new work, new education: the twain must meet tom peters 07.11.01

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New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

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Page 1: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

New Work, New Education: The Twain

Must Meet

Tom Peters07.11.01

Page 2: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

1. Work Will Never Be the Same!

Page 3: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

108 X 5vs.

8 X 1*

* 540 vs. 8 (-98.5%)

Page 4: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

And Now the Equivalent …

White Collar Revolution!

Page 5: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“A bureaucrat is an expensive

microchip.”Dan Sullivan, consultant and

executive coach

Page 6: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Automation+

75% of what we do: 40 “expert” decision rules!

Page 7: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

2. Welcome to an Age of Self-

determination!

Page 8: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Anne Busquet/ American Express

Not: “Age of the Internet”

Is: “Age of Customer Control”

Page 9: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The Age of the

Never Satisfied Customer”

Regis McKenna

Page 10: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

The control revolution. The potentially monumental shift in

control from institutions to individuals made possible by new technology such as the Internet.

Source: Introduction, The Control Revolution, Andrew Shapiro

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“The Web enables total transparency. People with

access to relevant information are beginning to challenge any type of

authority. The stupid, loyal and humble customer, employee, patient

or citizen is dead.”

Kjell Nordstrom and Jonas Ridderstrale, Funky Business

Page 12: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Message: We are on the

cusp of a “People’s [customer/ patient/ citizen/ etc.]

Revolution.”

Page 13: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Hyperlinks subvert hierarchy!”

The Cluetrain Manifesto

Page 14: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“HR Employee Self-Service/

ESS”John Pask/IHRIM

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B2E*

*Business to Employee (IHRIM.link)

Page 16: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Systems supporting one-to-one employee relationships

will add competitive advantage.” “Employees

expect far more access and control over their own

information.”Source: IHRIM.link (2-3.200)

Page 17: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Managing Benefits:

Let Workers Do It”

Source: Headline, Money & Medicine, New York Times (12.06.00); cited are specialist

companies such as eBenX and Vivius of Minneapolis

Page 18: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Human resource management (HRM) systems will begin to look more like customer

relationship management (CRM) systems—where we must know as much about our people

(existing and future) as we do about our customers.”

“Applications in the future will be much more personalizable. Every user will have a customized way of working with their

information. There will be more of a self-learning and intuitive model than we have today.”

Source: IHRIM Journal (12.2000)

Page 19: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Supply Chain” 2000:

“When Joe Employee at Company X launches his browser, he’s taken to Company X’s personalized

home page. He can interact with the entire scope of Company X’s world – customers, other employees, distributors, suppliers, manufacturers, consultants. The browser – that is, the portal – resembles a My

Yahoo for Company X and hooks into every network associated with Company X. The real trick is that Joe

Employee, business partners and customers don’t have to be in the office. They can log on from a cell phone, Palm Pilot, pager or home office system.”

Red Herring (09.2000)

Page 20: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“A seismic shift is underway in healthcare. The Internet is

delivering vast knowledge and new choices to consumers – raising their

expectations and, in many cases, handing them the controls.

[Healthcare] consumers are driving radical, fundamental change.”

Deloitte Research, “Winning the Loyalty of the eHealth Consumer”

Page 21: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“We expect consumers to move into a position of dominance in the early

years of the new century.”

Dean Coddington, Elizabeth Fischer, Keith Moore & Richard Clarke, Beyond Managed Care

Page 22: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Consumer Imperatives

ChoiceControl (Self-care, Self-management)

Shared Medical Decision-makingCustomer Service

InformationBranding

Source: Institute for the Future

Page 23: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Corporate Resistance to “It”

“It all goes back to fear of losing control!”

The Cluetrain Manifesto

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How Dare They!

“Surfing the net is new route to college: But counselors fear that some students will pick schools with little guidance”

Headline, p1A, USA Today, 10.03.00

Page 25: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

3. We Take Charge II: Brand You Rules!

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“If there is nothing very special about your work, no matter how hard you apply

yourself, you won’t get noticed, and that

increasingly means you won’t get paid much either.”

Michael Goldhaber, Wired

Page 27: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

2010 “Demographics”:

By 2010, full-time workers will be in the

minoritySource: MIT study (28August2000)

Page 28: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

New World of Work

< 1 in 10 F500#1: Manpower Inc.

Freelancers/I.C.: 16M-25MTemps: 3M (incl. CEOs & lawyers)

Microbusinesses: 12M-27MTotal: 31M-55M

Source: Daniel Pink, Free Agent Nation

Page 29: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Taylorism to Tailorism: “Free

Agency is the real new economy!”

