magictouch new/2. portfolio2010.pdf · medium / logo, letterhead and lusiness cards, catalogue,...

MAGICTOUCHBüro für grafische Gestaltung

2010

I PROJECTS

I / I Corporate Identity HenkelHiedl I / I Corporate Identity Grafik-Design-Schule I / I Book: Modern Life of the SoulI / II Book: Bocca della VeritàI / III Book: Die MappeI / IV Newspaper: International Building Exhibition / IBAI / V Book: realities:united I / VI Poster – Book: Bert NuhaanI / VII Book: Exercise bookI / VIII Magazine: Amsterdam – Berlin I / IX Berlin – IsraelI / X Familienfreundliches WohnenI.I / I Poster: Topshop, create berlin, Dogma I.II / I Corporate Identiy: diverseI.III / I Internet: diverse I.IV / I Illustration: diverseI.IV / II Illustration: diverse

II INFORMATION

II / I ReferencesII / I CVIII / I Contact

CONTENT

Re-DesignCorporate DesignHenkelHiedl

Format / diversClient / Projektbüro HenkelHiedl, BerlinPurpose / Redesign Corporate IdentityMedium / logo, letterhead and lusiness cards,catalogue, power-point, fine-and basisconcept (layout), webSpecial / Newspaper-paper, 90 gr.

We were asked to re-design the identity of the graphic-design agency Henkel.Hiedl, in Berlin. The agency is located in Berlin and Freising. There will be a third studio based in Sapporo, Japan. The dot in the former logo was re-placed in front of the logo. At the same time the two names of the agency-owners (Henkel, Hiedl) were written with no space between, working metaphorically to signify the two different locations »working out-of-one-hand«.Considering the agency’s personal and conceptual approach towards their diverse clients assignments, we focused our further emphasis on the develop-pment of a »communicative –system«.The idea was to introduce / describe each element of their identity by using a modular »word-game« – using their identity in a playful and humorous way. Within the corporate system the dot functions as a sort of »multiple choice indicator«. On every medium one finds a selection of possiblities related to the subject matter, the dot communicating the nature of the content. So the word-combinations activated via the dot can be endlessly modified, similar to the designers everyday work of producing various possibilities and examples for their clients. Project is still in progress …

Project I / II

Corporate Design

HENKELHIEDL CORPORATE FONT REPLICA REGULAR / REPLICA LIGHT

ABCDEFGHIJKLM0123456789!?→↘ABCDEFGHIJKLM0123456789!?→↘

HENKELHIEDL CORPORATE FONT / SYSTEMHELVETICA NEUE REGULAR / HELVETICA NEUE THIN

ABCDEFGHIJKLM0123456789!?→↘ABCDEFGHIJKLM0123456789!?→↘

A . B . A B →

Re-design:

The client would like to convey their new working scenario (3 locations, no single one being the 'HQ') in both a high-ly professional and playful approach towards the assignments, the word-game reflects on it.

. HENKELHIEDL . HENKELHIEDL . HENKELHIEDL . HENKELHIEDL . HENKELHIEDL

. HENKELHIEDL

. PROJEKTBÜRO

. HENKELHIEDL

. BERLIN FREISING SAPPORO

. BRIEF ANGEBOT RECHNUNG SONSTIGES ETC

. GUTEN TAG VIELEN DANK

WIEDERSEHEN

possibilities ↘

Dot indicates activity:

principle of former logo new principle – literally translate

companies united, work mainly in the fields of webarchitecture, playful, communicative use of the dot in wordgame

Project I / I.I

Corporate Design based on a communicative-system,

letterhead and business card

→ Spezifikation→ Art→ Identität

.HENKELHIEDL

. PROJEKTBÜRO GUTEN TAG

. VIELEN DANK

SCHÖN

WIEDERSEHEN

FROHES FEST

BRIEF

ANGEBOT

. RECHNUNG

MAHNUNG

SONSTIGES

ETC.

BERLIN

. FREISING

SAPPORO

HENKEL

. HIEDL


.HENKELHIEDL

. PROJEKTBÜRO . GUTEN TAG

VIELEN DANK

SCHÖN

WIEDERSEHEN

FROHES FEST

. BRIEF

ANGEBOT

RECHNUNG

MAHNUNG

SONSTIGES

ETC.

