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    A

    Project Report

    on

    Submitted Towards Partial Fulfillmentof

    MASTER OF BUSINESS ADMINISTRATIONSubmitted to: Submitted By:

    Mr. Pradeep Kumar

    Mr. Sumit Kr. SharmaProject Guide

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    PART- A

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    Acknowledgement

    I acknowledge my deepest thanks to my project guide Mr. Amit Sharma for all his care and encouragin

    words and giving suggestion at the crucial stages of the project.

    I express my profound sense of gratitude to Mr. Pradeep Kumar, who has rendered constant guidance, advic

    and help as and when, needed to complete this project work successfully.

    I would like to put on record my sincere gratitude to my friends Deepak Pal & Romit Sharmawho extende

    their full support towards the completion of my project.

    Overall the enthusiasm and support i got from my parents and my brothers are really encouraging.

    Finally i would like to thank LUMINOUS POWER TECHNOLOGIES PVT. LTD. for giving me a

    opportunity to utilize my summer training in creative learning.

    Date:

    (SUMIT KUMAR. SHARMA)

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    Contents

    1 Synopsis 5-6

    2 Introduction 7-45

    3 Company Profile 46-80

    4 Objective and research 81-83

    5 Research Methodology 84-90

    6 Data Analysis 91-104

    7 Swot Analysis 105-111

    8 Bibliography 112

    9 Annexure 113-116

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    SYNOPSIS

    PROJECT TITLE:-

    Analysis of Market Potential through Market Mapping

    OBJECTIVE OF THE PROJECT:-

    The prime objective of the research is to analyze the market potential of Invertors&Invertor Batteries for a

    Brands in District JJR (Haryana).Which

    would be help full to the company for increasing their Market Share and Also Help full reach in to the untappe

    Market.

    RESEARCH METHODOLOGY:-

    1. Descriptive research by the field surveys and fact findin

    enquires.

    2. Qualitative approach by using the interviews and questionnaireetc.

    SAMPLING AREA:-

    Sampling Area includes the District Jhajjar (Haryana) Including Interior Market

    SAMPLING SIZE: - Data would be collected from the 114 Sample.

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    Primary data:-Primary Data would be collected with the help of interviews,

    telephone interviews and questionnaires.

    Secondary data: - Secondary data would be collected from the different new

    papers, research journals, Electronic

    magazines, internet etc.

    SAMPLING PROCEDURE:-

    Judgment sampling would be use for collecting the samples.

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    INTRODUCTION OF INVERTOR &BATTERY INDUSTRY IN INDIA

    Invertors In India have become a mandatory Office And Industrial tool considering the power suppl

    position of the country. Due to the lack in the maintenance of infrastructural facilities the powers supply doe

    not offer an uninterrupted status. This can prove to be a nuisance when large industrial productions an

    important Business functions are involved. Thus, Invertors have become a daily use item In Business as wel

    Invertors are also popular in the Home Use category

    An Invertor is a type of electronic circuit that functions as a Converter for Direct Current (Dc) To Alternatin

    Current (Ac). Their usage can vary from small switching power supplies In Computers to large Elect. utility fo

    bulk transport of power. Invertors have wide applications:

    For Home

    For Solar Panel

    For Boats

    For Cars

    For Trucks

    Invertors for Home in India

    Invertor Accessories like Batteries and Charger are also available with the Manufacturers. Invertors being

    high budget item also have a resale market. Used Invertors are put up For Sale with the Local Dealers. A carefu

    inspection and Comparison must be done before buying a Used Invertor device. Service of the Invertor is

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    relm that should never be taken lightly as the Invertors involve large scale handling of Elect.ity which if no

    maintained properly can be hazardous

    In India, we see a mass consumption in the cities with more Industrial and Commercial setting. In these citie

    even the Invertors For Home and Home PC'S have a huge demand. Such cities in india are:

    Chennai

    Hyderabad

    Bangalore

    Delhi

    Kolkata

    WHAT ARE INVERTORS?

    An Invertor is a device that converts battery power (DC) into alternating current (AC) of a higher voltage. Thi

    means that most Invertors are installed and used in conjunction with a battery bank.

    TYPES OF INVERTOR

    A.)Digital Invertor (Square wave invertor)

    Non-sine wave Invertors, such as square wave of modified sine wave Invertors can produce incorrect voltage

    which may cause the connected equipment to have operating difficulties or not run at all. Also, non-sine wav

    Invertors produce high levels of harmonic distortion, which can cause Electrical interference and audio hum

    (with TV, radio, etc.) as well as overheating the connected equipment (inductive motors).

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    B.)Sinwave Invertor

    In your home the wall outlet socket supplies 230Vac to your hold appliances. The waveform of this alternatin

    current is sine wave (see picture above), Therefore most Elect.al equipment is originally designed to operat

    from a sine wave mains power source.

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    BASICS TECHNICAL THEORY OF INVERTOR:

    Fig. 1: 1000 VA-Invertor 12 Volt -> 230 Volt

    An Invertor allowes the use of 230V Elect.al appliances from a car battery or a solar battery. It must therefo

    supply a voltage that corresponds to an rms of 230 Volts sine-wave like hold main supply or similar. Sine-wav

    voltages are not easy to generate. The advantage of sine-wave voltages ist the soft temporal rise of voltage an

    the absence of harmonic oscillations, which cause unwanted counter forces on engines, interferences on radi

    equipment and surge currents on condensers. On the other hand, square wave voltages can be generated ver

    simply by switches, e.g. electronic valves like mosfet transistors. In former times electromagnetical switche

    that operated like a door bell were used for this task. They were called "chopper cartridge" and mastere

    frequencies up to 200 cycles per second. The efficiency of a square wave Invertor is higher than the appropriat

    sine wave Invertor, due to its simplicity. With the help of a transformer the generated square wave voltage ca

    be transformed to a value of 230 Volts (110 Volts) or even higher (radio transmitters e.g.).

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    Fig. 2: Sine-wave voltage and conventional square wave voltage with both 230 Volt rms

    Fig. 2 shows a sine- as well as a square wave voltage with in each case an rms of 230 Volt. In both cases an

    Elect. lamp would light with the same intensity. This is, as we know, the definition of rms. As we recognize in

    Fig. 2, however the peak value of the sine-wave voltage is 325 Volts, i.e. factor 2 more than rms. For Elec

    lamps this is insignificant and Elect. engines are appropriate for it. Electronic devices were even designed fo

    the peak voltage of sine-wave voltage, because internally they generate DC voltage from the AC supply voltage

    A condenser will be loaded on exactly the peak value of the sine-wave voltage. Electronic devices thereb

    usually cannot be operated on 230 Volt square wave from fig. 2. The industry nevertheless manufactured squar

    wave Invertors according to this principle in former times.Our Invertor with a trick, to obtain the same resul

    from square wave voltage as for sine-wave voltage.

    Fig. 3: Square wave voltage with duty cycle 25% for 230 Volt rms ("modified sine")

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    Square wave voltage in fig. 3 developes the same peak value as sine-wave voltage of 230 Volts, i.e. 230 Vo

    * 2 = 325 Volts and nevertheless thereby obtains the demanded rms of 230 V. Square wave voltage as show

    in fig. 2 (full half wave) with peak value of the corresponding sine-wave voltage would cause double amount o

    Elect.al power on Elect. consumers. The Elect.al power rises by square of voltage, and square of 2 results i

    factor 2. The trick is, to switch the output power only for one half of every conducting cycle, thus resulting on

    duty cycle of 25% on behalf of the complete oscillation period. If the calculated double amount of Elect. powe

    will be generated only half the time, effective power remains the same. Industry called this cam shap

    "modified sine", in order to be able to differentiate the devices from conventional square wave Invertors.Th

    Invertor may feed nearly all Elect.al appliances, designed for 230 Volts, with exception of rotary field engine

    that use condensers for generation of an auxiliary phase (condenser engines). Engines of this type are used i

    most refrigerators, washing machines, dishwashers and some few machine tools. Fluorescent lamps with

    series inductivity to limit the operating current also won't work correctly on our Invertor. This problem can b

    solved by increasing the duty cycle on more than 25% while decreasing the peak voltage to 275 Volts. Instea

    fluorescent lamps with Elec. (energy saving lamps) will work very well on the Invertor. There may also b

    problems with some small plug power supplies. An increased magnetizing current results on square wav

    voltages, while there would be an predominantly inductive load (cosj

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    .Our Invertor is suitable for:

    o Elect. drills, fret saws, circular saws, Elect. chain saws, grinders

    o Vacuum cleaners, coffee machines,irons, dryers, mixers, sewing machines, Elect. razors, etc.

    o lamps, energy-savings lamps

    o Electronic devices, e.g. music amplifiers, battery chargers

    o Computers and accessories, UPS

    o Televisions and radios

    o ham radio transmitters, high voltage generators, among other things

    Schematic diagram:

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    Description of function:

    The Invertor chops the 12 Volt DC Battery voltage into a square wave voltage of 50 cycles per second and dut

    cycle of 25%, transformed by transformer Tr1 to 230 Volt rms. IC1 forms the oscillator with 100 cycles pe

    second (120 cycles per second for 60 cycles output). Frequency is determined by C1 and the resistors R4 an

    R5. Resistor R6 determins the time of the flyback of the oscillator and affects likewise the frequency. I

    addition, R6 affects the rms of the output voltage, which must be considered if necessary, if the circuit shall b

    used for other frequencies. 60 cycles per second can be achieved by alignment, higher frequencies requir

    changes in the frequency-determining parts. For high stability of frequency, special attention must be spent o

    condenser C1. Ceramic capacitors are not usefull, due to their high sensitivity on temperature. Most foi

    condensers may keep the frequency quite constant, even against strong temperature variations.IC2 determine

    the pulse width and thus rms of the output voltage. The regulater consists of transistor T1, which receives it

    signal from the diodes D4 and D5, taken from the primary tranformer coil. The regulator adjusts the outpu

    voltage by changing the pulse width. It prevents also rising of rms on inductive or capacitive load. Th

    characteristics of regulation can be adapted by changing D4 (important on 24 Volts applications!). Lowe

    voltage level of D4 results in "softer" regulation, i.e. an reduction of the proportional factor.Against earlie

    versions of the Invertor, IC 8 now will be switched directly by the oscillator signal, thus avoiding errors b

    unexpected oscillations of the PWM-IC 2. Here the alternate allocation of the impulses for both transistor lines

    i.e. for the positive and the negative half wave of the output voltage takes place. The final frequency of 5

    cycles per second develops. Flip-flop IC7 Strs a switching off instruction of the current limiter for the rest of th

    half wave. From the gates IC5 (4093-III) and IC6 (4093-IV), the control signal arrives at the complementar

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    MOSFET-driver stage transistors T5/T6 and T7/T8. T6 and T7 are N-channel-enhancement mosfets and T5 an

    T8 are the complementary P-channel-enhancement mosfets. These transistors correspond to the well-know

    CMOS basic circuit (CMOS = Complementary MOS), which represents the basic of the CMOS logic famil

    (CMOS Invertors). Only the resistors R44 to R47 are new in this circuit. They provide current limitation durin

    shifting process and protect in cases of disturbances. The control unit ist suitable for Invertors up to 10 kW

    output power. The driver stage transistors T5 to T8 provide the signals for the power mosfets, which alternatel

    magnetize transformer Tr1. Inductive idle currents, how they are needed e.g. by Elect. motors, can be returne

    to the battery, thanks to the integrated antiparallel recirculating diodes of the transistors. Thus they do no

    generate unnecessary losses, contrary to early

    Invertors.

