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NEWFOUNDLAND AND LABRADOR

TOURISM OPERATOR PORTAL

PORTAL USER GUIDE

NL Tourism Operator Portal Team

Department of Tourism, Culture,

Industry and Innovation

P.O. Box 8700

St. John’s, NL A1B 4J6

NLTourismOperatorPortal.com

[email protected]

709-729-5599 (Portal)

709-729-2835 (Licencing Accommodation/Campgrounds)

709-729-3889 (Occupancy Accommodation/Campgrounds)

709-729-6857 (Outfitting)

4th Edition

June 16, 2020

.

June 15, 2020 is the new Deadline to Renew for 2021 Traveller’s Guide and

NewfoundlandLabrador.com

While we recognize there is still much uncertainty around what the 2020 tourism season will

look like, we do know that planning for next year is more important than ever.

On May 11, tourism operators will receive email notification, via the Newfoundland and

Labrador Tourism Operator Portal (NLTOP) indicating that it’s time to renew business

listing(s) for publication in the 2021 Traveller’s Guide and on NewfoundlandLabrador.com for

2021.

Accommodation and Campground Operators: you will receive additional notification in the

coming weeks with details and deadlines regarding licencing. For now, as you update your

business listing, you will see that ‘maximum rate’ is a required field in the Portal for all

operators. Please note: this field is not published in the Traveller’s Guide or on

NewfoundlandLabrador.com, only the Rate Summary field is published. You will have an

opportunity to revise both fields later during the licencing process.

http://www.nltourismoperatorportal.ca/


mailto:[email protected]


https://www.newfoundlandlabrador.com/

NL TOURISM OPERATOR PORTAL USER GUIDE of 68

TABLE OF

CONTENTS

WHAT IS THE NEWFOUNDLAND AND LABRADOR TOURISM OPERATOR PORTAL 5

Communications from NL Tourism 5

REQUIREMENTS FOR LISTINGS 6

Is your business eligible for a listing? 6

Tourism Assurance Program (TAP) 7

Tourist Establishment Licence - Accommodations, Campgrounds and Outfitters Only 8

Occupancy Statistics Reporting 8

PREPARING TO USE THE PORTAL 9

CREATING AN ACCOUNT 11

New Owners of an Existing Licenced Business 11

Create a Portal Account 11

Verify your Email 13

Forgotten Password 14

Add Off-Season Contact Information 14

PORTAL BASICS 15

Navigation Bar 15

Updating a Current Year Business Listing 16

Renewing a Business Listing 17

Understanding Status and Actions on Homepage 18

Submit Occupancy/Annual Reports 19

Save for Later 19

Hints and Rules 20

Updating or Renewing More than one Business Listing 20

Do not use the Browser Back Button 20

AT A GLANCE: HOW TO APPLY, RENEW AND UPDATE 21

RENEWING/RE-LICENCING 22

Deadlines 22

To quickly move around the

document, click the Ctrl button

on your keyboard and title

within the Table of Contents.


Tourist Establishment Licence - Renewal Requirements 22

APPLICATION STEPS FOR APPLYING/RENEWING AND UPDATING 23

New Business - Select Business Category 24

Descriptions 25

Location and Season Dates 26

General Business Information 28

Online and Social Media 29

Rates 30

Electronic Payment 30

Capacity Description 31

Insurance 31

Accessibility (optional) 32

Products 32

Amenities 33

Amenity - No Pets Allowed (Service Animals Welcome) 33

Support Documents 33

Images 34

Submit Your Application 38

HOW TO SUBMIT YOUR LICENCING APPROVAL DOCUMENTS 39

HOW TO PRINT YOUR LICENCE 39

TRAVEL OFFERS, PACKAGES AND EXPERIENCES 40

OCCUPANCY/STATISTICAL REPORTS 47

Accommodations and Campground Instructions 47

Entering Your Reports – Licenced Tourism Businesses 49

Occupancy Report Definitions 50

Outfitter Instructions 50

Entering Your Reports – Licenced Outfitters 52

HELPFUL HINTS WHEN WRITING BUSINESS LISTINGS 53

EXAMPLES OF DESCRIPTIONS 54

FAQs 55

CATEGORY AND PRODUCT DEFINITIONS 57

Accommodations 57

Parks and Campgrounds 57


Attractions 58

Festivals and Events 60

Tours 61

Shopping 62

Food and Beverage Establishments 63

Outfitters 64

Non-Resident Inbound Province-wide Tour Operators 65

Transportation Service Providers 65

Visitor Services 65

Travel Offers, Packages and Experiences – Definitions & Criteria 66

Hunting and Angling Packages – Definitions & Criteria 68


WHAT IS THE NEWFOUNDLAND AND LABRADOR TOURISM OPERATOR

PORTAL The Newfoundland and Labrador Tourism Operator Portal is an online tool that allows tourism

operators to:

● apply, update and renew your own Business Listings and Images;

● submit Travel Offers/Experiences and Packages;

● apply and renew your Tourist Establishment Licence (Accommodations, Campgrounds

and Outfitters only);

● submit your occupancy statistics (where required).

You can log in to the Portal to access your information at any time throughout the year to: (1)

check on the status of your application; (2) ensure your website listing(s) is current and correct

online; (3) submit your occupancy statistics.

Each year, you must use the Portal to renew your listing(s) and re-licence your Tourist

Establishment licence(s) to continue operating under the Tourist Establishment Act and to be

included in the Newfoundland and Labrador Tourism marketing initiatives such as business

listings online and/or in the Traveller’s Guide.

Communications from NL Tourism Email is the primary channel to receive communications from Newfoundland and Labrador

Tourism (NLT). Tourism operators registered with the NL Tourism Operator Portal will

automatically receive emails.

Through email, you will receive important notices such as deadlines for renewing your business

listings, Tourist Establishment Licence(s), statistical/occupancy reports, deadlines for marketing

initiatives like ads in the Traveller’s Guide and packages/experiences ads on

NewfoundlandlandLabrador.com.

Emails will be addressed from [email protected],

[email protected], and [email protected].

Add these emails to your contact list to ensure the

Portal emails arrive in your inbox and not in your

spam/junk folder.

Add these email addresses to your

contact list to ensure the Portal emails

arrive in your inbox and not your

spam/junk folder.





REQUIREMENTS FOR LISTINGS

Listings are designed to bring the most important information about your business front and

centre for travellers. Tourism operators must provide their business information to NL Tourism

through the Newfoundland and Labrador Tourism Operator Portal. The Portal uses this

information to publish business listings online and/or in the Traveller’s Guide; and to issues

Tourist Establishment Licences where required.

Only businesses whose physical addresses within Newfoundland and Labrador will be able to

list within the Portal. Exceptions are: Non-resident In-Bound Tour Operators and certain In-

bound Transportation Providers servicing Newfoundland and Labrador.

A business’s physical location, headquarters, watershed (Outfitters only) will determine which

community/region the listing will appear in on our website. No alternative community can be

selected. If a business has no physical address and only has a P.O. Box, it will not be listed.

Is your business eligible for a listing? The following types of businesses are eligible for listings in the NL Tourism Operator Portal:

Business Types Online Listing Travel Guide Listings

Submit/Edit Listings via Portal

Accommodations NewfoundlandLabrador.com Yes Yes

Parks and Campgrounds

NewfoundlandLabrador.com Yes Yes

Attractions NewfoundlandLabrador.com Yes Yes

Festivals and Events NewfoundlandLabrador.com Yes Yes

Tours NewfoundlandLabrador.com Yes Yes

Shopping NewfoundlandLabrador.com Yes Yes

Food & Beverage Operators

NewfoundlandLabrador.com No Yes

Hunting and Angling Outfitters

HuntingNewfoundlandLabrador.com AngingNewfoundlandLabrador.com

No Yes

Non-resident In-bound Province Wide Tourism Operators

NewfoundlandLabrador.com No Contact Portal Team

Transportation Providers

NewfoundlandLabrador.com (Basic Listings)

No Contact Portal Team

Visitor Information Services

NewfoundlandLabrador.com (Basic Listings)

No Contact Portal Team

There are category and product options under each business type

(e.g. under Tours, you’ll select the category and the product that

applies like ‘Day Tours’ and ‘Whale Watching Tour’). Please refer

to the CATEGORY AND PRODUCT DEFINITIONS section (page

57) of this User Guide for a full list of options.

Also see CATEGORY AND

PRODUCT DEFINITIONS

section (page 57) to determine

what business groups and your

products.


All Portal submissions/applications will be reviewed individually to ensure businesses meet all

requirements. Newfoundland and Labrador Tourism reserves the right to refuse any applications

that do not meet requirements.

Examples of businesses generally not eligible are: standard retail establishments (e.g.

grocery stores, hardware stores, pharmacies); organizations, groups, clubs, and online only

businesses.

