newzoo insights us_social_casino_markets_v1.0

Spending, Demographics, Cross-Franchise BehaviorCasino Gaming Report & Data

Based on the players of 17 casino franchises. Includes a report and access to

the Newzoo Data Explorer

Key Topics:

Demographics, home & work situation

Franchise Funnel: From awareness to played to recommendation

General Playing & spending behavior

Months played & favorite genres

Franchises ranked on Grade

Devices played on

Difficulty rating of franchises

Average number of hours played

Most enjoyed aspects

Franchsises included:

www.newzoo.com/socialcasino

5 Key Insights Into the US Social Casino Market

Featuring data from Newzoo’s Social Casino Report & Data

Version 1.0, August 2015

NON-SPENDER

SPENDER

AVERAGE SHARE OF SOCIAL CASINO GAMERS WHO SPEND MONEY

www.newzoo.com/socialcasinoSource: Newzoo Social Casino Gaming Report

1. Almost Half of Social Casino Gamers Have Spent Money in the Past 6 Months

• 46% of gamers per socialcasino franchise have spent money in the past 6 months

• Hit it Rich! has the highest share of gamers who have spent money


2. Men Aged 21-35 Make Up One Thirdof Paying Social Casino Gamers

MALE 10-20

MALE 21-35

MALE 36-50

FEMALE 10-20

FEMALE 21-35

FEMALE 36-50

AGE/GENDER SPLIT OF SOCIAL CASINO SPENDERS

• 33% of social casino gamers who spent money in the past 6 months are male and aged between 21 and 35

• 3% of all social casino spenders are females aged 10-20, which is the smallest group


3. Most Players Spend 2-5 Hours Per Week Playing 1 Specific Social Casino Franchise

• 2-5 hours is the average time spent per franchise per week across the 17 franchises

• Slot Bonanza is the franchise that is played most hours per weekwith 7.5% of the players playing it 15 hours or more per week

AVEARAGE HOURS PLAYED PER WEEK ACROSS THE 17 FRANCHISES


4. Big Fish Casino Is the Title Most Often Played Along With Others

CROSS-FRANCHISE BEHAVIOR | SHARE OF GAMERS PER FRANCHISE WHO ALSO PLAY BIG FISH CASINO

• Social casino gamers, on average, are playing 5.6 social casino titles

• Big Fish Casino is the one they are most likely to be playing along with other titles, making it the biggest competitor for the majority of franchises


5. DoubleU Casino Is Most Likely to Be Rated Too Challenging by Its Players

AGREEMENT THAT PLAYING DOUBLEU CASINO IS TOO CHALLENGING

• DoubleU Casino players are most likely to agree that the franchise is too challenging – 58%

• Big Fish Casino players are most likely to disagree that the franchise is too challenging – 43%

AVERAGE AGREEMENT SCORE ALL 17 FRANCHISES

Casino Gaming Report & Data

Based on the players of 17 casino franchises. Includes a report and 12 month access to the

Newzoo Data Explorer

Key Topics:

Demographics, home & work situation

Franchise Funnel: From awareness to played to recommendation

General Playing & spending behavior

Months played & favorite genres

Franchises ranked on Grade

Devices played on

Difficulty rating of franchises

Average number of hours played

Most enjoyed aspects

Franchises included:

About NewzooThe Experts On All Things Games

Newzoo works for the majority of top 25 public companies by game

revenue globally, many independent game developers as well as leading

global hardware and media companies.

www.newzoo.com

Newzoo is an innovative global market research and predictive analytics firm

with a primary focus on games. We provide our clients with a mix of market trends, financial analysis, revenue projections, consumer

insights, data modelling solutions and predictive analytics services across all

continents, screens and business models.

MARKET TRENDS | CONSUMER INSIGHTS

www.newzoo.com

DATA MODELLING | PREDICTIVE ANALYTICS

newzoo insights us_social_casino_markets_v1.0

Data & Analytics