nfc social - an ims-based location-aware social nfc application - wima 2009

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NFC Social - An IMS-Based Location-Aware Social NFC Application WIMA 2009 , 22/24 April in Monaco

23/04/2009, Colombe Hérault

2 - 001AA - AO PP template An Atos OriginTM Company

Agenda

Who we are

Context

Other NFC/social Applications

IMS

Scenario of the NFCSocial Application

Architecture

Conclusion and perspectives


Atos Origin in France

Conseil en

management,

Stratégie métier,

Organisation

et processus

Intégration de systèmes

Conception,

Développement

Solutions ERP

TMA

Formation

Infogérance

d’exploitation

ou globale,

Services de

production,

Desktop

Services

Solutions de marché pour les bourses,

les intermédiaires financiers et les

chambres de compensation

BPO

Services et

Solutions

de paiement

CRM

Multi

Channel contact

IT consulting - Solution - outsourcing


The

Netherlands Poland

Hungary

Czech Rep.

Slovakia

Italy

UK

France

Benelux

Spain

Germany

India

AsiaPac

Germany 13,8%

Belgium 43%

France43,2%

2007 incomes : €654 million

Over 4,000 employees

A European focus with worldwide support


» 12 million debit cards

» 12 million credit cards

» 5 million fuel cards

» 3 million hits in our call centres

Processing billions of electronic transactions

» 275 million remote payment

» 2 billion acquiring transactions

» 147 million withdrawals

» 127 million Mon€o/Proton transactions

» 34 million mobile phone prepaid

transactions

» 400 000 terminals

» 45 billion e-mails

» 450 million SMS

» 34 million e-mail boxes

» 41 million loyalty cards

» 1,4 billion calls (IVR & Contact Centre)

» 102 billion internet pages viewed

» 850 million e-documents

» 250 million cleared positions

» 30 billion € assets guaranteed

» 230 million trades

» 400 billion € assets under management for 200

thousand private customers

» 6 RTGS platforms

Payment - Acquiring Payment - Issuing

CRM & eServices Financial Markets


Our R&D Team

Members of Atos Worldline’s R&D team

Industrial R&D team mixing specialists with various areas of interest: NFC, Next Generation Networks, Interfaces, Identity management, 2D barcodes…

Skilled engineers with strong academic background

Our team


IMS and social networks

Success of social network services Huge communities Interest from Telecom Operators BUT Lack of interoperability between « Islands »

IMS : IP Multimedia Subsystem

NGN architecture currently being deployed or tested in most large telecom operators (Orange,

BT…)

Definition of elementary service building blocks used in social services : Presence, Contact list

and filtering

The mobile is a personal device

Immediate interaction with social networks in mobility : possibility to upload picture, share location

Poor integration between real world and mobile social networks

The social network phenomenon

Mobiles and social networking

IMS and presence services standards


Other RFID / NFC / Social network related projects 1/2

RFID / sensor, not NFC

http://www.sniftag.com/

Snif tag

http://www.doyoupoken.com

Poken

Alcatel-Lucent Venture

http://www.touchatag.com/

Touch a tag (Tikitag 2008)

http://www.violet.net/

Violet Mir:ror (2008)

http://www.fredcavazza.net/files/2009/02/poken.jpg


Other RFID / NFC / Social network related projects 2/2

NFC phone

Touch products, people or places and show their favorites to friends

Center for Digital Technology and Management (CDTM), joint venture

between München universities

http://allitouch.wordpress.com/

All I touch (2007)

NFC phone

Different use case, e.g. at the theater, the user can get information about a film, etc

http://ttuki.vtt.fi/smarttouch

VTT Smarttouch (2007)

http://drupal.servtag.de/

ServTag


NFCSocial: from NFC tagging to location and context

The NFCSocial concept

Goal: using the NFC technology to update location and presence information on social networking services.

NFC tags spread in public places: parks, restaurants, cinema… The solicitations are relevant to the surrounding environment of the user

Suggestion of occupation or mood information depending on the context or location.

Use cases

Presence information update and friends notification

Find nearby contacts when updating presence information (privacy issues

to consider)

Social loyalty applications…

Welcome to Joe’s

Bar

Tell your friends

you are at Joe’s Bar :


Tags are placed in public places or at home, at work…

Entering this public place, the user tap the tag.

It wakes up the NFCSocial application

Description

Scenario 1/3


Scenario 2/3


Scenario 3/3


Other placesAt the entrance of the theater room

Carole Aw is now enjoying Madagascar. 1mn ago

Carole Aw is now enjoying Madagascar. 1mn ago - Comment


Other placesAt a sporting event

Carole Aw is now at Chelsea vs Juventus. 1mn ago

Carole Aw is now at Chelsea vs Juventus. 1mn ago - Comment


Other placesAt a meeting or a convention

Carole Aw is participating in XXX conv’. 1mn ago

Carole Aw is participating in XXX conv’. 1mn ago - Comment

Welcome to XXX

Convention

Tell your friends you

are here ! :


Architecture – NFC/PADDA

Worldline Padda

• Framework for mobile application development

• an agile and upgradeable solution which makes it quick and easy to implement large-scale embedded

mobile application projects.


Other media

Supported by more mobile phones than NFC

Acquisition is not so easy

Cheap solution

2D barcode

Widespread

Not full peering → only ID broadcast

Bluetooth


Objectives and results

NFC bridges real world and virtual spaces (Social network, IM systems) Willingness to share information voluntary gesture to capture a tag Lower number of key strokes to open application and define the presence information to be shared

Use of IMS enablers (Presence AS, XDMS) to collect and consolidate information coming from the NFCSocial application

with other sources.

Information filtered and spread on various systems taken from the Presence AS.

Location information retrieved from the tags, not from the network control provided by the physical interaction with a

localized place

Centralized management of personal information clear view of what is shared by the user

Privacy management

User experience

Presence federation


Mutual benefits

Better control on contextual and location information spread on social networks Use of social networks in mobility More information shared tightens links with the community

Increase of mobile application usage more data traffic

Stronger communities more communication among members

For the user

For the Telecom operators

Land-owner or event organizer get notoriety and attract new customers who will meet

with this service

Possibility to set up a large range of new, social loyalty or advertisement applications

For place owners


NFC Service Management

Conception / Design

Development

Java Mobile Edition

JSR 257, 177

Worldline PADDA framework

Transparent update feature

Host & Run

Man Machine Interface Management

SSD Creation Request

Cardlet OTA loading

Customer care requests management

mutualized technical platform

Operator Interfaces

Payment

CRM / Loyalty

M-ticketing

Trust

E-services

Industrial, mutualized secure platform

Transaction Management

SIM (or other Secure Element)

Global Platform

SCP02/10/80

Personalization

SSD Life Cycle Management

Application Life Cycle Management

Supplementary Security Domain (SSD)

Management


Contact

Demonstration video available at:

http://rd.atosworldline.com/gsma/

Colombe Herault and Antoine Fressancourt

(colombe.herault; antoine.fressancourt)@atosorigin.com

http://rd.atosworldline.com/gsma/awlsocialrainbow.wmv

http://rd.atosworldline.com/gsma/awlsocialrainbow.wmv

nfc social - an ims-based location-aware social nfc application - wima 2009

Technology

ao pp template

social networks

atos origin

presence information

1mn ago

fish symbol

enjoying madagascar

xxx conv