comfortex Cellular Shades bumper stickers• Press releases• Ad slicks and radio scripts• A cellular product information flyer and brochure

The initiative coincided with the start of the winter heating season.This campaign has aided Comfortex’s cellular shade sales 17% in the fourthquarter of 2005.

Engineers/Designers: Shanley Alber, Denise Densmore, Allison Faul, John Fitzgerald, Lori Jurcsak

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Hunter Douglas Inc.LIGHT CAN CHANGE EVERYTHINGTM

INTEGRATED CONSUMER MARKETING CAMPAIGNProduct Category: Merchandising

The Hunter Douglas consumer marketing campaign carries a single-minded and provocative message, “LightCan Change Everything” that creates an emotional connection with consumers and positions light as adynamic design element that can affect the mood of a room. Components of this comprehensive and fullyintegrated program include: 1. Consumer advertising campaign with three print executions appearing in popular shelter and women’s

lifestyle publications 2. A variety of advertorial-style stories running in select consumer magazines, including Architectural Digest,

Essence, Traditional Home, Gourmet and others3. Two 30-second TV commercials airing on top-rated networks such as HGTV, A&E, The Food Network,

Discovery and Discovery Home and Lifetime4. Internet banner ads appearing on top-ranked Web sites such as hgtv.com, bhg.com, yahoo.com and more5. The “Light Can Change Everything” 20-page consumer brochure illustrating the full collection of Hunter

Douglas products 6. Public Relations initiatives, including customized press materials and event sponsorships7. The Hunter Douglas “Light Up Your Sales” dealer kit with POS and promotional merchandising materials8. Detailed explanation of campaign components and benefits posted at dealers.hunterdouglas.com, the

Hunter Douglas dealer Web site

Designers/Producers: Tom Mathews, VP Corporate Marketing, Donna Lobosco, Director BrandCommunications

Page 24: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Hunter Douglas Inc.APPLAUSE® PURESSENCETM FABRICProduct Category: Cellular Shades

Hunter Douglas has introduced another exclusive product — the first hon-eycomb shade made with real cotton. Puressence™ fabric is offered inApplause® honeycomb shades, targeted to the casual decorating style ofyoung families. Puressence offers a woven-like appearance with non-woven durability. It is also easy-to-clean and fade-resistant. Puressencecomes in three neutral-toned colors in the ¾" pleat size (semi-opaque).Market testing has shown this fabric has strong appeal for the target audi-ence of young families.

Designers/Producers: Applause® PuressenceTM Fabrics

Page 25: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Hunter Douglas Inc.DESIGNTEX SHADES AND SCREENS COLLECTIONProduct Category: Alternative Shading Product

Designtex’s Shades and Screens is a new collection of decorative textilesthat combines a rich color palette and modern styling. Available in threewidths and seven patterns, the Shades and Screen collection can be spec-ified for their solar properties on windows or for interior applications suchas privacy screens and interior space dividers. The fabric is knitted, notwoven, for dimensional stability. As an added benefit, PVC-free options areavailable.

Page 26: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Hunter Douglas Inc.PROVENANCE® “CLASSIC” STYLE WOVEN WOODS SHADEProduct Category: Wood Blinds/Shadings

The new Provenance® “Classic” style woven woods shade follows classicRoman design by feeding off the face of the headrail rather than having avalance. A unique oval grommet allows easy cord operation from the frontof the shade. Individual color-coordinated safety tassels protect childrenand pets. Motorization is also available. The “Classic” style is offered in all65 Provenance SKUs of bamboo, wood, grasses and reeds with flat fabricopacity options. There are also 34 different edge banding choices.

Designers/Producers: Engineer – Bakul Patel, Hunter Douglas DesignerShades

Page 27: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Paris Texas HardwareVILLIERS COLLECTIONProduct Category: Drapery Hardware

Paris Texas Hardware introduces a new collection of decorative draperyhardware for 2006 ~ Villiers. A fresh combination of classic designelements and style abound in this new resin, metal and wood collectionfrom Paris Texas Hardware. Villiers is a collective reflection of charmingaccents found amidst the architecture of European villages. Crafted to thehighest standards, the Villiers collection features four exceptional finishes:Bronze d’Ore, Chestnut, Noir, and Rosewood. Smart. Purposeful.Dramatic. Window hardware that makes an enduring statement of style.

Designers/Producers: Designer, Jessica Hawkins and Creative Director, Kerri Green

Page 28: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Poly Design Shutters by AVBCOTHE NEW AMBERWOOD STAINED SHUTTERProduct Category: Shutters

The AmberWood Shutter is PolyDesign’s new line of stained synthetic shut-ters. Available in 6 colors AmberWood’s synthetic material is stained withsimilar stains as used with wood shutters, resulting in a revolutionary newproduct. The AmberWood shutter provides the actual look of wood with nowarping or peeling. The AmberWood shutter is the first of its kind on themarket today!