Tourism Assurance Program (TAP)

All tourism businesses wishing to participate in Newfoundland and Labrador partnership

initiatives, such as NewfoundlandLabrador.com, HuntingNewfoundlandLabrador.com,

AnglingNewfoundlandLabrador.com, and in the annual Traveller’s Guide, must meet the

Tourism Assurance Program (TAP) minimum standards, as established by the tourism industry.

Please visit Hospitality Newfoundland and Labrador to

ensure that you meet these minimum standards to be

considered TAP approved.

The five minimum standards are:

● The ability to communicate and receive messages from customers by telephone, email and an online presence; and at a minimum accept credit, debit payment and or electronic payment; and respond to inquiries on a daily basis.

● Possess and maintain all valid licences, permits and other regulatory requirements to operate a business in this province.

● Maintain current and sufficient levels of liability insurance. Proof of insurance must be provided.

● Must promote actual experiences or services being offered to the consumer.

● Must be in good standing with Tourism Assurance Plan’s complaints procedure.

Tourism Assurance Program (TAP) approval is not required to obtain a Tourism Establishment

Licence. Accommodations, Campgrounds and Outfitters who want a license but do not want

TAP approval must contact the Portal team to apply and renew for their license rather than use

the Portal.

Also see

www.hnl.ca/resources/categ

ory/tourism-assurance-plan/

http://www.hnl.ca/resources/category/tourism-assurance-plan/




Tourist Establishment Licence - Accommodations, Campgrounds and Outfitters Only Accommodations, Campgrounds and Outfitting Operators must meet the requirements for

Tourist Establishment Licence to operate. They will use the Portal to apply for new licences,

annually renew their Tourist Establishment Licence and submit their occupancy/annual

statistical reports.

Accommodations and Campgrounds: Licence renewal and business listings renewal begins

on April 1 and must be submitted by May 31 each year. No rate changes will be accepted once

submitted.

To complete your licence renewal for next year the following must be up-to-date by August 28:

1. Your occupancy records for the current year must be submitted up to and including July.

2. Your Canada Select / Camping Select file must be up to date.

Outfitters: Licence renewal and business listings renewal begins

November 1 and must be submitted by March 31 each year.

To complete your licence renewal for next year the following must

be up-to-date by March 31:

1. Your main lodge statistical records must be submitted for the current licencing year.

Occupancy Statistics Reporting

Accommodations, Campgrounds and Outfitters submit their occupancy/annual statistical reports

as a Tourist Establishment Licence requirement. The accumulated results from all operators is a

critical source of information on the trends, performance and the economic impact of the

Tourism Industry regionally and provincially.

Learn more

The following documents are available on the Department’s

website.

Roofed Accommodation Licencing Requirements

Campground Licencing Requirements

Outfitter Licencing Requirements

Occupancy Statistics Reporting Form – Accommodations and Campgrounds

Annual Statistics Reporting Form – Outfitters

More licencing information is

available on the Department’s

Tourist Establishment Licence

Requirements webpage.

For information on Canada

Select visit

https://www.tqanl.ca/quality-

programs/canada-select/

https://www.tcii.gov.nl.ca/tourism/tourism_marketing/tour_est_lic_req.html

https://www.tcii.gov.nl.ca/tourism/tourism_marketing/tour_est_lic_req.html

https://www.gov.nl.ca/tcii/tourism-division/licensing/

https://www.gov.nl.ca/tcii/tourism-division/licensing/

https://www.tqanl.ca/quality-programs/canada-select/



PREPARING TO USE THE PORTAL ● For the best user experience use a desktop or laptop rather than a mobile device or

tablet.

● Add NL Tourism email addresses to your contacts: You will be receiving important

email notifications from NL Tourism regularly, concerning deadlines, your account,

business listings, licence, statistical reporting, marketing opportunities, etc.

To ensure you do not miss an important deadline or announcement, add the following

email addresses to your email contact list so that these emails are delivered to your

inbox rather than your spam box.

[email protected]

[email protected]

[email protected]

● Bookmark NLTourismOperatorPortal.com for easy access to the Portal.

● Time out: For security purposes, your Portal session will time out after 30 minutes of

inactivity. Plan accordingly and hit the Save As button to save your progress.

● Be prepared: One business renewal can take approximately 20 minutes to complete.

Please consider this when scheduling time to update your listing(s).

● For your business listings, have the following ready before you start:

○ latitude and longitude map coordinates of your business’ physical location in

decimal degrees. Useful websites to find your coordinates are getLatLong and

Google Maps.

○ descriptions of your business. Accommodations, campgrounds, attractions,

tours, events and shops have a 200-character Traveller’s Guide description and

a 500-character website description (includes spaces and punctuation).

Food & Beverage listings have a 500-character website description. Outfitters

have two 500-character website descriptions; one for angling and one for

hunting;

○ insurance agency and policy number;

○ contact information, social media and booking information for your business;

○ pricing information;

○ Building Accessibility Number from Service NL for building only (optional).

○ 5-images for each business. For their main camp listings, Outfitters can submit 5

images for their hunting listing and another 5 for their angling listing.




https://getlatlong.net/

https://support.google.com/maps/answer/18539?co=GENIE.Platform%3DDesktop&hl=en


● When applying for a new Tourism Establishment License, have the following

approvals ready (does not apply to Outfitting):

○ Fire and Life Safety Plan Review and Building Accessibility Registration from

Service NL;

○ Fire Inspection Approval;

○ Municipals Approval and/or Service NL Environmental Health Approval

○ Canada Select confirmation of inspection and fee payment;

● If purchasing an existing accommodation and campground, first contact the Portal

Team before applying online. A proof of purchase will be required with your application.

● To renew your Tourism Establishment License, your occupancy/annual statistics

must be up-to-date in the Portal.

● For your occupancy statistic reports see Occupancy

Reports section of this User Guide for instructions.

● For your travel offer/experience/package listings

have the following ready:

○ package title

○ 500-character description

○ one image

○ package locations

○ pricing

○ terms and conditions

○ contact and booking information

Also see

OCCUPANCY/STATISTICAL

REPORTS section (page 47)


CREATING AN ACCOUNT

New Owners of an Existing Licenced Business If you have purchased an existing licenced business, contact the Portal Team before applying

online. A proof of purchase will be required with your licenced application. The seller should also

contact the Portal Team to request a change of ownership.

Create a Portal Account New operators will need to create a Portal account. Visit www.NLTourismOperatorPortal.com

and click “Login/Register”. On the next page, click ‘Create an Account’.

http://www.nltourismoperatorportal.com/


Create an account by entering your details. The account information you submit in this section is

for administrative purposes only and is not published in the Traveller’s Guide or on

Newfoundland Labrador Tourism websites. It will be used by Newfoundland and Labrador

Tourism and tourism partners such as Destination Management Organizations to contact you.

Click ‘Submit’.


Verify your Email Once you submit your account Information, you will receive an email (from NLportal-

[email protected]) containing a verification code. Return to the Portal, click “Verify Your Email

Now’. Follow the instructions on the email and in the Portal to verify your account. Login and

click ‘Apply for a new Business Listing” and begin your application.




Forgotten Password

To reset your password visit www.NLTourismOperatorPortal.com and click “Login/Register”. On

the next page, click ‘Forgot Password’. Once you enter the email for your account and then click

‘Submit’. You will receive an email (from [email protected]) containing a verification

code. Return to the Portal, click “Verify Your Email Now’. Follow the instructions on the email

and in the Portal to verify your account.

Add Off-Season Contact Information To ensure Newfoundland and Labrador Tourism will be able to contact you by phone or mail at

your secondary/off-season location, please return to the Account Information page once you

have finalized the Registration Process and submit the secondary/off-season phone number,

address and applicable dates in the appropriate fields or contact the Portal Team with your

information.

http://www.nltourismoperatorportal.com/



PORTAL BASICS Below are some of the basic concepts and processes on the NL Tourism Operator Portal.

Operators should become familiar with them.

Navigation Bar Once you log-in to the Portal, the Home Page will display your existing business listing(s). You’ll

see navigation buttons to view your Account Information, History, Travel Offers; and add/apply

for a New Business listing.

When Updating and Renewing, the navigation will include the following selections:

Submit Occupancy, Licence Document Download, Update Location/Season and Support

Documents.


Updating a Current Year Business Listing Scroll down to view the Current Year section and click ‘Update’ to edit your current online

listing(s) and/or submit occupancy reports (if required). You can update your business listing at

any time.

Please note current year business listing will appear online until:

o December 31 - attractions, tours, shops & galleries,

festivals & events, food & beverage listings

o September 30 - accommodations and campgrounds

o March 30 licence expiry date for outfitters.

