nfc and rfid brand protection by the consumer
DESCRIPTION
Presentation by Duncan Carmichael of Agriyork400 Ltd. at the June 2014 NFC Forum Tap Into NFC Developer Event.TRANSCRIPT
NFC and RFIDBrand protection by the consumerDuncan Carmichael
June 17, 2014| Edinburgh
Allow Consumers to confirm brand authenticity
• First system which empowers consumers at the point of sale to confirm product is genuine
• RFID tag is unique and is tamperproof
• Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
Near Field Communications
Tag has unique ID
Components of a “System”
• RFID Tags
• RFID Reader
• Application
• Database
NTAG
Follow a tag anywhere
Yorkshire
Manchester
Hamburg
Consett
Phone user inputs information directly onto secure database
Consumers can send inputs to databaseDirect messaging from buyer/browser to retailer/manufacturer
NTAG - RFID asset tracking
Tap the RFID Tag
NTAG
Track the movement of a single tag
Database Updated by reads
Social networking between consumers
Item is transferred to new “owner”
BELINDA RECEIVES Item
Track the movement of a single tag
Map the location of a tag
Phone ID hidden – Consumer’s choice
Asset Location via RFID and NFC
Tap the RFID Tag
NTAG
Track the movement of a single tag
Follow on Tag
Allow Consumers to confirm brand authenticity
• First system which empowers consumers at the point of sale to confirm product is genuine
• RFID tag is unique and is tamperproof
• Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
Questions: See me later
Duncan Carmichael