next design manzini
TRANSCRIPT
Lens Lecture - Milano 20.05. 2010
design in the age of networks and sustainability
Ezio Manzini, INDACO, Politecnico di Milano
NEXT
Savannah 6.2.2010
design in the age of networks and sustainability
Ezio Manzini, INDACO, Politecnico di Milano
NEXT
good news for designers
Savannah 6.2.2010
design in the age of networks and sustainability
Ezio Manzini, INDACO, Politecnico di Milano
NEXT
good news for (new) designers
危机 crisis
80% 机 chance 危 danger
exit strategies
exit strategy 1 to fix the old economy
exit strategy 1 to fix the old economy
exit strategy 2 to move to a new economy
exit strategy 1 to fix the old economy
exit strategy 2 to move to a new economy
next economy
a green, social,
networked economy next economy
green economy
highly eco-efficient services for a sustainable use of water, energy,
food, materials, waste and land
next economy
social economy
new generations of services to face to emerging demands
and to improve social cohesion
next economy
networked economy
unprecedented forms of organisation, new business models and services ideas,
de-intermediated interactions.
next economy
networked economy
unprecedented forms of organisation, new business models and services ideas,
de-intermediated interactions.
next economy
good news for (new) designers
The next economy is not an utopia.
It is here today, growing in the framework of the old economy.
What we have to do is to recognize it and to chose what we want to do.
next
signals of a possible sustainable future
next
individuals and communities are inventing new ways of living
signal n°1
food and agriculture
farmer markets
food coops
urban farms and gardens
urban farms gardens
community-supported agriculture
community-supported agriculture
food and agriculture
local, de-intermediated food networks
cities and public spaces
neighbourhoods festivals
?
neighbourhood care
neighbourhoods gardens
neighbourhood restaurants
cities and public spaces
local and open initiatives for public space renewal
welfare and social services
elderly self-helping communities
elderly self-helping communities
student residence at home
nurseries at home
cluster 2 o 3
welfare and social services
collaborative services for an active welfare
digital platforms become catalysers of social resources
signal n°2
aggregate for social action
smart mob
mutual help circles
time/competence exchange
products/places sharing
digital services/platforms
connecting communities,
bridging virtual and physical spaces
people inventing new ways of living
people inventing new ways of living
creative communities
people inventing new ways of living
creative communities
promising cases of social innovation
“Social innovation. New ideas that work in meeting social goals” The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation, 2006
social innovation
social innovation “… another wave of social innovations is underway in the 2000s as the power of the Internet and the global media is harnessed to causes such as world poverty and environment”
(The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation, 2006 )
social innovation
social innovation “the financial and economic crisis makes creativity and innovation in general, and social innovation in particular, even more important to foster sustainable growth…”
( Barroso, UE President, 2.1.2009 )
social innovation
social innovation is starting to be recognized as a major driver of sustainable changes. this topic is mainly treated adopting managerial and policy makers languages.
social innovation
social innovation is starting to be recognized as a major driver of sustainable changes. this topic is mainly treated adopting managerial and policy makers languages.
social innovation
a design approach is needed too
design for social innovation
social innovation “The idea is simple: to find the most effective programs out there and then (provide the capital needed to) replicate their success in communities around the country that are facing similar challenges”
(Michelle Obama – White House Office of Social Innovation and Civic Participation 05.05.2009)
what to design?
to design enabling systems
community-supported agriculture example
example
every week...
…we order organic food…
…and the local farm delivers it…
sometimes on the weekend…
…we visit the farm...
…to see the vegetables growing…
we give a hand to the farmers…
…we eat with them…
… and bring back our harvest.
sustainable qualities
food freshness
healthy week-ends
learning experiences
friendly relationships
enabling platform
digital interfaces
accessibility
logistic services
effectiveness
face to face interactions
trust
physical services
beauty
new designers?
design for social innovation
think in a systemic/strategic way: consider products, services and communication as a whole; conceive and develop systemic solutions.
pre-condition 1
urban bikes
example
moving
innovative bike use
bike sharing systems
moving
BikeMi Bike sharing in Milano
special bikes
special parking blocks
special paying system
design for social innovation
act as co-design facilitator: use design tools to feed the “strategic conversation” in the co-design process.
pre-condition 2
visualize viable solutions
create solution prototypes
support co-design processes
design for social innovation activities
framework projects
context improvement
local projects
co-design tools
design for social innovation
framework projects
context improvement
local projects
co-design tools tools specifically conceived
to trigger and support co-design processes
activity 1
EMUDE- Emerging user demands for sustainable lifestyles Design Research for 6th Framework program of the European Community
ref.
scenarios
co-design tools
6 ways of doing…
30 evolved solutions
5 persona
CCSL- Creative communities for sustainable lifestyle Design Research for the Taskforce on Sustainable Lifestyles UNEP- United Nations Environmental Program
photo story
ref.