Remember to make

edits/updates to both your

Current Year business listing and

you Renewal business listing.


Renewing a Business Listing Each year, you must renew your business listing(s) whether you make changes or not.

Accommodations, campgrounds and outfitters must also renew their Tourist Establishment

Licence. During the Annual Renewal, the Renewal Section will appear on the ‘Home’ page.

Scroll down and click the ‘Renew’ button to begin the renewal for your business listing.

Operators will be notified by email when the Renewal process opens.

When you can renew:

● Accommodation, campgrounds, attractions, tours, shops, festivals, events, food and

beverage establishments - renewal opens April 1 and closes May 31.

● Outfitters - renewal opens November 1 and closes March 31.


Understanding Status and Actions on Homepage Existing businesses will see a complete listing of all their business listings on the Home Page.

Each business will have a Status and Action button.

Status:

● Renewal Incomplete: You have yet to finish the application to renew your business

listings (or Tourist Establishment Licence, if applicable).

● Renewal Approval Pending: You have submitted the application to renew your

business listings (or Tourist Establishment Licence, if applicable) but it has yet to be

approved by NLT.

● Active-TAP Approved: Your application has been approved. The listing will be

published in the Traveller’s Guide, if applicable and providing you have met the

deadlines. The listing will appear on NewfoundlandLabrador.com or one of the outfitting

websites at the appropriate time:

○ January 1 for attractions, tours, shops & galleries, festivals & events, food &

beverage

○ April 1 for outfitters

○ October 1 for accommodations and campgrounds

● Active – Non-TAP Approved: Your application has been reviewed and it has been

determined that the business does not meet the Tourism Assurance Program (TAP)

standards. For Accommodations, Campgrounds and Outfitters, your Tourist

Establishment Licence application has been approved but the business is not TAP

Approved. These business listings do not appear on NewfoundlandLabrador.com or the

outfitting websites.

● Application Incomplete: An incomplete application for a new business listing. You have

yet to submit to NLT for approval.

● Application Pending: An application for a new business listing has been submitted to

NLT but has not been approved yet.

● Expired: The expiry date depending upon your business type. Upon expiry, the listing

moves to the History section of the Portal:

○ December 31 – expiry date for attractions, tours, shops & galleries, festivals &

events, food & beverage listings

○ September 30 – licence expiry date for accommodations and campgrounds

○ March 30 – licence expiry date for outfitters.

Actions Buttons:

● Renew: Click to complete your renewal listing for the next season.

● Update: Click to update your business listing, licence application, images, and

occupancy reports.

● Continue: Continue to complete your submission. Your renewal, update or new

business application has not been submitted to the Portal Team.


Submit Occupancy/Annual Reports Accommodations, campgrounds and outfitters only. Before you renew your licence and

business listing(s) for “Next” year, you must submit past occupancy statistics. Depending on the

time of year, you will submit the report in the ‘Current Year’ or in the ‘History’ section.

Save for Later The ‘Save for Later’ button allows you to save your progress to come back later and finish and

submit your application. Required fields must be filled in before you can ‘Save for Later’. If you

do not have the information available, you can add ‘TBD’ to the required field (text fields only)

and click ‘Save for Later’. Do not submit your application until you have all the information for

those required fields. Your application will be returned to you for completion; and this will cause

unnecessary delays.


Hints and Rules

Throughout the Portal you will see symbols and ‘Click here for instructions’ to indicate there

are hints or rules for certain fields. Click on those to view.

Examples:

Updating or Renewing More than one Business Listing If you have more than one business listing, each listing will require a renewal. After each

business has been renewed, return to ‘Home’ page and follow the same steps through the

Portal for all your business listings.

Do not use the Browser Back Button For the best user experience, use the “Back” button provided in the Portal


AT A GLANCE: HOW TO APPLY, RENEW AND UPDATE

Applying: New Businesses

Check that your Business is Eligible

Accommodations, campgrounds, attractions, tours, shops, events, food, beverage operations and outfitters located in Newfoundland and Labrador can apply for a business listings and Tourist Establishment Licence (accommodations, campgrounds and outfitters only) See ‘Requirements for Listings’ and ‘Categories and Product Definitions’ for eligibility. (Pages 6 and 57)

Create an Account and Verify Email on the NLTO Portal. Click “Login/Register’, then ‘Create an Account’. Follow the instructions to verify your account.

Enter Business Details

Login and click ‘Apply for a New Business listing’. On the next few screens, enter business details, descriptions, location, and extra information such as images and travel offers and experiences. New accommodations, campground and outfitters can upload their licence requirements documents.

See ‘Preparing to Use the Portal’ and ‘Applications Steps for Applying/Renewing and Editing’ (Pages 9 and 23)

Renewing: Existing Businesses

Login to Renew

You will be notified by email when the

renewal opens. You must renew annually.

Accommodation, campgrounds, tours, shops, festivals, food, beverage and attractions - renewal begins April 1 and ends May 31. Outfitters - renewal begins November 1 and ends March 31. .

Review your Business Details

During the Annual Renewal period, a renewal section will appear on the Home page. Scroll down and click ‘Renew” to the right of your business name. On several screens, you will review your business details, descriptions, location, and add extra information such as images and travel offers and experiences. Make edits where necessary for next year’s listing.

Enter Occupancy Statistics

Accommodations, campgrounds and outfitters must enter their occupancy/annual statistics as a requirement to renew their licence. Use the Current Year Section of Home Page and/or the History section of the Portal to submit occupancy/annual reports for the current/previous year.

Approval The Portal Team will review your application. You will be notified through email when the business listings and licence (if applicable) has been approved. Depending upon your business type and you have met the publication deadline, your listings will appear online when approved and will appear in the next issue of the Traveller’s Guide.

Updating/ Editing your Website Listing Once your website listing is live, you can update it yourself at any time of year through the Portal.

Submit Occupancy/Annual Statistics Accommodations, campgrounds and outfitters can enter their reports any time prior to the deadline.

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RENEWING/RE-LICENCING Each year, you must use the NL Tourism Operator Portal to renew your business information to

continue inclusion in the Newfoundland and Labrador Tourism marketing initiatives such as

business listings on the website(s) and/or in the Traveller’s Guide. Accommodation,

campground and outfitting operators must renew their business listing(s) and Tourist

Establishment licence(s).

Newfoundland and Labrador Tourism will notify you via email ([email protected])

when the renewal process begins.

Deadlines Accommodation, campgrounds, attractions, tours, shops, festivals and events, and food and beverage establishments

Renewal opens April 1 and closes May 31

Outfitters Renewal opens November 1 and closes March 31

Tourist Establishment Licence - Renewal Requirements Accommodations and campgrounds: To complete your licence renewal for the next licencing

period (October 1 – September 30), the following must be up-to-date by August 28:

1. Your occupancy records for the current licencing period must be submitted up to and

including July.

2. Your Canada Select / Camping Select file must be up

to date.

Outfitters: To complete your licence renewal for the next

licencing period (April 1- March 31), the following must be up-to-date by March 31:

1. Your main lodge annual statistical reports must be submitted for the current licencing period.

Operating without a licence and failure to submit occupancy/statistical reports will prohibit your

business from participating in marketing opportunities with Newfoundland and Labrador Tourism

including free published business listings. Unlicensed outfitters risk nullifying the lodge’s Crown

Land Leases/Licence and eliminates your ability to receive non-resident big game licences (if

applicable).

For information on Canada

Select visit

https://www.tqanl.ca/quality-

programs/canada-select/.





APPLICATION STEPS FOR APPLYING/RENEWING AND UPDATING From the home page you can (1) apply for a new businesses listing/licence; (2) renew your

listing/licence for next year; (3) edit a current listing. The steps are basically the same.

New applicants will select ‘Add a New Business Listing’ from the top navigation. Existing

businesses wishing to edit their business listing will scroll down the Home page and select

‘Update’. Businesses renewing, will scroll down the Home page and select ‘Renew’.

Once you begin the process, a series of pages will

allow you to add/edit the necessary information for

your business listing and, if applicable, your licence

application. Follow the steps and make changes as

necessary. The exact information will differ slightly

depending on what type of business you operate.

(1)

(2)

(3)

See HELPFUL HINTS WHEN

WRITING BUSINESS LISTINGS

(page 52) and EXAMPLES OF

DESCRIPTIONS (page 54) before

you begin your application.


New Business - Select Business Category When applying for a new business listing, you will first select

and then confirm your business category.


PRODUCT DEFINITIONS (page

57) to determine your business

category and your products.


Descriptions Traveller’s Guide Description: for accommodations,

campgrounds, attractions, tours, shops, festivals and

events only.