Source: Daniel Pink, Free Agent Nation

Page 30: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The fundamental unit of the new economy is not the corporation, but the individual. Tasks aren’t assigned and controlled through a stable chain of command but are carried out autonomously by

independent contractors - e-lancers - who join together in fluid and temporary networks to sell goods and services. When the job is done, the network dissolves and its members become independent again, circulating through the economy, seeking the next assignment.”

Thomas Malone and Robert Laubacher

Page 31: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“We have entered an era in which work has become a personal

choice. Rather than drawing one’s identity from the job, a job is now more and more perceived as an

extension and a fulfillment of individual potential, and therein

lies its main value.”Mihaly Csikszentmihalyi & Barbara Schneider, Becoming Adult

Page 32: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Message: Distinct … or

Extinct

Page 33: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

T.T.D./Assignment

Construct a 1/8-page or 1/4-page ad for

Brand You … for the Yellow Pages

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“You are the storyteller of your own life, and you

can create your own legend or not.”

Isabel Allende

Page 35: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

The Raw Material …

The WOW Project!

Page 36: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Reward excellent failures. Punish

mediocre successes.”

Phil Daniels, Sydney exec

Page 37: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Every project we take on starts with a question:

How can we do what’s never been done

before?”Stuart Hornery, CEO, Lend Lease

Page 38: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Your Current Project?

1. Another day’s work/Pays the rent.4. Of value.7. Pretty Damn Cool/Definitely subversive.10. WE AIM TO CHANGE THE WORLD. (Insane!/Insanely Great!/WOW!)

Page 39: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Astonish me!” / S.D.

“Build something great!” / H.Y.

“Immortal!” / D.O.

Page 40: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

11 September 2000

Page 41: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

09.11.2000: HP bids

$18,000,000,000for

PricewaterhouseCoopersConsulting business!

Page 42: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Brand You, Big Time!

I AM AN ARMY OF

ONE

Page 43: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

THE I work for a company called

Me STREET JOURNAL

Adventures in Capitalism

Page 44: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

THE rise up and flee your cubicle STREET JOURNAL

Adventures in Capitalism

Page 45: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“I am an American, Chicago born, and go at things as I have taught myself, free-style, and will make the record in my own way.”

Saul Bellow, The Adventures of Augie March

Page 46: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Invent. Reinvent. Repeat.

Source: HP banner ad

Page 47: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Bill Parcells’ World/ Brand You World!

BLAME NOBODY!EXPECT NOTHING!DO SOMETHING!

NY Post (9/99)

Page 48: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

4. EduK80 (Education, K-80)

Page 49: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“My ancestors were printers in Amsterdam from

1510 or so until 1750 and during that entire time they

didn’t have to learn anything new.”

Peter Drucker, Business 2.0 (08.22.00)

Page 50: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The average knowledge worker will outlive the average employing organization. This is the first time in history that’s happened. … So

the center of gravity of higher education is shifting from the education of the young to the

continuing education of adults.”

Peter Drucker, Business 2.0 (08.22.00)

Page 51: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Knowledge becomes obsolete incredibly fast. The

continuing professional education of adults is the

No. 1 industry in the next 30 years … mostly on line.”

Peter Drucker,Business 2.0 (22August2000)

Page 52: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“You must realize that how you invest your human capital matters as much as how you

invest your financial capital. Its rate of return determines your future options. Take a job for what it teaches you, not for what it pays. Instead of a potential employer asking, ‘Where do you see yourself in 5 years?’

you’ll ask, ‘If I invest my mental assets with you for 5 years, how much will they

appreciate? How much will my portfolio of career options grow?’ ”

Stan Davis & Christopher Meyer, futureWEALTH

Page 53: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

5. Why Does Business Abhor

Training?

Page 54: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

26.3

Page 55: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

3 Weeks in May

“Training” & Prep: 187“Work”: 41

(“Other”: 17)

Page 56: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

1% vs.

367%

Page 57: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Divas do it. Violinists do it. Sprinters do it. Golfers do it.

Pilots do it. Soldiers do it. Surgeons do it. Cops do it.

Astronauts do it. Why don’t businesspeople do it

[very much]?

Page 58: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

T/D > 1.0

Page 59: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Conclusion: “We” are not

serious!

Page 60: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

HR Folks: YOU – not

“marketing” - “OWN” THE “BRAND PROMISE”!

(If you wish.)

Page 61: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Titles!