    The most important task in our Invertor is done by the mosfet transistors T13 to T28. They are connected i

    two groups, each of 8 transistors. They generate alternatingly the positive and negative wave of the outpu

    voltage. Each transistor line on ist own transformer coil. After a transistor line is beeing switched off, th

    magnetic energy Strd in the magnetic field of the transformer returns back to the battery by the integraterecirculation diodes of the second transistor line. The idle current of consumers with inductive load takes th

    same way. In case of strong heating up of the transistors, which should only happen on defects in th

    equipment, the bimetal thermal switch F2 shuts off the control Elec.. In normal operation, temperature of th

    heat sink should be as low, that you could touch it by your hands.The source-currents of the mosfet transistor

    pass over resistor R20 with the very low value of 0.001 ohms. Load currents of 100 amperes thus produces

    voltage drop of only 0.1 Volt, according to an energy dissipation of 10 Watts. The electronic current limite

    becomes effective for currents above 350 Amperes, i.e. on voltage drops on R20 of more than 0.35 Volts. Mai

    cause for such high currents are short-circuits or consumers with "large" inductances, e.g. welding transformer

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    or large battery chargers, which exhibit remanence magnetism. Also large electrolytic capacitors from switchin

    power supplies cause immense peak currents (computer screen), just as asymmetrical load of devices wit

    single period rectifiers or thyristor regulaters, which cause a magnetical bias to the transformer of th

    Invertor.The electronic overload protection by IC9 is a special feature of our Invertor. It needs a additiona

    negative supply voltage, which is produced by a charge pump, consisting of IC10 and the transistors T9 an

    T10. IC9 as threshold switch (Schmitt trigger). Sensitivity can be affected by change of the value of R22. A

    value of 1.5 kOhm means e.g. shutdown at lower currents (for Invertors with smaller power output.Whil

    starting the Invertor, the negative supply voltage from the charge pump will be missing. This leads to immediat

    shutdown of the power mosfets, indicated by the red LED1. Thus indefinable control signals, that could result i

    unwanted switching, which would force small batteries to break down, are prevented. Our Invertor therefor

    requests no maximum or minimum battery size - it on any 12 Volt power supply. If the electronic overloa

    protection becomes active, a positive output signal will be present at pin 6 of IC9. Through resistor R13 the flip

    flop IC7 is set, which keeps the blockage upright until the next half wave on pin 11 appeares. IC7 may b

    closed likewise by transistor T3, which receives its signal from the optional "load detection" . If no load i

    detected, the Invertor will be shutdown by this circuitry in order to save battery power.Sensitivity of th

    shutdown circuitry may be tested by disconnecting the lead to resistor R20 and applying variable voltages a

    connector "C" in the range of 0 ... 1 Volt (important: transformer Tr1 must also be disconnected!). At approx

    0.35 Volts the red LED1 would light up and would get dark again at voltages of scarcely more than 0 Vol

    Parallel to resistor R20 a 100 uA measuring instrument may be attached for display of load currents.Th

    optional "load detection" shall not be described here in detail. It consists of the circuit parts around resistor R33

    transformer Tr2, relay1 and the ICs 12 and 13. If this part of the circuit shall not be used, the Invertor woul

    work in continuous operation. Thus T3, R10, R9, D6, R15 and D3 would be obsolete. The 230 Volts load woul

    be connected directly to clamp 5 and 6 of transformer Tr1. The "load detection" recognizes an active load by

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    small DC through the contacts of relay1 and resistor R43. The Invertor will be switched on for approx.

    seconds. If then a load current would appear on R33, the Invertor will remain switched on, indicated by LED

    (yellow). The limitation of the output power of 3000 Watts is due to power dissipation of R33. Instead of th

    "amateur-solution" of R33 and Tr2, a typical current transformer may be used. Some loads do not switch on th

    Invertor, e.g. energy-saving lamps. For this the manual activation at port "G" is intended. A small 1 VA

    transformer in parallel to the energy-saving lamp would also cause a DC-current and thus would solve th

    problem.

    Data:

    supply voltage: 12 Volt

    battery size: depending upon load, otherwise no restriction

    output voltage: 230 Volts rms (square wave voltage with duty cycle Tp=25% "modified sine")

    good for resistive, inductive and "pseudocapacitive" load (e.g. computers)

    efficiency: under full load approx. 95%

    quiescent current of control Elec.: approx.. 0.05 A ... 0.1 A

    total: 0.5A to 2,5 A, depending upon quality and max. induction of the used transformer

    pulse width regulation for the stabilization of rms of the output voltage

    current limiter in case of short-circuit an thermal protection

    option: load detection

    Transformer:

    We can make the transformer by changing the windings of an old transformer.

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    fig. 4: shell-type transformer core transformer

    A transformer will provide best characteristics when the primary coil, that takes over magnetization of the iron

    core, fits closely around the core. For industrial transformers this would be the 230 Volts coil, on our Invertors

    however it will be the 12 volt coil.

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    fig. 5: "EI"-sheet metals of a 850 VA-shell-type transformer

    For the computation of the numbers of turns the following consideration applies:The peak value of the primaril

    generated alternating voltage is given by the battery voltage. This determines the number of the primary

    windings of the transformer. On the secondary side of the transformer likewise the peak value must be taken

    also for computation, i.e. 325 Volt. In the case of a fully loaded battery the supply voltage of the Invertor

    amounts to 13.8 Volts. The peak value of the 230 Volts output voltage may not exceed that of the usual supply

    net, even if the rms could be held on 230 Volts by reduction of the duty cycle. The following table for the

    output voltage results (without

    pulse width regulation):

    Battery voltage Upeak

    (secondary)

    Urms (secondary)

    11,8 Volt 297 Volt 210 Volt

    12,35 Volt 311 Volt 220 Volt

    12,7 Volt (accord. 9 Vrms 320 Volt 227 Volt

    12,9 Volt 325 Volt 230 Volt

    13,5 Volt 340 Volt 240 Volt

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    The table applies to fixed duty cycle of 25% and/or sine-wave voltage and without consideration of th

    magnetization energy. Our Invertor will keep the output voltage constant on an rms of 230 Volts, due to it

    pulse width regulation, even if the peak value will drop or rise, due to the battery voltage. The peak value wi

    not exceed 350 Volts (247 Vrms for sine-wave voltage), critical for Elec., even in case of fully loaded battery

    Theoretical, without pulse width regulation, the rms could rise again up to the theoretical factor of 2, accordin

    to a duty cycle of 50%, because of the magnetization energy.

    The recirculating magnetization energy already forms the beginning of the next half wave of the output voltag

    (see fig. 6). But without load there is no rms by definition, so this consideration is only of theoretical nature

    with one exception: A measuring instrument, calibrated on rms would indicate a wrong output voltage an

    small consumers, who need less than the magnetizing energy of the transformer, could get damaged.

    fig. 6: output voltage with no load or inductive load

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    The table shows, that the transformer needs a ratio of windings of 1 : 25. The schematic diagram shows, that it

    has two primary windings and one secondary. Both primary windings have the same number of turns and the

    secondary winding must have by factor 25 more turns (110 Volts: factor 13).

    Here a selection of used transformers:Length:

    length of the "I" from fig. 5Deep:

    Thickness of pile of all iron sheet metals Power:

    Rated output

    The table shows, that the number of turns is not particularly critical. Only the ratio of primary windings t

    secondary must be correct. The rms of the output voltage will be finally adjusted by the automatic controlle

    with R16 to the value of 220 or 230 Volts. It is of great importance however, that both primary coils ar

    absolutely symmetrical. They must be wound bifilar, so that

    Length Width Deep Power Primarily Secondary idle current

    150 mm 125 mm 50 mm 460 VA 2 x 13 W 325 W 1,4 Ampere

    150 mm 125 mm 50 mm 460 VA 2 x 14 W 350 W 1,2 Ampere

    150 mm 125 mm 67 mm 600 VA 2 x 10 W 250 W 2,2 Ampere

    150 mm 125 mm 67 mm 600 VA 2 x 11 W 275 W 1,6 Ampere

    150 mm 125 mm 67 mm 600 VA 2 x 12 W 300 W 1,4 Ampere

    150 mm 125 mm 95 mm 1000 VA 2 x 9 W 225 W 1,4 Ampere

    - - 2000 VA 2 x 11 W 275 W 2,2 Ampere

    170 mm 140 mm 80 mm 850 VA 2 x 12 W 300 W 1,5 Ampere

    170 mm 140 mm 75 mm 850 VA 2 x 13 W 325 W 1,3 Ampere

    175 mm 140 mm 60 mm 750 VA 2 x 13 W 325 W 1,2 Ampere

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    they are very close to each other. While one winding will magnetize the core, the corresponding winding wil

    return the magnetizing energy. If there is no close coupling of both primary coils, energy losses will result by

    overvoltage, causing avalanche effects on the transistors. Despite completely symmetrical structure of th

    windings, the transformer will show a small magnetical bias (DC biasing), recognizable from the asymmetrica

    magnetizing currents, which can be watched on R20 with an oscilloscope. This biasing will change on ever

    change of load, in particular with strong inductive loads. This effect is completely normal for square wav

    voltages at inductances and is connected with the heavy non-linearity of ferro-magnetical materials. The secon

    half wave of the output voltage applies other magnetizing conditions to the ferro-magnetic transformer core du

    to the remaining remanence. (only with sine-wave voltages an equilibrium can adjust itself after severa

    oscillations, due to hysteresis losses, see "Rush effect"). Critical unbalances, which develop e.g. after an impac

    short-circuit, are eliminated surely by the electronic shutdown system.