Designers/Producers: Larry Gardner

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Hunter Douglas Inc.VIGNETTE® WITH POWERRISE®

Product Category: Motorization

Combining the timeless beauty of a Roman shade with the practical func-tionality of a totally modern window covering, Vignette® window shadingsnow come with the easy, affordable PowerRise® battery powered, remotecontrol option. Offered in all fabrics, colors and fold sizes, Vignette® withPowerRise® is the perfect solution for hard-to-reach windows or anywhereadded convenience is desired. The cordless design also helps eliminatepotential child and pet safety hazards.

PowerRise is available with a built-in battery wand or satellite batterypack. An optional AC transformer eliminates the need for batteries andcan power up to three shadings from one transformer, a feature unique toVignette with PowerRise.

Designers/Producers: Vignette® Product Development Team at HunterDouglas

Page 30: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Nien Made USASECTIONAL WINDOW SHADING — TUSCANA ROLL-UP SERIESProduct Category: Alternative Shading Product

Create the perfect ambience for your room with the distinctive fashion andopulent feel of the Tuscana Sectional Series. Functional essence meets aestheticism through the fusion of the classic beauty of traditional Romanshades and a unique light filtration style. Achieve total illumination, absoluteprivacy, or sectional radiance through the simple curve of the fabric.Experience the true meaning of refined relaxation with Tuscana Shades.

Engineers/Designers: David Pon, D.R. Chen, Robert Wen

Page 31: Nien Made USA - WCMA - Window Covering Manufacturers ... · PDF fileThis beautiful new sheer fabric collection on a classic roller shade embod- ... louver is either in a solid paint

Comfortex Window FashionsCOMFORTEX BLINDCRAFTER ADVERTISING ONWHEELS PROGRAMProduct Category: Merchandising

With the explosion of shop-at-home sales, Comfortex has enabledBlindCrafter dealers to capitalize on opportunity to turn their vehicle into acompany billboard and traveling showroom. Comfortex launched thenational Comfortex BlindCrafter Advertising on Wheels Program to help itsBlindCrafter dealer network get the brand message out and increase sales.The BlindCrafter Advertising on Wheels Program has yielded a highresponse rate at the lowest possible CPM. With more and more time spenttraveling in cars, exposure to vehicle advertising is at its highestawareness ever. Viewers of cars with fleet graphics have stated they devel-oped a positive impression of the advertiser and were more impacted bythe cars than by a billboard. BlindCrafters can customize the package tocover any vehicle make or model. A combination of bold words andelegant graphics make this vehicle wrap stand out in the crowd and get apositive message to an audience.

Engineers/Designers: Shanley Alber, Allison Faul, John Fitzgerald, Corina McRee

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Hunter Douglas Inc.2005 HUNTER DOUGLAS HOLIDAY SALES EVENTProduct Category: Merchandising

Just in time for the holidays, Hunter Douglas offered special rebate savings to consumers from October 1 to December 15, 2005 to driveincremental sales on a selection of its most popular and profitable products. The program included dealer-customizable magazine andnewspaper print ads, postcards, radio and TV commercials as well asInternet banner ads and consumer Web site support. It also provided anadvertising certificate, a poster and hang tags to support participatingHunter Douglas dealers.

Engineers/Designers: Jean Redrosian, Manager Marketing Program andNorm Malone Director Marketing Program

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Hunter Douglas Inc.HERITANCE® HARDWOOD SHUTTERS JOURNEYMANINSTALLATION TRAINING PROGRAMProduct Category: Merchandising

This program has the most qualified instructors — the shutter profession-als who teach the Journeyman course have over 80 years of experienceworking with shutters. Limited to 12 attendees per session, participantsreceive eight hours of hands-on installation training on $5,000 worth ofshutter products in one day. Special installation tools are provided for useby the participants. The training provides a true-to-life installation experi-ence including how to work through the most challenging shutter installa-tions. Not only do participants learn shutter installation, they also learnhow to repair shutters. The program debuted in March 2004, and sincethen, 450 installers have been trained in a total of 39 sessions acrossthe country.

Designers/Producers: Hunter Douglas Custom Shutter Division

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Comfortex Window FashionsBLINDCRAFTER CONSUMER FINANCING ANDCREDIT CARD PROGRAMProduct Category: Merchandising

The BlindCrafter private label credit program increased our dealerbusiness by enabling consumers to buy up to what they want or need, aiding in closing and developing repeat sales. To assist the BlindCrafterdealer network in growing their sales, Comfortex launched BlindCrafterCredit Card program along with a 12-month free financing promotion runthrough GE Consumer Finance. To promote this financing option tocustomers, Comfortex provided each BlindCrafter with a full complementof advertising materials, including: Poster, showroom signage, newspaperinsert, flyer, direct mail card, ad slicks and logos. The average saleprocessed through the BlindCrafter Credit card is $1,898, while the average sale processed on a regular Visa or MasterCard during the sametime period was only $415.

Engineers/Designers: Shanley Alber, Laura Baker, John Fitzgerald, Corina McRee

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Comfortex Window FashionsOVERTONES INSULATING ROMAN SHADESProduct Category: Alternative Shading Product

Overtones Insulating Roman Shades combines the insulating properties ofdouble honeycomb cellular fabric with beautiful, soft roman shade fabrics.Overtones’ patent-pending product has a number of major selling featuressuch as cascading fabric panels, no exposed cords, white to the exteriorand superior insulation. Homeowners enjoy superior insulation with a cel-lular shade to the exterior while the room side focuses on the drama ofbeautiful roman fabric. The fabric collection features intriguing texturesand patterns and ranges from faux suede to elegant silks in the most up-to-date colors.

