nexway publisher webstore brochure

NexwayNexway Publisher Webstore Brochure | © Nexway 2015 1

NEXWAY WHITE LABEL DOWNLOAD STORES LET YOU LIFT CUSTOMER ACQUISITION, CONVERSION, & RETENTION SO YOU MEASURABLY GROW

YOUR DIGITAL PROFITS

• Ongoing market transformations are setting new rules for effective e-commerce of digital PC

software products and video games.

• Increased competition means publishers are looking to optimize their digital customers’ lifecycle

from acquisition through to conversion and retention. The rapid adoption of freemium and

subscription-based revenue models creates the need for new skills and online technology.

• Leveraging our exclusive e-commerce platform in the hands of our expert team in ten countries,

Nexway managed download stores have a track record of boosting sales and profits of premium PC

video games and software products.

TRUSTED Leading PC publishers trust

Nexway to run their digital store,

including Kasperksy™, ESET™,

F-Secure™, SEGA™, Bitdefender™

and IMSI®/Design.

EXPERTLY MANAGED At all times, a skilled Nexway

account manager works hand

in hand with your team to keep

your store humming and opti-

mized.

IMMERSIVE Highly customizable visual

interface integrates seamlessly

into your website.

Nexway Publisher Webstore

Frictionless white label stores for your digital PC video games and software

2NexwayNexway Publisher Webstore Brochure | © Nexway 2015

RELY ON AN EXPERTLY MANAGED DIGITAL COMMERCE SOLUTION

RUN YOUR DIGITAL BUSINESS ON A PROVEN PLATFORM

At all times, a skilled Nexway account manager works hand in hand with

your team to keep your store humming and optimized.

A senior digital commerce specialist, the Nexway account manager lets you

take advantage of the expert Nexway services team in ten countries. The

team brings together unique digital commerce skills spanning IT services,

digital agency, catalog curation, payment, fraud prevention, and customer

support.

FAST DEPLOYEMENT

• Nexway lets you rapidly embed a scalable and secure digital

storefront into your branded destination website.

In its basic shopping cart configuration, all it takes to insert the

Nexway store into your website is the insertion of a short block of

script into your content management system.

• The Nexway Publisher Webstore solution offers a broad set of off-

the-shelf customizable digital commerce capabilities, including

multi-product stores, connectivity with back-end systems, self-

service content management, store e-merchandising, and more.

SECURITY

• Nexway is PCI-DSS Level 2-certified – guaranteeing secure

transactions across fifty distinct modes of payment spanning

twenty-three distinct currencies.


HIGH PERFORMANCE

• Nexway’s multi-tiered architecture in the cloud lets you enjoy a

consistently fast user experience – even on peak business days.

• Nexway takes advantage of the Level 3™ and EdgeCast™ global

content delivery networks (CDN) to speed download of images

and other assets. This ensures an optimal experience even on slow

network connections.

AVAILABILITY

• The cloud architecture mirrors all data across two separate

redundant instances in real-time – guaranteeing high system uptime.

BOOST YOUR CUSTOMER EXPERIENCE

SEAMLESS VISUAL INTEGRATION

The visual interface of Nexway embedded digital

storefronts is highly customizable, integrating

seamlessly into your branded destination

website.

FRICTIONLESS CHECKOUT

Nexway offers optimized checkout funnels for

one-time purchases, freemium conversions, and

subscriptions.

All Nexway stores benefit from the company’s

broad payment capabilities that allow your cus-

tomers to choose from fifty different modes of

payment in twenty-three currencies – including

country-specific methods such as Boleto


SELF-SERVICE CUSTOMER PORTAL

Your customers conveniently manage their

personal cross-device user account from a

dedicated section of your store.

• Users can easily manage their preferred

payment methods and billing information via

the secure, password protected portal.

• Secure wallet capabilities can store users’

preferred payment credentials – enabling

simplified one-click payments for future

purchases.

• Users can review or modify their current

subscriptions and auto-renewal options.

• The license and installation file download

section allows users to retrieve the needed files

in case they need to reinstall a program or install

it on additional computers or devices.

• Users can conveniently review and print HTML

and PDF invoices of their previous purchases.

Bancário and installment payments in Brazil,

Konbini™ payments in Japan, SEPA throughout

Europe, bank checks in France, and Giropay™ in

Germany.

The most common payment types used in each

country are brought forward and presented

to users at the time of payment – helping lift

conversion in each country.


ADVANCED RESELLER PORTAL

As an option, Nexway lets you dedicate a section

of your store to your reseller network.

Supported features in the B2B portal include real-

time sales reports, support for reseller-managed

affiliates, B2B-specific payments (eg. thirty-

day payment), handling of reseller certification

levels (eg. silver and gold), discounted rates for

resellers, and more.

