“Niche Marketing Of Exclusive, Unique, Tourism Products”

Hiran Cooray

Deputy Chairman, Jetwing Hotels

An Introduction To Tourism

• What was tourism like between the 1960’s to the 1980’s?

Reasons for the lack of progress thereafter?

• The prevailing war

• The down turn in the economy

• The policy makers

The ‘Bawa’ Influence

• Kandalama

• The Blue Water

The ‘Bawa’ Influence

• Royal Oceanic Hotel

• Triton

Jetwing Evolves In The 1970’s

• From a Contractor, Entrepreneur to Hotelier

• Mass market, budget hotels such as Jetwing Blue Oceanic and Jetwing Seashells…

Jetwing Evolves In The 1990’s

• Exclusive, boutique hotels, such as Jetwing Lighthouse, and Jetwing Beach…

Jetwing Evolves In The 2000’s

• Lifestyle Hotels such as Jetwing Vil Uyana, Jetwing Warwick Gardens and Jetwing Kurulubedda

The Thinking Process In The Late 90’s • Looking at new markets

– Eco Tourism

• Looking at new markets

– Adventure Tourism

The Thinking Process In The Late 90’s

• Looking at new markets

– Wellness Tourism

The Thinking Process In The Late 90’s

The Thinking Process In The Late 90’s

• Looking at new markets

– Cultural Tourism

How Jetwing Adopted To Change

• Jetwing launched Jetwing Eco Holidays

How Jetwing Adopted To Change

• The opening of Sri Lanka’s first purpose built hotel – Jetwing Ayurveda Pavilions

How Jetwing Adopted To Change Contd.

• The launch of Jetwing Lighthouse…

How Jetwing Adopted To Change Contd.• Jetwing Vil Uyana…

How Jetwing Adopted To Change Contd.

• Jetwing Kurulubedda…

How Jetwing Adopted To Change Contd.

• and Jetwing Warwick Gardens

How Jetwing Adopted To Change Contd.

• The introduction of Tea By Jetwing and Wine By Jetwing

Other Avenues Jetwing Used

• Service Standards

• CSR

– Projects completed : Tuk! Tuk! and the Jetwing Youth Development Project

– Projects currently being implemented: the Jetwing Eternal Earth Project

• Training and development of our people

Where Jetwing Is Now

• The launch of Jetwing in Auckland, New Zealand

• Management of a project in Cochin

• Breaking ground in Cambodia and Laos

Examples of others in the industry

QUESTIONS??

Thank You