next generation engagement · age numbers generation z < 18 50+ million millennials 19-35 76...
TRANSCRIPT
by Ryan [email protected]
NEXT GENERATION
engagementStrategies to Attract Millennial talent
www.ryan-jenkins.com/TAG
Millennialswho are they
Gen Z vs
the differencesmillennials
Next Generationtalent attraction
Q&A andWrap-up
today’s agendaBuckle up and buckle down
the end
Age Numbers
GenERATION Z < 18 50+ millionMillennials 19-35 76 million
Generation X 36-51 51 millionbaby Boomers 52-70 75 million
Builders 71-88 56 million*G.I. Generation 89+ 60 million*
THE Generations
29%
33%35%
Millennials Gen X Boomers Builders Gen Z
2016 workplace5 generations representin’
25%
75%
Millennials & Gen Z Other Generations
2025 workplaceOh the places they’ll go
63%
of Millennials HAVE A BACHELORS DEGREE
MAKING THEM THE MOST EDUCATED
GENERATION EVER.
Millennial statsPonder this…
58%
of Millennials are disengaged at work,
the most of any generation.
71%
of Millennials expect to leave
their jobs in 3 years or less.
70%
of Millennials across the globe might
‘reject’ traditional business to work
independently.
50%of Millennials want opportunities for international work assignments.
58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”
1st global generationInternational is the new national
ofMillen
nialevolution the
2016
2009
2008
2007
20051988
2003
2000
1996
2012
201430%
how will Millennials change your world?will you be ready?
millennials…desire feedback, difference making & diverse teamwork
approach differently how they learn, Work, socialize, communicate & Play due to tech
consider the internet the authority & thus think & approach problems differently
are early adopters & seek out opportunities to innovate
communication has & will continue to be shaped by technology
are contributors looking for an active role & an immediate impact
are massively persuaded by their peers & value relationships & experiences over work
demand transparency from leaders, employers & Brands
work/life behavior & values continue to be shaped by technology
high-tech & hyper-social upbringing have made them disruption-prone leaders
cheat sheet
Millennials area critical mass
of changeagents.
(you know it’s true)
Millennialswho are they
Gen Z vs
the differencesmillennials
Next Generationtalent attraction
Q&A andWrap-up
today’s agendaBuckle up and buckle down
the end
63%
think entrepreneurship
should be taught in college.
generation z as studentsCountdown to mind blow
72%
want the right to design their own
majors.
52%
use YouTube or social media for typical research
assignments.
43%
prefer a digital approach to learning and find it easiest to
learn from the Internet.
how gen z differs from millennials
Pragmatic
face-to-face
noticed
global
educated
parented
focused
individualistic
more
more
more
more
less
less
less
less
Millennialswho are they
Gen Z vs
the differencesmillennials
Next Generationtalent attraction
Q&A andWrap-up
today’s agendaBuckle up and buckle down
the end
5
to attractstrategiesMillennial Talent
strategy #1
Intrapreneurshiphighlight
78%of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there.
strategy #2
contextcreate digital
63% of Millennials stay updated on brands through social networks.
strategy #3
#NOFILTERembrace
52%of Millennials & Generation Z state that honesty is the most important quality for a good leader.
strategy #4
experiencesexecute unique
78%of the emerging generations would choose to spend money on a desirable experience or event over buying something desireable.
visualizationprompt
93%of the emerging generation say they visit YouTube at least once a week, and 54% visit the site multiple times throughout the day.
strategy #5
3
21
4
create digital context
embrace #nofilter
create unique experiences
highlight intrApreneurship
prompt visualization Recap
5
to attractstrategiesMillennial Talent
Millennialswho are they
Gen Z vs
the differencesmillennials
Next Generationtalent attraction
Q&A andWrap-up
today’s agendaBuckle up and buckle down
the end
STAY CONNECTEDand much more
Bonus Materialwww.ryan-JENKINS.com/TAG(get today’s slides, free resources & more)
Presentation surveywww.ryan-jenkins.com/survey Free
book!
ignorance
5
4
32
1self-deception
surrender
adjustment
freedom
5 phases of changeStay overwhelmed
Thank youy’all rock!
“Don’t let your learning
lead to knowledge.let your learning
Jim Rohnlead to action.
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf
UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604
Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html