new tiggo3 - cyberwisdom e-learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf ·...
TRANSCRIPT
New Tiggo3
• R&D background
• Product positioning
• Product analysis
Contents
R&D capacity - R&D Center
Shanghai R&D Center (CTCS)
• International R&D structure and system; world leading R&D team with cutting-edge vehicle manufacturing technologies; able to
combine actual needs of users in the international market
• Vehicle-manufacturing philosophy oriented towards young people in the future
• Share resources with Jaguar Land Rover in brand building philosophy, mode and technologies
1
Chery · Jaguar Land Rover
R&D capacity - R&D Center
• Guided by Chery strategy 2.0, we take positive R&D system and upgrade 183 items in 12 categories so that senses intelligent
technology can be upgraded for you to enjoy the fund of driving urban SUV
Design philosophy - Stylish and practical SUV model
2
R&D capacity - Technical reforms
• Chery has introduced advanced systematic thinking. By inheriting the balanced technology, Chery builds the high-tech,
standard and forward-looking iAUTO balance technology platform of intelligent manufacturing
• With advantages in sustainable development, iAUTO will secure excellent driving experience in terms of vehicle design,
power, control, human-oriented technology, safety configurations and manufacturing process
3
Balance technology platform of
intelligent manufacturing
R&D capacity
[CLOUDRIVE] [ACTECO] [CHERYSMA] • M.B.C. - body matching tech
• 3R Body - Lightweight and crashproof body
• C.N.C. - Noise-reducing tech
• H.E - Home-like comfortable internal
environment
• SW - Platform chassis system
• H.D.S Smart, dynamic and flow body
appearance tech
• Efficient and stable CVT
• DCT - Dry double-clutch
transmission
• DVVT+CVT golden powertrain
• 360-degree intelligent vehicle entertainment &
info system
• C-cloud remote management & diagnosis
system
• U.Only personalized internal environment self-
adaptive system
• N.V.R. Natural audio cognition APP
• W.F.Y 24h one-button call for rescue
4
Balance technology platform of intelligent manufacturing
5 quality guarantees
1 Quality design
2 Production
process 3 Secured supply 5 4 Critical testing
5
Manufacturing
process
5 quality guarantees - Quality design
V-shaped forward development process with international competitiveness
Product
definition
Design
target
Platform
System Parts and
components
Testing
Engineering
integration
Stable
production
6
Market demand Market capture
5 quality guarantees - Testing equipment
Testing
Meisterbock & Cubing, the world-leading testing approaches often adopted by JV brands
• Meisterbock : Ensure body frame structure is precise, laying a foundation for precise appearance of the vehicle
• Cubing: Make matching and measuring analysis of prototype, evaluate appearance matching features of internal gap and surface
difference, ensure external decorations have trivial and natural gap, and make sure major details have no defects at all
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5 quality guarantees - Testing equpment
8
Equipment Vehicle production process and equipment take the quality standard of high-
end JV manufacturers
• Automatic flexbile production line, modular production line layout, tech/equipment
introduced from Germany and US, etc. ensure Chery has the same segment
process/equipment with famous models such as KIA, HYUNDAI and TOYOTA
5 quality guarantees - production procedure
• Procedure of international standard and precise control of production procedure
• German quality evaluation system: high standard and focus on details
9
5 quality guarantees - critical testing
• Critical testings have been
made in development
process, including testing
of durability and reliability,
and testing of high
temperature and altitude
and cold weather
• Durability and reliability testings have been
made in development process to ensure all
problems can be found in pre-launch
design and production and provide zero-
defect high-quality products to the users,
ensuring users are free of concerns in
warranty period
10
5 quality guarantees - critical testing
Multiple inspection & testing items:
• Engine mounting system testing
• Instrument panel and control system testing
• Front seat system testing
• Rear seat system testing
• Rear bumper+trunk lid testing
• Vehicle 24-channel testing
• Vehicle 4-pillar testing
• Steering system reliability testing
• Frame system testing
• Suspension vertical system testing
• Sunroof system testing
• 4D2H system testing
• Window lift system testing
• Finalize rack performance testing of 44 sub-systems and reliability rack testing of 26 sub-systems in the 38 vehicle
systems. The others are vehicle carrying testing to ensure all 38 vehicle systems have their reliability effective tested
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5 quality guarantees - Quality assurance
German Bosch
vacuum booster,
ABS/ESP and
electronic fuel
injection system
German Edscha four-door
and trunk lid hinge
German Schaeffler
clutch system/VVT
German Bentler
thermal-formal
stamped parts
Swedish Autoliv airbag
French Valeo
lighting
system
German
3MNVH
materials
American BorgWarner
chain drive system American Eton
valve
International supplier system with accessories also used by major OEMs in
the world, ensuring better quality
12
Analysis of international market
• Production facilities have annual capacity of 900,000 vehicles and engines, as well as 800,000 transmissions; 10 KD plants in other countries
• As of December 2015, Chery had reached markets in more than 80 countries and regions with 738 overseas sales networks and 940 service
networks
• For 13 years in a row, Chery has been ranking No. 1 in terms of passenger vehicle export; in 2015, Chery export accounted for 26.7% of total
exports of Chinese passenger vehicles
Chery performance in international auto market
Malaysia KD
Iraq KD
Russia KD
Egypt KD
Iran KD
Chery
Brasil
Uruguay KD
Venezuela KD(3个)
Wuhu HQ
Dalian
Shanghai CTCS
Erdos
Changshu JV
Guiyang CV
Kaifeng car/truck
13