This description will help form a traveller’s initial impression of your business. You’re limited to

200 characters, which is just a couple of sentences, so be sure to make them count. Focus on

what makes your business unique and appealing. Include the most attractive and interesting

highlights to encourage travellers to contact you. Here, you should include the top one or two

things that will make someone excited to book with you.

Website Description: for accommodations, campgrounds, attractions, tours, shops, festivals

and events, food and beverage establishments and outfitters.

In addition to the highlights included in your short

(Traveller’s Guide) description, you should include other

top-selling features. If there’s a popular tourist attraction

nearby, like a museum, hiking trail, or the ocean, include it

here. You may want to include a quick note about distance

from an airport or ferry, any recent awards; or information

about the surrounding area.

Also see EXAMPLES OF

DESCRIPTIONS (page 54) for

inspiration.

Do not include the business name,

location, season dates or contact

information in your description. There

are other sections of the application for

that information.


Location and Season Dates When adding a new business, the Location and Season page will appear automatically.

When renewing a listing, you must click “Edit” to review the location and/season dates before

you can click the “Continue” button.

When updating a business listing, click “Update Location/Season” in the top navigation bar to

make edits.

Physical Location: Enter the physical location of your business. Do not include mailing

address information.

Latitude and Longitude: Enter the map coordinates of your business in decimal degrees (eg.

Latitude: 47.583578, Longitude: -52.723787). This allows travellers to find your business using

the map and direction functions online. Useful websites to find your coordinates are getLatLong

https://getlatlong.net/


and Google Maps. On Google Maps search for the location of your business. Right click the

location, select “What’s here?” and an info card will appear with the map coordinates.

Season Date Information: Enter your Open From and Open

To dates, followed by the Season Summary. Only the Season

Summary will be published in the Traveller’s Guide and on

NewfoundlandLabrador.com. The Season Summary should

be in the following format: Jan 1-Dec 31. Do not include the year. Exception: Festival and

events must include the year.

Multiple Locations and Season Dates: Attractions, tours, shops, festivals and events, and

food and beverage operators can add multiple locations and multiple seasons on this screen.

Festival and events are encouraged to add future dates too. Additional seasons can be added

to the one location.

Accommodations, campgrounds and outfitters cannot add multiple locations on this screen as

each location requires a Tourist Establishment Licence.

If you have unconfirmed event dates before the Traveller’s Deadline on May 31, enter your Season Summary as TBD. Example: July TBD. Your Open From date would be July 1 and your Open To date would be July 31.

Once your date is confirmed, make sure return to the Portal to update your dates to ensure users on NewfoundlandLabrador.com find you when searching for events happening on a particular date.

Festivals and Events are

encourage to add current year

and future dates.

Hint for Festivals and

Events operators with

unconfirmed event dates.

https://support.google.com/maps/answer/18539?co=GENIE.Platform%3DDesktop&hl=en


General Business Information

The business information you supply in the next sections is published either in print and/or

online and may be used for other marketing purposes. Travellers will use this information to plan

their visit to Newfoundland and Labrador. For help with completing any fields on this screen,

please refer to the User Guide and click for important information on formatting and data rules.

Owner name: Returning businesses, to edit the Owner Name below, please contact the Portal

Team to request a change the ownership. Owner name is not published.

Phone Numbers: Enter a valid 10-digit phone number in the following format 7095551234. Do

not use spaces, hyphens or brackets.

Primary Phone Number and Toll-Free Number: To be Tourism Assurance Program (TAP)

approved, you must provide a primary phone or a toll free number.

Email: To be Tourism Assurance Program (TAP) approved,

you must provide an email address. Ensure this email

address is for public use. Format: KirbysB&[email protected].

Use an email address that is

for public use and not a

personal email address.

mailto:KirbysB&[email protected]


Online and Social Media The following fields require you to enter the URLs or website address which can be found in

your browser's address bar and can be copied on this form. To have Tourism Assurance

Program approval, you must provide a website or a Facebook business page; and an email

address.

Website: Entering your website, places a “Visit Website” button on your website listing to drive

visitors to your website, giving them access to more information about your business and a

means of contacting you to book directly.

Facebook Business Page: Facebook group or community or profile pages are not acceptable.

Social Media Links: Tourism operators can engage with visitors by listing their social media

channels (Facebook, Twitter, YouTube, Blog, Instagram) within their business listing.

Twitter – Add the URL for your Twitter account. @ handles are not acceptable.

Online Reservations System: Businesses that have online reservations can add a “Book

Online” button to their website listing. It gives customers a direct link to your reservation system.

Whether you have a booking component on your website or you use an external booking agent

such as Booking.com, this is what most travellers are looking for today. Online forms that send

availability requests and do not take a payment are not acceptable.

Review Site – Add the URL for your business page on TripAdvisor or Yelp for example.

Content on review sites like TripAdvisor can have considerable impact on visitor traffic and

conversions. Even if you have not set up a business listing on TripAdvisor, there may already be

a listing there for you.


Rates Enter your minimum and maximum rates and a rate summary. Keep the summary simple. If

your rates are complicated and vary often throughout the year, enter the rates for the high

season only and include the line “see website or call for fall & winter rates” in the Rate Summary

field. Businesses that do not charge a fee must enter “0” in the minimum and maximize rate

fields. Only the Rate Summary field will be published in the Traveller’s Guide and on

NewfoundlandLabrador.com.

Accommodations, campgrounds and outfitters have restrictions on when they can change

their rates. Please note that rates cannot be changed once filed, until the expiry of the licence,

as per the Tourist Establishment Regulations under the Tourist Establishments Act.

Food and beverage operators can select from the dropdown menu to indicate applicable rate

options. Rate represents the approximate cost per person for a meal, include one drink, tax and

tip. $ - inexpensive (under $10), $$ moderate ($11-30) $$$ Pricey ($31-60) $$$$ Ultra High-

End (over $61). This is the same scale used on the popular restaurant website Yelp.

Electronic Payment To have Tourism Assurance Program approval, you must accept at least one form of electronic

payment.

Attractions, tours, festivals and events, and food and beverage operators that charge less

than $10 are exempt.


Capacity Description Accommodation: brief description of the Number of Rooms/Units. Eg. 13 rooms and 4 cottages

Campgrounds: brief description of the sites. 10 Full services sites, 34 unserviced sites

Outfitters: number of guests you are able to accommodate in each facility

Festivals and Events: number of attendees

Tours: number of passengers/guests

Attractions: your maximum capacity (if applicable).

Restaurants: number of seats.

Not required for Shops and Galleries.

Insurance To have Tourism Assurance Program approval, you must have insurance for your business.

This information is for office use only and is not published on any website or Traveller’s Guide.


Accessibility (optional) For businesses with buildings only. Service NL

grants Business Accessibility (BA) numbers to

buildings that comply with the Buildings Accessibility

Act and Regulations, and Exempt

Accessibility (EA) numbers to building that are

exempt from the regulations. Your BA # is required to

have the wheelchair amenity in your business listing

on the website(s) and the symbol in the Traveller’s Guide.

Products New Businesses: Products identify your type of

business. Select the products that complete the

statement “My business is a…” By selecting the

products available at your business, you ensure that

potential visitors searching

NewfoundlandLabrador.com for a specific type of

product will find you.

Accommodations and campgrounds operators: your business category is determined by

Canada Select during your inspection.

Outfitters products: By selecting the species available at your lodge, you ensure that potential

hunters and anglers searching the outfitting website for a specific species will find you. Hunting

species are predetermined by licences, with the exception of small game.

Change your products during renewal or updates: Attractions, festivals and events, tours,

shops and food and beverage to request changes, please review the Category and Products

Definitions section in this User Guide and email [email protected] with

your request. The Portal Team will review your request and apply the update if appropriate.

Adding the accessible symbol to your

listings is optional. Do not delay

submitting your application if you are

unsure of your BA#. Simply select no and

continue submitting your application. You

can return to the Portal later when you

have the information.


PRODUCT DEFINITIONS (page

57) to determine your business’

products.



Amenities Amenities are business facilities and services that are available on site at your business, not the

surrounding area. By selecting the amenities available at your business, you ensure that

potential visitors searching NewfoundlandLabrador.com and outfitting websites, for a specific

type of amenity will find you.

Amenity - No Pets Allowed (Service Animals Welcome)

While your business may have a “No Pets Policy”,

remember service animals are not pets. Service

animals are trained to do a specific job related to a

person’s disability. In Newfoundland and

Labrador, the Service Animal Act ensures a

person with a service animal has equal access to

accommodations, services or facilities. Support Documents.

Support Documents Support documents include any document/form needed to support your application or renewal.

For example: new accommodations and campgrounds must submit their municipal and Service

NL approvals for fire and safety to support their Tourism Establishment licence application.

Operators purchasing a licenced property must submit a proof of purchase.