BERLIN

. FREISING

SAPPORO

. HENKEL

HIEDL

System: Word-game

On every medium (here: letterhead) one finds a selection of possiblities related to the sub-ject matter, the dot communicating the nature of the content.

Literal Interpretation: Memory

The Projectbüro would like to linger in their clients memory. (Business card front: colour-cut. Back: silkscreen)


.HENKELHIEDL

. PROJEKTBÜRO .GUTEN TAG

VIELEN DANK

SCHÖN

WIEDERSEHEN

FROHES FEST

BRIEF

ANGEBOT

RECHNUNG

MAHNUNG

. SONSTIGES

ETC.

BERLIN

FREISING

. SAPPORO

. HENKEL

. HIEDL

Project I / I.I

The book

Project I / I.I

fineconcept/ leporello

Leporello

Modular A3 Leporello used for concepts which can be custumised according to client's prefe-rence. Variable sizes dependent on each project's necessities (laserprint).

BookModern Life of the Soul

Format / A3, Cover: A2 PosterClient / Melanie Bonajo & Kinga KilczynzkaPurpose / exhibition catalogueMedium / offset, 750 copiesSpecial / Newspaper-paper 90 gr

»In the forests of Eastern Poland, a sacred cult has formed that has withdrawn from the outside world and worships Mother Nature. Living in houses made of growing plants, its members have turned their backs on the modern world … « The book is executed as an open, fold only (no other binding) newspaper-layout …

Project I / I

Book: Modern Life of the Soul

Project I / I


… The photographs are based in nature, imply mysti-cism and reference the surreal, so the large format offers space, and the double-spreads allow the viewer to immerse him – or herself within the images. The recycled-paper and the open format transfer the project’s eco-conscious, »back to nature« / basics, harmonious atmosphere.

Winner of the PUP award 2008.

http://www.hupgallery.com/pup07/

Project I / I


The A3 book sits loose in the folded poster – a sticker holds it together. Unfolding the poster (A1)

Project I / IIBook: Bocca della Verità

BookBocca della Verità

Format / A5 Client / DAS DEUTSCHE HANDWERK, BerlinPurpose / exhibition catalogueMedium / offset, 500 copiesSpecial / colourfade print in metallic (copper)

Das Deutsche Handwerk remade the »Bocca della Verita« in- and outside of the newly build Police station in Rottweil as a part of the exhibition »Kunst am Bau«. Originally, the Bocca is »the mouth of truth«. Accord-ing to legend, a liar putting their hand inside the open mouth will have it bitten off. …

Project I / II

Book: Bocca della Verità

… The Deutsche Handwerk made 2 reproduction of the original Bocca; one in stone for outside the building and another in bronze inside. The book layout docu-ments this project and includes all their past projects concerning »Kunst am Bau«. The 4-colour-book is printed with metallic-copper for cover and highlights. Inside the book is a sticker to take out showing the Bocca as a reproduction – from the reproduction itself.

http://www.dasdeutschehandwerk.de

http://www.thomasraschke.de

http://www.sebastian rogler.de

Project I / III

Book: Die Mappe

BookDie Mappe

Format / A5 Client / Von Erlenbach Kunstschule, BerlinPurpose / archive, informationbroschureMedium / offset, 500 copiesSpecial / Altarpfalz, second insert book enclosedin main book

This book asks the question »What constitutes an appropriate portfolio for entry into art school?«Each year hundreds of art students try to enter art schools via the selection of work in a portfolio.The number accepted is relatively low. The Michael von Erlenbach art-school endeavors to support young creatives towards both personal expression and receipt of entry. In this book, students who have …

Project I / III

Book: Die Mappe

… been accepted present their successful portfolios and are interviewed by Michael von Erlenbach. In a second enclosed booklet, Von Erlenbach inter-views a selection of professors from different art schools in Germany. very personal and honest insight of the life and struggle of the young artists and their state of mind. A helpful tool for orientation within the wide field of art-schools.

