new vivafit international presentation · concept: women only fitness boutique express format –30...
TRANSCRIPT
The Founders:
The Co-founders are an entrepreneurial and visionary wife/husband team: Connie and Pedro Ruiz.
Connie is from the United States and has been in the fitness industry for more than 20 years; Pedro is from Spain and has more than 26 years of experience in engineering, management and entrepreneurship.
The Beginning
Vivafit started in 2003 with the opening of its pilot unit in Lisbon, Portugal.
Who Are We?
• A European fitness franchising exercise & mediterranean eating.• A Portuguese brand in international expansion.• Fitness Studios exclusively for women.
Our Mission
To motivate women to lose weight and get in shape with healthy habits of exercise and nutrition.
Before
MARINA RODRIGUESMARINA RODRIGUESLost 7 kilos during the Lost 7 kilos during the challenge and a total challenge and a total of 21 kilos since of 21 kilos since November 2012November 2012
After
Vivafit Team Portugal
Milestones
• 2002 – Company founded by Connie and Pedro Ruiz, President and CEO;
• 2003 – First gym opened in January with express circuit system and then:
- introduced pilates- members of IHRSA
• 2004 – First franchise unit opened in December.
• 2005-2008 – Network grew to 80% market share inPortugal.
- Connie and Pedro won the European LeaderAward from IHRSA
• 2009 – The “Portuguese Franchise Institute” awards Vivafit the quickest growth franchise in Portugal.
- Launch of Body Vive 30 min. as a pilot with Les Mills- Manz Career award. (Manz.pt)
• 2010 - Launched Body Balance 30min, another pilot with Les Mills
• 2011 - First Master Franchisee opens in New Delhi, India- Vivafit launches nutrition and coaching program- Second Master Franchise signed with Singapore- Third Master Franchise signed with Uruguay
• 2012 - Vivafit launches On Line Class Reservations- Fourth Master Franchise openings in India – Bangalore
Milestones
2013- Openening of 3rd, 4th, and 5th Vivafits in India- 4th Opening in Singapore- Master Franchise contracts signed for Qatar, Abu Dhabi and Oman
2014- Openings in Abu Dhabi, Oman, Qatar, Singapore, India, Spain- Master Franchise contracts for Indonesia and Saudi Arabia
2012 - Vivafit CEO wins the
Entrepeneur of the year Award
Milestones
Vivafit Map
In Portugal
Odivelas - Colinas do Cruzeiro
Funchal Madalenas
Benfica
Vila Real
Santo António dos Cavaleiros
Porto - Damião de Góis
Paço de Arcos
Felgueiras
Linda-a-Velha
Cascais Jumbo
Parque das Nações
Almada
Setúbal - Vanicelos
Lagos
Alcoitão - Cascais Shopping
Laranjeiras
Outeiro de Polima
Olivais
Amadora
Restelo
Feijó
Rato - Principe Real
Barreiro
Leiria Gândara dos Olivais
Telheiras
Estefânia
Campo de Ourique
Coimbra Vale das Flores
Carregado
Alfragide
Jardins da Parede
Lumiar
Guimarães
Loures – Infantado
Charneca da Caparica
Queijas
Portalegre
India www.vivafit.in
Chandigarh (opens in April 14)
Bangalore Wilson G. (opens in 2014)
Bangalore HSR
Gurgaon Mega Mall
Gurgaon ILD Trade Center
Delhi – GK2
Guwahati
Lucknow (opens in 2014)
Mumbai (opens in April 2014)
Singaporewww.vivafit.com.sg
Raffles Place
Tanjong Pagar
Beach Rd
Bukit Merah Central
Marine Parade
Santander
Spain www.vivafit.net
Abu Dhabi Shinning Tower
UAE www.vivafit.ae
Montevideo
Uruguay www.vivafit.com.uy
What is a Vivafit Club?
Concept:Women Only Fitness BoutiqueExpress format – 30 minutes workoutCircuit Interval TrainingLes Mills programs www.lesmills.com
Body Vive classesSh’Bam or Zumba classesHIIT (High Intensive Interval Training)Pilates classes (optional Body Balance)Nutrition & coaching
Center Features:1,500 to 4,000 sq ft total areaCapacity for up to 800 members
Club Team: 1 manager1 sales person2 instructors
Circuit ClassesWith Hydraulic machines.
30 min group classes.
Circuit Area
Group Classes
Group Classes
Class Schedule Example
Windows
Windows
Facilities
Facilities
Facilities
New Image Branding
New Image Branding
New Image Branding
Sales & Marketing are KEY factors to your business growth and success.