If you have no documents to add to your application, click “Continue” to go to the next page.

Also see the Service Animals Information

Sheet at https://www.tqanl.ca/wp-

content/uploads/Service-Animal-

Information-Sheet.pdf

https://www.tqanl.ca/wp-content/uploads/Service-Animal-Information-Sheet.pdf




Images Get travellers excited about your business by adding five images to your listing. Give them

another reason to choose your business by showing off your food, decor, facilities, and

experiences – anything that sets you apart from the competition.

Each business can submit up to 5 images. Your main image should be one which best sells

your business. This image will appear in the search

results page and encourage users to click through

to your full business listing. It is also the first image

visitors see when they get there. The remaining

images will display in a gallery on your page. All

images should have captions.

Requirements:

Submit only full colour photographs. Do not submit logos, black and white images,

collages and images with watermarks/text.

Select large, high quality images. Maximum file size should be 3 MB. Pixel dimensions

must be at least 2000 x 1200. Uncropped images from most modern cell phones will be

in this range.

Choose Images that have a wide crop, and

landscape oriented (wider instead of taller)

Try to have the main subject centred in the

photo and not too close up.

Email programs will often reduce image

sizes to make emailing easier. Make sure you are using the original, highest quality

version of any image.

Legal: By posting images to your business listing on NewfoundlandLabrador.com or the outfitter

websites, you are confirming that the images are your property, that you/the business have the

rights to these images. You are also granting copyright permission to Newfoundland and

Labrador Tourism and certain third parties as part of the marketing efforts to promote

Newfoundland and Labrador as a tourism destination.

Approval: Your submitted images will be reviewed within a few days and published online once

approved. You will be notified of any that are rejected.

Outfitters can submit 5 images for

their hunting main lodge listing and

another 5 images for their angling main

lodge listing.

Logos, black and white images,

collages and images with

watermarks/text are not permitted and

will be rejected.


Remember to make image

edits/updates to both your Current

Year business listing and your

Renewal business listing.

Upload a New Image: On the Home page, locate the business from the “Current Year Updates”

listings or the Renewal for next year” listings, then click “Update”. You may need to add images

to both “Current” year and “Renewal” year. If the Renewal Period is closed, you will only see the

Current year listing on the Home page.

Once the business listing opens you will click “Update Images” on the right of the blue

navigation located at the top of the page.

Click ‘Choose File” to upload an image file directly from your computer.

Browse to the image location on your computer and click ‘Open’. You will return to the Portal

where you will click ‘Add New Image’.


The Image Editor will open. Follow the instructions to adjust your image. Add a caption and click

‘Save’ when you have finished.

Try to have the main subject centred in

the photo and not too close up.

Choose images that have a wide crop,

and landscape oriented (wider instead

of taller


Continue adding the remaining five images.


Submit Your Application By submitting this application, you certify that the statements made in the foregoing application

are, to the best of your knowledge, true and correct; that you have signing power for the above

noted business; the business has the necessary licences and permits required by law to operate

in the Province of Newfoundland and Labrador and that all municipal, provincial and federal

laws applicable to the business will be observed.

An email will be sent to the account email address when your request is processed, or if

additional information is required.

All applications will be reviewed individually to ensure each business listing meets all

requirements. New and updated listings should appear online with a few business days, and the

next publication issue of the Traveller's Guide, if applicable, and provided you have met the May

31 deadline. Renewed listings will appear online January 1 for attractions, tours, shops, festivals

and events, and food and beverage establishments; October 1 for accommodations and

campgrounds; April 1 for outfitters.

Accommodations, campgrounds and outfitters will receive a notification via email that your

Tourist Establishment Licence has been approved. Login to the Portal to print your licence.

Owners of Multiple Businesses/Licences: You must renew all your businesses each year,

whether you make changes or not. Return to the Home page to ensure all your businesses have been renewed.


HOW TO SUBMIT YOUR LICENCING APPROVAL DOCUMENTS From the Home page, scroll down to ‘Current” section and click “Update’ to the right of the

business. On the next page click ‘Support Document’. Follow the instructions to upload and

submit.

HOW TO PRINT YOUR LICENCE From the Home page, scroll down to ‘Current” section and click “Update’ to the right of the

business. On the next page click ‘Licence Document Download’. Follow the instructions to print.


TRAVEL OFFERS, PACKAGES AND EXPERIENCES Travel Offers, Packages and Experiences are travel

experiences and tours where travellers immerse

themselves in the local culture and participate

whenever and wherever they can.

From the Home page, click ‘Travel Offers.

From this page you can:

Add a New Travel Offer: Click the “Add a New Travel Offer” button above. You can also create a new package by coping an existing or expired package. Scroll down to find the package and click “Copy”

Edit an existing Travel Offer: Scroll down view your Existing Offers and click Update.

Your offer will go live once approved and will be automatically removed from the website(s) once the valid dates have passed.

See the criteria in Travel Offers,

Packages and Experiences –

Definitions & Criteria (page 66)

before submitting.


Select and confirm your Travel Offer type by clicking one of the selections.


On the next few pages, enter the details of your package, add one image, then and submit.

Your submission will be reviewed within a few days and published online once approved. You

will be notified via email if there is any further information required, or if the submission has

been rejected.

Enter Name of the offer (64 characters maximum) and Description (500 characters

maximum)

Conditions include all that may apply. E.g. black-out dates, off-season vs. peak rates, second

night rates, upgrades, etc.

Note: The following disclaimer applies to all offers. Any repeated information will be removed:

"Offers are subject to availability. Additional taxes may apply. You may have to pre-book and/or mention the promotion at the time of booking. Please check with the operator for more details."


Add Applicable Businesses: Add your business(s) and any partners (if applicable). This will

ensure that the offer will be displayed on the business listing page for each business you own

as well your partner’s business listing page(s).

Select communities: Select all the communities included in the offer. This will help website

users find your package when searching NewfoundlandLabrador.com by place. And it will also

place your offer on any Top Destination pages you have selected.

General Information: Enter your contact information and relevant websites that an interested

traveller will use to find more information and book the offer.

Link to Book this Package Online: Enter your online reservation system or your page on

Booking.com for example. Must give users the ability to purchase this package directly.

Company Name: 128 characters maximum. If there is room, you could include your partner

business names as well.


Enter Prices and select one of the qualifying options: per person, per couple, per family, per

package, per night, for two nights, CDN or USD. If you have any additional price qualifiers or

your qualifier is not listed, please place it/them in the conditions box below. Only one price point

is permitted in each placement.

Multi-Day, Number of Days, Includes Overnight: will determine where your offer will appear

in the Itinerary Planner on NewfoundlandLabrador.com.

Enter Valid From and To Dates – once approved, your offer will go live on the website(s). It

will be removed when the end date has expired.

Enter Package Categories – categories will ensure your package appears in the appropriate

‘Things to do’ section on NewfoundlandLabrador.com or Species pages on the outfitting

websites. These categories are also used by website users to filter the travel offer/package

search results to find exactly the type of experience they are seeking.


Upload an image from your computer that represents the experience a traveller will have. Click

‘Choose File’ and browse for an image file from your computer. Return to the Portal and click

‘Submit’. Adjust your image in the Image Editor. Click

‘Save’ when finished and on the next page click

‘Continue’.

See Images requirements (page

34) for criteria and helpful hints.


Submit your travel offer. Review your offer summary carefully. The offer will be reviewed by

the Portal Team within 5 business days. You will be notified by email if more information is

required. Once the offer is approved, it will be displayed on the website(s). Your travel offer will

stay on the website until the valid dates have passed.


OCCUPANCY/STATISTICAL REPORTS

In accordance with Tourist Establishment Regulations, accommodations and campground

operators are required to submit monthly statistical summaries and outfitters are required to

submit annual reports.

All personal information collected or provided will be treated confidentially, in accordance with

the provisions of the Access to Information and Protection of Privacy Act of the Province of

Newfoundland and Labrador. It can only be shared with others with your written consent.

All information collected is used in summary form only, to provide occupancy levels, average

daily rates and revenue for different accommodation and outfitting types and for different areas

of the province.

Accommodations, campgrounds and outfitting operators are expected to use the Portal to file

their occupancy/statistical reports online. Filing your report online is a simple and quick process.

Failure to submit an accurate report could subject an operator to a loss of licence.

Accommodations and Campground Instructions The date you are entering the occupancy reports will determine what section of the Portal you

will enter the reports:

From January 1 to September 30, you will use the Current Year section of the Portal.

From October 1 to December 31, you will use the History section.

January 1 to September 30 – Use the Current Year Folder

When entering occupancy reports before October 1, you should scroll down to view the Current

Year section of the Home Page and click “Update” to open the current year folder.

