next 2014 session: big data management
DESCRIPTION
You constantly create data, but Raw Data is just RAW data, It doesn’t matter what you give away, what matters is to WHOM and WHAT YOU GET out of that. During this talk Olga Steidl takes practical managerial approach and talks about good data for salesTRANSCRIPT
![Page 2: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/2.jpg)
Let talk about good data for sales instead…
Bad Big Data is scary
![Page 3: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/3.jpg)
It doesn’t matter what you give away, what matters is to WHOM and WHAT YOU GET out of that.
Raw Data is just RAW data.
![Page 4: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/4.jpg)
Big Data for Sales: Infrastructure
Smart algorithms
![Page 5: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/5.jpg)
5
Evolution of computing by 2017, 83% of all computing is mobile.
![Page 6: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/6.jpg)
1. App fragmentation 2. Personal choices are driving
mobile use cases
![Page 7: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/7.jpg)
40 years & golden watch
4 x 10 years
10 x 4 years
10 concurrent projects at all times
Careers are shorter
![Page 8: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/8.jpg)
Morning & Afternoon One hour sessions Few minutes at a time Few seconds at a time
Attention span is shorter
![Page 9: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/9.jpg)
9
Evolution of Apps From hours to few moments at a time.
![Page 10: NEXT 2014 Session: Big Data Management](https://reader034.vdocuments.site/reader034/viewer/2022051516/55951bde1a28ab4c208b45c6/html5/thumbnails/10.jpg)
Product What happens under the hood
10
Calls
Meetings
Messages
Documents
Contacts
Tags
App Freedom
Linko Automation
Business intelligence
Always up to date contacts
Realtime data
No manual reporting