co-design tools
co-design cards
co-design tools
CCSL- Creative communities for sustainable lifestyle Design Research for the Taskforce on Sustainable Lifestyles UNEP- United Nations Environmental Program
ref.
co-design tools
co-design tools
co-design tools
co-design tools
design for social innovation
framework projects
context improvement
local projects
co-design tools
initiatives based social inventions, capable to make them more effective, accessible and replicable
activity 2
shared rooms New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects Housing
shared rooms New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects Housing
cases of innovative residential sharing, worldwide
shared rooms New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects Housing
cases of innovative residential sharing, worldwide
co-housing.it cohousing in Milano
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
people and motivations
housing / sharing
shared services
housing / sharing
green management
housing / sharing
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
shared
visions
Activation
Planning
Realization
Solutions
definition
Co-design Meeting
steps in the co-housing building process
processes and difficulties are analyzed
1. digital platform
to support a large
community of
interest
conceiving the solution components
enabling solutions are defined
1. digital platform
to support a large
community of
interest
2. real estate team
to find suitable areas
and solve related
problems
conceiving the solution components
enabling solutions are defined
1. digital platform
to support a large
community of
interest
2. real estate team
to find suitable areas
and solve related
problems
3. community building
to help the group to
arrive to a shared idea
on what to do
conceiving the solution components
enabling solutions are defined
1. digital platform
to support a large
community of
interest
2. real estate team
to find suitable areas
and solve related
problems
3. community building
to help the group to
arrive to a shared idea
on what to do
4. co-design team
to support the group in
co-designing the shared
services
conceiving the solution components
enabling solutions are defined
a large “community of interest” is built
potential co-housers express their interest
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
concept co-development
co-housers community building
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
an agreement is signed …
… the building phase can start!
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
multi-user domestic appliances
design for social innovation
framework projects
context improvement
local projects
co-design tools
projects and programs that coordinate and direct a variety of self-standing local projects
activity 3
Parco Sud Milano
problem: rural areas near the cites are under the pressure of the urban sprawl
Parco Sud Milano
problem: rural areas near the cites are under the pressure of the urban sprawl
Parco Sud Milano
EXPO 2015 Milano “Food and sustainability”
planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
Tra
diti
onal
|in
dust
rial
ised
agr
icul
ture
Parco Sud Milano
His
tori
cal w
ater
-cha
nnel
s
Parco Sud Milano
Tra
diti
onal
and
old
far
mho
uses
Parco Sud Milano
planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
observation: social innovation in food systems is showing a variety of promising solutions.
observation: social innovation in food systems is showing a variety of promising solutions.
farmer markets
community-supported agriculture
purchasing groups
community vegetable gardens
planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
strategy: the proximity between farms and the city can be turned in an advantage considering its potentiality in terms of “zero-miles” food and tourism
Parco Sud Milano
the pre-condition for developing this strategy is to develop a multifunctional farming
Parco Sud Milano / Cascina Forestina
design proposal: co-creation of a new vision (a new idea of agricultural park) and 7 initiatives to support multifunctional farming and local tourism.
Parco Sud Milano / Cascina Forestina
design proposal: co-creation of a new vision (a new idea of agricultural park) and 7 initiatives to support multifunctional farming and local tourism.
designer role: to facilitate the new vision co-creation and define the concepts of the 7 supporting projects.
planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
Parco Sud Milano
urban agriculture horticulture rural centre visitor centre
farmer market purchasing group food boxes
7 self-standing projects to connect farmers and citizens
common brand
digital platform
Farmers’ Market
Parco Sud Milano
Green Purchasing
Parco Sud Milano
Food Subscription
Parco Sud Milano
Horticulture
Parco Sud Milano
Visitors’ Centre | Park Point
Parco Sud Milano
planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
work in progress...!
a new vision of city/farm relationship
new food communities
design for social innovation
framework projects
context improvement
local projects
co-design tools
communication and network building to promote and sustain the diffuse social innovation and the related design activities
activity 4
conclusions…
to build a sustainable future means to use at best
the Planet resources
80%
to build a sustainable future means to use at best
the Planet resources
80% in a small, densely populated,
highly connected planet, social resources are
the most abundant ones
to build a sustainable future means to use at best
the Planet resources
80% in a small, densely populated,
highly connected planet, social resources are
the most abundant ones
design can help
DESIS. an international network on design for social innovation and sustainability.
desis-network.org
DESIS Network / international
DESIS-China
DESIS-Europe
DESIS-Brazil
DESIS-South Africa
DESIS-Local Networks DESIS-Local Projects
DESIS-USA
DESIS-Colombia
DESIS-Australia
DESIS-Local start-up
DESIS-India
DESIS-Middle East
Thanks!
sustainable-everyday.net desis-network.org