Project I / IV

Newspaper: International Building Exhibition / IBA

IBA-NewspaperInternational building exhibitionHamburg (IBA)

Format / A3 Client / urbanista, HamburgPurpose / information broschure, quarterly Medium / offset, 20.000 copies

Together with the architect studio urbanista, Hamburgwe were asked to apply the new Corporate-Design to the first printed matter realised for the Internationale Bauausstellung, Hamburg. The target group for this layout should be appealing to both the general public living in the diverse areas of Hamburg and possible in-vestors. Development of a quartly format for news,facts, announcements and activities during the IBA period 2007 – 2013.

http://www.iba-hamburg.de/

Project I / V

Book: realities:united

Bookrealities:united

Format / A5 Client / realities:united, BerlinPurpose / archive / information broschureMedium / mixed media, modular system, self-produced

Image brochure for the architecture büro realities united, Berlin. Jan and Tim Elder are developing architectural solutions in the fields of new media and information technology. Their special interest lying in the com-municative aspect of architecture. The idea of the brochure plays with the issue of redefinition. The format consists of various modular elements which can be transformed depending which way the büro wants to present itself. The cover stamped with their signature is from cardboard, the binding is a simple rubberband which can hold up to five different projects in one folder. The inside consists of a black and white layout in combination with loose sheets of photography.

(http://www.realu.de)

Project I / V

Book: realities:united

Project I / VI

Poster – Book: Bert Nuhaan

Poster -BookBert Nuhaan

Format / A4 Client / Gerrit Rietvelt AcademiePurpose / archiveMedium / offset, 500 copies

This work on the dressmaker Bert Nuhaan is a book consisting of seven folded A1 posters. These items come with something to fix paper together, in a plastic bag. The reader has the option whether to keep the posters the way they are, and read the content by unfolding them, or to make a book out of them him – or herself. Therefore the information parts are designed in a way that the A1 format can be cut and arranged to attain an A4 Bert Nuhaan Book.

Project I / VI

Poster – Book: Bert Nuhaan

Project I / VII

Book: Exercise book

BookComic Club

Format / A4 Client / Shop FuriosaPurpose / documentationMedium / digital print

3 books containing colour drawings, collages and black and white drawings. The drawings are a collaboration project from the Comic Club, Amsterdam. Members of Comic Club: Sandra Haselsteiner, Simone Bennett, Tom Huber, Sabine Hiemann, Jan Novak, Tom Mason and Sabine Meyer.

Project I / VII

Book: Exercise book

Project I / VIII

Magazin: Amsterdam –Berlin

Magazin No.1Amsterdam – Berlin

Format / A5, A4 Client / self-iniciatedPurpose / network magazineMedium / silkscreen

Collaboration with the graphic designer Dan Geva. Two issues of a network magazine. The metaphor of a train is used here to show a format which connects people communicating about an issue (issue no. 1: Amsterdam – Berlin, issue no. 2: Berlin Tel Aviv). The main contact /communication beween the editors and the contributors goes via internet. All material is collected within a non-designed format. The only »design process« the editors do is giving each contribu-tion it’s exact place. All contributions are included, whether or not they reflect the opinions of the editors.

Project I / IX

Magazin: Berlin – Tel Aviv

Magazin No.2Berlin –Tel Aviv

Format / A5, A4 Client / selfiniciatedPurpose / network magazinMedium / silkscreen

In collaboration with the graphic designer Dan Geva. Two issues of a network magazine. The methaphor of train is used here to show a format which connects people communicating about an issue (issue no. 1: Amsterdam – Berlin, issue no. 2: Berlin Tel – Aviv). The main contact /communication beween the editor and the contributors goes via internet. All material is collected within a non-designed format. The only »design process« the editors do is giving each contri-bution it’s exact place. The editors use all contributions – even if it’s not the editors own opinion.

Project I / IX

Magazin: Berlin—Israel

Project I.I / IPoster: Dogma

MagazineAttraktives Wohnen für die ganze Familie

Format /A4 Client / urbanistaPurpose / network magazinMedium / offset

Catalogue Behörde für Stadtentwicklung, Hamburg.Together with the architecture studio, urbanista, Hamburg -better cities, we developed a layout within a given corporate design. The assigment was to find a visual language which is highly appealing to families and their desires in terms of housing. …

Project I / X

Magazin: Attraktives Wohnen für die ganze Familie

Project I / X

Magazin: Attraktives Wohnen für die ganze Familie

The city of Hamburg offers four different prototypes of living-models: city, garden, harbour, and suburbia. Refering to this, we worked with four headline-double spreads dividing each category via specific content and colour. The magazine itself contains both the text-image layer and a mapping-system offer-ing an easy way to navigate and orientate through the multiple locations across Hamburg.

http://www.urbanista.de

PosterTopshop

Format / A2Client / topshop BerlinPurpose / film posterMedium / silkscreen

Topshop was an exhibition held in a former discount super-market in Berlin.Topshop was on the one hand an exhibition of artwork in various mediums by artist from various fields. At the same time original artwork could be used as material and easily reproduced, and could therefore be starting points for an uncontrolled process of reproduction.