    Wire strength:

    Current densities from 3.5 A/mm2 to 4 A/mm2 are used on industrial transformers. If our Invertor is not beein

    used excessivly, current densities may even be higher. A transformer with 1000 VA needs approx. 84 amper

    from the 12 Volt battery on nominal load. Since the two primary coils alternate mutually, we may count from

    42 amperes. (This is strictly not correct, since the acceptance applies only if both windings would exhibi

    double surface for heat emission). For a round wire this would mean a diameter of 4 mm. Such wire is hardly t

    wind, also automats can't do it perfectly. A solution may be wires with rectangular cross section or severa

    smaller wires in parallel. After winding the transformer, the sheet metals must be inserted again. With eac

    layer we change the direction of the sheet metals, while in the original condition several sheet metals wer

    probably summarized into packages, in order to increase the air gap and linearize magnetizing currents. Th

    effect isn't needed for our Invertor. Magnetizing currents are always extremely nonlinear in square wav

    transformers, and they are asymmetrical also. This has no effect on the performance of the Invertor and th

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    output voltage. After the transformer has been built, it should first be tested. Therefore we attach its 230 Volt

    windings to public Elect.ity mains or any other 230 Volts source. Each low-voltage coil should now show

    Volts. Now we can connect the beginning of one "primary" coil with the end of the other. At the free ends

    voltage of 18 V now should appear. If this voltage would be 0 V, the windings have been connected the wron

    way.

    The making of a transformer is a very laborious work. Nobody likes to take a transformer apart for a secon

    time to correct the windings. With unknown transformers it is advisable to apply first a sample coil of thin and

    easy to handle wire and test the power input on idle. The windings of the sample coil can be changed withou

    dividing the transformer. For this test the transformer does not need the secondary 230 Volts coil. Only th

    Elec. must be adjusted correctly (tested with another, correct transformer or an oscilloscope: duty cycle 25%).

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    Transformer computation:

    For the first regard, it appears difficult to seize the obscure and for precisive computation not accessibl

    magnetization procedures in the magnetic core of a transformer. I want to show, that in our case this is no

    necessary. As the table with the numbers of turns shows, a transformer may be built on different numbers o

    turns, only the relation to each other must be exact.We specify the maximum magnetic induction on a valu

    of 1.5 Tesla. For computation now only two simple equations are necessary:

    i. Uind= nx F /tconverted: 1') n=Uindx t/F

    ii. F = Bx A

    1) Uind=induced voltage 2) n=number of turns

    F = magnetic flux t=transistor switch-on time

    B= magnetic induction A=cross-section area of transformer core

    For power Elec. resistive load shall not calculate on energy conversion. Thus the whole battery voltage wi

    apply on the transformer coil for the whole switch-on time of the transistor. The switch-on time results in

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    milliseconds, dependend on the period of the 50 cycles / second oscillation and a duty-cycle of 25% (period of

    50 cycle oscillation is 1 / 50 Hz = 20 milliseconds).

    Sample calculation for the above described 850 VA transformer:

    The cross-section area of the transformer calculates to A = 60 mm x 80 mm = 4,8 x 10 -3m2

    Uind= 12.7 Volt B= 1.5 Tesla = 1.5 Vs/ m

    t= 5 ms

    A= 4.8 x 10- m

    With equation 2) the magnetic flux calculates to F = Bx A= 1.5 Vs/ m2x 4.8 x 10-3m2= 7.2 x 10-3Vs

    set in equation 1') results

    Number of turns n=Uindx t/F = 12.7 V x 5 x 10-3s / (7.2 x 10-3Vs) = 8.82 (rounded up 9 turns).

    By trying I built the transformer with 2 x 12 turns. The losses were clearly smaller thereby. The calculated flux

    in this case was only 1.1 Tesla.

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    High load resistor R 20:

    fig. 7: resistor 0,001 Ohm made of high-grade steel sheet metal

    Resistor R20 takes up the whole load current of the Invertor and thus enables the electronic shutdown circuit b

    evaluation of a small voltage drop. I was very astonished to learn, that different steel grades had differen

    Elect.al resistance. High-grade steel exhibited a 2.5 higher resistance than conventional steel and that's why

    used it. The data for other steel type may differ, so here what I experienced:

    value of the resistor: 0,001 ohms

    length: 110 mm

    Width: 40 mm

    Thickness: 1 mm

    Distance of the screws for load current: 80 mm

    Diameter of screw connections: 6 mm

    Distance of solder taps: 55 mm (actual measuring section with 0,001 ohms!)

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    The actual value of the resistor between the screw connections is little more higher than between the solder taps

    the actual measuring section. At the solder points additionally a small 100 uA panel meter may be attached.

    Alignment of the resistor:

    For an unknown steel grade or the desire for particularly high accuracy of the resistor value an alignment with

    defined examining current is recommendet, e.g. by a car lamp at the lab power supply unit. The load curren

    would be adjusted to e.g. 5 amperes. Now we may find with the test prods of a sensitive millivoltag

    measurement instrument those two points on the resistor, for which the voltage drop will be U= I * R = 5 A

    0,001 Ohm = 5 mV. These points would be marked by a felt-tip pen. At these points the solder taps will b

    fixed by screws.

    Control Elec.:

    The use of a pre-drilled print board is most comfortable. In the past most Invertors have been built on strip hol

    plates, in small-batch manufacturing.

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    fig. 8: control Elec. on strip hole plate (previous version) and PCB of the "professional edition"

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    Assembly of the mosfet-transistors on the heat sink:

    fig. 10: heat sink, mosfet transistors, connections

    Testing:

    MOS-FET-transistors:

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    The transistors on the heat sink may be tested while they are not yet connected to the transformer and th

    control unit. First we touch with one hand the source connections of the transistors and with the other the gat

    connections. This will discharge the gates. Now the source / drain connections must behave like a diode, whic

    we can test with an ohm meter. For the next test we connect a car lamp between the drain connections of th

    transistors and the positive pole of a battery. The negative pole will be connected to the source of the transistors

    The gate must be open. If we now touch with one hand the positive pole of the battery and with the other th

    gates, the lamp will light up. Now we touch the negative pole of the battery and simuntanously the gates and th

    lamp will be switched off. If this test is positive, the transistors are o.k.

    Control unit:For testing the control unit, clamp "G" and clamp "C" must be connected to ground (minu

    pole). This prevents the load detection circuit from switch-off. The outputs "A" and "B" will show an outpu

    voltage between 3.5 and 4 volts. Theoretically the exact value should be 2.5 volts, according to a duty cycle o

    25%, but the transformer is not yet connected and so the pulse width regulator will generate maximum value. I

    a frequency counter and an oscilloscope are available, the control signals may be checked and adjusted to 5

    cycles or 20 milliseconds (period of the 50 cycle oscillation) at these outputs. During normal operation th

    transformer generates peak voltages up to 28 volts on clamp "D". The pulse width regulator may be tested, i

    variable DC voltages from 12 V to 28 V will be applied to this connection. For testing the current limite

    variable DC voltage may be applied to clamp "C" (0 ... 1 Volt). The switch-off should take place at about 0.3

    volts.

    The control unit may also be tested in connection with the mosfet transistors. Instead of the transforme

    autolamps would be connected. The brightness of the lamps may now be adjusted by turning resistor R16 o

    connecting a DC voltage to clamp "D" as described above. The autolamp also makes possible a very simple tes

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    to adjust the frequency. Therefore we put in series with the lamp the 12 volts output of a small tranforme

    connected primarily to the mains supply. Both alternating voltages will now be added or subtracted, dependen

    on the phase shift. The lamp will flicker. The goal is, to make this flickering very slowly. Attention: Th

    autolamp must be 24 volts or two lamps in series.

    Final assembly:

    fig. 11: 1500 VA Invertor with 2 parallel transformers and 1000 VA Invertor

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    COMPANY PROFILE

    Luminous-Aquick Glance

    Aleading Global Company Delivering High Quality Power Products For Home And Commercia

    Applications

    Founded in 1988,the Group Generated revenue exceeding Rs.1000 crores in FY09-10

    Group Projected revenue to be Rs.2500 crores by FY10-11

    The Group has 4000 employees(including 500 overseas employees)

    Luminous has 43 service centers,300 service locations and20 branches all over India

    Luminous has strong foothold in over 36 countries worldwide and has dominant position in th

    domestic market

    Luminous Range of product is available PAN India through a strong channel network of 100

    distributor and 30,000 dealers

    SAR Group has 11 manufacturing facilities located in India &China

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    Awards and Certifications

    Luminous is the proud reciepent of 2007 Frost &Sullivan Industry Technological LeaderShi

    Award And Consumer World

    Award(2004,2005,2006,2007)

    Quality systems as per ISO9001:2000,IEC62040and60950 compliant products SONCA

    &CE certified products

    Quality approvals from many Telecom,Government,Defence And Computer companies i

    India

    Luminous is the preferred brand of large institutions & Government companies in india

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    SAR group Companies

    LPT-Luminous Power Technologies Pvt Ltd.