Manager HRIS to Manager Human Capital

Assets or Manager Employee Marketing*

*IHRIM.link (2-3.201)

Page 62: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

6. Independence Rules (Redux)!

Page 63: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Beware Lurking HR Types … One size

NEVER fits all. One size fits one. Period.

Page 64: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

48 Players = 48 Projects =

48 different success measures

Page 65: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Message to “scientists”: It AIN’T about the science. It’s

NEVER about the science. It’s ALWAYS

about the PASSION for the IDEA.

Page 66: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Fact: 1000s of PLAUSIBLE drug

candidates. Winners based [mostly] on desire &

tenacity of Project Manager/Team

Page 67: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Learn not to be careful”

Photographer Diane Arbus to her students (Careful = The sidelines,

per Harriet Rubin in The Princessa)

Page 68: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

The Cracked Ones Let in the Light

“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found

among non-conformists, dissenters and rebels.”

David Ogilvy

Page 69: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

The NAESP …

Page 70: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Attributes of Those Who “Made” the 10th Grade History Book

–Committed!

–Determined to make a difference!

–Focused!

–Passionate!

– Irrational about their life’s project!

–Ahead of their time / Paradigm busters!

– Impatient! / Action Obsessed

Page 71: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Attributes of Those Who “Made” the 10th Grade

History Book –Made lots of people mad!

–Flouted the chain of command!

–Creative / Quirky / Peculiar! / Rebels! / Irreverent!

–Masters of improv / Thrive on chaos / Exploit chaos!

Page 72: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Attributes of Those Who “Made” the 10th Grade History Book

–Forgiveness > Permission

–Bone honest!

–Flawed as the dickens!

– “In touch” with their followers’ aspirations

–Damn good at what they do!

Page 73: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Well-behaved women rarely make history.”

Anita Borg, Institute for Women and Technology

Page 74: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Characteristics of the “Also rans”*

“Minimize risk”“Respect the chain of

command”“Support the boss”

“Make budget”

*Fortune, article on “Most Admired Global Corporations”

Page 75: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

7. Losing the War to Bismarck

Page 76: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“My wife and I went to a [kindergarten] parent-teacher conference and were informed that our budding refrigerator artist, Christopher, would

be receiving a grade of Unsatisfactory in art. We were shocked. How could any child—let alone our child—receive a poor grade in art at such a young age? His teacher informed us that he had refused to color within the lines, which was a state requirement for demonstrating

‘grade-level motor skills.’ ”

Jordan Ayan, AHA!

Page 77: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“How many artists are there in the room? Would you please raise your hands. FIRST GRADE: En mass the children leapt from their seats, arms waving. Every child was an artist. SECOND GRADE: About half the kids raised their hands, shoulder high, no higher. The hands were still. THIRD GRADE: At best, 10 kids out of 30 would raise a hand, tentatively, self-consciously. By the time I

reached SIXTH GRADE, no more than one or two kids raised their hands, and then ever so slightly, betraying a fear of being

identified by the group as a ‘closet artist.’ The point is: Every school I visited was was participating

in the suppression of creative genius.”

Gordon MacKenzie, Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace

Page 78: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The main crisis in school today is irrelevance.”

Daniel Pink, Free Agent Nation

Page 79: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Schools were designed by Horace Mann, E.I. Thorndike, and others to be instruments of the scientific

management of a mass population. Schools are intended to produce, through the

application of formulas, formulaic human beings whose behavior can be predicted and controlled. To a very great extent, schools

succeed in doing this. But in a society that is increasingly fragmented, in which the only genuinely successful people are independent, self-reliant, and

individualistic, the products of school and ‘schooling’ are irrelevant.”

A Different Kind of Teacher, John Taylor Gatto

Page 80: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Our education system is a second-rate, factory-style organization, pumping out

obsolete information in obsolete ways. [Schools] are simply not

connected to the future of the kids they’re responsible for.”

Alvin Toffler, Business 2.0 (09.00)

Page 81: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

8. In Need of that “White Collar Revolution”

Page 82: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

J. D. Rockefeller’s General Education Board

(1915): “In our dreams people yield themselves with perfect

docility to our molding hands. … The task is simple. We will organize

children and teach them in a perfect way the things their fathers and mothers are

doing in an imperfect way.”John Taylor Gatto, A Different Kind of Teacher

Page 83: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Milwaukee: $6,951 per student. Central

administration: $3,481. Instruction: $1,647.