From the top navigation bar click “Submit Occupancy”. You will be presented with a list of

months for which occupancy reports are required.


October 1 to December 31 – Use the History Folder

On October 1, all accommodations and campgrounds operators enter a new licencing period.

Therefore, you will need to go to the “History” section of the Portal in order to enter any

outstanding monthly occupancy reports for October, November and December.

Once on the History page, click “Details”. Once on the Details page click “Submit Occupancy”

button in the navigation bar. You will be presented with a list of months for which occupancy

reports are required.


Entering Your Reports – Licenced Tourism Businesses

The information you previously submitted for your Open and Closed dates is used to pre-

populate the months your business is closed and opened. Begin updating by clicking “Add a

Report followed by ‘Open’ in the property status line.

Enter the information related to Number of Nights, Number of Rooms/Units/Sites Available, Sold

and Revenue. After entering the required data, click the acknowledgment box and the “Submit

Your Update” button.

Add other monthly occupancy reports as necessary for this property. If you are finished

entering your occupancy reports for your property, click “Back”, followed by the “Back to Home”

button to logout or select your next licenced property on the Home page, if applicable.


Occupancy Report Definitions

Property Status: The information you previously submitted for your Open and Closed dates is

used to pre-populate the months your business is closed and opened.

Number of Nights Open: Please indicate the number of nights the property was operating

during the reporting month.

Number of Rooms, Units (for cottages or vacation homes) or Sites: This is the total

number of rooms, units (for cottages or vacation homes) or sites available for rent during the

reporting month.

Number of Room-Nights, Unit-Nights or Site-Nights Sold: Add together the number of

rooms, units or sites sold for each day of the reporting month.

Revenue from Room, Unit or Site Sales: Amount of money (including tax) received for the

renting of rooms, units or sites during the reporting month.

Number of Room-Nights Unit-Nights or Site-Nights Available: This is the total number of

rooms, units or sites available for rent during the reporting month multiplied by the number of

nights you were operating during the month. This will be automatically calculated by the Portal-

no need to enter any values.

Occupancy Rate and Average Daily Rate: This is calculated and presented by the Portal to

help you verify your entries. This will be automatically calculated by the Portal- no need to enter

any values.

If you have any questions or require further assistance with filing online, please contact the

Tourism Research Division at 709-729-3889 or [email protected].

Outfitter Instructions Which annual occupancy report you are submitting, will determine what section of the Portal you

will enter your reports. To enter reports for the most recent year, scroll down on the Home Page

to view the Current Year section and click “Update” to submit. Older occupancy reports, you will

need to go to the “History” section of the Portal.

Recent Reports – Use the Current Year Section

From the top navigation bar click “Submit Occupancy”.



Older Reports – Use History Section

Once on the History page, click “Details”.


Entering Your Reports – Licenced Outfitters

Enter your occupancy and revenue details for the year and submit.

If Outfitters have any questions or require further assistance with filing online, please contact

Paula Devereaux at 709-729-6857 or [email protected]



HELPFUL HINTS WHEN WRITING BUSINESS LISTINGS Short and to the Point: Keep the language simple and to the point, but use full sentences.

Key Words: include keywords in your description as they feed into results from a search engine

like Google and through the NewfoundlandLabrador.com search function. It’s important that to

use words that best fit your business. e.g., icebergs, whales, hiking.

Inspiration – What are your clients saying about you? You might consider their reviews as

possible content to include in your listing. Customers often rave about what impressed them the

most.

Competition: Read your competitors’ descriptions - see what they focus on in their listings.

Also, check out what their customers are saying about them on review sites such as

TripAdvisor.

Don’t shout: CAPITAL LETTERS are the equivalent of SHOUTING and can put potential

visitors off.

Be contactable: make sure your contact details are up to date. If you change your email

address or phone number, remember to update your listing in the Portal.

Be social: including links to your social media channels give visitors more information and

additional means of informal communication with you.

Location, location, location: Ensure your listing has the accurate latitude and longitude co-

ordinates so that your business appears correctly on map and directions searches. This is

especially crucial for mobile device users.

Keep your information up to date: Remember, enter your dates as soon as you have them.

This is especially important for Festivals and Events. You may have submitted your renewal

before your dates are confirmed for the next season. Travellers on the ground are searching for

what to do today. If your dates are incorrect or listed as TBA, you may be missing out.

Senior friendly: Senior’s discounts and easy access for seniors are some of the top questions

asked by travellers.

Tourism in Your Community: Keep an eye on the travel generators in your community. If you

depend upon a major attraction or event to bring in customers, make sure their business listing

is effective. Work with them to ensure it is working hard to bring people into your community.


EXAMPLES OF DESCRIPTIONS Accommodations: Traveller’s Guide Description: #1 accommodation on TripAdvisor for

area. Historic, waterfront home with modern comforts and original charm. Near boat tours,

World Heritage Site & award-winning restaurant. Airport nearby.

Accommodations: Website Description: Renovated historic home with original charm and an

ocean view, we are the top accommodation on TripAdvisor for Kirbyville. Conveniently located

for exploring the coastline. Visit coastal communities and trails, go whale and iceberg watching,

drop by the specialty stores and waterfront. Spend the day at the nearby World Heritage site

and then dine at the 2020 TripAdvisor top restaurant. The airport is only 45 minutes away.

Attractions: Traveller’s Guide Description: The 3km trail is a wooded and coastal trail. Along

this looped trail, you will see seabirds and sea stacks. At the harbour front, stop for a yarn with

local fisherman. Easy to Moderate difficulty.

Attractions: Website Description: The 3km trail is a mix of wooded areas and coastline. This

trail is considered easy to moderate difficulty. Along this looped trail, you will see whales,

seabirds and unique sea stacks formations. At the harbour front, stop for a yarn with local

fishermen. The lookout at the top has a bench and offers views of Kirby Island, a storm petrel

nesting ground. Kirby's Cafe, located near the trail head, offers hiking picnics and post-Hike and

Dine specials. Pre-order and reservations are suggested.

Tours: Traveller’s Guide Description: See a triple treat of icebergs, whales, and seabirds on

a 2-hour tour aboard the 30-passenger Seaborne Adventure as it cruises the bay with

experienced guides. Our vessel has a washroom and heated cabin.

Tours: Website Description: The coast of Newfoundland and Labrador is one of the few

places where you can see whales, icebergs, and seabirds at the same time. Take a 2-hour tour

of the bay on the Seaborne Adventure. Humpbacks and minkes are the whales most often

seen. The humpbacks are as curious about us as we are about them, and they often entertain

with breaches and blows. The icebergs are 10,000-year-old chunks of ice from Greenland’s

glaciers. And the seabirds are among the 35 million that nest here every year.

Shops & Galleries: Traveller’s Guide Description: All of our crafts are handmade by local

artisans and craftspeople. We have everything from clothing to art to pottery to jam, and most

use traditional motifs and methods specific to this area.

Shops & Galleries: Website Description: Tradition never goes out of fashion. Drop by and

see our collection of mittens and scarves knit by local women following traditional patterns

handed down from their grandmothers. The wool is carded from local sheep and spun using an

old-fashioned foot loom. Our jams are made from berries picked right here along the pristine

coastline. The artwork is inspired by local scenery, and the clay for the pots is collected from a

secret location just up the coast.

Events: Traveller’s Guide Description: Celebrate at a garden party that’s been held the first

Sunday in August for over 100 years. Play games, listen to traditional music, and enjoy the

turkey tea served by members of the Heritage Society.


Events: Website Description: Queen Victoria was still on the throne when Kirbytown held its

first garden party, and it’s been going strong even since. We value our heritage and salute our

ancestors. Why, even some of the tunes played at that first garden party can be heard today,

and some of the Heritage Society members will dress in old-fashioned outfits for the occasion.

There will be games of chance and old-time children’s games in Murphy’s Meadow. The

traditional turkey tea will be served at 4pm.

Campgrounds: Traveller’s Guide Description: Wake up in the morning to songbirds, walk the

trail to the falls, and climb Tor Hill for a view of the countryside. There’s a horseshoe tournament

every day, and each campsite overlooks the pond.

Campgrounds: Website Description: Swyers Pond has been welcoming campers for 50

years, and over that time we’ve added amenities to make your stay more comfortable and

relaxing. This is a great place for families to experience nature at its finest – and have some fun,

too. Each campsite is secluded and all are connected by the central walking trail. Our water

park is 5-minute walk from the nearest campsite, ensuring fun and quiet are separated. Tip:

reserve your picnic spot and your basket when you register.