Engineers/Designers: John Corey, Corina McRee, Tracy Rogalio, Richard Watkins

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Comfortex Window FashionsSHANGRI-LA® ULTRA SLEEK HARDWARE SYSTEMProduct Category: Alternative Shading Product

The patent pending Shangri-La® Ultra Sleek Hardware System combineselegance and functionality into the smallest, sleekest integrated head railsystem in the industry. The Shangri-La Ultra Sleek System can be utilizedfor roller shades and horizontal shading products. Consumers will lovehow Ultra Sleek Hardware’s modern, unobtrusive look enhances their viewrather than detracting from it. A fabric insert strip completes the head railwith a soft, tailored look.

Ultra Sleek Hardware System accommodates both 2" and 3" sheer vanefabrics and roller shade fabrics. The system’s reduced size accommodates75% of the most popular length windows. Since only one sku is requiredto fabricate shades with the Ultra Sleek Hardware System, less warehousespace is needed.

Engineers/Designers: Donald Nicoll, Richard Watkins

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Comfortex Window Fashions“WINDOWS TO PARADISE” Product Category: Merchandising

Comfortex recently concluded (December 15, 2005) an impactful nation-wide promotional campaign which drove thousands of potentialcustomers into Comfortex BlindCrafter Dealers and the toBlindCrafter.com Web site. One national contestant won a 4 day/3 nighttrip to the Atlantis Resort, Paradise Island Bahamas with thisBlindCrafter Exclusive Advertising and Promotional program. Designed tocreate market differentiation and raise awareness of the ComfortexBlindCrafter Brand nationally, BlindCrafter dealers were provided with acomplement of marketing materials to use. These included a ballot boxwith entry forms, poster, outdoor banner, showroom ceiling mobile,counter mat card, consumer brochure, sales rep buttons, shadewobblers, ad slicks, flyers, door hangers, mail cards and radio and televi-sion commercials. In addition, store personnel were provided with a com-prehensive “Success Guide” detailing the step-by-step implementation ofthe promotion. Dealers who participated in the promotion were also eligi-ble to win a trip also to the Atlantis Resort.

Corporately funded national shelter magazine advertising and Webadvertising supported the promotion.

Engineers/Designers: Shanley Alber, Laura Baker, Denise Densmore,Allison Faul, John Fitzgerald, Lori Jurcsak, Corina McRee

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Hunter Douglas Inc.2005 APPLAUSE® HONEYCOMB SHADES SAMPLEBOOK AND KIT Product Category: Merchandising

Targeted to the casual decorating style of young families, the 2005 Applause®

Sample Book and Kit captures the essence of family life. The book resemblesa family scrapbook with visuals showing Applause shades in home settingsand is themed “Life Happens Here.” Its easy-to-use format includes a five-step shade selection guide, ordering note pad, removable fabric decks, and adirectory section explaining operating systems, design options, care andcleaning, and warranty information.

Included with each book is a customer profile brochure, product benefitbrochures, consumer brochures and a gift certificate for a free “Retail” or“Shop-at-Home” Dealer Kit.

Designers/Producers: Applause® Product Development Team

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Hunter Douglas Inc.2005 DUETTE® HONEYCOMB SHADES PRODUCTUPDATE KITProduct Category: Merchandising

New fabrics and lifting systems for Duette® honeycomb shades are cap-tured in an eye-catching 2005 Duette® Product Update Kit distributed toover 15,000 dealers. Contents include: two update pages to the Duette®

Sample Book featuring stunning photography of the new 1 ¼-inch fab-rics along with sample fabric decks. The update has the same sophisti-cated and professional presentation as the current sample book. Alsoincluded: an updated hardware color guide for placement in the samplebook; line extension sell sheet; 25 consumer brochures; 10 product linesummary guides.

Designers/Producers: Duette® Team at Hunter Douglas

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Hunter Douglas Inc.2005 DUETTE® DEALER DIRECT MAILER CAMPAIGNProduct Category: Merchandising

In support of the 20th anniversary of Duette® honeycomb shades and toreinforce the brand’s leadership position, Hunter Douglas executed threedirect mailers targeted to Gallery® and Priority dealers. All mailers con-tained reply cards that dealers could return to claim special gifts. Thecampaign was highly successful and had a 40-percent return rate. Thefirst mailer in February emphasized the TruePleat™ design and offered aleather business card holder as a gift. The second mailer in the summerchallenged dealers to put Duette shades to a cleaning test. The gift here,an umbrella, carried through the water-friendly theme. The third in thefall emphasized the rich, refined Duette fabric offering with a journal asa gift.