A Different Kind of Teacher, John Taylor Gatto (Research reported in Education Update, Fall 1990)

Page 84: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

9. An Unnatural Way to “Learn”

Page 85: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The time bomb in every

classroom is that students learn

exactly what they are taught.”

Frank Smith, Insult to Intelligence

Page 86: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“What [standardized tests] actually measure is the

tractability of the student, and this they do quite

accurately. Is it of value to know who is docile and who is not? You tell

me.”

John Taylor Gatto, A Different Kind of Teacher

Page 87: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Schoolteachers aren’t allowed to do what they think best for

each student. Harnessed to a collectivized regimen, they soon give up thinking seriously about students

as one-of-a-kind individuals, regardless of what they may wish were

true.”John Taylor Gatto, A Different Kind of Teacher

Page 88: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The best evidence that our schools are set up to ‘school’ and not be usefully educationally lies in the look of the

rooms where we confine kids. Rooms with no clocks, no telephones, no fax

machines, no stamps, no envelopes, no maps, no directories, no private

space in which to think, no conference tables on which to confer.

Rooms in which there isn’t any real way to contact the outside world where life is going on.”

A Different Kind of Teacher, John Taylor Gatto

Page 89: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Every time I pass a jailhouse or school, I

feel sorry for the people inside.”

Jimmy Breslin, 07.11.2001, on “summer school” in NYC [“If they haven’t learned in the winter, what are they going to remember from days

when they should be swimming?”]

Page 90: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“It is absurd and anti-life to be compelled to sit in confinement with people of exactly

the same age and social class. This cuts children off from the immense diversity of life and the synergy of variety. … It is absurd and anti-life to move

from cell to cell at the sound of a gong every day of your natural youth in an institution that allows you no privacy. … In centuries past, children and adolescents would spend their time in real work, real charity, real adventures, and in the search for mentors who might

teach them what they really wanted to learn.”

A Different Kind of Teacher, John Taylor Gatto

Page 91: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“I discovered the brutally simple motivation behind the

development and imposition of all systematic instructional programs

and tests – a lack of trust that teachers can teach and that

children can learn.”

Frank Smith, Insult to Intelligence

Page 92: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“It is an inescapable reality that students learn at different rates in

different ways. That creates the need for a schedule of sensitivity

that only teachers close to the particular student can devise – not some theory-driven, central-office,

computer-managed schedule.”

Ted Sizer

Page 93: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Schools’ “Kafka-like rituals”: “enforce sensory deprivation on classes of children held in

featureless rooms … sort children into rigid categories by the use of fantastic measures such as

age-grading, or standardized test scores … train children to drop whatever they are occupied with and to move as a body from room to room at the sound of a bell, buzzer, horn, or klaxon … keep children under constant surveillance, depriving

them of private time and space …

John Taylor Gatto, A Different Kind of Teacher

Page 94: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Kafka-like rituals (cont.): “assign children numbers constantly, feigning the ability to

discriminate qualities quantitatively … insist that every moment of time be filled with low-

level abstractions … forbid children their own discoveries, pretending to possess some vital secret to which children must surrender their

active learning time to acquire.”

John Taylor Gatto, A Different Kind of Teacher

Page 95: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“[One factor contributing to widespread teacher dissatisfaction] is the extremely

shallow nature of intellectual enterprise in schools. Ideas are broken into fragments

called subjects, subjects into units, units into sequences, sequences into

lessons, lessons into homework, and all these prefabricated pieces make a

classroom teacherproof.”

John Taylor Gatto, A Different Kind of Teacher

Page 96: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Ted Sizer, on the “logic” of high

schools: “If we spend more than a day on the Bill of Rights, we can’t get to

Grover Cleveland before Valentine’s Day.”

Page 97: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“We interrupt classes with public address system announcements,

utterly forgetting that Hamlet’s soliloquy may lose something from

the interjection of information about where the cheerleaders

should meet after school.”

Ted Sizer

Page 98: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“We parade adolescents before snippets of time. Any one teacher will usually see more than 10 students and

often more than 160 in a day. Such a system denies teachers the

chance to know many students well, to learn how a particular

student’s mind works.”Ted Sizer

Page 99: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The myth is that learning can be guaranteed if instruction

is delivered systematically, one small piece at a time, with

frequent tests to ensure that students and teachers

stay on task.”

Frank Smith, Insult to Intelligence

Page 100: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“A substantial amount of testimony exists from highly regarded scientists like [Nobel laureate] Richard Feynman,

Albert Einstein, and many others, that scientific discovery is negatively

related to the procedures of school science classes.”