Food and Beverage: Website Description: Our menu takes local favourites like fish and

chips, fish cakes, codfish, scallops, lobster, mussels, moose and berries, and give them a new

creative twist using only the best our land and sea have to offer. Fresh seasonal ingredients are

sourced from local farmers, brewmasters, berry pickers, gathers and fishermen. As you dine,

enjoy the activity on the harbourfront as fishermen land today’s catch, tour boats and pleasure

crafts head out to view whales, icebergs and the sunset.

Outfitters: Website Description: Here at Kirby’s Outfitters and Lodge, hunting is our passion.

Selected as one of Canada’s 17 best "Classic Fishing Lodges", our camp offers remarkable

access to Atlantic Salmon Fishing, as well as Moose and Black Bear hunting. Accessible only

by river boat, Kirby’s Outfitters and Lodge is located in one of Canada’s most remote wilderness

areas. We offer 6 day all-inclusive hunting and fishing adventures, corporate getaways, and

custom packages.

FAQs

What happens if I don’t update my listing annually? There is an annual renewal process for

business listings and Tourist Establishment Licences. All listings must be submitted every year.

You must renew regardless if there are changes or not. If we do not receive your renewal

application your listing will not appear in the Traveller’s Guide and online listings will be

removed at the end of the current year. And if applicable, your Tourist Establishment Licence,

which is required to operate, will not be renewed.

How much does it cost to register and create my business and/or package listing? Both

business listings and packages are free.


Who can list their tourism business in the Portal? Tourism businesses must be located in

Newfoundland and Labrador. Meet the requirements for listings and offer a tourism experience

in one of the following categories:

■ Accommodations

■ Campgrounds

■ Attractions

■ Events

■ Tours

■ Shops & Galleries

■ Food and Beverage Establishments

■ Hunting and Fishing Outfitters

Can I update my listing at any time? You can update your online listing at any time. It’s

important to provide traveller’s with the most up-to-date and relevant information. This can

include refreshing your description, adding or updating images, or adding new social media

links. Accommodations, Campgrounds and Outfitters have restrictions on when they can

change their rates. Please note that rates cannot be changed once filed until the expiry of the

licence, as per the Tourist Establishment Regulations under the Tourist Establishments Act.

When can I expect to see my online listing to go live? When you apply for a new business

listing or edit a current website listing, the Portal Team will review your application/edits and

apply these updates; or contact you if further clarification is required. If no further information is

required, the listing can be published online within a couple of business days. When renewing

your application for the following year, changes will go live online in January.

How do I login if I have forgotten my password? Use the forgotten password button within

the Portal or contact Portal Team at 709-729-5599 or email

[email protected].

How do I remove my listing? Contact Portal Team at 709-729-5599 or email

[email protected].






CATEGORY AND PRODUCT DEFINITIONS

Accommodations Any establishment that provides shelter and overnight accommodation to travellers.

Criteria for inclusion: Fixed roof accommodations inspected and graded by the Canada Select

Grading Authority, having a grade of at least one star, paid their fee and licenced by the

provincial government.

Products: Canada Select will determine your product during inspection.

Product Product

Apartment Inn

Bed & Breakfast Resort

Cottage Suite

Hostel/University Tourist Home

Hotel/Motel Vacation Home

Parks and Campgrounds A place where tents, mobile vehicles, or other temporary shelters are set up, by travelers for

overnight accommodation and recreation.

Criteria for Inclusion: Temporary accommodation in divided lots for mobile vehicle or tent

inspected and graded by the Canada Select Grading Authority, having a grade of at least one

star and therefore licenced by the provincial government.

Hint: Park and Campground businesses with a beach day-use area are encouraged to apply for

an attraction listing.

Products: Canada Select will determine your product during inspection.

Product

Camping – Municipal Park

Camping – National Park

Camping – Private Park

Camping – Provincial Park

Glamping


Attractions Permanent structure or facilities of specific interest to travellers, offering services, entertainment

or activities.

Criteria for Inclusion:

● Travel generator for province or region

● Must be a tourism operation

● Must be client/visitor focused

● Opened Daily (exclude any that are by appointment only)

● Monuments of provincial, national or international significance (eg. Silent Witness)

● Includes public Galleries and Studios

Hint: Products identify your type of business. Select the products that complete the statement

“My business is a…” By selecting the products available at your business, you ensure that

potential visitors searching the online listings for a specific type of product will find you.

Be focused when making your product selection and be aware that they may actually be an

amenity, not a product. For example, your business is a museum with a short stroll around the

property. Select the “Museum / Cultural / Historical Attraction” but do not select “Hiking and

Walking Trail”.

Only full service spas located in accommodations are accepted. Day Spas are not accept.

Hint: A winery, brewery or distillery operator may apply for a listing as an Attraction (which will

appear in the annual Traveller’s Guide) and a Food & Beverage listing (which will not appear in

the Traveller’s Guide).

Food & Beverage events can apply for a Festival & Events listing (e.g. Dinner Theatre, Food

Festival & Show) which will appear in the annual Traveller’s Guide

Specialty food operators can apply for a Shops & Galleries listings (e.g. Chocolate Shop or Ice

Cream Shop) which will also appear in the annual Traveller’s Guide.

Category Product

Family, Health & Recreation Attractions ATV Trail

Family Amusement Attraction

Farms/Farmers Market

Fishing

Golf

Marina

Science Centre

Spa

Historical & Cultural Attractions Archaeological Site

Art Galleries & Mural

Cultural Experience*


Indigenous Attraction

Lighthouse

Museum / Cultural / Historical Attraction

National Historic Site

Provincial Historic Site

UNESCO World Heritage Site

Winery/Brewery/Distillery

Hiking & Walking Trails Hiking and Walking Trail

Back Country Hike

Coastal Trail

Town and City Trek

Trails in National and Provincial Park

Parks, Gardens & Natural Attractions Beach

Bird Watching Attraction

Ecological Reserve

Geology and Fossil Site

Garden/Community Park

Lookout/Viewing Point

National Park

Provincial Park

Natural Attraction

Winter Attractions Cross-Country/Snowshoeing Trail

Skiing/Snowboarding

Snowmobile Trail

* Cultural Experiences provide a hand-on participatory cultural experience.


Festivals and Events Definition: One-time or recurring concert, festival, exhibition or fair with a fixed start and end

date, that is open to and of interest to travelling public. Trade shows, conventions, workshops,

local sporting and community events not associated with a tourism event and targeted solely to

local residents (ie. reunions, ceremonies, charity walks) are not included.

Performance Venue: Theatres and music venues that regularly host performances such as live

theatre and music sessions (e.g. dinner theatres and arts & entertainment centres). They will

not list their entertainment listings as their own website typically features their regular

entertainment programs. The venue must have a well-maintained website listing the current

shows and ticket prices.

Hint: If you have an amazing cultural experience that offers unique interaction with the

participants, then consider adding a listing to the Travel Offers section of

NewfoundlandLabrador.com by adding a Travel Offer/Experience/Package Listing.

Hint: Products identify your type of event. Select the products that complete the statement “My

event is a…” By selecting the products available at your event, you ensure that potential visitors

searching the online listings for a specific type of event will find you.

Hint: Food & Beverage events can apply for a Festival & Events listing (e.g. Dinner Theatre,

Food Festival & Show) which will appear in the annual Traveller’s Guide

Product Product

Community Celebration Music/Performing Arts

Cultural Experience Performance Venue

Exhibit or Fair Sport/Recreation Event

Food /Beverage Event Winter Festival or Event

Historical & Cultural Event Arts & Crafts

Indigenous Event



Tours Definition: A business that offers pre-arranged activity trips to one or more places and back to

the point of origin.

Also includes In-bound Province Wide Tourism Operators that are based in Newfoundland and

Labrador. They are companies that contract/sub-contract with suppliers to create and/or market

a multi-day tour. They promote and sell that package for an all-inclusive price.


● Operated within a Newfoundland and Labrador region

● Scheduled daily or multi day departures

● Does not include tours of attractions eg: Tours of a historic site offered by onsite

interpreters.

Hint: Besides applying for a tour business listing, your business is encouraged to list your

individual tours to the Travel Offers section of NewfoundlandLabrador.com by adding a Travel

Offer, Package or Experience Listing.

Hint: Products identify your type of tour. Select the products that complete the statement “I offer

the following types of tours…” By selecting the products available, you ensure that potential

visitors searching the online listings for a specific type of tour will find you.

Category Product Category Product

Adventure Tours

Angling Tour Touring Product Day Tour

ATV Tour Multi-day Tour

Biking Tour RV Tour

Bird Watching Tour Winter Tours Winter Tour

Boat Tour Cross Country Skiing Tour

Caving Tour Downhill Skiing Tour

Climbing Tour Snowshoeing Tour

Diving/Snorkeling Snowmobiling Tour

Hiking and Walking Tour Cultural Experience Cultural Experience

Horse Back Riding Tour Indigenous Tour

Iceberg Watching Tour

Kayaking/Canoeing

Ocean Fishing

Rafting

Whale Watching Tour

Zip Lining Tour



Shopping Retail outlets feature mainly crafts, antiques, hand-make clothing, specialty foods; commercial &

craft galleries; craft studios.


