next generation media quarterly october 2010
DESCRIPTION
Key stories, statistics and examples from the world of digital media, July - September 2010.Complied by Dan Calladine, Head of Media Futures, Aegis Media.dan.calladine[AT]aemedia.comTRANSCRIPT
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.1
Next
Generation
Media
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.2
Produced by
…
Next
Generation
Media
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.3
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The Next generation is…
- technology transforming
media
- content accessible anywhere
- people in control
Next
Generation
Media
Next
Generation
People
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Next
Generation
People
Property of Aegis Media. All rights reserved.
40% of the time Americans spend online is devoted to
just 3 activities – social networking, emailing,
and playing games
5
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Next
Generation
People
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85% of 35-54s in the UK have access to the
internet
6
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Next
Generation
People
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There are 420m people online in China...
7
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Next
Generation
People
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...& 277m internet users in China access the
internet through mobile
8
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Next
Generation
Mobile
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19% of all phones shipped in Q2 2010 were
smartphones
10
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Next
Generation
Mobile
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Nearly 300,000 Symbian devices were shipped
each day in Q2 2010
11
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Next
Generation
Mobile
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Google’s Android mobile operating system has
overtaken Apple’s iPhone operating system in
market share
12
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Next
Generation
Mobile
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Google has over 98% of the mobile search market
13
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Next
Generation
Mobile
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Amazon sold $1bn worth of goods through
mobile in the 12 months to June 2010
14
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Next
Generation
Content
Property of Aegis Media. All rights reserved.
The Moment of Truth site aggregates
conversations for the Buick Regal
16
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
eCommerce site Overstock bought the url
http://o.co for $350,000
17
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
A Brilliant YouTube takeover ad for The
Expendables
18
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
A very entertaining Chatroulette stunt to
promote the film The Last Exorcism
19
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
An Interactive YouTube game for Tipp-Ex
20
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
The Wilderness Downtown experience for
Arcade Fire and Google Chrome
21
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Limbo is a new ‘indie’ game for the Xbox 360
22
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
The Flipboard iPad app makes your Facebook
and twitter feed look like a magazine
23
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Flickr data shows places locals take photos
of, compared to places snapped by tourists
24
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Mila’s Daydreams
25
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Facebook has over 500 million members
27
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Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Facebook accounts for one in every six UK
internet page views
28
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Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
370,000 new twitter accounts are created each
day
29
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Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
16-24s in the UK do one fifth of their social
networking through mobile
30
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Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
58% of social network users play at least one
embedded game
31
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Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Tweet about Uniqlo and get a discount
32
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Next
Generation
Technology
Property of Aegis Media. All rights reserved.
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
Foursquare’s biggest promo to date – 25% off at Gap
34
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Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
Visa & McDonalds reward checkins on
Brightkite
35
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Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
Facebook launches Places
36
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Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
Nike uses Facebook Places for their Destroyer
Burrito give-away
37
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Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
Levi’s free print shop in San Francisco
38
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Next
Generation
Effectiveness
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Groupon’s promotion with Gap generated $11min revenue
40
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Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
Benz sold 205 Smart cars in 3 ½ hours on
Taobao
41
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Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
In-Game advertising for Gatorade increased
sales among gaming households by 24%
42
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Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
Halo: Reach generated $200m in sales in the
first 24 hours
43
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Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
The Plants Vs. Zombies iPhone game generated
$1m in revenue in 9 days
44
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Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
Snoop Dogg has sold more than $200,000 worth
of virtual goods across multiple social networks
45
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Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.46
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@
Next
Generation
Media