Poster/CIcreate berlin

Format / A1Client / create berlin, BerlinPurpose / competitionMedium / copy machine

Element A: The communicative system The term »create berlin« itself offers endless possiblities which can lead to real (up to fictional) future events . Examples (from archive): »Hi, we are create berlin!« »create berlin is born«, etc. We started our research within the meaning / possibli-ties of this term …

PosterDogma

Format / A0 Client / self-initiated projectPurpose / film posterMedium / copy machine

What happens if one applies the rules of the Dogma filmmakers to graphic design? In a formal way the rules of Dogma are as serious as possible executed into the layout. The poster’s content explores the trend/hype which came up after the first Dogma films became more popular than one could have expected (except maybe L.v.Trier / T. Vinterberg ?) …

Project I.II / I

CI: diverse

Infografik(selection)

Auf

gabe

I –

III

Ana

lyse

: A,B

,C

Diskurs *

Fehlversuch

C

D

E

E

E

AB 08:10: Maps

08:15: Documents08:20: Cultural heritage

08:25: Fictional history

08:30: Magazines

08:35: Journals

08:40: Web 2.0

08:45: Social W

eb08:50: Tim

elines

08:55: Chronologie

09:00: Psyeudo historyf

09:05: Fictional history

09:10: Fileds

09:15: Fileds

0900: Happening

09:2

0: D

emoc

ratic

des

ing

09:3

0: tr

y an

d er

ror

09:3

5: R

esea

rch

09:4

0: G

erm

any

09:4

5: In

tern

et09

:50:

Fas

hion

09:5

5: G

lobali

satio

n

10:00: Entering words noone reads

08:05: mindframe Anwendung

Nachahmung

Inspiration

Information

Intelligenztest ...

Alter

ab15

18 - 25

26 - 32

Bildung

Abitur

Berufsschule

Hochschule

Sonstige ... 33 - 40

41 - 42

43 - 50

51 - 66 ..

67 - 72

73 - 85

93.8./. 4.7

89.1

A

B B BB

B

BB

BB

BB

BB

BB

BB

BB

BBBBBB

B

BB

BB

BB

BB

B

BB

BB

B B

x

y z

I lov

e ne

w –

wor

k

„The

orig

ins

of th

e w

orld

land

scap

e

are

ambi

guou

s.Its

root

s de

rive

eith

er fr

om a

com

bina

tion

of „l

and“

and

the

Dutc

h w

ord

for „

ship

“

or th

e Ger

man

verb

„sch

affen

“

– to c

reate

In data

landsc

apes

, both

meanin

gs

suggest

the potency and resposibility

of

the designer in guiding the viewer through a

complex sea of meaning

Elevating the reader from „Flatland“

the reduced, lessend,experience of reality

that results from subjecting real experience

to two dimensional expressionthey create a journey of contextand interaction.Perspective is blended

with graphicframeworklecture I the shape of form and function

to bring depth

and meaning to the expression of data

When individual data points

develop tension and connection

witheach

other

theresulting

structures becomes an entity

in its own right

the network

It draws life essentially

from connection

and connectednessand it is these qualities

that are directed

explicitlyby the designer

to

show cause

the origins

of the

word

landscape are

ambiguous

Its roots derive

either

from a combination

of landand the Dutchword for ship or the German verb

schaffen – to create

In datascapes

both mea

nings

sugg

est

the

pote

ncy

and

resp

onsib

ility

of th

e

desig

ner

in g

uidi

ng th

e vi

ewer

thro

ugh

a co

mpl

ex s

ea o

f mea

ning

Elev

atin

g

the

read

er

from

Fla

tland

the

redu

ced

less

end

Sta

rt://

nev

er s

top

: wis

hful

thin

king

...