Designers/Producers: Duette® Product Development Team at HunterDouglas

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Hunter Douglas Inc. 2005 DUETTE® DEALER DIRECT MAILER CAMPAIGNProduct Category: Merchandising

In support of the 20th anniversary of Duette® honeycomb shades and toreinforce the brand’s leadership position, Hunter Douglas executed threedirect mailers targeted to Gallery® and Priority dealers. All mailerscontained reply cards that dealers could return to claim special gifts. Thecampaign was highly successful and had a 40 percent return rate.• The first mailer in February emphasized the TruePleat™ design and

offered a leather business card holder as a gift.• The second mailer in the summer challenged dealers to put Duette

shades to a cleaning test. The gift here, an umbrella, carried throughthe water-friendly theme.

• The third in the fall emphasized the rich, refined Duette fabric offeringwith a journal as a gift.

Designers/Producers: Applause® Product Development Team

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Hunter Douglas Inc.2005 SILHOUETTE® SAMPLE BOOK MASTER KITProduct Category: Merchandising

The new 2005 Silhouette® Sample Book Master Kit is a new smaller andlighter sample book with a sophisticated, upscale design that encouragesdealers to show the beauty of Silhouette shadings to their customers atthe window.

Highlights include a 39-page photo book with room settings, features-and-benefits close ups and a before-and-after photo illustrating thetransformational beauty of Silhouette® shadings. The book is organizedby three easy steps that consumers take when they shop — first, thetwo-inch and three-inch vane comparison; second, fabric style compari-son card followed by full-size working swatches of the fabric styles;third, lifting systems and application options. Tabs divide the differentfabric styles and include quick reference specs. A hardware color guideis also included; and a Counterparts® card with a large removableLuminette® swatch show how to present Silhouette and Luminette ascomplementary applications.

Also included: hand sample BRC, “How To” guide, sell sheet, SilhouetteExplained brochure, merchandise/collateral order form, calendar andadvertising coupon.

Designers/Producers: Duette® Team at Hunter Douglas

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Hunter Douglas Inc.2005 SILHOUETTE® WINDOW SHADINGSCOLLECTIONProduct Category: Alternative Shading Product

The 2005 Silhouette® Window Shadings Collection includes three new fab-rics — The Matisse Collection™ of colored sheers, Lumiere™ and BonJour™. Also new, the Palette™ fabric-covered headrail, refreshed color offer-ings reflecting 2005/2006 color trends for a total of 162 SKUs, a newarch/angle attachment method that dramatically reduces installation time,and an increased specialty shapes offering, including trapezoids, hexagonsand octagons. The Matisse Collection™ is the first-ever fabric with coloredsheer facings as well as colored vanes that dramatically enhance the décorof a room with a cascade of rich color. It is available in both the two- andthree-inch vane sizes in six bold colors. The new Palette fabric-coveredheadrail is standard on The Matisse Collection. The Lumiere fabric featuresa chiffon-textured fabric vane with a semi-sheer opacity that expands opaci-ty options for Silhouette shadings, previously only available in translucentand light-dimming fabric vanes. The Bon Jour fabric offers a horizontallinen-textured vane for a less formal, yet elegant look at the window. Thenew fabric-covered headrail option covers the headrail completely in thesame color and fabric as the shadings vanes for a soft, integrated and cus-tom look. It is available on all Silhouette shadings, excluding the Top-Down/Bottom-Up TiltAnywhere™ application.

Designers/Producers: Duette® Team at Hunter Douglas

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Hunter Douglas Inc.ADVANTAGESM: AN INTERACTIVE WORKSHOPProduct Category: Merchandising

AdvantageSM is a valuable half-day interactive workshop for dealers anddesigners offered in approximately 28 markets a year around the country,with 75 maximum attendees per program. Audience interaction drivesthe event, with attendees deciding which products or business issuesthey want to focus on. Wireless response keypads allow attendees tojump in and get involved in sessions, whether they’re answering a ques-tion or voting for topics they want covered. Hands-on opportunities offerinsider tips to measuring, troubleshooting and incorporating bestpractices for a competitive advantage. To date, 1,500 attendees havebeen trained. Hunter Douglas dealers who participate in training seeaverage sales increases of 20%.

Designers/Producers: Hunter Douglas Customer Education &Development Group

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Hunter Douglas Inc.BUILD AN AD + PRINT ON DEMAND TOOL Product Category: Merchandising

Launched for dealers last May on www.dealers.hunterdouglas.com, thistool allows Hunter Douglas dealers to create and customize their own ads(and postcards in connection with the Holiday campaign) for placementin their local publications. Results from May through December ’05 arevery positive with final, approved artwork for almost 700 templatesdownloaded.

Designers/Producers: Market Technology Team at Hunter Douglas

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Hunter Douglas Inc.CERTIFIED PROFESSIONAL INSTALLERSM

Product Category: Merchandising

The Hunter Douglas Professional Installer ProgramSM launched E-Learning, a new enhancement to its suc-cessful Certified Professional InstallerSM Program. Installers who have completed the three-day certificationprogram can now review and update the training they received by going online. E-Learning modules use thesame presentation visuals utilized in the certification training, so the format is familiar to them.