Marketing & Publicity
Before
ELISABETE LOPES ELISABETE LOPES
Lost 8 kilos during the Lost 8 kilos during the challenge and a total challenge and a total of 36 kilos since of 36 kilos since September 2012September 2012
After
Before
After
CCÁÁTIA SILVATIA SILVA
Lost 10 kilos during a 6 WEEKS CHALLENGE and a total of 55 kilos since August 2011 until March 2013
Vivafit nutrition with proven results
What is
VivaFit has innovated creating VivaFit Results, a new service which seeks to change habits, eating behaviours and lifestyles that foster the maintenance of a healthy weight, real and safe.
One of a kind within the gyms, the new service seeks to motivatewomen to achieve and maintain a healthy weight through exercise and food habits that are adequate and balanced.
Each VivaFit member gets an assisted clinical nutrition plan designed specifically for her that includes nutrition consultations, online nutrition platform and even physical exercise and coaching, so that each one actually achieves what they desire.
The program includes nutritional consultations in person to assess the risk profile and to define a diet, objectives and tasks plan.
Vivafit Nutrition Software
Vivafit Nutrition Software
Vivafit Software
Reaching the comunity
� Benefit from our know-how and proven success.� Economy of scale network .� Networking among franchisees.� Operational support and technical assistance during the term of the
Franchise contract
Benefits of being a Vivafit Franchisee
Vivafit has a team of experienced staff who will train you and support you with the following:
� Fitness
� Human Resources
� Network support
� Software support
� Marketing materials
Vivafit Team Portugal
Training and Support
� Sales and Marketing training
� Operational Training
� Service and Circuit Training
� Role plays (manager and sales).
� Team Support, Coaching and Consulting.
� Vivafit consultant during and after the
opening – on site.
Initial Training
• Yearly International Convention in
Portugal in 2013
Advanced Training
Vivafit Convention Portugal
Vivafit with Portuguese Minister of Health in Riyadh April 2013
Vivafit around the World
Gurgaon Mega MallGuwahati
In India:
Bangalore
Signature of South India Master Contract witnessed by the Portuguese Minister of Foreign Affairs, with the owner Raman Nair
and CEO Pedro Ruiz
Portuguese Minister of Foreign Affairs cuts the ribbon in Gurgaon
ILD - March 2013
Ambassador of Portugal, Jorge de Oliveira, with the owner Manisha Ahlawat and CEO PEdro Ruiz at the inauguration of Vivafit GK 2
Gurgaon ILD Delhi
Portuguese Deputy Prime Ministercuts the ribbon
Abu Dhabi –Shining Towers
Vivafit Owner Cecile Jamoulle - Ogren
and Pedro Ruiz
Singapore
Vivafit Owner Ulises Fontaniniand Pedro Ruiz
Uruguay
Alkhonji Group and Portuguese Ambassador for Qatar and Oman,
Mr. Fernando Araújo
Oman – Signature Event
Indonesia – Signature Event
Pedro Ruiz, Ambassador of Portugal in Indonesia Mr. Joaquim Moreira de Lemos
and Vivafit Owner Pak Abrian Natan
1. Have Management or Leadership experience
2. Identify with Vivafit values and vision
3. Believe in Vivafit success
4. Are disciplined and dedicated to the business
5. Have the available needed investment capital.
We are looking for investors who…
Vivafit Franchisee profile
� It’s the right industry! The business of health and fitness, integrated with
leisure industry, is one of the five most prosperous industries of the decade
� Proven successful systems! Vivafit centers have excellent service and
provide their members with personalized instruction, effective results and a
workout that is quick easy and fun.
� Well respected brand and industry leader!
� Our mission is to run a successful business with a quick ROI!
� Use of VIVAFIT trademarks, logos, websites.
� Initial and on-going training & support.
Opportunity to be a Vivafit Franchisee
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Industry Facts USA:
•More than 2 in 3 adults are considered to be overweight or obese;
•Fitness industry is considered “recession proof”;
•Current penetration rate is approximately 15%;
•Fitness industry is a $20 billion industry;
•Weight loss industry is a $69 billion industry;
•The average American goes on a diet 4 times a year;
•80% of Vivafit women join for weight loss results;
•Fitness profession fastest growing at 24% until 2020.
•Data combiled from the National Health and Nutrition Examination Survey, 2009–2010; IHRSA; Marketdata Enterprises, 2012; US Bureau of Labor Statistics
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Club Business International – July 2012 letter to the editor:
“The essay written recently by CBI Managing Editor Rebecca K. Maverick is an important one
(see “Proper Nutrition: A Matter of Life or Death,” CBI Unbound, May 15). For too long, healthy
exercise and healthy nutrition have operated out of seperate silos. The time will come – and it
will be soon – when the clubs with the best fitness programs will also be offering the best
nutrition programs. This can also become an important new revenue center.”
John McCarthy, Executive
Director Emeritus
VIVAFIT appreciates your interest!
THANK YOU!