Januar

Februar

März April Mai JuniJuli

xx

Project I.II / ILogo

Logo(modular use /design-process)

��

��

��

��

Technologies

A–2.3/1

Jado Technologies

Logo for Max-Plank-Institut, Dresden – Jado Technologies, Center for Cell and Cancer Research. Logo in collabora-tion with Ulrike Brückner, Musterfirma – Berlin

Jado Technologies

Logo for Werkleitz Gesellschaft e.V., Halle. Logo-proposals in collaboration with Claudia Siegel, Büro am Ring – Leipzig.

Hi, this

could

be

1.2.3a

.5.0/

1

Logo-proposal for the »create-berlin« poster-competion. Logo and corporate design in collaboration with Jon Frickey, SFA – Hamburg.

Pant

one 2

13

1.2.3a

.5.0/

1

One ou

t of a

thou

sand p

ossibl

e even

ts by

0.3.3d

.2.7/

3

Re-thin

k you

r ide

nty b

y

5.6.8.

9/b

Webdesignselection 1. Deutsches Forum für Kunstgeschichte, Paris, CMS

Joomla! www.dt-forum.org2. Topshop, Berlin – www.topshop-berlin.de 3. Dunz-Wolff, Hamburg, www.dunzwolff.de4. Loneproductions, Amsterdamwww.loneproductions.eu 5. Park – www.park-park.com6. Yogista, Berlin – www.yogista.de

Corporate IdentityParkFormat / diverseClient / self-initiated projectPurpose / Corporate IdentityMedium / concept, text, Logo, business cards, web

Since 2010 magictouch collaborates with creatives based in Berlin, London and Zürich. To manifest this project a plattform is created together with two designers (BeateAlbrecht, Vanessa Feierabend). So far we have designed a beta-version portfolio-website, blog, portfolio and a set of business-cards.

Park is a »fexible pool of ideas« generated by specialists in the fields of graphic design, animation, illustration, information-architecture, public relations, text, according to the necessities of the job in hand. Park is an organic network of freelance creatives working both nationally and internationally. Due to its modular structure, Park can be deployed fast and effectively for different project concerns.

http://www.park-park.com

ProjectI / III

Web-Design

Digital portfolio: personal day-code

Selection of work displayed in PDF-file. Suggesting print. Each portfolio has an individual code due to its modu-lar structure.

Hello. Thanks for downloading the digital portfolio. We hope you enjoy our work.pdf

PARKARCHIVE 1What do you look like?

The idea was to introduce describe each element of their identity by using a modular »word-game« – using their identity in a playful and humorous way. Within the corporate system the dot functions as a sort of »multiple choice indicator«.

ARCHIVE 2What do you look like?

What happens if one applies the rules of the Dogma filmmakers to graphic design? In a formal way the rules of Dogma are as serious as possible executed into the layout.

ARCHIVE 3What do you look like?

The poster’s content ex-plores the trend/hype which came up after the first Dogma films became more popular than one could have expected.

2007 – 2010

Digital businesscards

Daily changing visual-code.Automatic attchment on Emails and printed version.

PARK

Hello ... again.pdf

Dear Stefan, ... .pdf

not to forget.pdf

Memories.pdf

War traße 7210243 Berlin

+49 / 30 / 25 013 140+49/ 30 / 28 379 900

www.alias-alias.com [email protected]

P

PARK

Ausbildung

Design —

Grafi k-Design-

Schule Anklam

PC_SAB1.pdf 12.08.2010 22:26:37 Uhr

Ausbildung

Design —

Grafi k-Design-

Schule Anklam

PC_SAB2.pdf 12.08.2010 22:34:11 Uhr

PC_SAB2.pdf 12.08.2010 22:57:27 Uhr

Corporate IdentityGrafik-Design-Schule Anklam Format / diverseClient / Grafik-Design Schule AnklamPurpose / Re-design Corporate Identity

Medium / logo, letterhead, business cards, catalog, website, banner

We were asked to re-design the identity of the Graphic Design School in Anklam. It was important to us to communicate in a clear and honest way about »the way to become graphic designers«. We wanted to give a more transparent idea about the process of learning at school. Most students who apply for the design courses have a somewhat simplistic idea about what it meansto work as a professional graphic designer. So we came up with a concept which literally puts »the students« in the focus. The student is »used« in an info-graphic manner. The second element is the dot. The dot can be interpreted in various ways: beginning, start, goal, end, single station, standpoint (opinion) etc.

