nexway platform brochure

TO SUPPORT ITS MANAGED DIGITAL COMMERCE SOLUTIONS, NEXWAY DEVE-LOPS AND OPERATES AN INNOVATIVE CLOUD PLATFORM THAT LETS PUBLISHERS AND RETAILERS MARKET, SELL AND SERVICE DIGITAL PRODUCTS THROUGH TRADITIONAL WEB INTERFACES AS WELL AS WITHIN GAME, APP & SOFTWARE

INTERFACES THEMSELVES

UNIQUE SUPPORT FOR CROSS-DEVICE DIGITAL COMMERCE

The Nexway platform was designed from the ground up to enable user-centric digital commerce that

converts PC customers into cross-device subscribers.

Completing its unique cross-device commerce capabilities, the platform offers a comprehensive set of

best-in-class e-commerce features that include catalog management, promotions management, upsells

and cross-sells, interstitials, MVT and A/B testing, subscription and recurring billing management, global

payments and fraud prevention, download management, performance dashboards, and more.

NexwayNexway Platform Brochure | © Nexway 2015

UNIQUE SUPPORT FOR CROSS-DEVICE DIGITAL COMMERCE

OMNI-CHANNEL DIRECT AND INDIRECT DIGITAL COMMERCE

MARKETER-CENTRIC: EFFECTIVE LEVERS IN THE HANDS OF MARKETERS

INTEGRATION WITH BEST-IN-CLASS MARKETING TOOLS----------------------------

Enfineered to turn PC customers into cross-device subscribers

The Nexway Platform

NexwayNexway Platform Brochure | © Nexway 2015 2

• The platform is PCI Data Security Standard (DSS) Level 2-compliant – gua-

ranteeing secure transactions across fifty distinct modes of payments

spanning twenty-three distinct currencies.

• The platform is designed to support omni-channel sales of digital pro-

ducts. Store operators can each manage multiple stores – in multiple coun-

tries, across multiple store types (online store, in-app store, app store), each

with its own customers, product catalog, language, and more.

• The platform offers native support for both browser-based and in-app

commerce on popular platforms.

- Depending on client needs, Nexway in-app stores are either

natively integrated within Nexway clients’ software products

leveraging documented SDKs (Software Development Kits),

or rely on a secure, non-intrusive, lightweight embedded Web

browser.

- A documented Android™ software development kit supports

development of full-fledged white label app stores.

- All data that transits to and from the Nexway cloud platform

and in-app stores or app stores is fully encrypted using de-

fense-grade AES-128-CBC algorithms.

- The platform allows simplified management, monitoring, and

tuning of individual funnels by product, geography, and store

type (online store, in-app store, app store).

- Multivariate testing is supported in both in-app store and on-

line store interfaces – letting marketers rapidly tune specific

digital commerce funnels.

- Additionally, the real-time optimization capabilities of Nexway

partners Woopra™ and Wingify™ are available for both in-app

stores and online stores.


• The platform supports personalized marketing messages within apps and

app stores themselves.

• Nexway Webstores follow responsive design principles, ensuring an opti-

mal experience from the browser of all Internet devices.

• The platform’s self-service customer portal allows end users to easily ma-

nage their subscriptions and entitlements themselves from a dedicated

section of your online store or app store.

CROSS-DEVICE CUSTOMER SCENARIOS

Together, Nexway’s in-app and Web-based digital commerce and marketing

capabilities support advanced cross-device user scenarios that boost conver-

sion rates, order value averages, and lifetime customer value – all while facili-

tating conversion of PC customers into cross-device subscribers.

- Connectivity of Nexway’s in-app messaging capabilities with

popular marketing campaign management platforms inclu-

ding SmartFocus Emailvision™, Probance™ and Adobe Cam-

paign™ is supported. Executing coordinated campaigns that

distribute personalized emails as well as in-app messages is

possible with Nexway.

- A personalized one-to-one prompt to upgrade and download

the Android freemium equivalent to the PC app appears within

the PC application itself.

After the Android app is downloaded, when the time comes to

upgrade to the premium version of the Android application, end

users may conveniently do so without ever leaving the Android

application.

Their preferred mode of payment that was recorded during

their initial online store purchase of the PC app appears in the

Android™ in-app store, facilitating conversion.

When visiting the self-service customer portal section of the

online store from any browser on any device, users can easily

manage their entitlements and preferences.


OMNI-CHANNEL DIRECT AND INDIRECT DIGITAL COMMERCE

Nexway is unique in offering a cloud-based omni-channel digital commerce

platform with support for publisher stores (both in-app stores and brows-

er-based stores) and merchant stores (both Android™ app stores and brow-

ser-based stores).

- Coordinated with the in-app campaign decribed above, an

email campaign with a personalized QR code™ is sent to PC cus-

tomers. The scanning of the QR code initiates download of the

freemium Android version of the application.

