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NEWSLETTER

THE DEPARTMENT OF MANAGEMENT STUDIES

JULY 2015

ARTICLES

EXPLORO SERIES

PROGRAMS

UPCOMING EVENTS

FACULTY MEMBERS

NOVELLA – MBA NEWSLETTER | JULY 2015 1

AIMA rated Easwari Engineering College as a B1 Grade management institution in the Indian Management business magazine.

JULY 2015 www.aima.in

B School Rating by AIMA


“Innovation distinguishes between a leader and a follower” – Golden words by Steve Jobs.

In the recent few decades, India has become the Hub for many small, medium and large scale business units. One

of the main reason behind such a marvelous growth in the national image is the emerging state-of-the-art

technology along with innovative and intellectual workforce. The Indian business structure has definitely

undergone a paradigm shift over the years - focusing mainly on industrialization. The wide varieties of Indian

businesses definitely offer immense opportunities for the upcoming and the growing sectors.

The few important Indian Businesses are in the sectors of Automobiles, Auto Components, Aviation, Banking,

Biotechnology, Cement, Financial Services, Food Industry, Gems and Jewelers, Healthcare, Information

Technology, Insurance, IT enabled, Services, Media & Entertainment, Oil & Gas, Real Estate, Retail, Steel, Textiles,

Telecommunications, Tourism & Hospitality. With these numerous sectors on the bay, the scope of doing business

in India has grown in magnitude.

The Government has had a huge role in the transformation of the Indian Business scenario. To better the

possibilities and take exhaustive advantage of the business opportunities, the Government has introduced major

changes. This was in terms of macroeconomic reforms, tax reforms, finance reforms and relaxing the capital

market.

It was till a certain point of time that the overseas businesses were restricted by a lot of means to get entry in India,

in terms of money transfer, legal formalities and investment options. But then, to act as a defence of globalization,

India went ahead in relaxing many of its reforms, regulations. It all revamped the Indian private sector, exchange

control rules were eased, convertibility and trade reforms got relaxed and most importantly, the foreign direct

investment (FDI) policies got revamped.

After all these relaxations, overseas companies started expressing more interest in the Indian Businesses. With a

more liberalized process of Indian business, the number of businesses in India has grown manifold. It is at present

that more MNCs are entering the Indian business scenario and as a result improving the scenario of Indian

businesses by leaps and bounds.

Recent Business Trends – Indian Scenario by Lakshmanan M (MBA – II - A )


All developed countries are wondered and keep watching the growth of developing nation, the reason behind the

GDP growth of these developing economies, particularly India and China. If we see in India, the growth of services-

sector gross domestic product (GDP) has been higher than that of overall GDP between the FY01- FY14. Services

constitute a major portion of India’s GDP with a 57 per cent share in GDP at factor cost (at current prices) in 2013-

14, an increase of 6 per cent points over 2000-01.

The shift from primary and secondary activities to tertiary activities by the citizens of a country indicates that it is

on the path of progress. The growth in the services sector can be attributed mostly to the emergence of the Indian

Information Technology (IT) and IT enabled Services (ITeS) sectors as well as e-commerce.

Among the world's top 15 countries in terms of GDP, India ranked 10th in terms of overall GDP and 12th in terms

of services GDP in 2012, it said, adding that services share in world GDP was 65.9 per cent but its share in

employment was only 44 per cent in 2012 . It includes of Financial services, IT and ITeS, Insurance, Media and

Entertainment, Retailing, tourism, semiconductor services.

Some of the developments and major investments by companies in the services sector in the recent past are as

follows:

Zomato has acquired Cibando, one of Italy’s largest restaurant search services. With this acquisition, the

company has a presence in 20 countries. Zomato further aims to widen its international presence by

entering 15 more countries in 2015.

The private security services industry in India is expected to register a growth of over 20 per cent over the

next few years, doubling its market size to Rs 80,000 crore (US$ 12.94 billion) by 2020.

Snapdeal.com has acquired gifting recommendation technology platform Wishpicker.com. The

acquisition will enable Snapdeal to further personalize user experience and drive conversions through

intelligent recommendations.

The Government of India has awarded a contract worth Rs 1,370 crore (US$ 221.63 million) to Ricoh India

Ltd and Telecommunications Consultants India Ltd (TCIL) to modernise 129,000 post offices through

automation.

Do you know the fast growing sector? by Mrs. Sathya G (Asst. Professor )


Global online food delivery marketplace Foodpanda has acquired TastyKhana in India. Now, Foodpanda

will have a selection from over 2,500 restaurants in 10 cities.

Taxi service aggregator Ola plans to scale up operations to 100 cities from 19 currently. The company,

which is looking at small towns for growth, also plans to invest in driver eco-system, such as training

centres and technology upgrade.

In China's service sector has doubled in size over the last two decades to account for about 46% of GDP. In 2013,

it surpassed China's the secondary industries for the first time. Within the service sector are transport, storage and

post (5% of GDP), wholesale and retail trades (10%), hotel and catering services (2%), financial services (6%), real

estate (6%) and mishmash of services categorized as 'other' (18%).