In the hands-on training, there is an overwhelming amount of material presented, so few installers canremember it all. E-Learning allows the installers to quickly review product-specific material on demand,prior to attempting a difficult installation, adjustment or repair. The modules are narrated and contain ani-mation that displays the specific sequence of each procedure.

Most products covered in E-Learning are divided into three modules: Specifications and Measuring,Installation, and Adjustments and Repairs. Complex products have additional modules. There are currentlythirty-four modules covering eight Hunter Douglas product categories, plus a short introduction moduledemonstrating how to navigate through a module.

The average module length is under eight minutes. The installer has the option of viewing the text of thenarration so they can read along and/or print it for future use. They can review the entire module in an auto-matic linear presentation or go directly to specific slides by selecting a slide title, a thumbnail of the slide orby entering in a keyword they want to search for.

The Hunter Douglas products presented at the certification training have changed over the three years theprogram has been in existence. The E-Learning modules cover all of the products presented, so installerscan train on products that were not presented at their training program. The new online learning initiativeprovides them with an ongoing benefit, as new E-Learning modules are being added every year.

Engineers/Designers: Hunter Douglas Customer Education and Development

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Hunter Douglas Inc.CHOICES PROGRAM FOR DESIGNER SCREEN SHADESProduct Category: Alternative Shading Products

Designer Screen Shades, an inspiring collection of residential screen fabrics available as both Jubilance® Roman shades and Remembrance®

window shades, are now even more custom. A new “Choices” programallows consumers to choose complementary fabrics in any style or colorfor the cassette or valance and/or the bottom rod.

Designers/Producers: Hunter Douglas Designer Shades

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Hunter Douglas Inc.CORDLESS OPERABLE SIDELIGHT FOR DUETTE®

AND APPLAUSE® HONEYCOMB SHADESProduct Category: Cellular Shades

The new Cordless Operable Sidelight is an ideal solution for hard-to-covernarrow window openings. This unique product is available in Duette® andApplause® 3/8-inch and 3/4-inch pleats along with 4 opacities and doubleand triple honeycomb fabrics. The cordless operation prevents cords frompooling on the floor or jamming in the door and enhances child and petsafety. It is available in the standard bottom-up operation or with the Top-Down and Top-Down/Bottom-Up design options.

Designers/Producers: Honeycomb Team at Hunter Douglas

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Hunter Douglas Inc.COUNTRY WOODS® EXPOSÉTM FONTANA RIDGECOLLECTIONProduct Category: Wood Blinds/Shadings

Country Woods® Exposé Fontana Ridge Collection is the fourth in theseries of innovative wood blind collections that follow today’s designertrends. 2 ½-inch slats with contoured edge add depth and character.Wide slats provide a wide unobstructed view when opened. Multiple-step,furniture-quality finish with a highlighting glaze creates a warm, textureddesign. Exclusive TopShield™ finish, in matte sheen, helps protect againsteveryday wear. The collection’s available in an array of colors that comple-ment any decorating style, in 100% genuine hardwood. The RidgeValance, a 3 ½-inch tall profile design is classic, elegant. It is available asstand-alone cornice for use over other Hunter Douglas products. Color-coordinated wood tassels complement the contour of the slats. Decorativetapes are available in jacquards, paisley, textured and suede patterns anddesigns. De-Light™ or traditional routed available. PowerTilt™, batteryoperated motorized tilt system is available to tilt blinds open and closed byremote control.

Designers/Producers: Hunter Douglas Window Décor Division

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Hunter Douglas Inc.CROSSWINDSTM WOOD VERTICAL BLIND SAMPLE BOOKProduct Category: Merchandising

Small and compact, the Crosswinds™ Wood Vertical Blind Sample Bookcan be used as a wall display. It includes 10 stepped vertical vanesamples and 10 corresponding Country Woods® Classics™ slat samples,which allows cross-merchandising between the two programs. Aremovable Crestover™ valance and a picture book are also included.Collateral consists of a pack of program brochures, interactive CD-ROMwith ad slicks, program brochure, logos, downloadable photography, FAQsas well as a product movie; and a wall display assembly sheet.

Designers/Producers: Hunter Douglas Window Décor Division

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Hunter Douglas Inc.DESIGNER SCREEN SHADES SAMPLE BOOKProduct Category: Merchandising

Clean and sleek, just like the product it showcases, with inspiring roomsetting photography, the new Designer Screen Shades Sample Bookincludes 107 SKUs of residential screen fabrics, with two new fabrics —Pampered and Spice Rack. Fabrics are available as both Jubilance®

Roman shades and Remembrance® window shades. A new “Choices”program allows Designer Screen Shades to be even more custom.Consumers can choose complementary fabrics for the cassette or valanceand/or bottom rod.

Designers/Producers: Anna Mullen, Hunter Douglas Designer Shades

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Hunter Douglas Inc.EVERWOOD® COLLECTION SAMPLING ANDCOLLATERAL PACKAGEProduct Category: Merchandising

The sampling and collateral for the rebranded EverWood® Collection hasbeen redesigned for a more upscale look consistent with the product’s pre-mium quality. Shop-at-Home and In-Store kits include updated sampledecks, redesigned to create the look of a collection in one coordinated state-ment. Each deck features new, inspirational photography, as well as allvalance options and upgrades and real decorative tape swatches in the 2-inch EverWood deck. The In-Store Merchandising Display is made of sturdyconstruction and its upscale design reflects its new premium positioning.Boasting a smaller footprint, it holds all four decks compactly for maximumuse of retail space. The updated Satisfaction Guarantee logo is prominentlydisplayed. A new Deck Carrying Bag for Shop-At-Home accounts neatlyorganizes the four decks and includes a pocket for collateral.

