Contactless Services: Bridging Physical and Virtual WorldsAndrew Bocking, VP – Handheld Software Product Management

NFC Contactless Adoption is Gaining GloballyNFC Contactless Adoption is Gaining Globally

Shipments of contactless bank payment

● Leading vendors will be offering NFC-capable smartphones starting in 2011

Shipments of contactless bank payment cards will grow by almost 30% in 2011,

following a nearly 50% jump in 2010 (Eurosmart)

● Contactless cards and POS terminals are accelerating in deployment

● NFC technology and ecosystems are “Visa Europe predicts … 20 million Visa-

“NFC embedded smartphones CAGR 2010 – 2015: 202.3%” – ABI, Jan

2011

● NFC technology and ecosystems are maturing

● Business models and partnerships

branded contactless cards on issue and 60,000 point-of-sale terminals … by the end of 2011 in

the UK”

are emerging regionally

● Use cases NFC can enable to simplify user’s lives are becomingsimplify user s lives are becoming more clear

NFC – Becoming a Standard Embedded TechnologyNFC Becoming a Standard Embedded Technology

● 2011 is set to be a pivotal year for NFC becoming ayear for NFC becoming a standard technology in smartphonesp

● Going forward NFC will be as common and ‘must have’ as 80,000.0

100,000.0

nds

NFC Enabled Phones – By Region

common and must have as Bluetooth, WiFi and GPS to enable various short range 0.0

20,000.0

40,000.0

60,000.0

Thou

san

“Tap” use cases 2009 2010 2011 2012 2013 2014

Asia‐Pacific EMEA Latin America North AmericaSource: Yankee Group – Dec,

2010

NFC Ecosystem Adoption is Growing RapidlyNFC Ecosystem Adoption is Growing Rapidly

● Carriers – Joint Ventures such as ISIS and other initiatives

● Banks & Payment Networks● Trusted Service ManagersTrusted Service Managers

(TSM)● Retailers and Transit Vendors● Loyalty and Stored Value Card

Providers● Access Control Providers

NFC as a Bridge between Virtual and Physical WorldsNFC as a Bridge between Virtual and Physical Worlds

● Retail transactions

● Public transportation● Public transportation

● Building and venue entrance

● Social interactions and Identity sharing

● Accessories

● and much more…

BlackBerry – Enabling Various NFC Use CasesBlackBerry Enabling Various NFC Use Cases

● Tag Reading and Emulating (Smart Posters) –Informational, Marketing/Ads, etc.

Accessories smart docks BluetoothMobile PaymentsTransportation

● Accessories – smart docks, Bluetooth headsets, intelligent Bluetooth audio streaming, etc.

One Touch● Social Interactions – Exchange contact cards,

photo sharing, become BBM buddies, etc.

● M-Commerce – Transit Ticketing Payment

One Touch Pairing (BT)Building

Access

NFC-enabledBlackBerry● M Commerce Transit, Ticketing, Payment,

Coupons, etc.

● Building and Venue AccessOne Touch

Contact ExchangeSmart posters/Loyalty cards

BlackBerry

● 3rd Party API’s to enable the community Event Ticketing

BlackBerry live at Mobile World Congress 2011 www blackberry com/mwc11www.blackberry.com/mwc11

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