10 December 2018, 13:02 (CET)

NH Hotel Group expands premium NHCollection portfolio in the Netherlands with NHCollection Amsterdam Flower Market openingin May 2019Modern, industrial interior design is inspired by the city ofAmsterdam and its Flower Market

Hoofddorp, 10 December 2018. On November 30th 2018, NH Carlton Amsterdam said

goodbye to their last guests. From 1 December 2018 to 1 May 2019, the hotel will be closed for a

complete renovation and will re-open in May 2019 under the new brand NH Collection

Amsterdam Flower Market.

Maarten Markus, Managing Director Northern Europe at NH Hotel Group, has officially

announced the renovation and closed the NH Carlton Amsterdam chapter by breaking down

the first wall in the hotel. Behind that wall guests received a sneak peek of the new extraordinary

NH Collection experience which tickled all the senses as the guests could taste, smell, see and

hear the future NH Collection Amsterdam Flower Market promise in terms of services, interior

design and gastronomy. Afterwards, the guests visited the future hotel room.

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Maarten emphasizes: „the new NH Collection Amsterdam Flower Market is a great venue for

the next generation of travellers. This busy urban explorer can soak in local experiences and feel

inspired by staying at a prime location in the centre of Amsterdam. Next to the personal

attention, high-end services and premium facilities every NH Collection hotel offers, there will

be extra attention to timesaving services such FASTPASS, the three innovative digital services

for Online Check-in, Choose Your Room and Online Check-out.”

Expansion of NH Collection hotel portfolio

According to the Centraal Bureau voor Statistiek (Statistics Netherlands), the Netherlands has

seen in 2018 the highest increase in tourism numbers over the last ten years*. Another

remarkable number is the growth of 14%** in numbers of guests who have been accommodated

in Amsterdam compared to the previous year.

“Research shows that the luxury hotel market is set to grow over the coming years. Travellers

choose experiences, comfort and quality of service over hotel tariffs. We are expanding our

premium NH Collection brand to tap into this growing need, not only in the Netherlands but on

a Pan-European level”, says Maarten Markus.

Currently, there are 75 NH Collection hotels worldwide, from which four in the Netherlands,

divided over the capital Amsterdam and southern city Eindhoven. NH Collection Amsterdam

Flower Market will be the fourth NH Collection in Amsterdam, a great addition to an already

impressive portfolio consisting of NH Collection Doelen right at the Amstel River, NH

Collection Barbizon Palace next to the central train station and NH Collection Grand Hotel

Krasnapolsky on Dam Square overlooking the Royal Palace.

Furthermore, in 2019 two more NH Collection hotels will open in Europe: the first NH

Collection hotel in Antwerp, Belgium, named NH Collection Antwerp and NH Collection

München Bavaria in Southern Germany.

The Flower Market and the city of Amsterdam as an interior design inspiration

NH Collection Amsterdam Flower Market is a new hotspot for the urbanite busy tourist in the

city-center of Amsterdam, close to major highlights, shopping street and nightlife. The 233

rooms of the hotel are a real reflection of the city: industrial and cosmopolitan. The atmosphere

of the city, and especially the colorful Flower Market is represented in the modern interior of

the public spaces where flowers for a central point of inspiration.

The video of the event can be found here: https://youtu.be/TKQlMcEkcoQ

ABOUT NH HOTEL GROUP

About NH Hotel Group

NH Hotel Group is a consolidated trusted operator and one of the leading urban hotel companies in Europe´sbusiness segment with a wide presence in America. Forty years of experience position it as a reference inexcellent service and customer care.

The Company operates over 350 hotels with almost 55,000 rooms in 28 countries, hosting more than 16 millionguests a year across Europe, America and Africa in top destinations such as Berlin, Madrid, Amsterdam, BuenosAires, Rome, Mexico City, Bogota, Barcelona, and New York.

NH Hotel Group’s hotel portfolio is structured under three brands, each with its own value proposition: NHCollection, premium upper-upscale hotels with iconic buildings located in the major capitals; NH Hotels,trustworthy upscale urban hotels offering the best value for money at the best locations; and nhow,unconventional and cosmopolitan design hotels with unique personalities inspired by the city vibe.

NH Hotel Group is a company deeply committed to corporate and social responsibility, actively promoting aresponsible tourism model in all the communities where it is present through what it does best and loves most:host and serve, always with a smile. Responding to what the Company’s stakeholders expect from it is of keyimportance for NH Hotel Group. Its innovative business approach sets it as a benchmark in the hospitalityindustry and allows it to offer services of the highest quality, designed to exceed customers’ expectations, whileproviding sustainable solutions to the challenges of today and the future.

NH Hotel Group is listed in the Madrid Stock Exchange.

For more information, visit www.nh-hotels.com and www.nh-collection.com.

Over NH Hotel Group

NH Hotel Group is beursgenoteerd in Spanje met bijna 350 hotels in 28 landen in Europa, Afrika en Noord- enZuid-Amerika. Onder de NH Hotel Group vallen de 3- en 4-sterren urban NH Hotels, de NH Collection flagshiphotels, en de nhow designhotels. Wereldwijd staan meer dan 20.000 medewerkers dag en nacht klaar om debeste service tegen de beste prijs te leveren voor de jaarlijks ruim 16 miljoen gasten. De hotels van NH HotelGroup zijn bekroond met de Zoover Award voor Beste Hotelketen in 2014, 2015 en 2016. Kijk voor meerinformatie on www.nh-hotels.com en www.nh-collection.com.

Über die NH Hotel Group

Sources:

* https://www.cbs.nl/nl-nl/nieuws/2018/14/grootste-groei-toerisme-in-ruim-tien-jaar

** https://www.ois.amsterdam.nl/toerisme

Die NH Hotel Group (https://www.nh-hotels.de/corporate/de ) ist ein multinationales Unternehmen und zählt mitrund 350 Hotels und 55.000 Zimmern zu den weltweit führenden Hotelgruppen im urbanen Raum. Hotels der NHHotel Group gibt es in 28 Ländern in Europa, Amerika und Afrika und– und das in den Top-Destinationen wieAmsterdam, Barcelona, Berlin, Bogota, Brüssel, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, MexicoCity, Mailand, München, New York, Rom und Wien.

Weitere Informationen finden Sie unter https://www.nh-collection.com/de und https://www.nh-hotels.de/

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