newlight smallbizmap

7/29/2019 Newlight SmallBizMap

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In today’s economic environment it seems that everywhere we turn we hear or see bad news.

Market recovery… corporate bailouts… Wall Street reform… stimulus packages…

all buzz words or phrases that usually point towards some sort of government-backed

assistance for the newest struggling corporation, bank or auto manufacturer out there.

But fear not, the behemoths that make up todays big business frontier are indeed moving forward

with a renewed sense of entitlement. With a sincere promise for better business

practices, a simple restructuring here, and a few executive salary and

bonus reductions there, the calvary rides into town with the big bailout

and saves the day!

It’s back to business as usual for the Big Guys!

The Road to Economic Recovery is Long.Who Gets the Best Directions and Smoothest Ride?



The Small Business Highway Gets Bumpy.Who Helps the Little Guy Navigate All the Detours?

So what about The Small Business Community? Where are their bailouts and stimulus

packages coming from? Many small business owners are now feeling today’s economic pinch more

than ever and are doing whatever they can to keep things moving in the right direction. Struggling

with how to sustain and or use what limited marketing dollars they have, many are on life-support

and have resigned themselves to an uncertain future of wandering aimlessly down the path of the

small business highway.

Expending valuable resources and money on self-promotion and marketing has gone from being a

crucial part of their business to one of the first line items eliminated when cost reductions become

necessary. Times are tough, money is tight and the road to recovery seems never ending. For these

business owners, the goal is no longer simply to get back to business as usual... it’s about how

to stay in business period.



Introducing The Small Business MAP!Customized Marketing Assistance Programs.

In an effort to support the Small Business Community as a member and trusted asset,

Newlight Marketing Communications is working hard to create a new resource for those

business owners seeking a marketing compass to guide them in their efforts. To that end Newlight

has created the Small Biz MAP. This personalized Marketing Assistance Program is designed to

help the small business owner or entrepreneur efficiently identify and navigate the best direction

possible for their marketing and or promotional efforts.

Newlight’s Small Biz MAP will provide the type of collaborative marketing guidance and

solutions that today’s small business owner needs to keep their company growing and

marketing costs manageable. All MAPS are developed specifically for each company and

provided only after a detailed consultation in order to assess their particular challenges and

expectations. Newlight realizes that each business owners road to success is different so

we expect to provide a MAP that speaks directly to their specific needs.



Newlight Marketing CommunicationsWhat We Can Do for the Small Business Owner.

Newlight Marketing Communications is a Central Florida based consulting business specializing in

integrated marketing and creative media solutions for the small business community. Our primary

focus is to provide these solutions in a cost-effective and innovative fashion by effectively identifying and

orchestrating the right resources to meet the challenge. These resources will include not only our own

direct capabilities, but those from a select network of talented and reliable professionals who share Newlight’s

same working philosophies.

As a full-service consultancy, Newlight can provide guidance and expertise in the following areas:

l Strategic Marketing Development l Visual Identity & Logo Design

l Brand Development l Marketing Collateral Development & Design

l Direct Response Marketing l Advertising Design

l New Business Development l Digital Media Design & Website Development

l Complete Project Management l Full-Service Printing & Mail Fulfillment

l Social Media Marketing



Newlight Marketing Assistance Program Small Biz MAP for Start Up Businesses.

Start Up Business: Brand Identity Program

Element: Logo Design (1-3 colors) including 3 concepts with 2 sets of revisions to arrive at the final

design. Digital file preparation for web or print usage.

Element: Business Stationary Package using the logo design chosen. Package to include design

of business card, letterhead, and #10 envelopes. Includes proper file preparation for

production with coordination of proofing and printing.

Element: Marketing Brochure (bi or tri-fold) of up to 4-colors. Includes copy editing and proofing

services with two sets of revisions and print file preparation. Print estimating and

production coordination also included.

Estimated Cost for MAP....................................................$1,250.00*

* Costs vary and are dependent on each client’s specific situation and elements required.

See following page for examples of delivered elements for this particular MAP.



Newlight Marketing Assistance Program Brand Identity Program for Great Vacation Destinations®.



Newlight Marketing Assistance Program Brand Identity for Rasheda Ali’s Parkinson’s Awareness Campaign.



Newlight Marketing Assistance Program Small Biz MAP for Print and Mail Marketing.

Small Business: Brand Brochure and Mail

Element: Marketing Brochure (bi or tri-fold) of up to 4-colors. Includes copy editing and proofing

services with two sets of revisions and print file preparation. Print estimating and

production coordination also included.

Element: Direct Mail Postcard Mailing. Concept and design of solicitation postcard. Card will up to

6x9 in size and will be 4 color front with laser personalization set up for back. Copy editing

and proofing with all print production and mail services coordinated through initial mailing.

Estimated Cost for MAP ....................................................$850.00*

* Costs vary and are dependent on each client’s specific situation and number of elements required.

See following page for examples of delivered elements for this particular MAP.



Newlight Marketing Communications Brochure and Direct Mail Postcard for Coral Beach Travel.



Newlight Marketing Communications A Real Partner for the Small Business Owner.

Collaboration. Partnership. Alliance. All words that accurately convey our intended relationship with you, the

small business owner. As an engaged and capable partner we fully expect to achieve the kind

of clear and compelling communication that positions us as your most reliable and trusted business asset

when considering the well being of your company’s brand image, marketing message and business

results.

Please contact us today for a NO-COST Marketing Consultation and Needs Assessment for your

company’s goals and specific journey down the small business highway.

Bruce Bateman – Founder & Business Principal

Phone: 954.415.6788

Email: [email protected]

www.newlightcreative.com

www.facebook.com/Newlight.MarCom

newlight smallbizmap

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