John Taylor Gatto, A Different Kind of Teacher

Page 101: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Messenger: “The mind is a machine, but a virtual machine. A system of systems. …”Helen: “Perhaps it isn’t a system at all.”Messenger: “Oh, but it is. … If you’re a scientist, you have to start with that assumption.”Helen: “I suspect that’s why I dropped science at school as soon as they let me.”

Messenger: “No, you dropped it, I would guess, because it was doled out to you in spoonfuls of distilled boredom.”

David Lodge, Thinks …

Page 102: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

But Are They Being Taught to Think?

From MIT & JHU: “Students who receive honor grades in college-level

physics are frequently unable to solve basic problems encountered in a form slightly different from the

one in which they have been formally instructed and tested.”

Howard Gardner, Unschooled Minds

Page 103: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

10. Higgins Knew!

Page 104: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Andrew Higgins , who built landing craft in WWII,

refused to hire graduates of engineering schools. He believed that they only teach you what you can’t do in engineering school. He

started off with 20 employees, and by the middle of the war had 30,000 working for him. He turned out 20,000

landing craft. D.D. Eisenhower told me, ‘Andrew Higgins won the war for us. He did it without

engineers.’ ”

Stephen Ambrose/Fast Company

Page 105: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

11. Doing Stuff that Matters!

Page 106: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Education, at best, is ecstatic. At its best, its most unfettered, the moment of learning is a moment of delight. This

essential and obvious truth is demonstrated for us every day by the

baby and the preschool child. … When joy is absent, the effectiveness of the

learning process falls and falls until the human being is operating hesitantly,

grudgingly, fearfully.”

George Leonard, Education and Ecstasy [1968]

Page 107: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Children learn what makes sense to them; they learn through

the sense of things they want to understand.”

Frank Smith, Insult to Intelligence

Page 108: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Per George Miller: Children as

“informavores,” who

“eat up new knowledge.”

Frank Smith, Insult to Intelligence

Page 109: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“During the first years of life, youngsters all over

the world master a breathtaking array of

competences with little formal tutelage.”

Howard Gardner, The Unschooled Mind

Page 110: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“ ‘Schooling’ takes place in an environment

controlled by others. … ‘Education’ describes efforts largely self-

initiated for the purpose of taking charge of your life wisely and living

in a world you understand. The educated state is a complex tapestry woven

of broad experience, grueling commitments, and substantial risk taking.”

A Different Kind of Teacher, John Taylor Gatto

Page 111: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“We underrate our brains and our intelligence. Formal education has become such a

complicated, self-conscious, and over-regulated activity that learning is widely regarded as

something difficult that the brain would rather not do. … Such a belief is probably well-

founded if the teachers are referring to their efforts to keep children moving through the

instructional sequences that are prescribed as ‘learning activities’ in school. … We are all capable of huge and unsuspected learning

accomplishments without effort.”

Frank Smith, Insult to Intelligence

Page 112: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Each of us has a design problem to solve: to create from the raw material around us the curriculum for a good life. It isn’t easy, and it isn’t the same

for any two people.”

John Taylor Gatto, A Different Kind of Teacher

Page 113: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Mary Foley, homeschooling mother of four, Cape Cod: “If we are not free to educate our children, liberty is an illusion. I do not have a curriculum. The state does not have the power to standardize children. My method

has been successful enough to produce a daughter who is a member of the National Honor Society and twin sons

who tested in the top one percent on a national placement test for two consecutive years. The

priorities of our curriculum are daydreaming, natural and social sciences, self-discipline,

respect of self and others, and making mistakes.”

John Taylor Gatto, A Different Kind of Teacher

Page 114: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“I want to give you a yardstick, a gold standard, by which to measure good schooling. The Shelter Institute

in Bath, Maine, will teach you how to build a three thousand square-foot, multi-level Cape Cod home in

three weeks’ time, whatever your age. If you stay another week, it will show you how to make your own posts and beams; you’ll actually cut them out and set them up. You’ll learn wiring, plumbing, insulation, the

works. Twenty thousand people have learned to build a house there for about the cost of one month’s tuition in

public school.”

John Taylor Gatto, A Different Kind of Teacher

Page 115: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The most extraordinary result was the unanimity and conviction with which boys and

girls—aged 8 to 11—called for a broader curriculum, with much more science, history,

geography, history, art, craft, woodwork, electronics, cooking and technology. They

wanted, above all, more work which allowed them to think for themselves, to

experiment, to engage in first-hand observation.”