Hard-hitting, easy-to-follow collateral includes: a comprehensive dealerbrochure with product quiz, new information-packed consumer take-onebrochures, new color selector brochure, ad slick, thank-you cards and FAQsheet. The Shop-at-Home Kit includes a hand sample with TruGrain™ finish;the In-Store Kit has a voucher for free sample blind with TruGrain.

Designers/Producers: Hunter Douglas Horizontal Blinds Division

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Hunter Douglas Inc.GALLERY CERTIFIED TRAINER PROGRAMProduct Category: Merchandising

The Gallery Certified Trainer (GCT) is a bi-annual four-day training forGallery dealers to learn how to build their business using this formula: TheSystems x The People = The Results. The idea is that by implementingproper business practices and combining it with the right staff, businesswill increase. Participants earn the title “Gallery Certified Trainer” andleave empowered to train their own staff on customer management/inter-action, business marketing, and sales skills. Over 1,000 attendees haveparticipated in the GCT program.

Designers/Producers: Donna Keeler Director of Retail Alliance TrainingProgram, Jeff Janke, Vice President of Retail Alliance Training Programs

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Hunter Douglas Inc.HUNTER DOUGLAS CUSTOM SHUTTER COLLECTIONTHREE-SIDED POP DISPLAYProduct Category: Merchandising

Showing the entire Hunter Douglas Custom Shutter Collection with work-ing product samples, this display has a smaller footprint than most retaildisplays — only 2.44 square feet. It is also quick and easy to assemble,taking only 30 minutes to display all three products. Two optional featuresprovide flexibility: a spinning base and a wall-hanging kit. Making thesefeatures optional reduces the cost of the standard display for dealers whodon’t want the extra features. This display is also more cost-effective thanothers. By selling just one order of NewStyle hybrid shutters for a 48"-by-40" window, the dealer will have earned enough profit to cover his/hercost for the display. It also accommodates a wide range of options such asinside or outside mount shutters with any frame type, which gives dealersthe flexibility to feature the shutter options that are the best sellers in theirregion. Over 300 displays have been placed in just one month.

Designers/Producers: Hunter Douglas Custome Shutter Division

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Hunter Douglas Inc.LIGHT CAN CHANGE EVERYTHINGTM

NATIONAL TV COMMERCIALSProduct Category: Merchandising

Hunter Douglas developed two 30-second TV commercials centered aroundthe provocative and engaging “Light Can Change Everything™” theme. Thecommercials bridge the abstract presentation of Hunter Douglas productsand their owners outside of the home with the reality of the light-transform-ing properties and beauty of these window fashions within the home, asthe camera pulls back inside to reveal the products and homeowners resid-ing in on-trend room settings. The sun is strong, allowing bright light toenter through the products — yet with the turn of the Luminette® PrivacySheers wand and gentle pull on the Silhouette® window shadings controlcord, the light becomes softened and diffused, creating a warm and relaxedmood throughout the room.

Both commercials launched the week of October 17, 2005 and ran forsix consecutive weeks on the following networks: HGTV, A&E, DiscoveryChannel, HGTV, Lifetime, Food Network and Discovery Home & Leisure.

Designers/Producers: Jim Mathews, VP Corporate Marketing, Donna Lobosco, Director Brand Communications

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Hunter Douglas Contract.MOMA — SOLAR CONTROL DISPLAY ADProduct Category: Merchandising

The “MoMA” print advertisement launched the new advertising campaignfor Solar Control by Nysan Shading Systems, a division of Hunter DouglasContract. It debuted in several trade publications including ArchitecturalRecord and Interior Design. The message of “Innovative Products MakeInnovative Projects” was effectively communicated through the use ofimages from the solar control system installation in the Museum ofModern Art.

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Hunter Douglas Inc.NEW FABRICS AND LIFTING SYSTEMS FOR 1¼"PLEAT DUETTE® HONEYCOMB SHADESProduct Category: Cellular Shades

Hunter Douglas added two exciting new fabrics and three lifting systemextensions to its proprietary 1 ¼-inch pleat size, which speaks to thetrend for larger-scale window coverings. The new introductions havespurred double-digit growth in the 1 ¼-inch category.

New fabrics include a 1 ¼-inch Batiste Textured semi-opaque fabric,having the understated elegance of woven linen in 10 soft, natural colors.Also new to the line is a 1 ¼-inch Whisper™ Sheer fabric in five subtlecolors; a Hunter Douglas proprietary opacity and pleat size together in onefabric. Both fabrics use the exclusive TruePleat™ construction for years ofcrisp beauty.

