next-level e-commerce with magebridge

Next level e-commerce with MageBridge



Who am I?

• Jisse Reitsma– Co-founder of Jira ICT (Dutch company)– Co-founder of Yireo (www.yireo.com)– Lead developer of MageBridge– Author of Joomla! template designer– Former VMware ESX trainer, UNIX

sysadmin, Linux trainer– PHP-developer, system architect,

consultant, trainer– Busy with Joomla!, Magento, … and

MageBridge


Some of our customers

• Condoom-Anoniem• Condomerie• Porn king• Mushroom shop• Weed fertilizers• Dreadlocks store• Guns for sale


E-commerce in Joomla?


E-commerce & Joomla! (2006)

• VirtueMart


E-commerce & Joomla! (2011)

• VirtueMart• Tienda• HikaShop• K2Mart• SimpleCaddy• iJoomla Digistore• MightyCommerce• IXXO

• redShop• JoomShopping• RokQuickCart• OpenFreeway• MageBridge


E-commerce & open source (2011)

• osCommerce• UberCart (Drupal)• PrestaShop• ZenCart• DashCommerce• CubeCart• X-Cart• LiteCommerce• Shopify• TomatoCart

• Spree• Avactis• AgoraCart• WordPress plugin• OXID eShop• Batavi• osCMax• Magento


Conclusion

• All solutions allow you to sell products


Conclusion

• All solutions allow you to sell products …• … so there must be differences besides “selling”


Conclusion

• All solutions allow you to sell products …• … so there must be differences besides “selling”

– Ease of use (GUI, features vs user friendliness)– Extendability (plugins, cleanness of code, theming)– Scalability (cloud computing, clustering, optimization)– Number of shipment providers and payment gateways– Tax calculation– Connecting the back-office (CRM, ERP) in real-time


What is MageBridge?


MageBridge

• Developed by Yireo– Other extensions: Vm2Mage, Dynamic404,

TweetScheduler, SSLRedirect, ScriptMergeSimpleLists, SEFTest, Fancybox

– Tutorials on Joomla! and Magento(performance, security, development)

• Integrates Magento into Joomla!– Better CMS for Magento– Better e-commerce for Joomla!


How much does it cost?

• Not free beer– Mid-market pricing– Enterprise features– Community-driven roadmap

• Packages available– MageBridge Standard = 3 months, 2 domains, 95 Euro– MageBridge Enterprise = 12 months, 6 domains, 195 Euro– MageBridge Reseller / Partner = 12 months, ? domains, 1000 Euro

• SVN access available– svn://svn.yireo.com/svn/development/magebridge– Full sources available, but not in packaged form– Upcoming: Phing scripts


Bridge everything (1/3)

• Integrates Magento visually into Joomla!– Main content-block within Joomla! component– Any other Magento block within Joomla! modules



• Integrates Magento visually into Joomla!• Synchronizes Magento data with Joomla!

– Search products and categories– User synchronization and authentication– JCE editor



• Integrates Magento visually into Joomla!• Synchronizes Magento data with Joomla!• Connecting Magento logic to Joomla!

– Product connectors, store connectors, profile connectors


MageBridge basic concepts


Visual integration

• Joomla! component– Magento “content” block

• Joomla! modules– Other blocks (cart, tags)– Products, categories, login

• Search integration• Breadcrumbs


Combined theming

• Magento theme– XML layout, PHTML templates, CSS skin

• Joomla! template– Little PHP, jdoc-tags, CSS skin, MageBridgeTemplateHelper-class

Magento headers are merged into Joomla! <head>– CSS, JavaScript (conflict!?)– META-tags, title-tag, etcetera

• MageBridge-optimized template-patches– RocketTheme– JoomlArt– YOOtheme


JavaScript frameworks

• MooTools– Used frequently by Joomla! extensions

• Prototype / Scriptaculous– Used by almost all Magento core-functionality

• Use both of them and JavaScript crashes– Conflicting namespace $ and conflicting classes– jQuery.noConflict() is always fine– Magento 2.0 will switch from Prototype to jQuery– Yireo's effort?