Frank Smith, Insult to Intelligence

Page 116: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Learning is

never divorced from feelings.”

Frank Smith, Insult to Intelligence

Page 117: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

The Learner’s Manifesto

The brain is always learning.Learning does not require coercion.

Learning must be meaningful.Learning is incidental.

Learning is collaborative.The consequences of worthwhile learning

are obvious.Learning always involves feelings.

Learning must be free of risk.

Frank Smith, Insult to Intelligence

Page 118: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

U.C. Ed Dean Walter Karp: “From the first grade to the twelfth, from one coast to the other,

instruction in America’s classrooms is almost

entirely dogmatic. Answers are ‘right’ and answers are

‘wrong,’ but mostly answers are short.”

Frank Smith, Insult to Intelligence

Page 119: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Richard Paul, Director, Center for Critical Thinking: “We need to shift the focus of learning from

simply teaching students to have the ‘right answer,’ to teaching

them the process by which educated people pursue

right answers.” Frank Smith, Insult to Intelligence

Page 120: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

James Coleman, 1974: “Develop in youth the capabilities for

engaging in intense concentrated involvement in

an activity.”Source: Mihaly Csikszentmihalyi & Barbara Schneider,

Becoming Adult

Page 121: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“While not every child will develop interests as fascinating as Darwin’s, without the enthusiasm that

leads to intense, concentrated activity, a child will likely lack the perseverance needed to face the future

successfully. We may not know what jobs will be available to young people ten years from now. … But

to the extent that teenagers have had experiences that demand discipline, require the skillful use

of mind and body, and give them a sense of responsibility and involvement with useful

goals, we might expect the youth of today to be ready to face the challenges of tomorrow.”

Mihaly Csikszentmihalyi & Barbara Schneider, Becoming Adult

Page 122: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Growing up to be a happy adult gets more and more difficult as occupational roles become

more vague and ephemeral. Young people can no longer count on a predictable future and cannot expect that a set of skills learned in

school will be sufficient to ensure a comfortable career. For this reason, we need to take a long look at the conditions that prepare youth for a changing, uncertain future.”

Mihaly Csikszentmihalyi & Barbara Schneider, Becoming Adult

Page 123: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Gatto’s Lab School

ONE. Independent Study. A day out of the school building, chasing ONE BIG IDEA. TWO. Apprenticeship. THREE.

Community Service, a day a week. FOUR. Team up with parents, yours or someone else’s, for Family Teamwork

Curriculum. FIVE. Class work.

Jamal Watson, 13, from Children’s Express Quarterly; from John Taylor Gatto, A Different Kind of Teacher

Page 124: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Gardner’s MI7: Linguistic, Logical-mathematical,

Spatial, Musical, Bodily-kinesthetic,

Interpersonal, Intrapersonal.

Page 125: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Actual content may not be the issue at all, since we are really trying to impart the idea that one can deal with new areas of knowledge if one

knows how to learn, how to find out about what is known, and how to abandon old ideas when

they are worn out. This means teaching ways of developing good questions rather than memorizing known answers, an idea that

traditional schools simply don’t cotton to at all, and that traditional testing methods are

unprepared to handle.”

Roger Schank, The Connoisseur’s Guide to the Mind

Page 126: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Apprenticeships & Projects” – Howard

Gardner

Page 127: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

EBF*to

EBI*** Education By Fiat

** Education By Interest

Page 128: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“When they tell the story of their project, they are irresistible to admissions officers!”

Dennis Littky

Page 129: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“If we are to configure an education for the world of tomorrow, we need to take the

lessons of the museum and the relationship of the apprenticeship

extremely seriously. … to think of the ways in which the strengths of a

museum atmosphere, of apprenticeship learning, and of

engaging in projects can pervade all educational environments.”

Howard Gardner, Unschooled Minds

Page 130: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Questions, questions, questions. They disturb. They

provoke. They exhilarate. They humiliate. They make you feel a little bit like you’ve at least temporarily lost your marbles. So much so that at times I’m positive that the ground is shaking and shifting under our

feet. Welcome to Socrates Café.

Christopher Phillips, Socrates Cafe

Page 131: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Explore!**Damn It!

Page 132: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Message: Leadership is all about love! [Passion, Enthusiasms, Appetite for Life,

Engagement, Commitment, Great Causes & Determination to Make a

Damn Difference, Shared Adventures, Bizarre Failures, Growth, Insatiable

Appetite for Change.] [Otherwise, why bother? Just read Dilbert. TP’s final words: CYNICISM SUCKS.]