China’s focus on manufacturing left the service sector to its own devices for many years, with both substantial

barriers to trade and investment and every reason to circumvent them. The service sector paid no heed; its growth

has gotten the attention of the government, which instituted a five-year plan in 2011 to prioritize the development

of service economy along with trade in services (TIS). Still, the services sector’s share of GDP in China is much

lower than countries like the U.S. (79%), Japan (73%), and Brazil (69%) where it includes of the financial services

industry, Logistics industry, High-tech services, Business services, Tourism. But nevertheless this growth rate in

service industry shows that these developing nation would reach more than 70 % of GDP only from growth of

service in few years.


Train the Trainer dated on 22 June, 2015

Head of the department, Dr. Mu.Subramaninan is welcoming Mr.Laxmanan. (Trainer in NSC)

A Training session conducted by NSE Trainer from 22.06.15 to 26.06.15

Head of the department, Dr. Mu.Subramaninan is welcoming

Mr.Arul Rajan. (Training partner in NSC)


DOMS organized an exploro lecture series for finance, Operations, and Human Resource specialization students on 15 July,

2015.

Exploro Lecture Series dated on 15 July, 2015

CMA.P.RAJU IYER Former Chairman The institute of cost accountant of India (Lecture on Finance)



2015.


T.SRINIVASAN Regional director (South) Project Management Associates (Lecture on Operations)



2015.


N.LAKSHMINARASIMHAN Divisional Manager – HR Breaks India Private Limited (Lecture on HR)


DOMS organized an exploro lecture series for II MBA students on 27 July, 2015 by our Alumni.


Mr.Prasanth (Alumni) Analyst at HCL State Street Spoke about the Opportunities in Finance

Mr.Vigneshwaran (Alumni) HR Executive at Lister Metropolis Spoke about the Opportunities in Operations and HR


Planted a Sapling in remembrance of Dr. APJ Abdul Kalam, Our Former President, once said,” During our lifetime, if we

plant 10 trees and nurture them, we will have over 10 billion trees. These 10 billion trees can definitely contain the climate

change problem.” As a tribute to the Missile Man and one of the biggest inspirations of the youth, who passed away on July

27, 2015, on behalf of SRM Easwari Engineering College our HOD planted a mango sapling on 31 July 2015.

Tribute to Dr.A.P.J. Abdul Kalam dated on 31 July, 2015


1. Dr. Mu. Subrahmanian,Professor and Head of Management studies has published a paper entitled” A study

on Consumer Behaviour towards by Big Bazaar, Chennai” in International Journal of Research and

Management, volume-03, Issue-05(ISSN 2308-3034)

2. Dr. Mu. Subrahmanian,Professor and Head of Management studies has published a paper entitled “ A

Study on consumer attitude towards Quality Management systems (QMS) certifications with reference to

Vincotte Intenational India Pvt Ltd, Chennai in International Journal of Research in Management, Science

and Technology, Volume-05. Issue-09. (ISSN: 2249-3492)

3. Dr. Kavitha shanmugam, Assistant Professor (Sl.Gr) in Management studies has attended the symposium

organized by BNY Mellon on the theme “Diversity and Inclusion: The Power of Inclusion- Viewing diversity

through different lenses” on 18 july 2015.

4. Mr. R. Vasudevan, Assistant Professor (Sl.Gr) in Management studies has presented a paper titled “Women

in Politics” at the National Seminar conducted by the Department of Commerce at Manonmanian

Sundaranar University, Tirunelveli on 9 & 10 july 2015.

5. Mrs. V. Gayathri, Assistant Professor in Management studies has attended FDP on Knowledge

Management on 6 July 2015 at TCS- Siruseri, Chennai.

6. Mr. S. Chandrasekaran , Assistant Professor in Management studies has published a paper entitled” A

study on Consumer Behaviour towatds by Big Bazaar, Chennai” in International Journal of Research and

Management, volume-03, Issue-05(ISSN 2308-3034)

7. Mr. S. Chandrasekaran , Assistant Professor in Management studies has published a paper entitled “ A

Study on consumer attitude towards Quality Management systems (QMS) certifications with reference to

Vincotte Intenational India Pvt Ltd, Chennai in International Journal of Research in Management, Science

and Technology, Volume-05. Issue-09.(ISSN: 2249-3492)

8. Mr. S Purushothaman, Assistant Professor in Management studies has attended the symposium

organized by BNY Mellon on “ Diversity and Inclusion Symposium” at Trident Hotel on 18 July 2015.

9. Mr. S Purushothaman, Assistant Professor in Management studies has attended conference on “ Digital

Manufacturing “ organized by CII on 29 July 2015 at Hotal Crown Plaza, Adyar.

Faculty Members


INTER DEPARTMENTAL QUIZ

The department will be organizing an inter departmental quiz competition with business standards

DATE: 4TH AUGUST, 2015

INAUGARATION OF YUKTA

Inauguration of Students management association the “YUKTA” by Mr. Venkata Krishna Shankar, founder and chairman of Livergene Technology India Limited, Chennai

DATE: 11TH AUGUST, 2015

TIME: 11 AM

Upcoming Events


Chief Editor

Dr.Mu.Subrahmanian, Head of the Department

Editor

Mrs. G.Sathya, Assistant Professor

Student Editors

Akshaya N

Malini N

Preethi Nanditha R

Rufus Jackson K

Vignesh T

EDITORIAL BOARD

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