Ravi Vinayak, Ph.D., PresidentNew Trail Consulting

Mountain View, CA 94043, USA

� New Trail Consulting: (2005- Present): Business Development and Sales for

Life Sciences, Diagnostics and Medical Device companies in ex-US markets.

� Qiagen: Head of OEM Instrumentation for POC devices for North America

and India (2010-2012)

� Ahram Biosystems (Palm PCR): Chief Business Officer (2008-2009)

� Ventac Partners: Partner, Management Consulting and Spin-offs from

University Technologies (2006-2010)

� Applied Biosystems: R & D, Marketing and Business Development (1989-

2005)

� Develop and implement strategies for Life Science, Diagnostics, and Medical device companies for increasing sales with a focus on emerging markets.

� Selection of distribution partners in each territory with a focus establishing a strong presence in the local market

� Driving the sales of new products and managing the distributors.

India and

SE Asia

Middle East &

North AfricaCentral and

South America

Ravi has supported our company for several years during the development of our

TB diagnostic product line. He has been energetic, involved and thoughtful about

bringing us innovate ideas and the support needed to help us implement them.

-Chris Thornton; Founder and President Global BioDiagnostics Corp

I have had the pleasure of working with Ravi in our company's efforts to

launch our rebranded ocular lab testing system in the US and abroad. I have

come to rely on his expertise, expansive knowledge of the industry and his

ability recommend and introduce us to various parties that have proven to

be of immense value in our efforts.

Marcus W. Smith; CEO at Advanced Tear Diagnostics

� Headed up Qiagen’s efforts in OEM, Point of Care

Devices in Molecular Diagnostics and in

Immunodiagnostics with a focus on North America

and Asia (India and South East Asia).

� Identified several new applications for the Point of

Care devices increasing the visibility of the

products globally.

◦ Focused on diseases of local interest

� Set up market development initiatives in India for

Qiagen’s OEM platforms.

� Delivered several presentations at international

conferences and chaired sessions on Point of Care

technologies generating global awareness of

Qiagen’s entry into new product lines in India.

� Key relationships with Span Diagnostics, Transasia

biomedicals, and local medical authorities.

� Palm Sized PCR device

� Headed worldwide business development

efforts

� Set up distributor agreements in various

countries

� CEO: Dr. HJ Hwang

� Driving market development and sales of a

Handheld Novel Raman Spectrometer (for Pharma

QC and Security applications) in India and in Middle

East

◦ Established Labindia Analytical as a distributor

for India.

◦ Developing KOL relationships, including local

FDA.

◦ Setting up product training for distributors’ sales

team and channel partners.

◦ CEO: Dr. Sean Wang

� Driving market development and sales of a Class IV

laser therapy laser device (for pain management) in

India and in emerging countries; understanding

import regulations and championing new sales

initiatives.

◦ Established Labindia Healthcare as a regional

distributor.

◦ Set up sales and product training for local channel

partners in India.

◦ Participating in trade shows and congresses with

the distributor.

◦ CEO: Dr. Brian Pryor

� Emerging countries market development for a

Real time PCR based HIV-1 Kit.

◦ Working independently with KOL in the Asian government sand Healthcare sectors to drive the sales of this kit for mass adaptation.

◦ Understanding the market opportunity and competitive landscape in India.

◦ Product accepted and marketed by Vietnam Govt.

◦ CEO: Dr. Huynh Vu

� Set up distributors in India for Nag Research

Labs’ protein products.

◦ Established Genolab BioSciences as a regional

distributor.

◦ Set up Product training and initial distributor

training with visits to stakeholder labs.

◦ CEO: Dr. Jit Nag

� Asia Market Development for Global

Diagnostics’ products for Rapid detection of TB.

◦ President: Chris Thornton

� Low Cost HPV Screening product based on Liquid Based Cytology for

International markets

� Setting up distribution as well as OEM opportunities in India and South

East Asia.

� Expanding efforts to Middle East and Africa (with a focus on South Africa

and Kenya)

� COO: Dr. Ladly Abraham

� IVD, Environmental and Vet products in the microbiology sector

� Special focus on products for Women’s health and Food Safety.

� Understanding of local import regulations for IVD in ex-US territories.

� Setting up distribution in India, South East Asia, Brazil, Africa and Europe.

� Driving OEM opportunities in India and Germany.

� CEO: Jim Self

� Quantitative Immunoassay platform

� Developing OEM relationships with content

providers in Asia

◦ Focus on:

� TB

� Dengue and Malaria

� Chikungunya

� Develop strategies for building relationships

with key companies and govt. health sector

in order to move from a qualitative assay to a

more reliable quantitative assay

� CEO: Ursula Scheck

� Manage distribution network and establish a strong presence in the local market

� Interface and develop local KOL/Stakeholder relationships through frequent communication and visits

� Develop a solid understanding of different national delivery systems

� Support market development efforts in territory to include product evaluations, customer meetings, workshops and presentations, development of third party papers, sales aids and educational materials. Organize product training for distributors and customers

� Support local distributor network by customers visits, giving seminars and organizing demonstrations and presentations

� Develop and successfully implement marketing plans aimed at establishing our products in new markets

� Provide information on market opportunities and competitors

� Develop and implement short and long-term strategic sales plans

� Prepare forecasts, budgets, and sales reports

� Achieve sales growth targets

� Represent company at congresses, workshops and other trade meetings

Contact:

Ravi Vinayak, Ph.D.

T: +1-650-996-4951

E: ravi.vinayak@newtrailconsulting.com

http://www.linkedin.com/in/rvinayak

www.newtrailconsulting.com