New lifting systems include: PowerRise® battery powered remote control motorization; LiteRise® cordless lifting system; and UltraGlide®

Duolite™, combining the retractable cord-lifting system with Duolite,where two fabrics are fashioned into one shade.

Designers/Producers: Duette® Team at Hunter Douglas

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Hunter Douglas Inc.NEW HOME COLLECTION SAMPLE BOOK SERIESProduct Category: Merchandising

The New Home Collection Sample Book series now consists of twovolumes of product portfolios that represent a full Hunter Douglas productoffering exclusively for the new home buyer.* This collection will only beavailable through the builders that participate in the Hunter Douglas NewHome Alliance program. The series is designed for the builder’s showroomor design center where new home buyers select their cabinets, appliancesand countertops and now their window coverings.

With the aim of making the option upgrade an easier process, the twovolumes represent over 500 SKUs of 14 products.

Also included in Volume II is a multi-product portfolio that can be usedfor a very simplified selling application. As in Volume I, Volume II hasinspirational photography and summarized feature and benefitinformation. Products are conveniently showcased in different portfolioswith removable decks. Small hand-held fully customizable booklets alloweasy reference to design and operating system options.*Volume I was previously released.

Engineers/Designers: New Home Collection Team at Hunter Douglas

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Hunter Douglas Inc.NEWSTYLETM HYBRID SHUTTERSProduct Category: Shutters

NewStyle™ shutters combine real wood and engineered polymers to cre-ate the world’s first hybrid shutter. With the look of finely painted woodshutters and the superior strength of our cutting-edge process technology,dealers and designers are finding they can specify NewStyle in any roomof a home. In just four short months after the release of the program,there is a waiting list of dealers ready to learn and sell it. Its success hasexceeded projections by almost four-fold. NewStyle features include:TruViewTM rear-tilt option for expansive views through the shuttersTruemillTM dovetail construction for exceptional panel strength, andFinetechTM coating for a micro-smooth satin finish that simulates the lookof finely painted wood shutters and provides ease of cleaning and dura-bility. NewStyle shutters are custom-built in the United States, whichmeans they can be delived in just days. Among other features are DeluxeCasing Frame with insert for quick installation, all-new 4 ½-inch louversize, in addition to 2 ½ -inch and 3 ½-inch. There are six popular colorchoices, including Buttercup and Gentle Taupe, and more than 250design configurations.

Designers/Producers: Hunter Douglas Custom Shutter Division

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Hunter Douglas Inc.NEWSTYLETM HYBRID SHUTTERS SAMPLE KITProduct Category: Merchandising

The NewStyle™ Hybrid Shutter Sample Kit pulls together the HunterDouglas Custom Shutter Collection for the first time and it is growing allthree shutter products. It is now easier for dealers to sell and consumersto buy and understand the differences between all three shutter productsin the collection. Easy to carry and use for both retail and shop-at-homedealers, the NewStyle kit fits all marketing tools into one lightweight carry-ing case. A counter/wall display showcases the entire Hunter DouglasCustom Shutter Collection. Consumer brochures showing the entire collec-tion with a comparison chart at the back. A DVD contains productinformation and training on selling the Custom Shutter Collection. A photobook showcases different options and the back of it guides the dealerthrough the sales process. The bag also contains pockets with workingclearance testers and product samples for easy demonstration. An actualworking panel is also included as well as an extra working sample deckwith removable samples. The kit has been so popular that after just fourshort months, Hunter Douglas is having to go back and produce almostdouble the amount of NewStyle kits produced initially.

Designers/Producers: Hunter Douglas Custom Shutter Division

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Hunter Douglas Inc.PREMIERESSM SPOTLIGHT PRESENTATIONProduct Category: Merchandising

The largest Hunter Douglas training program, PremieresSM 2005 trained12,301 dealers across North America last year. Under the 2005 theme“Great Performances,” participants partook in interactive training sessionsusing DVD and PowerPoint presentations with classic movie stars such asMarilyn Monroe and John Wayne spotlighting the new Hunter Douglasproduct lineup. Trivia questions pertaining to famous people that have usedHunter Douglas products were interspersed throughout the presentation.Displays were also put together in the front of the room highlighting newproducts and enhancements, as well as signs, sample book displays andmarketing information. For 2006, the theme is “Survivor.” Set up to be aversatile training program customizable by the participating fabricators, thePremieres workshops generally ran for four to four-and-a-half hours, withclass sizes ranging from 15 to 100 people. Those attending Premieresevents have increased sales up to 30 percent over dealers that don’t participate in any training.

