next generation digital publishing for newspapers - mic brussels presentation
DESCRIPTION
High level overview of the Next Generation Digital Publishing Platform of Twipe. Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.TRANSCRIPT
@TwipeMobile
Agenda
• Next Generation Digital Publishing Platform
• Startups & entrepreneurship
@TwipeMobile
Huge digital growth expected on smartphones and tablets
Source: Ernst & Young “Opportunity and op7mism: How CEOs are embracing digital growth”, September 2012
@TwipeMobile
Increasing diversity in tablet devices and OS
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
2011 2012 2013 2016
iOS
Android
MicrosoJ
Source: Gartner : Worldwide Sales of Media Tablets to End Users by OS (thousands of units)
@TwipeMobile
Key Challenges of publishing on smartphones and tablets
Cross-‐Pla)orm
Tac.le Responsive
OS
Screen Size / Resolu.on
User Interface
@TwipeMobile
Cross-‐platform digital publishing
@TwipeMobile
Customizable front-‐end apps
NextGen HTML5 Tablet App
Replica Tablet App
Replica Smartphone App
@TwipeMobile
NextGen HTML5 Tablet Publishing
• Intelligent Templates • Responsive Design • Rich Content • HTML5 Technology
@TwipeMobile
Replica Tablet App The best reading experience on tablet for your PDF print publication:
• 500% zoom (pinch, double tap) • Retina ready • Fast navigation • Single page, double page view • Landscape and portrait • Article Lightbox • Extra advertising integration
Available on iPad, Android tablet and Windows8 tablet.
@TwipeMobile
Replica Tablet App: Single Page View
@TwipeMobile
Replica Tablet App: Two Page View
@TwipeMobile
Replica Tablet App: Article Light Box
@TwipeMobile
Replica Smartphone App The best reading experience on smartphone for your PDF print publication:
• 200% zoom (pinch, double tap) • Single page view
• Text Mode with images • Variable fontsize • Advertising integration • Touch and swipe
Available on iPhone and Android phone
@TwipeMobile
Replica Smartphone App – 1p view and article detail page
@TwipeMobile
Feature rich turnkey solution
@TwipeMobile
Cost efficient SaaS Solution
@TwipeMobile
FRONT-‐END APPS
BACK-‐END CLOUD TECHNOLOGY
CCI Eidos
SaxoTech
Newspaper
AdServer
IMPORT API
Billing SUBSCRIPTION API
ADVERTISING API
REPORTING API BI
MIS
Advertising
Analytics
Content Packaging
AUTHORIZE / PAY
DOWNLOAD
Smartphone apps
Tablet apps
Billing & CRM
Subscriptions DB
Web & Social
Notifications MESSAGING
API ALERT LiveNews Twitter
TWIPE DIGITAL PUBLISHING SaaS SOLUTION
REPORT
INTEGRATE
@TwipeMobile
Workflow & back-‐office tools Publica7on Manager Push No7fica7ons
@TwipeMobile
Workflow & back-‐office tools Template Editor Analy7cs
@TwipeMobile
Twipe Infrastructure
Azure
Web App Sql CDN
OVH
Web App Sql CDN
Amazon
Web App Sql CDN
@TwipeMobile
Key results
+40 apps in Store +500.000 installed apps +1.000.000 downloads/month
@TwipeMobile
Key benefits of partnership with Twipe
• Lead through innovation Move beyond Replica experience
• Publish your newspaper on all smartphones and tablets HTML5 publishing solutions available on iOS, Android and Windows 8
• Automate your digital publishing process Prepare your digital newspaper in less than 2 hours
Twipe Digital Publishing Platform
@TwipeMobile
Speed of Innova7on
Support cost
Development
cost
Mone7za7on
User Experience
Access &
Distribu7on
App Na7ve
Web HTML5
@TwipeMobile
‘Best of both worlds’: hybrid apps
• Native functionality: • Discovery • Background downloading • Navigation • Push notifications • Monetization
• Web functionality: • Content presentation (responsive) • In-‐page navigation
@TwipeMobile
Case Study: De Standaard Edition Digitale
@TwipeMobile
Agenda
• Next Generation Digital Publishing Platform
• Startups & entrepreneurship
@TwipeMobile
A journey of entrepreneurship ... • 1987 – 1992: KU Leuven (ir. Elektrotechniek)
• 1992 – 1995: Procter & Gamble (Management Systems)
• 1995 – 1996: INSEAD MBA
• 1996 – 1999: McKinsey & Company (Management Consulting)
• 1999 – 2003: Venturebay
• 2003 -‐ 2012: e-‐Zone / Register.be / MobileWeb.be
• 2011 -‐ …: Twipe
@TwipeMobile
Rules for revolutionairies
Create like a God 1. Think Different
2. Don’t worry, be crappy
3. Churn, baby, churn
4. Break down the barriers 5. Make evangelists, not sales
6. Avoid death magnets
7. Eat like a bird, poop like an elephant
8. Think digital, act analog
9. Don’t ask people to do something you wouldn’t 10. Focus on customers, not on schmexperts
Command like a King
Work like a Slave
« Life for a revolutionary is all about kicking but: ‘You have an interesting product, but,…’ ‘I can see where there needs to be a better way, but …’ »
* Rules for Revolu7onaries, Guy Kawasaki, Harper Business Press, 1999, ISBN 0-‐88730-‐996-‐8
@TwipeMobile
Passion
Perseverance
Pa7ence
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The Twipe Team
Sales & Marke7ng (2)
Service Delivery &
Opera7ons (3)
SoJware Engineering (6)
F&A (0.5)
@TwipeMobile
Twipe Motto’s “…It’s the way that you do it”
@TwipeMobile
Stay Hungry
Stay Foolish
Wanted: A-‐Player in
Business Development &
Software Engineering
@TwipeMobile
Closing thought: what is E-‐ZONE about?
Great entrepreneurship: an ability, first, to recognize fundamental changes in the world that present new opportunities; second, to
form business strategies that take advantage of those changes; and third, to
devise the new kinds of organizations needed to execute those strategies.
It's a gift for turning vision into action.
Source: Venturebay brochure, 2000