Newfoundland and Labrador based craft shops, galleries and studios that retail 50% or more

Newfoundland and Labrador produced products and are recognized by the Newfoundland and

Labrador Craft Council and the Department’s Craft Division.

Hint: Besides applying for a shop business listing, your business is encouraged to list any

experiences offered at your shop to the Travel Offers section of NewfoundlandLabrador.com by

adding a Travel Offer, Package or Experience Listing (e.g a craft demonstration).

Hint: Products identify your type of shop/gallery. Select the products that complete the

statement “My business is a…” By selecting the products available at your business, you ensure

that potential visitors searching the online listings for a specific type of product will find you.

Product

Antique and Collectibles

Art or Craft Studio

Commercial Art Gallery

Craft Shop

Cultural Experience

Indigenous Craft Product

Fish Market



Food and Beverage Establishments Definition: Any licenced food and beverage establishment. Not accepted: catering only services,

supermarkets, retail corner stores, gentlemen’s clubs/adult clubs.

Hint: Besides applying for a food and beverage business listing, your business is encouraged to

list any experiences you offer to the Travel Offers section of NewfoundlandLabrador.com by

adding a Travel Offer, Package or Experience Listing (e.g a cooking demonstrations, land/sea

to table experiences).

Hint: A winery, brewery or distillery operator may apply for a listing as an Attraction (which will

appear in the annual Traveller’s Guide) and a Food & Beverage listing (which will not appear in

the Traveller’s Guide).

Food & Beverage events can apply for a Festival & Events listing (e.g. Dinner Theatre, Food

Festival & Show) which will appear in the annual Traveller’s Guide

Specialty food operators can apply for a Shops & Galleries listings (e.g. Chocolate Shop or Ice

Cream Shop) which will also appear in the annual Traveller’s Guide


Type of Restaurant Bar Grill Style of Cuisine Canadian

Bakery Chinese

Buffet French

Brewery, Winery & Distillery

Local/Newfoundland and Labrador

Coffee Shop Greek

Diner Health Food

Dining Room Indian

Family Restaurant Irish

Fast Food International

Fine Dining Japanese

Food Truck Mediterranean

Ice Cream Parlour Mexican Tex-Mex

Lounge Pizza

Pub Pub-style

Restaurant Seafood

Take-Out Specialty Desserts

Tea Room Steak

Upscale Casual Thai

Wine Bar Vegetarian/Vegan


Outfitters Any business that provides overnight accommodations, licences, guiding and other services for

the purpose of catering to big game hunters and sport anglers.


Outfitting lodges and camps that offer hunting and/or sport angling experiences that have been

licenced by the Department and issued licences/tags by the federal Department of Fisheries

and Oceans or the provincial Department of Fisheries and Land Resources.

Hint: If you also offer tours in addition to your outfitting business, you can apply for a tour

business listing that can appear on NewfoundlandLabrador.com and the Traveller’s Guide. And

list your individual tours to the Travel Offers section of NewfoundlandLabrador.com by adding a

Travel Offer, Package or Experience Listing.


Angling Arctic Char Hunting Black Bear

Atlantic Salmon Moose

Brook Trout Small Game

Lake Trout Woodland Caribou

Landlocked Salmon Barren-Ground Caribou

Northern Pike

Sea Run Brook Trout

White Fish


Non-Resident Inbound Province-wide Tour Operators Based outside Newfoundland and Labrador, these companies contract/sub-contract with suppliers to create and/or market a multi-day tour. They promote and sell that package for an all-inclusive price.


Listing of Newfoundland and Labrador based tour operators who can get the tourist consumer to the province.

● Provides tours with air and/or ground transportation ● Province wide in scope within the tour package options ● Must have Scheduled Departures ● Has minimum of 3 days in package

How to get a listing: Contact the NL Tourism Portal Team to request a business listing on NewfoundlandLabrador.com.

Transportation Service Providers Companies that provide transportation services for travellers.


Product Product

Airline Electric Car Charging Station

Airport Ferry Service

Bus Charter Limousine Service

Car Rental RV Rentals & Service

Charter Aircraft Taxi Service

Information Centres

Visitor Services Organizations/businesses that provide a fixed-roof traveller’s information service for the purpose of providing trip planning/counselling.



Travel Offers, Packages and Experiences – Definitions & Criteria Definition: Offered by accommodations, campgrounds, attractions, tours, shops, festival, events,

food & beverage operators. Also available to outfitters that offer tours of interests to travellers

rather than hunters (e.g. guided snowmobiling tour, guided canoeing, guided angling day trip,

nature viewing).

Travel Offers, Packages and Experiences are travel experiences and tours where travellers

immerse themselves in the local culture and participate whenever and wherever they can.

Criteria for inclusion: They must have a price point and can be a set number of hours, a daytrip

or an overnight(s). Businesses do not need to partner with another business or accommodation

to participate.

Travel Offers should:

● engage the visitor through hands-on activities;

● provide exclusive or behind-the-scenes access to the experience;

● use local experts to enhance the delivery of the experience;

● provide an opportunity for the visitor to interact with locals;

● be a cultural, learning and/or outdoor experience.

All experiences featured as ‘Canadian Signature Experiences’ by Destination Canada also

eligible.

Offers will appear in travel offers sections throughout the website and may also be featured in

social media posts, online advertising campaigns and through travel trade and media initiatives.

Placement in those programs are not guaranteed. It’s important to submit your offers early to be

considered.

Suggestions:

Touring & Exploring Experiences: Ideas include whale watching, iceberg viewing, hiking,

historic sites, and hands-on culinary and cultural tours/experiences. Experiences may include

cod/ocean fishing, a boil-up, or making blueberry jam. Perhaps you offer a music session, a

guided hike to a resettled community, or participation in a historic reenactment. Other activities

could involve music, food/wine tastings or instruction. Storytelling, painting, crafting, writing or

photography can also make great experiences. These packages should be displayed on

NewfoundlandLabrador.com for 12 months of the year.

Holiday or Special Celebration Experiences: Christmas, New Years, St. Paddy’s Day,

Valentine’s Day, etc.

Winter Experiences: A package might include skiing, snowboarding, or snowmobiling. Maybe

a romantic winter weekend or city break. Shopping, sport, entertainment, downtown or culinary.

How about a foodie winter break or a unique outdoor activity? Couple that with entertainment,


pampering, or culinary experiences. These packages should be displayed throughout the Winter

season.

Hint: If you would like help to create a new package or experience, you are encouraged to

contact your Destination Management Organization. The Experiences Toolkit can assist you

with creating an experience or you can contact a Tourism Product Development Officer for

assistance.

Often experiences already exist in your business or can easily be pulled together. It is not

required that you partner with another business or accommodation.

Category Category

Boat Tour Hiking & Walking

Birdwatching Icebergs

Camping Kayaking and Rafting

Canadian Signature Experience Outdoor Adventure

Cultural Experience Package Tour

Culture & Heritage Romance

Diving Rural Retreat

Food and Dining Shops and Galleries

Festival and event Skiing and Snowboarding

Fishing- Guided Snowmobiling

Golfing Urban Getaways

Geology & Fossil Winter Fun

Health & Wellness

https://www.gov.nl.ca/tcii/tourism-operators/destination-management-organizations/

http://www.tcii.gov.nl.ca/tourism/tourism_development/pdf/creat_exp_toolkit.pdf

http://www.tcii.gov.nl.ca/tourism/tourism_development/pdf/creat_exp_toolkit.pdf

https://www.gov.nl.ca/tcii/contact/regional-development-and-diversification-branch-contact/#SDev


Hunting and Angling Packages – Definitions & Criteria Definition: Outfitter business listings describe the outfitting business; while the package listings

describe the hunting and angling packages and includes a price point. Outfitter packages and

offers appear on HuntingNewfoundlandLabrador.com and/or

AnglingNewfoundlandLabrador.com. Hunting species are predetermined by licences, with the

exception of small game.

Hint: If you also offer tours (e.g. snowmobiling, ATV) in addition to your outfitting business, you

can apply for a tour business listing that can appear on NewfoundlandLabrador.com and the

Travellers Guide. And list your individual tours to the Travel Offers section of

NewfoundlandLabrador.com by adding a Promotion Package Listing.


Angling Arctic Char Hunting Black Bear

Atlantic Salmon Moose

Brook Trout Woodland Caribou

Lake Trout Barren-Ground Caribou

Landlocked Salmon Small Game

Northern Pike

Sea Run Brook Trout

White Fish