Practical benefit of MageBridge

• Joomla! is used as CMS-system– Better WYSIWYG-editors– Hierarchy of categories (and sections)

• Joomla! is used as site building tool– Joomla! Menu Manager– Joomla! templating– Joomla! module management– No need to touch Magento XML-layouts or PHTML-templates

• Magento is used for e-commerce


MageBridge & Joomla! 1.6

• Basic compatibility– Same PHP-codebase for both 1.5 as 1.6– But different XML-files (basically parameters)

• Extra features– ACLs for usage of backend– Joomla! 1.6 Usergroups Store Connector– Joomla! 1.6 Extensible Profiles Connector– Joomla! 1.6 Usergroups Product Connector– Backend-demo


MageBridge Mobile

• Web-based instead of app-based– CMS + shop in 1 one mobile site– jQuery Mobile– Get rid of ProtoType as much as we can

• Demo– http://mobile.magebridge.com/


MageBridge & other Yireo stuff

• MageBridge stuff– MageBridge labs (Nooku, FLEXIcontent/K2/ZOO, secret labs)– MageBridge Template Patches (RocketTheme, YOOtheme, JoomlArt)

• Other Yireo stuff– MageBridge plugin for Xmap– MageBridge plugin for Dynamic404– Vm2Mage migration from VirtueMart to Magento


MageBridge specific


MageBridge usage

• Basic usage– Shop with products and blog– Single product shop

• Advanced usage– Multi-site environments– Membership / club– Software subscriptions– Private sales– Advanced marketing


MageBridge Store connectors

• Use Joomla! logic to determine Magento store• Examples:

– Multilingual integration (JoomFish, Nooku, m17n)– Special Magento stores on specific days (Christmas catalog)– Special Magento stores for specific users (Private Sales: Joomla! 1.6, NoixACL)


MageBridge Product connectors

• Sell Joomla! logic in Magento• Examples:

– Access control (Joomla! 1.6 ACLs, NoixACL, FLEXIaccess)

– Private downloads (DOCman, jDowloads, RSFiles)

– Memberships (OSEMSC, MageBridge itself)

– Newsletter subscription (Acajoom, Acymailing, ccNewsletter, etcetera)

– Other subscriptions (Agora, Eventlist, Kunena, RSEvents)

– User rewards (JomSocial Karma Points)


MageBridge advanced concepts


Parsing content

• Magento content filters– Add Magento CMS-tags to Joomla! content

• Joomla! Content Plugins– Add Joomla! plugin-tags to Magento content


One Single HTTP Request

• Only 1 initialization of Magento application

• Coding API– Register request with MageBridgeModelRegister class– Fetch response from MageBridgeModelBridge::build()


MageBridge API

• Connection between Joomla! and Magento– Based on HTTP

• Transport protocols– From Joomla! to Magento (and back): JSON– From Magento to Joomla! (and back): XML-RPC


Event forwarding

• Magento events are forwarded to Joomla!– Joomla! plugins of type “magento”

• Joomla! events are forwarded to Magento– Magento modules with observer functions with prefix “joomla_”


Connector code


Magento API in Joomla!

• Integrate Magento logic into any Joomla! extension– Template– Component– Module– Plugin

• MageBridge tools– autoloading classes (SPL)– class MageBridgeTemplateHelper


Three steps to get what you want

• Register what you want– $register = MageBridgeModelRegister::getInstance();– $id = $register->add('api', 'magebridge_user.save', $user);

• Build the bridge– $bridge = MageBridgeModelBridge::getInstance();– $bridge->build();

• Get what you want– $data = $register->getById($id);


Scalability

• Extensible architecture of MageBridge– Modules, plugins, connectors– Coding API (register, bridge, helpers)

• Magento as solid platform– API connections with backoffice– Clustering, optimization (10.000+ products)


Performance (1/2)

• Inside MageBridge– Minimal initialization of Magento framework

• Caching– Magento caching, Joomla! caching– MageBridge caching on the Magento side– MageBridge caching on the Joomla! side

• Content loading– Prototype / Scriptaculous > Protoaculous or Google API


Performance (2/2)

• Extra tips for optimization– Merging of CSS/JS files– Caching within Joomla!– Usage of tmpfs as filesystem– Magento compilation– Tuning of PHP parameters (f.i. realpath_cache_size)– Tuning of MySQL parameters (f.i. query_cache)– Usage of Litespeed or Nginx as webserver– ...

http://yireo.com/spo


MageBridge summary


MageBridge summary

• Visual integration, combined theming• Components, modules, plugins• Store connectors, product connectors• Event forwarding


More information on MageBridge

• yireo.com/magebridge– Blogs on Joomla!, Magento and MageBridge– Tutorials on Joomla!, Magento and MageBridge– MageBridge demos, screenshots, FAQ– Demo days


Questions?

next-level e-commerce with magebridge

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