Global digital leaders Trend Micro™, Kaspersky™,

Bitdefender™, F-Secure™, and Avanquest

Software™ trust Nexway to operate their reseller

portal.

MAINTAIN CONTROL WHILE PLACING YOUR TRUST IN THE EXPERT NEXWAY TEAM

HANDS-ON STORE MANAGEMENT

Your internal team in charge of your store has all the controls it needs to

run a thriving, profitable digital business.

It can also consistently rely on the global Nexway team of expert digital

commerce professionals to help optimize your digital business.

• Nexway supports global multi-country, multi-lingual deployments

that enable international teams work together to manage their

respective country’s digital stores.

In-country teams have the means to manage their own product

catalog, descriptions, packshots and marketing visuals, pricing, store

configurations, interstitials, users, multi-lingual copy elements, and

more.

• Manage all marketing copy and legal terms and conditions on your

stores using a self-service content management system (CMS).


EFFECTIVE LEVERS IN THE HANDS OF MARKETERS

Nexway gives your marketing team the levers they need to continuously

experiment with, measure, learn about and grow your digital business.

• The platform offers native support for multi-variate testing of

alternate checkout funnels. For instance, multiple alternate candy

rack cross-sells and interstitials can be tested.

• Marketers can manage coupons, discounts, and schedule

promotional campaigns ahead of time.

• The real-time interface optimization capabilities of Nexway partners

Woopra™ and Wingify™ enable on-the-fly optimization of checkout

funnels.

FLEXIBLE SUBSCRIPTION AND RECURRING BILLING

The Nexway team operates flexible subscription renewal programs for its

PC publisher customers with a subscription revenue model.

• Working with Nexway clients, the Nexway team rapidly defines each

plan’s unique set of business rules – including billing cycle, sequence

of personalized email notifications, rules and scenarios for handling

failed payment attempts, grace and dunning periods, and more.

• Business rules are inserted into the Nexway platform by the Nexway

team.

• The Nexway platform in turn manages automated execution of all

subscription plans – including distribution of triggered personalized

emails.

• End-users conveniently manage their plan themselves via Nexway’s

self-service customer portal.

• The Nexway team is skilled at multivariate testing alternate

subscription renewal schemes with the goal of lifting renewal rates.


INSIGHTFUL REPORTING AND ANALYTICS

The platform offers advanced business intelligence and reporting

interfaces – letting you enjoy real-time views and detailed analytics of the

performance of your Nexway store.

• From within the platform’s Web-based management console, a set

of standard real-time reports can be accessed at all times.

• Detailed data for each store is also accessible for convenient slicing

and dicing in an analytics interface powered by Nexway partner

Pentaho™.

• Finally, all user actions are logged and accessible in Google

Analytics™.

Nexway clients who entrust the company with global management and

tuning of their subscription plans include AVAST Software™, Orange™,

Panda™, and Gravity™.

Fig. 1The Nexway team ope-rates flexible subscrip-tion renewalprograms for its PC publisher customers with a subscription revenue model.

Fig. 2The platform offersadvanced businessintelligence and reporting interfaces.

8

Nexway turns PC customers into cross-device subscribers.

This brochure is for informational purposes only. Nexway makes no warranties, expressed or implied, in this

document. Nexway is a registered trademark in the United States and other countries. Various product and

service names referenced herein may be trademarks of Nexway. All other product and service names men-

tioned may be trademarks of their respective owners.

Copyright © 2015 Nexway | All rights reserved.

Nexway Publisher Webstore

Brochure

May 2015

Nexway Headquarters

1 Boulevard des Bouvets

92000 Nanterre

France

Nexway Inc.

650 Chenery Street

San Francisco, CA 94131

USA

Phone: +1.415.988.7759

www.nexway.com

[email protected]

WHAT NEXWAY CLIENTS ARE SAYING

We tasked Nexway with providing our company with a

comprehensive and complex shopping cart solution under

very tight deadlines. There was little to no margin for er-

ror for this project. Nexway’s team of professionals came

through beautifully for IMSI/Design, delivering a new shop-

ping cart and digital commerce platform on time and in

perfect working order. Since the launch of the new cart, we

are getting better than expected rates in online order ful-

fillment and we look forward to launching new online sales

initiatives with them.

Bob Mayer, Chief Operating Officer – IMSI / DESIGN

“

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WHY CHOOSE THE NEXWAY PUBLISHER WEBSTORE

• Nexway is 100% focused on enabling commerce of digital goods

• Only provider that helps you sell directly and indirectly

• Cross-device digital commerce leadership

• One shared platform for Nexway Webstores, In-App Stores, and Appstores

• All revenue models: purchase, freemium, trial and subscription

• Performance-based revenue sharing

• Expert global digital agency

• Expert global customer support

• 600 digital publisher references

nexway publisher webstore brochure

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