    LETS-Luminous Engineering & Technology Services

    LML-Lectrix Motors

    WTL-Wynn Telecom Limited

    LTI-Luminous Teleinfra Limited

    LRE-Luminous Renewable Energy

    LETS-Luminous Engineering &Technology Services,INC

    LVI-LETS Volver International LLC

    Langming-Langming Power Technologies

    TIPL-Tritronics (India) Pvt. Limited

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    Manufectring Plants In India

    Power Electroni cs

    Location:: Baddi ,H imachal Pradesh

    Coverd Area 12000 sq. mt.

    Factory Land 43000 sq. mt.

    Production Capacity 2.5 million Invertors a year

    Elect.al Installation 1000 kilo watts

    In- PCB Line Including Auto Insertion machines(axial&radial),SMT Line,Transformer

    Manufacturing,equipped with Coil winding,Core filling machine&vaccumImpregnationPlant

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    LEAD Acid Batteri es

    Location:Gagret,H imachal Pradesh

    Factory Building 11000 sq. mt.

    Factory Land 40000 sq. mt.

    Production Capacity 2500 batteries per day

    Elect.al Installation 3000 kilo watts

    Total Investment USD3.5 Million

    Tubular Batteri es

    Location:Gagret,H imachal Pradesh

    Factory Land 18000 sq.mt.

    Built UP Area 18000 sq.mt.

    Production Capacity 4000 Batteries Per day

    Elect.al Installations 10000 kilo Watts

    Machines From Europe,Chima,Taiwan,Germany,USA

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    VRLA Batteries

    Location;Gagret,Himanchal Pradesh

    Factory Land 11000 sq.mt.

    Built UP Area 10000 sq.mt.

    Production Capacity 30 million AH per month

    Elect.al Installations 3000 kilo Watts

    E-BIKES

    Location : Una, H imanchal Pradesh

    Factory Building 50000 sq. mt.

    Factory Land 80000 sq. mt.

    Production Capacity 80000 bikes per year

    Elect.al Installation 132 kilo watts

    Total Investment 12 crores

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    Mobile Battery,Charger &Accessori es

    Location:Baddi,H imachal Pradesh

    Factory Building 13624.38 sq. mt.

    Factory Land 5500 sq. mt.

    Production Capacity 1080 laks per annum

    Elect.al Installation 48.9 kilo watts

    Total Investment 367 lakhs

    Telecom I nf rastructure

    Location: Gagret,H imachal Pradesh

    Factory Building 5904 sq. mt.

    Factory Land 6000 sq. mt.

    Production Capacity 9000 DG Sets Canopy

    Elect.al Installation 325 kilo watts

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    MANUFACTURING Facilities-Located In CHINA

    L ine In teractive and on line UPS Systems

    Location:Shenzhen,China

    Production Capacity:1.2 million units per year

    Luminous Products Portfolio

    Square Wave Invertor & Long Back up UPS-175 TO 1400VA

    Sine Wave Invertor & Sine Wave Long Back up UPS-600VA to 10KVA

    Higher KVA Invertor-15KVA to 150KVA

    Elevator Backup UPS-6KVA to 100KVA

    Ups Systems

    i. Online UPS-1KVA to 20KVA

    ii. Line Interactive UPS-600VA onwards

    Deep Cycle Flate Plate Battery-120 AH to 180 AH

    Tubular Battery-150AH to 200AH

    Fork Lift Battery

    Sealed Maintenance Free/VRLA Battery-1.3AH to 200AH

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    Traction Battery

    Solar Battery

    Railway Battery

    Renewable Energy Solutions-Solar,Wind7Hybrid solutions

    DG Sets

    Telecom Infrastructure

    Wynncom Mobiles

    Long Backup UPS for Home Office Range

    Luminous introduces break through technology in the world of power back up range of Invertors, LB UPS. A

    power of performance packed in a highly attractive design. Luminous LB UPS boasts of phenomenall

    advanced features. This technology gives it the unique ability to run the Computers for hours together, even i

    the bleakest of power situations.

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    Sine wave UPS

    Luminous sine wave UPS is a power of performance packed in a highly attractive design, it boasts o

    phenomenally advanced features. That gives it the unique ability to run a PC for hours together, even in th

    bleakest of power situation

    Protection

    Phase reversal protection

    Overload with auto re-set

    Battery Deep Discharge protection with two times reset options

    Ultra Fast Short Circuit Protection

    Battery reverse polarity protection

    Miniature circuit breaker for overload and short circuit protection in mains mode instead ofcartridge fuse

    DC over Voltage protection.

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    Feature

    Micro controller based design

    Regulated output voltage window during regulated UPS mode

    Can run single PC up to 8hrs. With 12 V 150 AH battery

    Selectable battery option

    Pre-loaded battery management software

    Battery charging up to two times faster.

    Regulated battery charging from 120 V to 300 V

    Automatic holiday mode preserves battery charge

    Advanced digital display

    Audio alarms on failure of mains fail, Charger fuse blown, battery low and no load shutdown

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    DSP based sine wave Invertors/ Chargers for Residential/Small Office

    Luminous DSP based Invertors are undoubtedly the very latest in the world of Invertors. Packed with a range o

    user-friendly features, it is a symbol of convenience and comfort. Very little maintenance, no noise DSP base

    Invertors stand for powerful performance with all round protection.

    Features

    Digital Signal Processing Technology

    Sine Wave Output with intelligent real time control

    Over 200% load cold start by the Invertor

    High speed MOSFET protection for excess currents and voltage spikes

    No humming noise from Invertor as well as from equipments connected to it

    DC fuse available on the back panel for easy replacement

    Compact and Reliable SMT based design

    Smart Charge plus Technology for faster charging and longer battery life

    High Frequency based design for instantaneous Sine Wave Control

    Intelligent Thermal Management for longer life and higher reliability

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    Smart Charge+ Technology

    High Frequency based Pulse Width Modulated Charger with high Input Power Factor

    Up to 70% Elect.ity saving

    Charges battery up to two times faster

    Advanced Battery Management Enhances battery life up to 70%

    Intelligent Continuous Charging Profile adjustment

    Negligible Water Loss

    Regulated Battery Charging from 120V to 290V

    Protections

    Overload with Auto Reset.

    Battery Deep Discharge protection with Reset option

    Short Circuit Protection

    Battery reverse polarity protection

    Phase Reversal Protection

    Miniature Circuit Breaker for Overload and Short Circuit Protection in Mains Mode instead of

    Cartridge Fuse

    Audio Alarm on battery low cut off, Overload trip, Short Circuit trip and Phase Reversal

    shutdown.

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    Advance Digi Display

    Digital Display for Mains On, Invertor On, Smart Charging, Overload/Short Circuit Trip, Battery Low Trip,

    Battery Fuse Blown and Battery

    Mini-max: Power for small Retail Shops

    After extensive research on customer feedback, Luminous has introduced its revolutionary mini-max serie

    targeting the retail shop segment and very small holds. With this range of Invertors, Luminous has been able t

    reach out to the consumers with very limited requirement during power cuts.

    Technical Specification Of Above Invertor Models

    Specifications of modified sinwave Invertors

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    RATING 600VA800VA1400VA

    INPUT AC RANGE

    Regulated INVERTOR mode

    Undervoltage 180 +/- 5 V

    Undervoltage Restoration 185 +/- 5 V

    Overvoltage 260 +/- 5 V

    Overvoltage Restoration 255 +/- 5 V

    Unregulated INVERTOR mode

    Undervoltage 100 +/- 10 V

    Undervoltage Restoration 115 +/- 10 V

    Overvoltage 285 +/- 10 V

    Overvoltage Restoration 270 +/- 10 V

    OUTPUT ON

    INVERTOR MODE

    Maximum Power 600VA 800VA 1400VA

    Maximum Watts 425W 500W 900W

    Maximum Efficency 82% 79% 84%

    Voltage (INVERTOR Mode)220 V Nominal +/-

    12%

    Voltage (Mains Mode) Same as Input

    Frequency (INVERTOR Mode) 50 Hz. +/- 2%

    Frequency (Mains Mode)Same as Input (45-55

    Hz.)

    Overload > 110 %

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    Transfer Time (typical a.s) 10 ms.

    INVERTOR MODE

    PROTECTION

    Low battery protection ElectronicTrip

    Battery reverse protection Through fuse

    Invertor mode over load ElectronicTrip

    Noload (if load

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    Low Batery Pre-AlarmINVERTOR On &

    Low Battery Red

    Battery Low Red

    Mains On Red

    Smart ChargeRed (Along with

    Mains ON LED)

    Overload Red Steady

    Noload (if load

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    minutes

    ENVIRONMENTAL

    Operating Temperature 0-40oC

    Storage Temperature 0-40oC

    Humidity0-95 % RH non -

    condensing

    Specifications of DSP based sine wave Invertors

    RATING 800VA 1400VA 2.5KVA

    INPUT AC RANGE

    Undervoltage 180 +/- 5 V

    Undervoltage Restoration 185 +/- 5 V

    Overvoltage 260 +/- 5 V

    Overvoltage Restoration 255 +/- 5 V

    OUTPUT ON

    INVERTOR MODE

    Maximum Power 800VA 1400VA 2500VA

    Maximum Watts 425W 900W 1800W

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    Maximum Efficency 83% 84% 80%

    Voltage (INVERTOR

    Mode)220 V Nominal +/- 12%

    Voltage (Mains Mode) Same as Input

    Frequency (INVERTOR

    Mode)50 Hz. +/- 2%

    Frequency (Mains Mode) Same as Input (45-55 Hz.)

    Overload > 110 %

    Transfer Time (typical a.s) 30 ms.

    INVERTOR MODE

    PROTECTION

    Low battery protection ElectronicTrip

    Battery reverse protection Through fuse

    Invertor mode over load ElectronicTrip

    Invertor mode short circuit ElectronicTrip

    MAINS MODE

    PROTECTION

    Over load / Short circuit Through MCB

    Charger protection Through MCB

    BATTERY

    Type 120 AH- 150AH Lead Acid Type

    Number 1 2 4

    Typical Recharge Time 10-12 Hrs.