Project I / I.I

Broschüre and Postcards

Postcards

Broschüre

12 –13

Studium Einblick Ziel

Grafik-Design Schule Anklam

Demminer Str. 36

17389 Anklam

www.grafik-design-anklam.de


Demminer Str. 36

17389 Anklam



Demminer Str. 36

17389 Anklam


CORPORATE FONT AKZIDENZ GROTESK

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789!?

Literal translation: »the student « is in the center of attention

1. key-visuals: students with balloons

2. typography: typography placed on key visuals

3. dots: as indicators for further informa-tion, and metaphor for beginning, opinions, course conclusion …

Banner

Broschüre

EDUCATION

2001 BA Graphic Design, Gerrit Rietveld Academie, Amsterdam1998–97 Visual Communications, Hochschule der Künste, Berlin1996 Communication Design, Bergische Universität Gesamthochschule,Wuppertal

AWARDS / NOMINATIONS

2007 Winner PUP Award 2007 with the publication »Modern Life of the Soul«

2001 Nomination and 2nd prize, Gerrit Rietveld prize 2001 posterbook: Bert Nuhaan – Het Boek portrait and archive of the dutch costume designer Bert Nuhaan

ExhIbITIONS / OThER

2009 – Present: Art Direction, Projektbüro Henkel und Hiedl, Berlin http://www.henkelhiedl.com2008 – Present: Teacher Grafik-Design Schule, Anklam2006 /2005 SoDA / Swiss magazine issue 30: »Fes-artschool« – divers walldrawings at »bread and butter« Berlin issue 28: contribution »Bernd Porter« http://www.soda.ch2005 teacher grafik design art school von Erlenbach, Berlin http://www.vonerlenbach-kunstschule.de 2005 Gallery Witte de Witt, Rotterdam printROOM KIOSK XII2005 »Submerge« research symposium on intellectual property and digital production, Watershed Media Centre, Bristol / UK http://www.submerge.org.uk 2004 Topshop, Berlin Mass-product vs. Unique Piece Concept in collaboration with Ulrike Brückner 10 days of exhibition, workshop and sale, groupshow http://www.topshop-berlin.de2001 Infogram / contributions /photografphy for the exhibition catalogoue »Patch« Joke Robaard, Amsterdam2000 Gallery Casco, Utrecht Democratic Design – group exhibition catalogue and infographic

Information II / ICV Meyer

Sabine Meyer*1970, Hilden, Deutschland

ReferencesGrafik-Design-Schule, Anklamwww.grafik-design-schule.de/index2.html

Projektbüro .HENKELHIEDLwww.henkelhiedl.com/

realities:united, Berlin www.realities-united.de/index.html

Melanie Bonajo, Kinga Kilczynska, Amsterdam www.fette-gallery.com/artists/melanie_bonajo.php

SoDA Magazin, Zürich www.soda.ch/magazin/

Deutsches Forum für Kunstgeschichte, Pariswww.dtforum.org/

Deutsches Handwerk, Berlin www.das-deutsche-handwerk.de/

Loneproductions, Amsterdam www.loneproductions.eu

Yogista, Berlin www.yogista.de

urbanista.better cities, Hamburg www.urbanista.de/

von Erlenbach Kunstschule, Berlin www.vonerlenbach-kunstschule.de

Musterfirma, Berlin www.musterfirma.org

Videokonferenz, Berlin www.videokonferenz-berlin.de/videokonferenz.php

Gerrit Rietvelt Akademie, Amsterdam www.gerritrietveldacademie.nl/

Joke Robaard, Amsterdam www.secession.at/art/2003_robaard_d.html

Patric Catani, Berlinwww.catani-music.de/CANDIEHANK/

Think’Z, Berlinwww.think-global.com/think-global/

Coast Reisebücher, Berlin www.coast-reisebuecher.de/

Information II / IIReferences

Sabine Meyer Waldemarstrasse 111

10997 Berlin

S: verymagic

P:+49 (0)30 25 01 31 40M:+49 (0)176 65 58 44 40

[email protected]:

[email protected]

Information II / IIIContact