Engineers/Designers: Hunter Douglas Customer Education andDevelopment

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Hunter Douglas Inc.PROFESSIONAL CUSTOMER MANAGEMENT PROGRAM(PCMPSM)Product Category: Merchandising

The Professional Customer Management Program (PCMP) is a comprehensive train-ing that includes many elements to support aligned Hunter Douglas window cover-ing retailers in their effort to provide consumers with a thoroughly satisfyingshopping experience. The PCMP includes these topics/trainings: Hiring andEmployee Guide Selling System, New Employee Training Program, CustomerService Training, and Internet Customer Management Program SatisfactionConfirmation. The PCMP Selling System includes all details related to interactionwith the consumer, and when executed properly, results in an amazing shoppingexperience. In development, testing, and face-to-face concept training for the lastthree years, the Selling System has been well received by Hunter Douglas Gallerydealers. The program will become available to all aligned Hunter Douglas dealers inits online format later this year. This program has been placed online in order for itto be accessible at any time. The program content is reinforced through the GalleryCertified Trainer program, Hunter Douglas Advantage program and Hunter DouglasCertified Professional Installer Program. Selling Hunter Douglas products is not thefocus of the sales training. The training presents principles to sell any product, withHunter Douglas products used as examples to illustrate how the selling principlesare applied. Although the training is online, it is important to note that all learningstyles are addressed: visual, auditory and kinesthetic. Participants read, listen anddo a variety of point/click practice exercises and compose scripts/responses.

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Hunter Douglas Inc.QUARTETTETM FOUR-INCH VANE SIZE FORSILHOUETTE® WINDOW SHADINGSProduct Category: Alternative Shading Product

The latest enhancement to Silhouette® window shadings is the newQuartette™ four-inch vane size. Previously available in two- and three-inchvane sizes, Silhouette shadings are now bigger and bolder than ever, com-bining the look of shutters with the softness and elegance of a sheer — insizes up to 10 feet wide and 10 feet high. Quartette is offered in 24 colorsin two popular fabric styles — the classic Originale™ and light-dimmingBon Soir™. It provides the maximum view-through of any Silhouette vanesize. The Palette™ fabric-covered headrail is standard.

Designers/Producers: Silhouette® Team at Hunter Douglas

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Levolor-Kirsh Window FashionsLEVOLOR VERTICAL BLINDSProduct Category: Merchandising

In 2005 Levolor launched an updated Vertical program with innovative,friendly sampling. Levolor has simplified the vertical buying experience byreplacing bulky decks with a bright, innovative sample book. Trend-rightphotography provides design inspiration and product information. Thevane selector page simplifies the overwhelming process of choosing aproduct type for the designer and the consumer. An updated color palettebrings this mature product category into the contemporary world of colorand design.

Engineers/Designers: Miranda Allen, Bill Bennett

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Nysan Shading SystemsGREENSCREEN® ECOProduct Category: Alternative Shading Product

GreenScreen® Eco by Nysan Shading Systems, a division of HunterDouglas, is the newest addition to the GreenScreen family of PVC-freesolar control fabrics. With an openness level of 3%, GreenScreen Eco iscomposed of pre-stretched woven polyester, which allows it to maintainstability over large areas. These highly customizable solar shading fabricsare available in five classic colorways and can be specified to match anycolor with the additional option of dual coloring.

Designers/Producers: Nysan Shading Systems

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Royal Window CoveringsABINGTONTM AND ADDISONTM

SHUTTER SAMPLE CASESProduct Category: Merchandising

The Abington™ cellular and Addison™ vinyl shutter sample cases are sim-ply designed for a clear and attractive presentation of the program. Casescontain a finished shutter sample and individually labeled lineal shutterprofile samples. Case features include a wide cloth handle for comfort, aclear view pocket for a zipper case closer and a foam insert to ensuresamples do not shift while traveling.

Engineers/Designers: Claudia Sears, Robert Nunes

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Royal Window Coverings HORIZONTAL SLAT VALENCE CLIP SYSTEMProduct Category: Horizontal Blinds

The new patent-pending Horizontal Slat Valence Clip System allows you toassemble eight valance variations quickly and affordably. Use a 2" faux orwood slat to create a single or double valance that can be mounted insideor outside. Assembly is easy: for a double valance use the clip as is andfor a single valance snap off the lower stern. Returns can be mitered for acustom finish or straight out for quick production.

Designers/Producers: Edwin Morales, Eduin D’Artois

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Royal Window CoveringsROYAL CONTRACT SAMPLE CASEProduct Category: Merchandising

Designed for use with the Royal Window Coverings contract program, theRoyal Contract Case provides all the samples and specifications you needin one convenient location. Samples include vinyl and cellular shutter, line-al shutter profile pieces, vertical and horizontal headrails, horizontal sam-ple decks, and vertical color cards and chips. All specifications arepresented in three adjustable binders. The complete case features wheelsand a pull handle and contains individual sample cases by product type.

Engineers/Designers: Natalie Valade, Bob Mullins

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Royal Window CoveringsTHE COORDINATES SAMPLE BOOKProduct Category: Merchandising

Beautifully presented, The Coordinates Sample Book contains RoyalWindow Coverings, one of a kind collection of coordinating Laserlite™3.5", Bellagio™ 2" horizontal CellWood™ and Mirage™ 2" vinyl horizontallouvers. This unique collection is showcased by large, glossy room photosthroughout the book and features product samples of every style. Securedby a button closure, the book travels easily whether your customers visit ashowroom or you take it on a sales call.

Engineers/Designers: Claudia Sears, Robert Nunes

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Bruce HeymanPresident

Fabricland Interiors

Leonard MozerWindow Fashions Editor

LDB Interior Textiles

Jo-Anne PierRetail Merchandising Editor

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