Page 133: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“You must be the change you wish to see in the world.”

Gandhi

Page 134: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Create a Cause, not a ‘business.’

”Gary Hamel, Fortune (06.00), on re-inventing a

company (Exemplar #1: Charles Schwab)

Page 135: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Ben Zander: “I am a dispenser of

enthusiasm.”

Page 136: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“A leader is a dealer in hope.”

Napoleon

Page 137: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Have you changed

civilization today?Source: HP banner ad

Page 138: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Let’s make a dent in the universe.”

Steve Jobs

Page 139: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

13. Tom’s Edu3M

Manifesto**Manifesto for Education in the 3rd Millennium

Page 140: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Education3MLearning is a normal state.Children are learnavores.

Prodigious feats of learning are common as dirt. [Watch an H.S. QB studying game film.]

We learn at different rates.We learn in different ways.

Boys and girls learn [very] differently.In a class of 25, there are 25 different trajectories.

Learning in 40-minutes blocks is bullshit.Learning for tests is utterly insane.

There are numerous rigorous evaluation schemes, of which testing is but one—and abnormal, by “real

world” standards.

Page 141: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Education3M

We learn most/fastest/most completely when we are passionate about what we are learning and it

matters to us. [Salience rules!] Think EBI/LBI: Education by Interest/Learning by

Internship.Classrooms are abnormal places.

We need changes of pace. [Japanese recess after each class.]

International test scores are not correlated with hours-per-year in class.

Big classes are slightly problematic. Big schools suck. Period.

Page 142: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Education3M

“All this”—the right stuff—fits the NWW/New World of Work hand-in-glove. [NWW = Age of Creativity.]

U.S. schools circa 2001 are a vestige of the Prussian-Fordist model, more interested in shaping behavior than stoking the fires of lifelong learning.

Cutting art-music budgets is truly dumb.Learning is a matter of Intensity of Engagement, not elapsed time. [Aargh: 11 minutes on the Battle of Gettysburg.]

Teachers need enough space-time-flexibility to get to know kids as individuals.

Scientific discovery processes and the teaching of science are utterly at odds. [Exploration vs. spoon-feeding.]

Page 143: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“Reform”3M: Losing The War Against

Bismarck all Over Again!

Page 144: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Education3M

Our toughest “learning achievement”—mastering our native language—does not

require schools, or even competent parents. [It does require a desperate need-to-know.]

Great teachers are great learners, not imparters-of-knowledge.

Great teachers ask great questions—that launch kids on lifelong quests.

The world is not about “right” & “wrong” answers; it is about the pursuit of increasingly

sophisticated questions—just ask a ski instructor or neurosurgeon.

Page 145: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Education3M

Most schools spend most of their time setting up contexts in which kids learn not to like

particular subjects. [Evidence shows that such anti-learning sticks!]

Vigorous exploration is normal … until you are incarcerated in a school.

“Bite size” education-learning is neither education nor learning.

Learning takes place rapidly on the cheerleading squad, the football team, the school newspaper, the drama club, at the after-class job--just not in

the hyper-structured classroom.

Page 146: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Education3M

The “school reform” “movement” is a giant step … backwards … embracing the Prussian-Fordist paradigm with renewed vigor—at exactly the

wrong time.There are large numbers of superb schools, superb principals, superb teachers; sadly, they not only fail

to infect the [largely timid] rest, but are ordinarily supplanted by wusses & wimps.

Alas, the teaching profession does not ordinarily attract “cool dudes & dudettes.”

Schools of “education” should by and large have their charters revoked.

Page 147: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Education3M

“Education” must “develop in youth the capabilities for engaging in intense concentrated

involvement in an activity.” [James Coleman, 1974.] [Hint: It doesn’t.] [Hint: Understatement.]

Stability is dead; “education” must therefore “educate” for an unknowable, ambiguous,

changing future; thence, learning to learn & change is far more important than mastery of a

static body of “facts.” [Was the “War of the Roses” really over roses? (1) I don’t remember. (2) Not remembering has not been a handicap.]

Page 148: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Education3M

I never took a speech course.Hemmingway couldn’t spell.

Etc.Etc.Etc.

Page 149: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

The Horror: We get it all wrong. We know how to do “it” right!

Page 150: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

My Education: People. (Damn few.) Mrs. Landers. Mrs. Gaver. Miss

Churchill. Mr. Chapin. Mr. Hooper. Prof. Liang. Prof. White.

Capt. Anderson. Gene. Allen. (Warren.) (Susan.)

