New Social and Mobile Ways to Market Your Business

@alizasherman

Presenter: Aliza Sherman

Why Social Media? Why Mobile? Using Social Media Going Mobile Apps & QR Codes

Letʼs Talk Social & Mobile"

@alizasherman

Over 80% of Americans "use social networks"

Source:  Nielsen  2011  

Why Social?"

Most access social networks and blogs when theyʼre online."

Why Social?"

@alizasherman

Why Mobile?"

Why Mobile?"

How do you reach customers?"

Using Social Media"

Brand awareness

Customer loyalty

Customer service

Customer community

Customer conversion

@alizasherman

Using Social Media"

@alizasherman

A Blog: A social-powered hub of current content.  

LinkedIn: Business presence and networking tools for professionals and companies.  

Facebook: Public Pages, social advertising tools, multimedia features, sharing functions.  

Twitter: Information feed, conversation monitoring, brand builder, traffic driver.  

Flickr: Showcase photographs, build community, leverage images.  

YouTube: Leverage video, attract attention, provide value, enhance sites and channels.  

Using Social Media"

@alizasherman

Using Social Media"

SlideShare: Showcase expertise, leverage slide presentations, enhance social sites.  

Tumblr: Like a blog but considered more of a “life stream,” pulls in feeds from your social channels.  

Google+: Fast moving feed like Twitter and multimedia like Facebook, community-oriented.  

@alizasherman

2 of 5 social media users access via mobile devices."

Source:  Pew  2011  

Using Mobile"

“Checking In”"

Using Mobile"

Photo Community"

Using Mobile"

Sharing “things”"

Using Mobile"

Hybrid Photo Video"

Using Mobile"

Sharing Dishes"

Using Mobile"

Exploring, Discovering"

Using Mobile"

Foursquare: Gives businesses access to candid customer comments, builds loyalty, provide perks.  Instagram: Brand building through photographs, community building, outreach, image enhancing.  Pinterest: Build brand personality, show affinities, showcase company or your likes through images.  

Foodspotting: Food businesses can share dishes, access images, comments from customers.  

GMLPS: Unique photographs with embedded video, shareable on social channels.  

Trover: Showcase most interesting things about specific locations, exploration and discovery.  

Have a smartphone?Get social for business."

Using Mobile"

QR Codes = quick response codes"

QR Codes lead somewhere"

…or trigger actions."

Custom QR Codes"

QR Code Collateral"

Using Mobile"

QR Code Coupons"

Whe

re a

re w

e he

aded

?"

Augmented Reality"

Viewing Digital Data Through Our Smartphones"

Always remember…"

Your Goals Your Target The Actions Measurement Resources

 Aliza    SheKnowsSocial.com  @alizasherman