new tiggo3 - cyberwisdom e-learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf ·...

15
New Tiggo3

Upload: lamthuan

Post on 03-Apr-2018

219 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

New Tiggo3

Page 2: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

• R&D background

• Product positioning

• Product analysis

Contents

Page 3: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

R&D capacity - R&D Center

Shanghai R&D Center (CTCS)

• International R&D structure and system; world leading R&D team with cutting-edge vehicle manufacturing technologies; able to

combine actual needs of users in the international market

• Vehicle-manufacturing philosophy oriented towards young people in the future

• Share resources with Jaguar Land Rover in brand building philosophy, mode and technologies

1

Chery · Jaguar Land Rover

Page 4: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

R&D capacity - R&D Center

• Guided by Chery strategy 2.0, we take positive R&D system and upgrade 183 items in 12 categories so that senses intelligent

technology can be upgraded for you to enjoy the fund of driving urban SUV

Design philosophy - Stylish and practical SUV model

2

Page 5: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

R&D capacity - Technical reforms

• Chery has introduced advanced systematic thinking. By inheriting the balanced technology, Chery builds the high-tech,

standard and forward-looking iAUTO balance technology platform of intelligent manufacturing

• With advantages in sustainable development, iAUTO will secure excellent driving experience in terms of vehicle design,

power, control, human-oriented technology, safety configurations and manufacturing process

3

Balance technology platform of

intelligent manufacturing

Page 6: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

R&D capacity

[CLOUDRIVE] [ACTECO] [CHERYSMA] • M.B.C. - body matching tech

• 3R Body - Lightweight and crashproof body

• C.N.C. - Noise-reducing tech

• H.E - Home-like comfortable internal

environment

• SW - Platform chassis system

• H.D.S Smart, dynamic and flow body

appearance tech

• Efficient and stable CVT

• DCT - Dry double-clutch

transmission

• DVVT+CVT golden powertrain

• 360-degree intelligent vehicle entertainment &

info system

• C-cloud remote management & diagnosis

system

• U.Only personalized internal environment self-

adaptive system

• N.V.R. Natural audio cognition APP

• W.F.Y 24h one-button call for rescue

4

Balance technology platform of intelligent manufacturing

Page 7: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

5 quality guarantees

1 Quality design

2 Production

process 3 Secured supply 5 4 Critical testing

5

Manufacturing

process

Page 8: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

5 quality guarantees - Quality design

V-shaped forward development process with international competitiveness

Product

definition

Design

target

Platform

System Parts and

components

Testing

Engineering

integration

Stable

production

6

Market demand Market capture

Page 9: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

5 quality guarantees - Testing equipment

Testing

Meisterbock & Cubing, the world-leading testing approaches often adopted by JV brands

• Meisterbock : Ensure body frame structure is precise, laying a foundation for precise appearance of the vehicle

• Cubing: Make matching and measuring analysis of prototype, evaluate appearance matching features of internal gap and surface

difference, ensure external decorations have trivial and natural gap, and make sure major details have no defects at all

7

Page 10: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

5 quality guarantees - Testing equpment

8

Equipment Vehicle production process and equipment take the quality standard of high-

end JV manufacturers

• Automatic flexbile production line, modular production line layout, tech/equipment

introduced from Germany and US, etc. ensure Chery has the same segment

process/equipment with famous models such as KIA, HYUNDAI and TOYOTA

Page 11: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

5 quality guarantees - production procedure

• Procedure of international standard and precise control of production procedure

• German quality evaluation system: high standard and focus on details

9

Page 12: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

5 quality guarantees - critical testing

• Critical testings have been

made in development

process, including testing

of durability and reliability,

and testing of high

temperature and altitude

and cold weather

• Durability and reliability testings have been

made in development process to ensure all

problems can be found in pre-launch

design and production and provide zero-

defect high-quality products to the users,

ensuring users are free of concerns in

warranty period

10

Page 13: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

5 quality guarantees - critical testing

Multiple inspection & testing items:

• Engine mounting system testing

• Instrument panel and control system testing

• Front seat system testing

• Rear seat system testing

• Rear bumper+trunk lid testing

• Vehicle 24-channel testing

• Vehicle 4-pillar testing

• Steering system reliability testing

• Frame system testing

• Suspension vertical system testing

• Sunroof system testing

• 4D2H system testing

• Window lift system testing

• Finalize rack performance testing of 44 sub-systems and reliability rack testing of 26 sub-systems in the 38 vehicle

systems. The others are vehicle carrying testing to ensure all 38 vehicle systems have their reliability effective tested

11

Page 14: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

5 quality guarantees - Quality assurance

German Bosch

vacuum booster,

ABS/ESP and

electronic fuel

injection system

German Edscha four-door

and trunk lid hinge

German Schaeffler

clutch system/VVT

German Bentler

thermal-formal

stamped parts

Swedish Autoliv airbag

French Valeo

lighting

system

German

3MNVH

materials

American BorgWarner

chain drive system American Eton

valve

International supplier system with accessories also used by major OEMs in

the world, ensuring better quality

12

Page 15: New Tiggo3 - Cyberwisdom e-Learningchery.cyberwisdom.com.hk/resource/4224/01472453212506.pdf · R&D capacity - Technical reforms • Chery has introduced advanced systematic thinking

Analysis of international market

• Production facilities have annual capacity of 900,000 vehicles and engines, as well as 800,000 transmissions; 10 KD plants in other countries

• As of December 2015, Chery had reached markets in more than 80 countries and regions with 738 overseas sales networks and 940 service

networks

• For 13 years in a row, Chery has been ranking No. 1 in terms of passenger vehicle export; in 2015, Chery export accounted for 26.7% of total

exports of Chinese passenger vehicles

Chery performance in international auto market

Malaysia KD

Iraq KD

Russia KD

Egypt KD

Iran KD

Chery

Brasil

Uruguay KD

Venezuela KD(3个)

Wuhu HQ

Dalian

Shanghai CTCS

Erdos

Changshu JV

Guiyang CV

Kaifeng car/truck

13