News Story Pages for KPCC

Expanding KPCC’s Journalistic Excellence in a New Medium

March 2007

How We Present News on the Site Now

• Stories appear on the KPCC Home page the day they air…

How We Present News on the Site Now

• …Then they move to the main News page…

How We Present News on the Site Now

…Then eventually to the News Archive page.

How We Present News on the Site Now

• For each news story, we publish only a headline, audio link, and short summary

Limited Web Extras

• The only way we can put photos with a story is to link to them…

Limited Web Extras

• …in which case each image comes up in a separate pop-up window.

The News Archive: Not User-Friendly

• One page per year – lots of stories, long page!

• Stories have only a headline and summary

• Clicking the headline plays the audio

• Difficult to find an individual story without scrolling or using the “find” feature

2007 News Archive Page

What’s Changing?

• We will have a completely redesigned News section

• Main News page will have one featured story, plus the top stories from KPCC, NPR, and the BBC

• One page per news story

• Greatly improved navigation tools

What’s Changing?

• The main News page will have one featured story, plus the top stories from KPCC, NPR, and the BBC

New KPCC News Page

One Page Per News Story

• For KPCC news, we will have an entire page dedicated to each news story

• When you click on a headline, you go to the story page for that story

KPCC Story Page

Why One Page Per Story?

• Industry Standard

• Additional Web Content (transcripts, photos, extra audio, slideshows, video, links)

• Stories easier to find – both on KPCC site, and from search engines

Full Scripts for News Stories

Web Content Right on the Page

E-mail and Print Options

Improved News Staff Pages

• There will be a single page presenting our entire News staff

• Will include photos of our reporters in the field, plus links to individual staff pages

KPCC News Staff Page

Improved News Staff Pages

• Each member of the news staff has his or her own page

• For reporters, this page will include both a biography plus a listing of all of that reporter’s stories (most recent first)

KPCC Reporter Page

Improved News Staff Pages

• For editors, producers, etc., the staff page will present biographical information

KPCC Reporter Page

Better Navigation

• The improved News section has a much clearer “sub-sections” navigation menu, making it easy to quickly jump to those pages

• News archives now available by month/year

• Our topic pages (Health, Education, etc.) are easier to jump to from any page in the News section

• We have re-organized these topics, and added new ones

Menu of News Sub-sections

• News Home

• Specials

• Commentaries

• News Staff

Quickly Find Stories By…

• Date (Month/Year)

• Reporter

• Topic

News Archive by Month/Year

Other links on all News pages

• News tips e-mail and phone number

• Pledge button

• Sponsor banner

Quick Access to Story PagesClicking a news headline takes you to the story page for that story… from anywhere on the site:

• From the Home page

• From the News page

• From a News Archive page

• From a Reporter page

Quick Access to Staff Pages

• From the Home page

• From the News page

• From a News Archive page

• From a Reporter page

Clicking a reporter’s name takes you to the staff page for that reporter… from anywhere on the site:

Summary of Benefits

Benefits to our audience:• More content, in more forms• Better organized• Easier to find information• Easier to print and share information

Benefits to KPCC:• Increased visibility of our news• Ability to present more content for each story• Increased site traffic• Increased revenue

Future Plans

• Continue to redesign the site to make ALL of our content fuller and more accessible to audience

• Increase opportunities for audience to interact with our content (comments, blogs, etc.)

• Increase site traffic > ad sales > revenue for KPCC

Thank you!