    BATTERY

    CHARGER

    Constant Voltage with

    current limit type

    10Amp with boost voltage

    14.1V and float voltage

    13.9V

    28.2V/

    27.8V54V/52V

    TECHNOLOGY High power factor boost charger

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    LED DISPLAY

    Switch On White

    INVERTOR ON INVERTOR ON + On(SEVEN SEGMENT)

    Low Batery Pre-Alarm

    INVERTOR On + Low Battery +Lb(SEVEN

    SEGMENT)

    Battery Low Low Battery +Lb(SEVEN SEGMENT)

    Mains On MAINS ON + On(SEVEN SEGMENT)

    Smart Charge SMART CHG + CH(SEVEN SEGMENT)

    OverloadOVER LOAD + OL(SEVEN SEGMENT-

    blinking)

    Short CircuitOVER LOAD + OL(SEVEN SEGMENT-

    steady)

    Battery fuse fail Red

    Battery reverse Red

    MCB Trip SMART CHG + CH(SEVEN SEGMENT)-blinking

    ALARMS

    Low Battery Pre-Alarm Continuous Beeping

    Overload Pre alarm Continuous Beeping

    Short Circuit Continuous Beeping

    MCB Trip Continuous Beeping

    ENVIRONMENTAL

    Operating Temperature 0-40oC

    Storage Temperature 0-40oC

    Humidity 0-95 % RH non -condensing

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    Specifications of Mini-max Invertors

    CAPACITY 170VA 325VA

    LOAD CHART 1FAN+ 3CFL(15W EACH) 2FAN + 2 TL(40W EACH)

    OUTPUT (ON MAINS) SAME AS INPUT SAME AS INPUT

    OUTPUT (INVERTOR

    MODE)220V (NOMINAL) 220V (NOMINAL)

    OUTPUT WAVE

    FORMSQUARE WAVE (MODIFIED) SQUARE WAVE (MODIFIED)

    BATTERY

    CHARGING (MAINS

    INPUT 120 TO 280V

    AC)

    7A/5A (SELECTABLE) 7A/5A (SELECTABLE)

    PHYSICAL

    (L:W:H)MM

    (Net/Gr.Wt)Kg

    200:275:110 5.3/5.8 200:275:110 6.3/6.5

    SOFT SWITCH INVERTOR ON/OFF

    NO LOAD SHUT

    DOWN

    IN THE EVENT OF INVERTOR MODE,IF UTILITY LOAD IS

    CONNECTED LESS THAN 20W, IT WILL SHUT OFF

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    AUTOMATICALLY AFTER 30- 40 MINUTES & SAVING THE

    BATTERY ENERGY LEVEL

    AUTO RESET

    IN THE EVENT OF OVER LOAD, INVERTOR GOES TO AUTO

    RESET MODE & ATTEMPT FIVE TIMES TO RESET. IT IS AN

    INDICATTION TO THE USER TO REDUCE THE UTILITY LOAD

    AT HIS CONVENIENT LOCATION

    BATTERY LOW

    RESET

    BATTERY CAN BE REST 2 TIMES AT BATTERY LOW

    CONDITION BY REDUCING THE OUTPUT & CAN AVAIL

    INVERTOR OUTPUT FROM THE REMAINING BATTERY ENERGY

    LEVEL.

    BATTERY LOW PRE

    ALARM

    PRIOR TO BATTERY LOW TRIP, THE LOW BATTERY

    INDICATION WILL START BLINKING THUS INDICATING PRIOR

    BATTERY STATUS

    BATTERY LOW TRIP

    AT BATTERY LOW TRIP, THE LOW BATTERY INDICATION WILL

    GLOW STEADILY

    OVER LOAD TRIP IT GLOWS CONTINUOSLY JUST AFTER OVER LOAD

    NO LOAD TRIP

    IT IS A VISUAL SIGNAL TO THE USER WHERE IN OVERLOAD

    LED WILL START BLINKING INDICATING NO LOAD IS

    CONNECTED(OR LOAD IS LESS THAN 20W)

    INVERTOR MODE

    SHORT CIRCUIT

    TRAP

    INCASE OF ANY SHORT CIRCUIT AT THE OUTPUT, OVER LOAD

    LED WILL GLOW & NO FURTHER AUTO RESET

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    Specifications of DSP based sine wave Invertors

    RATING 600VA800VA1400VA

    INPUT AC RANGE

    Regulated INVERTOR mode

    Undervoltage 180 +/- 5 V

    Undervoltage Restoration 185 +/- 5 V

    Overvoltage 260 +/- 5 V

    Overvoltage Restoration 255 +/- 5 V

    Unregulated INVERTOR mode

    Undervoltage 100 +/- 10 V

    Undervoltage Restoration 115 +/- 10 V

    Overvoltage 285 +/- 10 V

    Overvoltage Restoration 270 +/- 10 V

    OUTPUT ON

    INVERTOR MODE

    Maximum Power 600VA 800VA 1400VA

    Maximum Watts 425W 500W 900W

    Maximum Efficency 82% 79% 84%

    Voltage (INVERTOR Mode)220 V Nominal +/-

    12%

    Voltage (Mains Mode) Same as Input

    Frequency (INVERTOR Mode) 50 Hz. +/- 2%

    Frequency (Mains Mode) Same as Input (45-55

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    Hz.)

    Overload > 110 %

    Transfer Time (typical a.s) 10 ms.

    INVERTOR MODE

    PROTECTION

    Low battery protection ElectronicTrip

    Battery reverse protection Through fuse

    Invertor mode over load ElectronicTrip

    Noload (if load

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    LED DISPLAY

    Switch On White

    INVERTOR ON Red

    Low Batery Pre-Alarm

    INVERTOR On &

    Low Battery Red

    Battery Low Red

    Mains On Red

    Smart ChargeRed (Along with

    Mains ON LED)

    Overload Red Steady

    Noload (if load

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    Noload Continuous Beeping

    MCB TripBeeping every 12

    minutes

    ENVIRONMENTAL

    Operating Temperature 0-40oC

    Storage Temperature 0-40oC

    Humidity0-95 % RH non -

    condensing

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    BATTERIES

    Deep Cycle Batteries of Flooded Designs

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    Tubular Batteries

    The tubular plate batteries are designed extremely strong and can withstand 1400 cycles of deep discharge at

    All the plate grids in flat plates and the spines in the Tubular plates are cast in automated high-pressure machi

    alloy. Every plate and every cell element is carefully weighed to achieve uniformity within a close tolerance l

    achieved by using extra large inter cell connection which are tested 100% in the assembly line and also by hig

    separators. Tough and high tensile poly - ethylene pocket separators are used in place of cheap PVC separator

    This adds to reliability under abusive conditions and stops failure from short circuits.

    Key Advantages:

    Up to 10 year of service life

    Very-very low water loss

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    Very-very low self-discharge loss. Due to this, the battery can be Strd in charged condition, for very long ti

    All batteries of same type will have very uniform internal resistance. Large numbers can be connected in se

    danger of misbalance within the battery bank.

    Very low internal resistance gives you high voltage on discharge and extra back up on load. You get longer

    Power Battery as compared with any other battery of same capacity, much better value for money.

    Ceramic vent plugs arrest evaporation loss of water.

    The tubular batteries are used in the following applications:UPS systems where power demand is for lon

    conditions, Solar PV systems, Telecom applications - both Base stations and at Repeater stations, Backup sys

    stations and Switch yards, Railways signaling use, etc

    TECHNICAL SPECIFIACTION FOR BOTH BATTERY TYPES

    TECHNICAL SPECIFIACTION FOR FLAT PLATE DEEP CYCLE BATTERY

    Overall Dimensions

    of ContainersCharging Current

    TypeNominal

    VoltageCapacity

    Length

    +/- 3Width

    +/- 3Height

    +/- 3

    Electrolyte

    Volume

    (1.240

    Sp.Gr) inLitres

    BOOST MODETRICKLE

    MODE

    Starting

    Rate

    Finishing

    Rate Min Ma

    (V) C 20 mm mm mm Litres A A mA mA

    IL 1200 12 100 502 180 233 10.5 9 4.52 80 320

    IL 1400 12 120 513 220 257 10.5 10.9 5.42 96 384

    IL 1600 12 135 513 220 257 11.20 12.2 6.10 108 432

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    IL 1800 12 150 513 220 257 11.50 13.5 6.78 120 480

    IL 1800

    Plus12 150 513 220 257 11.50 13.5 6.78 120 480

    IL 2000 12 165 518 275 265 15.50 14.9 7.46 132 528

    IL 2200 12 180 518 275 265 15.00 16.2 8.14 144 576IL 16000 12 135 513 220 257 11.20 12.2 6.10 108 432

    IL 18000 12 150 513 220 257 11.50 13.5 6.78 120 480

    IL 18000

    Plus12 150 513 220 257 11.50 13.5 6.78 120 480

    IG 18O

    K12 150 515 278 292 11.5 13.5 6.78 120 480

    Overall Dimensions of

    ContainersCharging Current

    TypeNominal

    VoltageCapacity

    Length

    +/- 3Width

    +/- 3Height

    +/- 3

    Electrolyte

    Volume

    (1.240

    Sp.Gr) in

    Litres

    BOOST MODETRICK

    MOD

    Starting

    RateFinishing

    RateM

    (V) C 20 mm mm mm Litres A A

    ILT

    1800012 150 518 275 265 14.50 13.5 6.78

    ILT22000

    12 180 518 275 265 17.40 16.2 8.14

    ILTT

    1800012 150 500 187 430 19.30 13.5 6.78

    TECHNICAL SPECIFICATION FOR TUBULAR BATTERY'S

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    OBJECTIVE OF RESEARCH

    Primary Objective

    The prime objective of the research is to analyze the market potential of Invertors&Invertor Batteries for a

    Brands in District JJR (Haryana).Which Would be help full to the company for increasing their Market Shar

    and Also Helpfull in Reaching in to the untapped Market.

    Secondary Objective

    To find out the untapped area where invertor is not being sold.

    To study the consumers preference about the different invertor brand

    To give the best suited suggestion to the company for better enhancement of their product o

    Services.

    Rationale

    In the recent years, the Indian Invertor &battery market has witnessed a tremendous growth. Supported by th

    general growth in economy and falling interest rates, the attitude of the urban middle class towards life ha

    changed. This change has bring a big boost in Invertor &Battery market. Consumers are now able to get th

    Invertor &Battery easily then ever and that also with high technology & varied features.

