nick brooks-sykes chief executive bath tourism plus
TRANSCRIPT
Visitors love Bath….• UNESCO World Heritage Site
• Internationally recognised brand
• Unique offer
• Quality throughout
• Positive visitor perceptions
• A world class destination
Tourism in Bath
• Supports 11,800 jobs
• 13% of jobs in B&NES
• Earns £357m for the city
• Is good for local businesses and local residents
Bath’s Visitor Economy is worth £357million per annum
“Bath Tourism Plus is a well run destination management organisation and a good example of public and private sectors working successfully together.“
John Penrose MP, Tourism Minister
Bath Tourism Plus• Public/Private Partnership
- 500 members- 80% commercial funding
• Operates UK’s busiest Visitor Information Centre (535,000 visitors)
• Delivers high value marketing: PR coverage is worth £17m per year
• www.visitbath.co.uk is one of England’s busiest tourism websites: 3million visits (2013)
Some things haven’t changed…
• Partnership
• Regional spread
• Seasonality
• The attraction of the new
Future for destinations
• Funding
• Maintaining what’s unique
• Development & Management
• Animating