Offering brands, agencies and media companies the world's best mobile solutions and industry expertise since 2004

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Dear Reader,

We've grown quite a bit over the last few months. Our sales and service teams have welcomed new members. We are happy to welcome:

Randy Echavarria and Terrance Thatch as Account Managers

Doug Langdon as an Account Director

Kathleen Winter, Sales Director Retail

Efrain Saavedra, Sales/Marketing Latin America/ US Hispanic Market

Jessica Lee, Certification Manager

Dariusz Arciszewski Software Engineer (PHP)

This growth helps us support everything our customers need to transform how they interact with their customers: strategy, technology, services - and results.

Mobile devices are changing the world. We agree.

This month we'll look at the Latin American and what it means for mobile marketing. Join us to better understand the opportunities and challenges of reaching 500+ million LATAM mobile subscribers. Read below for more details.

Let us know if there are other specific topics of interest you'd like us to cover in the future. Warm regards, Virginie Glaenzer Director of Marketing

iLoop Mobile Capability Spotlight: Location-Based Services

As consumers embrace the benefits of targeted and locally aware content, offers and services, proximity marketing is becoming an increasingly important part of iLoop Mobile's service offering. You can now offer segmented marketing messages that send discreet offers with relevance to the customer's real-time location, improving conversion and redemption.

January 2012

In This Issue

Welcome to New iLoop Mobile Team Members

Webinar Invitation: LATAM Capability Spotlight: LBS Press Release

Webinars

The Latin American 500+ Million

Mobile Subscribers Market: Opportunities and Challenges

Day: Thursday January 26th

Time: 11am PST / 2PM EST

Recent Press Release

12/05/2011:

WAU Movil Chooses iLoop Mobile As Mobile Marketing Provider

Sending the right message to the right person with precise contextual relevance to their location—proximity to a store address, city, state, zip code, city, county or country offers many benefits:

Drive store traffic and sales with messages that let customers know they are close to a store with special offers that are within easy reach

Do segmented messaging for marketing that can deliver discreet offers or information dependent on the customer's location

Save money on promotion costs of mobile campaigns in traditional media—LBS SMS marketing enables location specific messaging using only one call to action for all your media channels

For more information, read our LBS collateral and white paper.

Free Upcoming Webinar: Mobile Marketing in the Latin American Market Join us on Thursday January 26th to listen to a live open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing in Latin America. Day: Thursday January 26th Time: 11am PST / 2PM EST Register now.

LBS with iLoop Mobile

iLoop Mobile provides two types of location lookup options:

Cell ID providing lowest cost location lookups

Hybrid Assisted GPS (A-GPS) providing higher location accuracy

Real-time location lookup and segmented messaging, also known as LBS, can be used in a wide variety of ways. LBS messages can be a simple one-time coupon/message or a combination of different consumer interactions.

At present, location based messaging campaigns are created and managed by iLoop Mobile's services teams, with self-service LBS campaign solutions available in the future.

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