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    So, Invertors&Batteries provided by the LUMINOUS will helpful for reducing the communication gap betwee

    organization and consumers. LUMINOUS also provides on- Sight after sales service . So, in this cut throa

    competition, channel partners are making consumer happy by providing maximum benefits to them.

    Scope

    By doing this project it will enable me to understand the Market Potential of a defined region . While doing th

    competitive study with different Channel Partners Counter Potential. it will give us the better idea to form

    plans and action for increase the market share. By doing this project it will also enhance the knowledge o

    ChannelSales.

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    PART-B

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    RESEARCH METHODOLOGY

    The primary data has been collected from the research done on the basis of prepared questionnaires and analysi

    is done on particular set of collection of data. The secondary data has been collected from the journal

    magazines, web sites etc of the Invertor&Battery Companies and with the help of project guide Mr. Am

    Sharma and make an analysis of it.

    By collecting primary and secondary data we can make an analysis of the project according to the topic an

    accordingly pie charts, histogram and other graphical representation is done and based on data presentations w

    can draw the conclusion of the overall project. This research has suggestions to the company which will hel

    the company to increase the market share.

    OBJECTIVE OF RESEARCH

    The prime objective of the research is to analyze the market potential of Invertors&Invertor Batteries for a

    Brands in District JJR (Haryana).Which Would be help full to the company for increasing their Market Shar

    and Also Helpfull in Reaching in to the untapped Market.

    There are also additional objectives :-

    To know the need, perception, views and psychographics of dealers.

    To find out the promotional efforts.

    To know consumer response to a luminous products..

    To know what, why, when, where and how the consumer purchase th

    invertor&battery.

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    SCOPE OF MARKETING RESEARCH

    Product Research:-It will provide the information about the new and existing produc

    development, design, necessary change

    in product on the changing consumer preferences, habit etc.

    Consumer Research:- Consumer Research that is investigating into economic, socia

    cultural, personal and psychological .

    Sales Research:- Sales research that is selection of location, channels, evaluatin

    present and proposed sales methods,

    incremental sales tactics.

    Promotional Research:- To determine effectiveness of various promotional tools.

    will provide the information that how,

    where and when to promote the Web enabled services.

    Market Research:- Market research that is to analyse size of market for existin

    Web enabled servicess, estimating demand

    for new and existing product, sales forecasting, determine characteristics of market.

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    RESEARCH INSTRUMENT

    Open-ended and close-ended questionnaire has been used for collection of primary data.

    Here in this project I am used the survey method for the research approach. Survey provides systemati

    gathering of information from respondents for the purpose of understanding or predicting some aspect o

    behavior of the population of interest. I have done this research through contacting Dealer in , JJR (Haryana

    The best thing for obtaining survey method because it has versatility that is most of the problem ca

    approached through survey. Another positive thing with research is that it is easy, speedy and less costl

    comparison to other research approach.

    DATA COLLECTION

    Data collection is done on questionnaire method and this questionnaire covers all the queries Regardin

    Invertor&Battery Potential.

    SAMPLING PLAN

    SAMPLE SI ZE:- The sample size consisted of 114 Dealers of JJR(Hr.) .

    REASERCH CONDUCTED AREAS

    Distributor with Retail Counter

    Direct Dealer Of Companies

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    Authorized Dealers

    Electrician

    Corporate Suppliers

    The survey was conducted in the Jhajjar(Hr.).

    FIELD EXPERIENCE

    Getting some knowledge about Invertor&Battery Industries.

    Personal interaction with LUMINOUS Employees.

    Personal interaction with authority of Dealerships and getting the feed back.

    Interaction with Elect.ians

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    LIMITATION

    Though the project gave us great knowledge about Market Potential, but there were some limitation or

    restrictions which are as follow:-

    The research was restricted to questionnaire.

    The sample size was limited.

    The study was limited to JJR(Hr.).

    The main limitation of this project was the limitation of time.

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    DDAATTAAAANNAALLYYSSIISS

    MARKET POTENTIAL IN

    DISTRICT JJR(HARYANA)

    Battery

    S.

    No.Area

    LOCA

    T.Dealer

    Counter wise Sales break up

    fy 09-10 (counter Size)

    Tota

    l

    Cou

    nter

    Size

    %sh

    are

    Lu

    m

    %sh

    are

    Exid

    e

    %sh

    are

    MT

    EK

    %s

    are

    oth

    r

    LU

    M

    Exide

    Group

    MTk

    Group

    Oth

    ers

    Tota

    l

    1Mtnhl

    Ch.Was Lohach Elec.

    120 10 120 250 48% 4% 0% 48%

    2Mtnhl

    Ch.Was Monty Battery 10 70 80 160 0% 6% 44% 50%

    3Mtnhl

    Ch.Was Sibu Auto Elect. 10 10 70 90 0% 11% 11% 78%

    4Mtnhl

    Ch.Was Sharma Elec. 10 80 90 0% 11% 0% 89%

    5Mtnhl

    Ch.Was Shiv Elec. 10 70 80 0% 13% 0% 88%

    6Mtnhl

    Ch.Was Balaji Elec. 5 40 150 195 0% 3% 21% 77%

    7

    Mtnh

    l

    Ch.Wa

    s Harsh Elec.

    10

    0 60 160 63% 0% 0% 38%

    8Mtnhl

    Ch.Was

    Pawan AutoElect. 10 70 50 130 0% 8% 54% 38%

    9Mtnhl

    Ch.Was Ganga Battery 25 30 15 70 0% 36% 43% 21%

    10Mtnhl

    Ch.Was

    Samrat VdconEnt. 10 120 130 0% 8% 0% 92%

    11Mtnhl

    Ch.Was

    Himansu Elect.Wrks 5 70 75 0% 7% 0% 93%

    12Mtnhl

    Ch.Was

    Sandeep autoElect. 10 30 40 80 0% 13% 38% 50%

    13 JJR JJRShri Balaji AutoElet. 15 35 50 0% 30% 0% 70%

    14 JJR JJR Kaushik Elect. 60 5 20 85 71% 6% 0% 24%

    15JJR

    JJR Atul Ent.120 70 70 60 320 38% 22% 22% 19%

    16 JJR JJR Kumar Elec. 60 15 75 80% 0% 20% 0%

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    17 JJR JJR Virendra Ent. 10 100 110 0% 9% 0% 91%18 JJR JJR Birla Ent. 70 50 120 58% 0% 0% 42%19 JJR JJR Vinod Auto Str 70 15 65 150 47% 10% 0% 43%

    20JJR

    JJR J.B. Elec. 270 270 0% 0% 0%100

    %

    21 JJR JJR Bhadra Auto 50 5 130 185 27% 3% 0% 70%22 JJR JJR Shiv Battery 10 180 190 0% 5% 0% 95%23 JJR JJR Deepak Battery 30 50 70 150 0% 20% 33% 47%24 JJR JJR Haryana Battery 10 10 130 150 7% 7% 0% 87%

    25JJR

    JJRGanesh AutoElect. 10 20 50 80 0% 13% 25% 63%

    26 JJR JJR Tara Ent. 300 100 400 0% 75% 0% 25%27 JJR JJR JOON Invertors 15 70 85 0% 18% 0% 82%

    28 JJR JJR Jai Auto Str100 600 400 1100 9% 55% 0% 36%

    29 JJR JJR Rajendra Invertor 90 120 150 360 0% 25% 33% 42%

    30 JJR JJR Dayal Elect. 70 10 20 100 70% 10% 0% 20%31 JJR JJR Jangra Elect. 10 90 100 0% 10% 0% 90%32 JJR JJR Chawala Elec. 20 200 100 320 0% 6% 63% 31%33 JJR JJR Shri Ram Elec. 70 20 90 78% 0% 0% 22%

    34JJR

    JJRJaiswal AutoElect. 5 400 405 0% 1% 0% 99%

    35JJR

    JJRKuldeep AutoElect. 5 70 75 0% 7% 0% 93%

    36JJR

    JJR Ganesh Battery 80 201400 1500 0% 5% 1% 93%

    37 JJR Kblna Lucky Inv.&Bat. 20 70 90 0% 22% 0% 78%

    38 Bdgh Bdgh Raman Battery 10 100 110 0% 9% 0% 91%

    39 Bdgh BdghRaju AutoElect.Wrks 20 50 20 150 240 8% 21% 8% 63%

    40 Bdgh Bdgh Jangra Elect. 10 30 40 0% 25% 0% 75%

    41 Bdgh Bdgh Bawa Batteries 500 500 0% 0% 0%100

    %

    42 Bdgh Bdgh J.K. Elect. 10 210 220 0% 5% 0% 95%43 Bdgh Bdgh Maharaja Elect. 10 10 20 40 0% 25% 25% 50%

    44 Bdgh BdghUnited SalesCorp. 5 30 35 0% 14% 0% 86%

    45 Bdgh BdghSabbarwalGenrater 60 5 20 10 95 63% 5% 21% 11%

    46 Bdgh BdghGaurInv.&Battery 10 40 50 0% 20% 0% 80%

    47 Bdgh Bdgh Kumar Elec. 70 30 30 130 54% 0% 23% 23%48 Bdgh Bdgh Batra Elec. 20 20 50 60 150 13% 13% 33% 40%49 Bdgh Bdgh Chugh Invertor 30 30 30 220 310 10% 10% 10% 71%

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    50 Bdgh BdghShethiRefrigeration 50 20 100 330 500 10% 4% 20% 66%

    51 Bdgh Bdgh Poonia Battery 400 50 450 0% 89% 0% 11%52 Bdgh Bdgh Sharma Elect. 10 5 15 0% 67% 0% 33%53 Bdgh Bdgh Vishal Ent. 5 5 10 0% 50% 0% 50%

    54 Bdgh Bdgh Jagdamba Traders 45 5 50 90% 10% 0% 0%55 Bdgh Bdgh Elcon Ent. 70 20 50 20 160 44% 13% 31% 13%56 Bdgh Bdgh S.S. Elec. 5 165 170 0% 3% 0% 97%

