Newsday Sports App

Overview of this campaignNewsday launched its Newsday Sports App Campaign in June 2016 to encourage app downloads, grow reader engagement and brand loyalty by creating multi-platform editorial promotions to bring awareness to Newsday’s premier sports content. Prior to launch, Newsday identified key factors in planning the promotion, including its place in one of the top sports markets in the United States and its in-depth coverage of more than 100 local high school sports teams. Results for this campaignThe campaign promoted the multi-faceted nature of the Newsday Sports App to New York pro and Long Island sports fans. It consisted of print ads and newspaper wraps in Newsday, digital ads on Newsday.com, amNY.com and targeted email blasts along with two unique radio and television spots that aired both in Long Island and New York City.

Glossy 4/4 Double-Sided Newspaper Wrap

Newsday Sports App Print Promotions

Newsday Sports App Print Promotions

4/4 Double-Sided Pop-Up (13 inch)

• Front Cover Strip Wrap• Inside Front Cover Strip Ads• Inside Back Cover Strip Ads

Newsday Sports App Print Promotions

Newsday Sports App Print Promotions

Sports Cover Strip Ad

Consecutive Half Vertical ROP Ads

Full Page ROP Print Ad Half Vertical ROP Print Ad

Newsday Sports App Print Promotions

Half Horizontal ROP Print Ad Quarter Page ROP Print Ad

Half Vertical ROP Print Ad Half Vertical ROP Print Ad

Newsday Sports App Print Promotions

Half Vertical ROP Print Ad Half Vertical ROP Print Ad Half Vertical ROP Print Ad

• Skin

• Sliding Billboard (970X25: Closed; 970X250 Expanded)

• Breaking News Banner

newsday.com Sports Page Takeover

Newsday Sports App Digital Promotions

Newsday Sports App Digital Promotions

• Leaderboard (728X90)

• Billboard (970X250)

• Cube (300X250)

Video Pre-Roll Video :15

Newsday Sports App Digital Promotions

Email Blast

Email Blast

Newsday Sports App Mobile Promotions

Full Page InterstitialCube (300X250) Cube (300X250)