Newark Museum’s Social Media Platform

Why We Got Involved

• Why we initially got involved– Newspaper Space is dwindling– Art Critics are becoming a thing of the past.

• Example – Star Ledger, Bergen Record art critics are now freelancers

• We needed our voice to be heard

• Researched– Eliminated Myspace

• Tested

• Launched

• Most of our social media messages to go back to our Web site, www.newarkmuseum.org

Link Back To Your Web Site

Flickr

Wordpress

I-Tunes U I-Tunes

Twitter

YouTube

Facebook

Newark MuseumWeb site

What we have found

• Control the message quickly and concisely

• Who can tell our Museum story better?

• Create a dialogue with people from all overthe world

• Found a strong Arts community on Twitter

• Found Museum Community base on Facebook

Facebook

• Friends as of 10/26/10 – 3,519

• 2 to 3 messages per week

• put up images, videos

• Promote exhibitions and events

Twitter

• Followers as of 10/26/10 – 1,623

• Daily messaging

• Link to Web, add images

• Promote exhibitions and events

• Have now added education component for content

Blog

• Very new to us as of August

• Trying to figure out if weekly or bi-weekly messaging works

• Still learning

A Museum Is Visual

• Flickr– update images for each event and installation.

– Now focusing on installation shots

• YouTube– podcast per month

Value

• Our Cost– Creative Manpower

• Our Growth– Grassroots

• SM Value– New demographics– Spreading our message

Follow Us

• Follow us on– facebook: Newark Museum– Twitter: @newarkmuseum– YouTube channel: newarkmuseum– Flickr: Newark Museum

• Visit us at newarkmuseum.org