    57 Bdgh Bdgh Harison Services120 10 10 160 300 40% 3% 3% 53%

    58 Bdgh Bdgh Panghal Invertor 30 10 40 75% 0% 0% 25%59 Bdgh Bdgh Arya Traders 10 500 510 0% 2% 98% 0%60 Bdgh Bdgh Sanga Elec. 10 300 310 0% 3% 0% 97%

    61 Bdgh BdghGlobal Info PwrSol

    100 20 180 300 33% 7% 0% 60%

    62 Bdgh Bdgh

    Powerpunj

    Batteries 10 30 180 220 0% 5% 14% 82%63 Bdgh Bdgh Rahul Elec. 20 100 120 0% 17% 0% 83%64 Bdgh Bdgh B.S.Motors 20 700 500 1220 2% 57% 0% 41%

    65 Bdgh Bdgh Jangra Battery150 300 50 600 1100 14% 27% 5% 55%

    66 Bdgh Bdgh Shethi Elec. 55 10 65 85% 15% 0% 0%67 Bdgh Bdgh Friends Battery 1000 50 1050 0% 95% 0% 5%68 Bdgh Bdgh Harsh Battery 60 125 40 125 350 17% 36% 11% 36%69 Bdgh Bdgh Jagdamba Elec. 20 500 520 0% 4% 0% 96%70 Bdgh Bdgh Shetia Elec. 5 40 30 75 0% 7% 53% 40%71 Bdgh Bdgh Sunita Elect. 10 100 110 0% 9% 0% 91%

    72 BdghShnkhol Indus Ent. 150 150 0% 0% 0%

    100%

    73 Beri Beri Naresh Battery 5 100 105 0% 5% 0% 95%74 Beri Beri Goshwami Elec. 10 100 110 0% 9% 0% 91%75 Beri Beri Kadyan Battery 10 10 35 55 18% 18% 0% 64%76 Beri Beri Gupta Elec. 20 30 30 200 280 7% 11% 11% 71%

    77 Beri BeriRandhir AutoBattery 50 50 120 220 0% 23% 23% 55%

    78 Beri Beri S.K. Elec. 5 30 35 0% 14% 0% 86%79 Beri Beri Prakash Elec. 10 60 50 120 0% 8% 50% 42%80 Beri Beri Renu Elec. 5 20 25 0% 20% 0% 80%81 Beri Beri N.K. Elec. 5 80 85 0% 6% 0% 94%82 Beri Beri Hansraj Light 5 10 15 0% 33% 0% 67%

    83 Beri Beri Soni Elec.120 10 130 92% 8% 0% 0%

    84 Beri JHJGH Dabas Battery 70 70 0% 0% 0%100

    %

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    85 Slws SLWS S.K.Elec. 5 55 60 0% 8% 0% 92%86 Slws SLWS Vikas Battery 25 10 60 95 26% 11% 0% 63%

    87 Bdgh BBpnaLohchab PowerSol.

    120 5 20 145 83% 3% 0% 14%

    88

    Mtnh

    l Mtnhl Vikas Battery 20 20 20 70 130 15% 15% 15% 54%

    89 Bdgh BadliShyam Elec.Palace 70 90 50 180 390 18% 23% 13% 46%

    90 Bdgh Badli Guruji Elec. 50 25 50 300 425 12% 6% 12% 71%91 Bdgh Badli Rama Auto Elect. 15 190 205 0% 7% 0% 93%

    92 Bdgh BadliKrisan AutoElect. 40 30 280 350 0% 11% 9% 80%

    93 Bdgh Badli Neeraj Elec. 5 30 35 0% 14% 0% 86%

    94 Bdgh BadliDinesh AutoElec. 10 80 90 0% 11% 0% 89%

    95 Bdgh Badli Naveen Elec. 30 30 0% 0% 0%

    100

    %96 Bdgh Badli Pawan Elec. 10 50 60 0% 17% 0% 83%

    97 Bdgh BadliMahmoodElectronic 90 90 0% 0% 0%

    100

    %

    98 Bdgh Badli Bijendra Elect. 60 60 0% 0% 0%100

    %

    99 Bdgh Badli Rakesh Battery 40 40 0% 0% 0%100

    %

    100 BdghDdriToe

    Sandeep AutoElect. 70 70 0% 0% 0%

    100

    %

    101 Bdgh Badli

    Akash Musik

    Palace 35 35

    100

    % 0% 0% 0%102 JJR Kkmr Vikas Battery 40 10 50 100 40% 10% 0% 50%

    103 BdghNnaMjra Vikky Elec. 10 150 160 0% 6% 0% 94%

    104 BdghNnaMjra Yogi Hardware 30 5 30 65 46% 8% 0% 46%

    105 JJR Digal Priya Engineering150 10 260 420 36% 2% 0% 62%

    106 JJR Digal Ahlawat Elec. 10 50 70 130 0% 8% 38% 54%

    107 BeriDbldhan

    Chudhry AutoElect. 70 10 40 120 58% 8% 0% 33%

    108 BdghDulhera

    Deshwal AutoElect. 10 170 180 0% 6% 0% 94%

    109 BdghDulhera

    Mahaveer AutoElec 70 10 10 40 130 54% 8% 8% 31%

    110 Bdgh Dbdh Vikas Battery 10 70 80 0% 13% 0% 88%

    111 JJR CharaPankaj AutoElect. 20 10 85 115 17% 9% 0% 74%

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    112 JJRMachroli Haryana Comm. 70 70 0% 0% 0%

    100

    %

    113 JJRMachroli Krisan Hardware 70 70 0% 0% 0%

    100

    %

    114 JJR

    Machr

    oli Haryana Battery 70 70 0% 0% 0%

    100

    %26

    50 4800 2075

    135

    30

    2305

    5 11% 21% 9% 59%

    MARKET POTENTIAL IN DISTRICT

    JHAJJAR(HARYANA)

    Invertor

    S. N0.

    Tahsil

    / Area

    Locatio

    n Dealer

    Counter wise

    Sales break up fy

    09-10 (counter

    Size)

    Tota

    l

    Size

    %

    Lum

    %

    MT

    K

    %

    OTHE

    RS

    Lu

    m

    MT

    k

    Othe

    rs

    Tota

    l

    1 Mtnhl Ch.Was Lohach Elec. 90 15 45 150 60% 10% 30%2 Mtnhl Ch.Was Monty Battery 70 15 85 0% 82% 18%3 Mtnhl Ch.Was Sibu Auto Elect. 30 15 45 0% 67% 33%4 Mtnhl Ch.Was Sharma Elec. 30 20 50 0% 60% 40%5 Mtnhl Ch.Was Shiv Elec. 30 20 50 0% 60% 40%6 Mtnhl Ch.Was Balaji Elec. 120 50 170 0% 71% 29%7 Mtnhl Ch.Was Harsh Elec. 80 15 95 84% 0% 16%8 Mtnhl Ch.Was Pawan Auto Elect. 15 30 45 0% 33% 67%9 Mtnhl Ch.Was Ganga Battery 15 25 40 0% 38% 63%

    10 Mtnhl Ch.Was Samrat Vdcon Ent. 25 75 100 0% 25% 75%

    11 Mtnhl Ch.Was Himansu Elect. Wrks 20 25 45 0% 44% 56%12 Mtnhl Ch.Was Sandeep auto Elect. 25 25 50 0% 50% 50%13 JJR JJR Shri Balaji Auto Elet. 35 35 0% 0% 100%

    14JJR

    JJR Kaushik Elect. 30 30100

    % 0% 0%

    15 JJR JJR Atul Ent. 120 150 70 340 35% 44% 21%16 JJR JJR Kumar Elec. 40 5 45 89% 11% 0%

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    17 JJR JJR Virendra Ent. 300 300 0% 0% 100%18 JJR JJR Birla Ent. 75 25 100 75% 0% 25%19 JJR JJR Vinod Auto Str 40 15 25 80 50% 19% 31%20 JJR JJR J.B. Elec. 75 200 275 0% 27% 73%

    21

    JJR

    JJR Bhadra Auto 50 50

    100

    % 0% 0%22 JJR JJR Shiv Battery 25 125 150 0% 17% 83%

    23JJR

    JJR Deepak Battery 50 50 0%100

    % 0%

    24 JJR JJR Haryana Battery 40 60 100 40% 0% 60%25 JJR JJR Ganesh Auto Elect. 15 15 30 0% 50% 50%26 JJR JJR Tara Ent. 20 230 250 0% 8% 92%27 JJR JJR JOON Invertors 30 40 70 0% 43% 57%28 JJR JJR Jai Auto Str 80 40 480 600 13% 7% 80%29 JJR JJR Rajendra Invertor 250 50 300 0% 83% 17%30 JJR JJR Dayal Elect. 30 30 60 0% 50% 50%31 JJR JJR Jangra Elect. 15 15 30 0% 50% 50%32 JJR JJR Chawala Elec. 250 50 300 0% 83% 17%

    33JJR

    JJR Shri Ram Elec. 40 40100

    % 0% 0%

    34 JJR JJR Jaiswal Auto Elect. 120 120 0% 0% 100%35 JJR JJR Kuldeep Auto Elect. 20 50 70 0% 29% 71%36 JJR JJR Ganesh Battery 20 100 900 1020 2% 10% 88%37 JJR Kblna Lucky Inv.&Bat. 10 15 25 0% 40% 60%38 Bdgh Bdgh Raman Battery 15 10 25 0% 60% 40%39 Bdgh Bdgh Raju Auto Elect.Wrks 20 30 20 70 29% 43% 29%

    40 Bdgh Bdgh Jangra Elect. 25 25 0% 0% 100%41 Bdgh Bdgh Bawa Batteries 10 10 20 0% 50% 50%42 Bdgh Bdgh J.K. Elect. 10 100 110 0% 9% 91%43 Bdgh Bdgh Maharaja Elect. 5 10 15 0% 33% 67%44 Bdgh Bdgh United Sales Corp. 50 50 0% 0% 100%