Page 151: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

My “educators’ ” secrets: They made me fall in love.

They helped me figure out who I was.

Page 152: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Lucky me: Mom, Lucy, Mabel, Shirley, Tom, Paul, Roger,

Mr. Chapin, Richard, Ta, The Dutchman, The Economist, Gene, Karl, Allen, Herb, Ian, Warren, Herb, Dennis, Mike,

Susan. (They are my life!)

Page 153: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

14. Bringing Out the Best

Page 154: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Grameen Bank/Bangladesh

“It’s not people who aren’t credit-worthy. It’s banks that aren’t

people worthy.”$2.3B to 2.3M [typical 1st loan: $15.]

98% recovery rate [94% to women!]

1/3rd out of poverty; 1/3rd up to non-poverty threshold

Muhammad Yunus, Banker to the Poor

Page 155: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The Grameen loan is not simply cash. It

becomes a kind of ticket to self-discovery and

self-exploration.”

Muhammad Yunus

Page 156: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Why Don’t Most Biz Mgrs. Think This Way?

“Coaching is winning players over.” *

Phil Jackson

*Not: “planning,” “implementing,” “clear communication,” “getting the org chart right.”

Page 157: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Insights from 80,000 managers:

“People don’t change much.“Don’t waste time trying to put in

what was left out.“Try to draw out what was left in.

“That is hard enough.”

Source: Marcus Buckingham & Curt Coffman, First, Break All the Rules: What the World’s

Greatest Managers Do Differently

Page 158: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“It was much later that I realized Dad’s secret. He gained respect by giving it. He

talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a

bishop or a college president. He was seriously interested in who you were and what you had to say.”

Sara Lawrence-Lightfoot, Respect

Page 159: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“It is impossible to claim that all good teachers use similar techniques: some lecture nonstop

and others speak very little; some stay close to their material and others loose the imagination; some teach with the carrot and others with the stick. But in every instance, good teachers share one trait: a strong sense of personal identity infuses their work. ‘Dr. A is really there when he teaches.’ ‘Mr. B has such enthusiasm for his subject.’ ‘You can tell

that this is really Prof. C’s life.’ ”

Parker Palmer, The Courage to Teach

Page 160: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“One student said she could not describe her good teachers because

they differed so greatly, one from another. But she could describe her bad teachers because they were all

the same: ‘Their words float somewhere in front of their faces, like

the balloon speech in cartoons.’ ”

Parker Palmer, The Courage to Teach

Page 161: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Goal of the Year No. 1*: Find-Develop-Mentor

ONE Extraordinary Person.

*CEO, large financial advisory firm, April 2001

Page 162: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

15. Coping with/Thriving on the

New World Order

Page 163: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“I don’t know.”

Karl Weick

Page 164: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

“The leader who says ‘I don’t know’ essentially says that the group is facing a new ballgame

where the old tools of logic may be its undoing rather than its salvation. To drop these tools is

not to give up on finding a workable answer. It is only to give up on one means of answering that is ill-suited to the unstable, the unknowable, the

unpredictable. To drop the heavy tools of rationality is to gain access to lightness in the

form of intuitions, feelings, stories, experience, active listening, shared humanity, awareness in

the moment, capability for fascination, awe, novel words and empathy.” - Karl Weick

Page 165: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Weick I

Uncertainty will be based less on insufficient facts and more on insufficient questions.

There will be fewer experts and more novices.

There will be more of a premium on staying in motion than on detaching and reflecting.

There will be more migration of decisions to those with the expertise to handle them, and

less convergence of decisions on people entitled by rank to make them.

Page 166: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Weick II

There will be fewer attempts to capture the big picture and more attempts to capture the big

story, with its ongoing, dynamic plot.

There will be more focus on updating and plausibility and less on forecasting and

accuracy.

There will be more improvisation and fewer routines.

There will be more humility and less hubris.

Source: The Future of Leadership, Warren Bennis et al.

Page 167: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

Great Great Granddad: Pushes the plow.

Great Granddad: Horse now walks ahead of the plow.

Granddad: Farm Hand to Factory Factotum.

Dad: Factory Factotum to White Collar Cubicle Slave.

And You: V.A. Player (“Brand You”) … or else!

Page 168: New Work, New Education: The Twain Must Meet Tom Peters 07.11.01

America[ns] The … Beautiful Re-inventors

Ben F.Ralph W.E.

Dale C.N.V.P.

Werner E./est“Tony R.”/“Coals Dude”

Stephen