- For software vendors with a free Android™ app install base

who want to go the opposite way and convert their Android™

users into paying PC software customers, similar scenarios

may be implemented, with personalized Android™ in-app mes-

sages and emails being sent to Android users offering a special

discount on the PC version of the Android™ app.

- Retailers benefit from the experience Nexway has gained ope-

rating some of the most demanding publisher digital stores

around the world, such as Kaspersky™, IMSI®/Design, Bitdefen-

der™, F-Secure™, ESET™, and AVAST Software™, to name just a

few of Nexway’s tier-one publisher references.

- Publishers gain simplified access to the digital stores and

app stores of a global network of leading online resellers that

include 230 content portals, device manufacturers, communi-

cations service providers, and pure play e-tailers and click and

mortars (Amazon™, Yahoo! Japan™, Softwareload™, Best Buy™,

Orange™, Cnova™, Baixaki™, Fnac.com™, Cdiscount™, Pão de

Açucar™, Türk Telekom™, Kurio™ and many more).


MARKETER-CENTRIC: EFFECTIVE LEVERS IN THE HANDS OF MARKETERS

Nexway gives your marketing team the insight and the control levers they

need to continuously optimize your online marketing and sales processes.

Your team and the Nexway services team work together on boosting your

sales, increasing your return on investment, and enhancing your customer

experience.

Your team and the Nexway services team work together on boosting your

sales, increasing your return on investment, and enhancing your customer

experience.

INTEGRATION WITH BEST-IN-CLASS MARKETING TOOLS

The Nexway cloud platform is extendable. Developed using rigorous ser-

vice-orientation principles, it exposes its digital commerce and subscrip-

tion management capabilities as standards-based online APIs. Nexway

leverages those APIs to integrate with key 3rd party marketing tools. This

allows your team (or the Nexway Digital Agency) to manage select marke-

ting tasks using best-in-class 3rd party tools.

- Manage your product catalog, promotions, pricing, cross-sells,

and upsells yourself – using easy-to-use self-service online in-

terfaces.

- Gain insight into the day-to-day performance of your online

marketing and sales initiatives via intuitive online dashboards.

- Take corrective action to optimize your stores and conversion

funnels yourself – or let the global Nexway service team take

the lead in fine-tuning all your funnels under your close super-

vision.


BEST-IN-CLASS ACQUISITION OPTIMIZATIONIntegration with the real-time interface personalization capabilities of

Nexway partners Wingify™ and Woopra™ allows Nexway landing pages to be

individually tailored based on visitor origin and inferred intent. For instance,

a Nexway client in Italy presents tailored promotions to its online visitors

who reach its online store after having looked up specific promotions on

Google.

BEST-IN-CLASS CONVERSION TUNINGWoopra™ and Wingify™ real-time funnel optimization is available for both

in-app stores and online stores. Integration with Criteo™ display adverti-

sing remarketing lets you lift conversion. You may do so in-house or let the

Nexway Digital Agency optimize each funnel on a continuous basis while

working in close collaboration with you.

BEST-IN-CLASS CUSTOMER LIFECYCLE OPTIMIZATIONConnectivity with tier-one global cloud partners lets you manage your in-

bound and outbound marketing campaigns from SmartFocus Emailvision™,

Probance™ or Adobe Campaign™ – or you can let the Nexway Digital Agency

execute world-class lifecycle optimization campaigns on your behalf.

Connectivity between these marketing platforms and Nexway lets you send

one-to-one personalized in-app messages as easily as sending an email.

Nexway turns PC customers into cross-device subscribers.

This brochure is for informational purposes only. Nexway makes no warranties, expressed or implied, in this do-

cument. Nexway is a registered trademark in the United States and other countries. Various product and service

names referenced herein may be trademarks of Nexway. All other product and service names mentioned may

be trademarks of their respective owners.

Copyright © 2015 Nexway Inc. | All rights reserved.

Nexway Platform Brochure

May 2015

Nexway Headquarters

1 Boulevard des Bouvets

92000 Nanterre

France

Nexway Inc.

650 Chenery Street

San Francisco, CA 94131

USA

Phone: +1.415.988.7759

www.nexway.com

[email protected]

WHY CHOOSE THE NEXWAY PLATFORM

• Nexway is 100% focused on enabling commerce of digital goods

• 900 publisher and merchant references

• Plug-and-sell catalog with 17,000 PC video games, PC software

products and Android apps on demand

• All revenue models: purchase, freemium, trial, subscription, and

in-app item sales

• Cross-device digital commerce leadership

• Nexway In-App Store and Nexway Appstore live on millions of devices

• Expert global digital agency

• Merchant of record in 35 countries present in 10 countries