next wave- nearbuy systems
TRANSCRIPT
The Changing Shopping Landscape• E-Commerce is growing fast, but…
– 90%+ of all transaction still happen in the brick-and-mortar store
• The smartphone is a game changer in retail– Shoppers are bringing the internet with them into the
store
• Bridging online-to-offline is key to retail success– Provide services that engage and take advantage of
the smartphone capability
What we do
Target Market
Solutions• Location based shopping applications• Employee productivity applications• Store analytics
Strategic Partner
Help retailers engage the multi-channel shopper in the store
Introducing Nearbuy Systems
Retailer Solutions Built on NearbuyApplications
Guest WiFi Portal
In-store directions
Concierge services
Sales associate needed here
Location-aware promotions
Analytics
Online analytics for your offline store
Analytics
Location aware applications that improve the shopping experience
Step 1: Connect Shopper
• Free WiFi access for the shopper– Opt-in– Retailer provided Incentives
• Valuable information and insights for the retailer and brand partner– Tie to loyalty– Additional CRM data
Step 2: Download the App
• Retailer App or 3rd Party App• Provide incentives for
shopper to use in the store– Product navigation– Concierge Services– Loyalty
Step 3: Analyze
• Collect data to personalize the experience– Tie to CRM data– Understand
online and store experience
Step 4: Promote
• Personalized, location-aware in-store advertising– In App offers– SMS– Integrated Ads
Shopper Retailers (Publishers)
• Improved experience
• Enhanced service
• Transparency
• Increased basket size• Deeper engagement• Competitive
advantage
Manufacturers (Advertisers)
• Influence at point of decision
• Personalization• Closed loop
Nearbuy Value Proposition
2000 2007 20112009
Increasing Location Relevance
The Evolution of Digital Retail Marketing