Bright

Vision

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houston & broadway

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houston & lafayette

student

fashionista

New Jerseyite

Long Islander

foot messenger

dog & owner

cab driver

tourists

street vendor

bicycling is about

everyone

More bikes on the road

means safer roads for bikers

Text

Accidents DownRiders Up=

Problems

roughterrain

and rougher terrain

safety

insecure parking

theft

carrying cargo

congestion

noise pollution

obesity

asthma

other health issues

clothes are

not fashionable

Goal

a better city where

healthy transportation is the

easy choice

this is for everyone in the city,

not just bicyclists

ridership increase

BrightZone

15 minute radius

Map and entry image

5 % in 2010

10 % in 2015

university students

& city employeeswill lead the

way

this is the royal family!

Bloomberg on a bike?

Amanda Burden

Bright

Design

BrightZone

Map and entry image

laws

deep infrastructure

series of pilot

projects

and more important..

.behavioral changes

BrightNetwork

1. Williamsburg Bridge

2. East Village3. Greenway Connector

4. Municipal Building

Williamsburg

Bridge

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Goes to Lafayette street

bike lane

East Village Lower East Side

certain routes no bike

others bike friendly

time lights

forbikes not cars

Streets are not parking

lots

multi modal

infrastructure that

connects land to

water to land

Bike Sharing

broadway car free

from astor place south

school bike bus

Greenway

Freeway

FDR bike expresswa

y

bike signagecreates clear

routes

Municipal

Building

keep classic

architecture classic

BrightHub

guarded parking!

direct connectivit

y from BrightHub to subway

BrightShare at the

BrightHub

BrightBike

Light without energy

It is fast

Bright is a realityand a

metaphor

New Bike for

New Amster

dam

good tires

sturdy rims

gears or single speed?

electric?

freight bike

(this is the royal family!

Kids

better theft prevention

safer & more visible

New Amsterdam

Bike

public design

challenge

two bikes for

New Amsterdam

one commuter

one freight bike

creative commons licensed

made in NYC by

BrightLif

e

Culture Change

The Bright Network is

a better city where

healthy transportation is the

easy choice

for everyone,

of all speeds of

travelNew York Speed vs.

Dutch Speed

1. Bright Media

2. Bright Laws

3. Bright Culture

Facilitating Social Change

The Bright Media

Campaign

Royal Role Models

Amanda Burden

make cycling

fashionable

Sexy Role Models

Emphasize the

Benefits of Cycling

HealthyQuietCheapClean

BrightLaws

Pedestrians

Bicycles

Cars

Law Protects the Vulnerable

include “bike

awareness” in

driver’s license exam

introduce fees for on-street parking

moving day

Tax credits & bonuses

for bike purchases and riding

Bright Cultur

e

Cycling EducationCatch Them When

They’re Young

school bike bus

mobile bike repair

big apple bike tours

bike sharing

BICYCLING in the city

will improve

city health

BICYCLING in the city will reduce emissions

BICYCLING in the city will make the city more

livable