next generation blu-ray · 19 cd audio high fidelity pure audio duration: 72 minutes 7 hours +...
TRANSCRIPT
Next Generation Blu-ray - Including High Fidelity Pure Audio
December 2013
Presented by: Jim Bottoms
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● Industry and product advocacy
● Event organisation and management
● Presentations and speaker participation
● Promotional services and support
● Recruitment, training, staff development and motivational programmes
● Industry and consumer awareness building
● Organising and supporting cross industry collaboration
● Press and media relations management
● Business briefings and networking events
Gifla Associates - Promoting Business Growth
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DECE
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What Does The Future Hold? (Gifla Associates Presentation to MediaTech Dec 2012)
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What Does The Future Hold?
● An upgraded BD format?
4K display
Higher frame rate
● A portable BD solution?
Physical media?
● A strong collaborative approach to UltraViolet
Disney joining the group?
Other ‘influential’ participants?
● Digital revenue generation
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Collaboration is the New Competition
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What Does The Future Hold?
Upgraded BD format
● BDA agreed to pursue 4K BD solution
● Likely to be end 2014
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What Does The Future Hold?
A Portable BD Solution
● High definition memory card
● SeeQVault a collaboration between Panasonic,
Sony, Samsung, Toshiba
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What Does The Future Hold?
Next Generation Secure Memory Initiative
● SeeQVault, an HD capable security protection and management system
for SD Cards, embedded memory and other flash media, for use in
advanced consumer applications including smart phones, tablets,
computers, games consoles, set-top boxes and TV’s.
● Flash drives and memory cards bearing the SeeQVault logo allow
interoperability of content across devices in secure key-managed
environment.
It enables Consumers to:
● Move content across devices without domain or account-bound
restrictions.
● Enjoy content anywhere, anytime with or without an internet connection.
● Share and enjoy content with friends and family.
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What Does The Future Hold?
It enables Content service providers to:
● Expand mobility options for consumers.
● Allow full and unfettered 1080p playback with no bandwidth restrictions.
● Create new consumption patterns and business models.
It enables Content creators to:
● Enhance the value of content ownership through greater viewing flexibility.
● Protect premium content from unauthorized single-copy or large scale
replication.
● Create new business models that span screens ranging from 4 inches to
4K.
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What Does The Future Hold?
UltraViolet
● Good progress in US
● Retail commitment in France and Germany
● Expect push early 2014
● Push on UV via BD
Especially in UK
Packaging and messaging being developed
● HD sell-through is confusing the message
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What Does The Future Hold?
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Mass market home video is continually improving in quality:
Recent advances in music technology not quality focussed:
A Few Facts
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A wave of popularity for the
analogue vinyl format with sales
at a 15 year high and jumping
39% in 2012 (Source: Nielsen
SoundScan)
The standard of audio equipment
in households continues to
increase exponentially and will do until 2017 (Source: GFK, 2013)
Blu-ray will take over from DVD
completely by 2015 (Source: InStat)
A Few More Facts
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A market with varying growth rates. But home audio & audio on-the-move show the same success
Extract From The Real Techniques Conference/Gfk February 2013
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The Solution: High Fidelity Pure Audio
● A new audio media using Blu-Ray
technology
● Plays on all Blu-ray players and also PS3,
computers etc.
● No video content
● Only audio in high definition
● Product handles exactly like a normal CD
● Audio is available in Uncompressed PCM,
DTS HD Master audio, Dolby True HD and
Auro formats
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High Fidelity Pure Audio : The Facts
● CD and MP3 are standards, but have a compressed sound
● Between the master tape and CD or MP3 the sampling frequency, resolution and dynamics are compressed (data disappears): this is what is called the compression of sound
● With vinyl, you only hear the original pressing once! (continuous wear from the stylus will erode the fidelity of the original pressing)
● Pure Audio returns to using 100% sample rates, resolution and dynamics at the master frequency band: the listener can now hear the work as it was created by the artist in the studio!
● Pure Audio is copy-protected
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CD Audio High Fidelity Pure Audio
Duration: 72 Minutes 7 Hours +
Capacity: 0.65 Gigabytes 50 Gigabytes
Formats: PCM limited to 44.1khz 2.0
HD Formats 2.1/5.1
PCM Non-Compressed
DTS HD Master Audio
Dolby True HD
Sampling Frequency: 44.1khz
Limited to 44.100 information per second
96Khz to 192khz
96.000 mini information per second
Bit Value: 16 bits = 65,536 possible values 24 bits = 16,777,216 possible values
Dynamic: 96 Decibels 144 Decibels
Bitrate: 1.5 Megabits/sec 21.5 Megabits/sec
Piracy Protection: Can be copied Anticopy AACS
High Fidelity Pure Audio : The Facts
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As High Fidelity Pure Audio
is copy-protected, a leaflet
inserted in each product
allows you to connect to a
site and download in
Flac Lossless and MP3
formats!
Additional Information
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French Example Leaflet: ‘How To Redeem Your Digital Copy’
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Amazon Rating:
“It’s awesome, these songs have never sounded so good!”
“Fantastic, it's about time that there were some quality audio Blu-ray discs!”
“This is a quality product. To have so many Rolling Stones songs on one disc is a joy”
Rolling Stones – Grrr! Pure Audio Release: The Analysis
● Released January 2013
● An act with over 200m worldwide sales
● 4x Grammy Award winners
● 32 number 1 singles in the UK & US charts
● 50 high quality tracks on one disc
● Featuring 2 brand new studio recordings
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● In partnership with Fnac, then extended
to Amazon, Carrefour, Leclerc, Auchan etc
● Huge media coverage
● Full page feature of the format in one
million copies of Fnac customer magazine
‘Contact’ as well as e-mail communication
to over 3.5m subscribers
● “It is going to be the success story of the
Christmas Season” quotes Valerie, Head
of Audio at Fnac Ternes, Paris
● 150 titles by end of 2013 (Universal only).
Estimated worldwide number of releases
at 300 by year end!
The Launch Of High Fidelity Pure Audio In France
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…in more than 14 countries before the end of the year!
The French Success Story Goes Global
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Sept 2013 – Hong-Kong, USA, Canada and the Netherlands
Oct 2013 – Australia, UK, Italy, Japan, Germany, Thailand, Singapore and Taiwan
Nov 2013 – Korea …and more!
From 30 to 100 titles available in each country before the end of the year
Industry Releases: Warner / Led Zeppelin, Francoise
Hardy, ... Sony / David Bowie Avex / 10 releases in Japan B&O Les Misérables UMG / The Rolling Stones Grrrr then
100 releases
Example Global Releases
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Our Objectives To work together to promote the format to the end consumer
To create a standardised product offering and feature set
To develop and communicate a consistent promotional message and approach
To create a platform for cross industry co-operation
To negotiate with suppliers and licence holders to maintain the format integrity and minimise costs.
To seek the support of other industry groups to ensure maximum promotional impact
To encourage increased industry support across the whole supplier spectrum
High Fidelity Pure Audio Group
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High Fidelity Pure Audio Industry Group Launched June 2013
Gifla Associates
Warren House, Warren Park
Harnett Drive
Milton Keynes, MK12 5NX
www.giflaassociates.com
Contact:
Jim Bottoms
Director
T: 44 (0) 1908 326 570
M: 44 (0) 7768 282 445
David Millar
Director of Communications
T: +44 (0)1908 326570
M: +44 (0)7734 954397