nielsen consumer confidence index

8/14/2019 Nielsen Consumer Confidence Index

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Confidential & Proprietary • Copyright © 2008 The Nielsen Company

Nielsen Consumer Confidence Index

Update for 2nd Half 2008

(Global Online Survey)



Confidential & Proprietary

Copyright © 2008 The Nielsen Company

Key findings for Vietnam

• Consumer confidence is high amongst Vietnamese consumers• Vietnamese consumers are ranked 9th most optimistic across the world,

down from 7th in the first half of 2008.• Vietnam is above the global average for consumer confidence, hitting 97.1

compared to the average index of 84.2.• Vietnam ranks 5th amongst Asia-Pacific Nations.• Since 1st half 2007, consumer confidence has been dropping - it’s down 8%

in 2nd half 2008 from 1st half • Vietnamese consumers prefer to put their spare cash into savings (49%),

which is on par with the Asia-Pacific region average

• They also love to keep up with new technology, with 42% of respondentschoosing to allocate spare cash purchase hi-tech products – ahead of allother AP countries including China; and ranked third in the world

• The biggest concern for Vietnamese over the next six months is the economy(23%), fuel prices (22%), work/life balance (20%) and job security (20%).

• 45% of Vietnamese think Vietnam will be out of recession in the next 12months





114

109

104 104102

99 98 98 97 97 96 96 96 96 95 94 94 93 92 92

89 88 88 88 85 85 84 83 82 82 8177 76 76 75 75 74 73 73 73

71

6562 61 60

50

44

36

112110 110 109

0

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I N D K I D A E N O B R A U R U P H N L P L N Z V N C H C A C O C N V E I L A R P K F I S G R O T H H K S E M Y C Z A T Z A B E M X U S C L I E L T E S D E E G G B E E G R I T H U L V T R F R T W P T J P K O

Global average 84

Changes 2H08 vs.1H08

Changes 1H08 vs.2H07

Nielsen Consumer Confidence Index2H 2008 Nielsen Consumer Confidence Index

2H 2008





Country List

Click to navigate

112Denmark23

110Indonesia33110UAE34

96China1016

Venezuela

Colombia

CanadaSwitzerland

Vietnam

New Zealand

Poland

NetherlandsPhilippines

Russia

Australia

Brazil

Norway

India

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IndexRank

2nd Half '082nd Half '081st Half '08

96

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9697

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99102

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1016

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109 910

97

814

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75612

57

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Consumer Confidence Index Rankings

VNLV

VEJP

USIT

GBILAEIE

TRID

THIN

TWHU

CHHK

SEGR

ESDEKOFR

ZAFI

SGEE

RUEG

RODK

PTCZ

PLCO

PHCN

PKCL

NOCA

NZBR

NLBE

MXAT

MYAU

LTAR

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◄► Maintained Rank

▲ Improved Rank

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Highest Loser Highest Gainer

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CCI: Vietnam

106 118 117 10697

1st Half '05 2nd Half '05 1st Half '06 2nd Half '06 1st Half '07 2nd Half '07 1st Half '08 2nd Half '08

▼9%% Change ▼8%▼1%

<<Back





How Utilise Spare Cash After Covering Essential Living Expenses- Top 10 spend on New technology products

Base: All respondents

52%

35%32% 32% 32%

30%33%

41%42%

45%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

RU BR VN CN PH ID TH PK TR EG





Major Concerns – Increasing fuel prices- Top 10


10% 9% 7% 5% 5% 7%

12% 13%11% 11%

10% 11% 10% 8%

27%24% 24%

20% 20%18% 17% 16% 15% 15%

7%9%11%12%

11%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

US CA AU VN TH TW JP MY IE NZ

Biggest concern Second biggest concern





Major Concerns - Job Security- Top 10


19% 16% 13% 16%12% 13%

11% 11% 14% 10%13% 9%

10% 9%

33%

27% 27% 27% 26% 26% 26% 25%22% 22%

17%13%

16%16%

9%14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

IL CN PH CL HU KO SG ES BR VN

Biggest concern Second biggest concern





Do you think your country will be out of an economic recession in thenext 12 months?

- Top 10 yes

Base: All Respondents who Coded 1 In Q8

51%

31%28%

25% 24% 23% 23% 23% 23%

29%31%

34%

45%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

IN VN CN RU NO SE HK NL CH ES DK AE NZ

nielsen consumer confidence index

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