    45 Bdgh Bdgh Sabbarwal Genrater 50 50100

    % 0% 0%

    46 Bdgh Bdgh Gaur Inv.&Battery 70 20 90 0% 78% 22%

    47 Bdgh Bdgh Kumar Elec. 80 80100

    % 0% 0%

    48 Bdgh Bdgh Batra Elec. 50 100 20170 29% 59% 12%49 Bdgh Bdgh Chugh Invertor 40 50 160 250 16% 20% 64%

    50 Bdgh Bdgh Shethi Refrigeration 70 15 70 155 45% 10% 45%51 Bdgh Bdgh Poonia Battery 20 20 40 80 25% 25% 50%52 Bdgh Bdgh Sharma Elect. 0 0 10 10 0% 0% 100%53 Bdgh Bdgh Vishal Ent. 0 0 25 25 0% 0% 100%54 Bdgh Bdgh Jagdamba Traders 20 0 0 20 100 0% 0%

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    %

    55 Bdgh Bdgh Elcon Ent. 50 25 30 105 48% 24% 29%56 Bdgh Bdgh S.S. Elec. 30 0 35 65 46% 0% 54%57 Bdgh Bdgh Harison Services 70 0 150 220 32% 0% 68%

    58 Bdgh Bdgh Panghal Invertor 20 0 0 20

    100

    % 0% 0%

    59 Bdgh Bdgh Arya Traders 0 600 0 600 0%100

    % 0%

    60 Bdgh Bdgh Sanga Elec. 10 10 10 30 33% 33% 33%61 Bdgh Bdgh Global Info Pwr Sol 120 50 0 170 71% 29% 0%62 Bdgh Bdgh Powerpunj Batteries 25 200 20 245 10% 82% 8%63 Bdgh Bdgh Rahul Elec. 0 15 30 45 0% 33% 67%64 Bdgh Bdgh B.S.Motors 90 50 200 340 26% 15% 59%65 Bdgh Bdgh Jangra Battery 150 300 170 620 24% 48% 27%66 Bdgh Bdgh Shethi Elec. 35 25 0 60 58% 42% 0%67 Bdgh Bdgh Friends Battery 0 50 450 500 0% 10% 90%68 Bdgh Bdgh Harsh Battery 60 150 30 240 25% 63% 13%69 Bdgh Bdgh Jagdamba Elec. 0 0 600 600 0% 0% 100%70 Bdgh Bdgh Shetia Elec. 0 200 70 270 0% 74% 26%71 Bdgh Bdgh Sunita Elect. 0 10 10 20 0% 50% 50%72 Bdgh Shnkhol Indus Ent. 0 0 150 150 0% 0% 100%

    73 Beri Beri Naresh Battery 50 0 0 50100

    % 0% 0%

    74 Beri Beri Goshwami Elec. 30 0 70 100 30% 0% 70%75 Beri Beri Kadyan Battery 15 40 0 55 27% 73% 0%76 Beri Beri Gupta Elec. 40 150 100 290 14% 52% 34%

    77 Beri Beri Randhir Auto Battery 0 25 110 135 0% 19% 81%78 Beri Beri S.K. Elec. 0 30 10 40 0% 75% 25%79 Beri Beri Prakash Elec. 0 90 20 110 0% 82% 18%80 Beri Beri Renu Elec. 0 15 10 25 0% 60% 40%81 Beri Beri N.K. Elec. 0 40 15 55 0% 73% 27%82 Beri Beri Hansraj Light 0 10 5 15 0% 67% 33%

    83 Beri Beri Soni Elec. 100 100100

    % 0% 0%

    84 Beri JHJGH Dabas Battery 20 10 30 0% 67% 33%85 Slws SLWS S.K.Elec. 10 25 35 0% 29% 71%

    86 Slws SLWS Vikas Battery 25 5 35 65 38% 8% 54%87 Bdgh BBpna Lohchab Power Sol. 80 40 120 67% 33% 0%88 Mtnhl Mtnhl Vikas Battery 15 70 40 125 12% 56% 32%89 Bdgh Badli Shyam Elec. Palace 90 150 160 400 23% 38% 40%90 Bdgh Badli Guruji Elec. 80 70 170 320 25% 22% 53%91 Bdgh Badli Rama Auto Elect. 220 220 0% 0% 100%92 Bdgh Badli Krisan Auto Elect. 150 150 300 0% 50% 50%

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    93 Bdgh Badli Neeraj Elec. 5 10 15 0% 33% 67%94 Bdgh Badli Dinesh Auto Elec. 70 70 0% 0% 100%95 Bdgh Badli Naveen Elec. 30 40 70 0% 43% 57%96 Bdgh Badli Pawan Elec. 20 50 70 0% 29% 71%97 Bdgh Badli Mahmood Electronic 30 80 110 0% 27% 73%

    98 Bdgh Badli Bijendra Elect. 20 40 60 0% 33% 67%99 Bdgh Badli Rakesh Battery 30 20 50 0% 60% 40%

    100 BdghDdriToe Sandeep Auto Elect. 30 50 80 0% 38% 63%

    101 Bdgh Badli Akash Musik Palace 15 15100

    % 0% 0%

    102 JJR Kkmr Vikas Battery 30 30 30 90 33% 33% 33%

    103 BdghNnaMjra Vikky Elec. 0 200 200 0% 0% 100%

    104 BdghNnaMjra Yogi Hardware 35 40 75 47% 0% 53%

    105 JJR Digal Priya Engineering 125 70 90 285 44% 25% 32%

    106 JJR Digal Ahlawat Elec. 125 125 0%100

    % 0%

    107 Beri Dbldhan Chudhry Auto Elect. 80 20 100 80% 0% 20%108 Bdgh Dulhera Deshwal Auto Elect. 20 80 100 0% 20% 80%109 Bdgh Dulhera Mahaveer Auto Elec 70 30 20 120 58% 25% 17%110 Bdgh Dbdh Vikas Battery 20 20 40 0% 50% 50%111 JJR Chara Pankaj Auto Elect. 10 50 60 0% 17% 83%

    112 JJRMachroli Haryana Comm. 30 30 0% 0% 100%

    113 JJR Machroli Krisan Hardware 20 20 0% 0% 100%

    114 JJRMachroli Haryana Battery 30 30 0% 0% 100%

    259

    5

    489

    0 7860

    1534

    5 17% 32% 51%

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    59 Percent of Dealers is Selling Other Brand Of Different Grade Like Su-Kam,Ace,Leader,Kaycee,VdconEtc.21 percent Are Selling Exide Batteries and 11 are Selling Luminous Batteries, on the other hand 9 percentof dealers are sellin Mikrotek Group Batteries is disst. JJR(Hrayana)

    MARKET SHARE OF BATTERIES

    11%

    21%

    9%59%

    Luminous

    Exide

    Mtek Group

    Other Brands

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    From The Above chart luminous has got 17 percent market share and microtek has got 32 percent of market

    share while on the other hand other brands like Su-kam & others b grade and local brands have got the 51

    percent market share in the entire territory

    17%

    32%

    51%

    Luminous Mtek Group Other Brands

    MARKET SHARE OF INVERTORS

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    FINDINGS (BATTERY)

    Market Share of other brands are more than total of all three brands shares

    Exide Is have there Maket Shre Mostly In Urban Market

    Microtek Group Batteries Are Preferable in that market where the rural market is

    going to develop in to urban market

    Luminous Batteries are Demanding In both area rural and urban areas

    Luminous has good market share after Exide

    FINDINGS (INVERTOR)

    Market Share of other brands are Just Equal of all Two brands shares

    Market Share of Microtek is just Double to the Luminous Market Share

    This Chart showing that customer is perfering branded invertor

    Microtek is preferable in rural market

    Luminous is preferable in Urban Market

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    SWOT ANALYSIS

    The overall evaluation of a companys strengths, weaknesses, opportunity, and threats is called SWOT Analysi

    External Environmental Analysis consists of Opportunity and Threats Analysis. A marketing opportunity is a

    area of buyer need or potential interest in which a company can perform profitably.

    An Environmental Threat is a challenge posed by an unfavorable trend or development that would lead, i

    absence of defensive marketing action, to deterioration in sales or profit. Internal Environmental Analys

    consists of Strength and Weakness Analysis.

    STRENGTH

    Luminous Is the oldest Brand in Indian market

    Luminous Has Strong sales force

    Luminous has wast range of products

    Product of Luminous is much cheaper than Microtek

    Luminous is the First Indian company in Invertor industry who Has Sachin Tendulkar a

    brand ambassador

    Luminous Has The biggest Plant in India for invertors

    It has a team of new and dynamic Service Engineers who are devoted to organizational

    goal.

    Market coverage of company is better than other

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    WEAKNESS

    Luminous Scheme is not better than Microtek or exide Scheme

    Product Quality is not Better than Mtek or Exide

    Luminous is pioneer in battery Manufecturing

    OPPORTUNITY

    Luminous Can got Take the share of other brands

    Luminous can go in to rural market to increase their market share

    Hi-Capacity Invertors may sale in to the market

    These days it is easy to get a Invertor and battery from the market

    A new advanced version of Technology with user friendly and more features.

    Luminous Has to provide customer-end service

    THREATS

    Various Invertor Manufacturing Companies are entering in to the market

    Brand image of competitor in battery is high.

    Customer Loyalty is very high against Exide

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    CONCLUSION

    The most of the institutes already have their website and they prefer DEMO CD.

    Now the market of PHP is also picking up so now the company also developed website in PHP

    instead of only ASP.

    The popularity of any company depends on its advertisement and JT Web lacks in this.

    It is having a cutting edge over its competitors in the field of GIS.

    The company has bright future and it is due to the fact that there is boom in the IT sector.

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    SUGGESTIONS

    Company has to develop sites for the clients in the ASP format and PHP format.

    The institute wants customized software and it must be online.

    Company has to provide admin password to their end user/customer with 1 year warrantee.

    Demo CD becoming popular and many institutes want it. So company has to developed demo CD

    with flash or dreamweaver or gif animator by appointing the qualified professional.

    JT web should advertise about themselves via newspaper or electronic media because every institute

    has internet and newspaper facility.

    Research & development department should be in the company to know the technological

    advancement.

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    LIMITATIONS

    Though the project gave us great knowledge about Information Technology, but there were some limitation or

    restrictions which are as follow:-

    The research was restricted to questionnaire.

    The sample size was limited.

    The study was limited to Delhi & NCR.

    The main limitation of this project was the limitation of time.

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